Heart Sweets
FailDemand is soft, at -53.0% this quarter, so Heart Sweets is a Fail.
- Flapen Score
- 36 / 100Ranks 2,659 of 2,976 Grocery niches · −10 vs the category median of 4636
- Market size
- £314K/yr456K searches / yr
- 90-day growth
- -53.0%search demand this quarter
- Competition
- 83%top-5 click share · 7 brands · 64 sellers
Flapen Score
Heart Sweets against its category
The dotted line is the Grocery average. Past it, Heart Sweets is stronger. Inside it, weaker.
Market
The Heart Sweets market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Heart Sweets 456K times last year and spent an estimated £314K. The top 5 brands take 97% of clicks. Demand peaks in Feb. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 9.2% of those searches ended in a purchase.
Shoppers searched for this 456K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.2% of those searches ended in a purchase. Searches in the last 90 days moved -53.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £314K a year.
- Searches, last 12 months
- 456K
- Growth, 90 days vs prior 90
- -53.0%
- Conversion, latest week
- 9.2%
- Market size, estimated
- £314Ka year
- Peak month
- February6.6× the quietest month
- Top search term
- heart164K searches a year
02 · Price
A sale here is worth £7.50.
Listings sell for £7.50 on average, from £0.90 to £15.15. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 3,000 to 4,000 of them. At £7.50 that is £23K to £30K a year per listing.
- Average price
- £7.50under the $15 to $100 sweet spot
- Price range
- £0.90–£15.15
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £23K–£30K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
55% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #30 within Confectionery. It carries 564 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 55%
- Prime listings
- 82%
- Out of stock, average day
- 0.0%
- Average rank
- #30in Confectionery
- Average rating
- 4.68 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 564per listing
- Listings tracked
- 11
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Heart Sweets products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Swizzels Original Love Heart Sweets - A Delicious Fruity Fizzy Selection of Classic Candy Conversation Hearts Vegan-Friendly Sweets 127g Bag
- Price
- £0.97
- Rating
- 4.8/5
- Reviews
- 288
- Age
- 3y ago

Swizzels Giant Love Hearts Sweets 24 Pack 340 g Fizzy Fruit Flavour
- Price
- £5.88
- Rating
- 4.8/5
- Reviews
- 1,643
- Age
- 10y ago

Love Heart Sweets Mini Rolls x 50 Love Heart Sweets 50 Pack Bulk Bag Assorted Pick and Mix for Parties Gifts and Sharing.
- Price
- £8.27
- Rating
- 4.7/5
- Reviews
- 206
- Age
- 2y ago

50 Love Heart Sweets Valentines Wedding Sweets
- Price
- £7.50
- Rating
- 4.6/5
- Reviews
- 272
- Age
- 3y ago

Swizzels Love Hearts Mini Rolls Vegan Friendly Sweets- 3kg Bulk Bag
- Price
- £15.15
- Rating
- 4.8/5
- Reviews
- 992
- Age
- 15y ago
Trending
estimated 90-day click momentum
Love Hearts Mini Rolls Pack of 100 | Classic Fruity Sweets with Messages | Individually Wrapped | Perfect for Parties Gifts & Sharing | Romantic Treats Retro Assorted Pick and mix Love Heart Sweets
- Price
- £14.16
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago

Personalised Mini Love Hearts Wedding Favours Just Married for Guests Gift Thank You Table Favours. Each roll Contains 7 Individual Sweets Suitable for Vegetarians (10)
- Price
- £7.64
- Rating
- 4.7/5
- Reviews
- 852
- Age
- 8y ago

DALAETUS 24pcs Healing Crystals Heart Stones Love Heart Natural Gemstones for lover Valentines Day Multi Polished Pocket Stone for Stress Relief Reiki Chakra Healing Meditation Balancing Yoga
- Price
- £9.13
- Rating
- 4.3/5
- Reviews
- 714
- Age
- 2y ago

Swizzels Squashies Love Hearts 120g - Chewy Retro Sweets Perfect Soft Chews for Kids Party Bags Birthday Treats Valentine Hampers and Gift Boxes
- Price
- £0.90
- Rating
- 4.6/5
- Reviews
- 721
- Age
- 1y ago

Swizzels Original Love Heart Sweets - A Delicious Fruity Fizzy Selection of Classic Candy Conversation Hearts Vegan-Friendly Sweets 127g Bag
- Price
- £0.97
- Rating
- 4.8/5
- Reviews
- 288
- Age
- 3y ago
Newest
by launch date
Love Hearts Mini Rolls Pack of 100 | Classic Fruity Sweets with Messages | Individually Wrapped | Perfect for Parties Gifts & Sharing | Romantic Treats Retro Assorted Pick and mix Love Heart Sweets
- Price
- £14.16
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago

Swizzels Squashies Love Hearts 120g - Chewy Retro Sweets Perfect Soft Chews for Kids Party Bags Birthday Treats Valentine Hampers and Gift Boxes
- Price
- £0.90
- Rating
- 4.6/5
- Reviews
- 721
- Age
- 1y ago

Swizzles Sweets Love Hearts - 50 x Love Hearts Sweets - Multipack Love Hearts Sweets Mini Iconic British Sweets with Charming Messages - Great for Any Occasion (MADE IN UK)
- Price
- £7.21
- Rating
- 4.7/5
- Reviews
- 202
- Age
- 2y ago

Love Heart Sweets Mini Rolls x 50 Love Heart Sweets 50 Pack Bulk Bag Assorted Pick and Mix for Parties Gifts and Sharing.
- Price
- £8.27
- Rating
- 4.7/5
- Reviews
- 206
- Age
- 2y ago

DALAETUS 24pcs Healing Crystals Heart Stones Love Heart Natural Gemstones for lover Valentines Day Multi Polished Pocket Stone for Stress Relief Reiki Chakra Healing Meditation Balancing Yoga
- Price
- £9.13
- Rating
- 4.3/5
- Reviews
- 714
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 83% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
64
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
83%
Top 20: 100%
Open market
2%
- Swizzels68%
- Berrymans13%
- Sweet Treat Gifting Co.9%
- MyCandyShop3%
- Personalised with Care3%
- Generic2%
- Open — no brand owns it (1 brand, 2%)
Demand
Heart Sweets search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 6.6×
Search terms
Top Heart Sweets search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- heart164K/yr
- love heart sweets125K/yr
- love hearts67K/yr
- hearts39K/yr
- love hearts sweets30K/yr
- love heart13K/yr
- swizzels love hearts6K/yr
- lovehearts sweet4K/yr
- love heart sweets bulk4K/yr
- lovehearts3K/yr
Reviews and returns
What reviews say buyers love and hate about Heart Sweets
We read the reviews and the return reasons for every product selling here.
“They have an earthy after taste that you would expect with mould or out of date food”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Heart Sweets questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









