Heart Sweets
soft demand (-53.0% this quarter) — Heart Sweets doesn't clear our bar today.
Flapen Score
Is Heart Sweets profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Heart Sweets is a £314K/yr Amazon United Kingdom market (456K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Feb. Verdict: Skip it — 36/100.
Heart Sweets: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -53.0% over the last 90 days and 9.2% of searches end in a purchase.
£314K
revenue / yr
Who owns the niche?
The top 5 brands hold 97% of demand, so 3% of the market is open.
3%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 11 products
Top Heart Sweets products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Swizzels Original Love Heart Sweets - A Delicious Fruity Fizzy Selection of Classic Candy Conversation Hearts Vegan-Friendly Sweets 127g Bag
- Price
- £0.97
- Rating
- 4.8/5
- Reviews
- 288
- Age
- 3y ago
Swizzels Giant Love Hearts Sweets 24 Pack 340 g Fizzy Fruit Flavour
- Price
- £5.88
- Rating
- 4.8/5
- Reviews
- 1,643
- Age
- 10y ago
Love Heart Sweets Mini Rolls x 50 Love Heart Sweets 50 Pack Bulk Bag Assorted Pick and Mix for Parties Gifts and Sharing.
- Price
- £8.27
- Rating
- 4.7/5
- Reviews
- 206
- Age
- 2y ago
50 Love Heart Sweets Valentines Wedding Sweets
- Price
- £7.50
- Rating
- 4.6/5
- Reviews
- 272
- Age
- 3y ago
Swizzels Love Hearts Mini Rolls Vegan Friendly Sweets- 3kg Bulk Bag
- Price
- £15.15
- Rating
- 4.8/5
- Reviews
- 992
- Age
- 15y ago
Trending
90-day click momentum
Love Hearts Mini Rolls Pack of 100 | Classic Fruity Sweets with Messages | Individually Wrapped | Perfect for Parties Gifts & Sharing | Romantic Treats Retro Assorted Pick and mix Love Heart Sweets
- Price
- £14.16
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago
Personalised Mini Love Hearts Wedding Favours Just Married for Guests Gift Thank You Table Favours. Each roll Contains 7 Individual Sweets Suitable for Vegetarians (10)
- Price
- £7.64
- Rating
- 4.7/5
- Reviews
- 852
- Age
- 8y ago
DALAETUS 24pcs Healing Crystals Heart Stones Love Heart Natural Gemstones for lover Valentines Day Multi Polished Pocket Stone for Stress Relief Reiki Chakra Healing Meditation Balancing Yoga
- Price
- £9.13
- Rating
- 4.3/5
- Reviews
- 714
- Age
- 2y ago
Swizzels Squashies Love Hearts 120g - Chewy Retro Sweets Perfect Soft Chews for Kids Party Bags Birthday Treats Valentine Hampers and Gift Boxes
- Price
- £0.90
- Rating
- 4.6/5
- Reviews
- 721
- Age
- 1y ago
Swizzels Original Love Heart Sweets - A Delicious Fruity Fizzy Selection of Classic Candy Conversation Hearts Vegan-Friendly Sweets 127g Bag
- Price
- £0.97
- Rating
- 4.8/5
- Reviews
- 288
- Age
- 3y ago
Newest
by launch dateLove Hearts Mini Rolls Pack of 100 | Classic Fruity Sweets with Messages | Individually Wrapped | Perfect for Parties Gifts & Sharing | Romantic Treats Retro Assorted Pick and mix Love Heart Sweets
- Price
- £14.16
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago
Swizzels Squashies Love Hearts 120g - Chewy Retro Sweets Perfect Soft Chews for Kids Party Bags Birthday Treats Valentine Hampers and Gift Boxes
- Price
- £0.90
- Rating
- 4.6/5
- Reviews
- 721
- Age
- 1y ago
Swizzles Sweets Love Hearts - 50 x Love Hearts Sweets - Multipack Love Hearts Sweets Mini Iconic British Sweets with Charming Messages - Great for Any Occasion (MADE IN UK)
- Price
- £7.21
- Rating
- 4.7/5
- Reviews
- 202
- Age
- 2y ago
Love Heart Sweets Mini Rolls x 50 Love Heart Sweets 50 Pack Bulk Bag Assorted Pick and Mix for Parties Gifts and Sharing.
- Price
- £8.27
- Rating
- 4.7/5
- Reviews
- 206
- Age
- 2y ago
DALAETUS 24pcs Healing Crystals Heart Stones Love Heart Natural Gemstones for lover Valentines Day Multi Polished Pocket Stone for Stress Relief Reiki Chakra Healing Meditation Balancing Yoga
- Price
- £9.13
- Rating
- 4.3/5
- Reviews
- 714
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.
Brands
7 falling
Sellers
64
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
2%
- Swizzels68%
- Berrymans13%
- Sweet Treat Gifting Co.9%
- MyCandyShop3%
- Personalised with Care3%
- Generic2%
- Open — no brand owns it (1 brand, 2%)
Heart Sweets demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Feb · busiest ÷ quietest = 6.6×
Top Heart Sweets search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- heart164K/yr
- love heart sweets125K/yr
- love hearts67K/yr
- hearts39K/yr
- love hearts sweets30K/yr
- love heart13K/yr
- swizzels love hearts6K/yr
- lovehearts sweet4K/yr
- love heart sweets bulk4K/yr
- lovehearts3K/yr
What reviews say buyers love and hate about Heart Sweets
What buyers mention most, as a share of all reviews.
What buyers love
94% of reviews“Simply divine sweets”
“Nice little treats”
“Great value for money”
“Arrived as advertised”
“Perfect size for what I need”
What buyers complain about
86% of reviews“They have an earthy after taste that you would expect with mould or out of date food”
“Smaller than I remember”
“Not good value”
“The flavours were not nice”
“some were stuck together so been meltedb6 heat at some point”
Common Heart Sweets questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
