heart sweets
Skip itSoft demand (-53.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Review moat
Good563.55avg incumbent reviews — the moat a new listing must climb
Market size
Good£314K£314K/yr · 456K searches
Avg price
Bad£7.50avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad83%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand
Price range
Bad£0.90–£15.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-53.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, heart sweets is a £314K/yr Amazon United Kingdom market (456K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Feb. Verdict: Skip it — 36/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
heart sweets market data
- Units sold / yr
- 40K–50K
- avg 3,000–4,000/product
- Revenue / yr
- £300K–£375K
- units × avg price
- Conversion rate
- 9.2%
- Avg BSR
- #30
- Page quality
- 0%
- Prime
- 82%
- Sponsored
- 55%
- Out of stock
- 0.0%
- Avg brand age
- 35 months
- Avg seller age
- 176 days
Competition & brand share
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
64
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
2%
- Swizzels68%
- Berrymans13%
- Sweet Treat Gifting Co.9%
- MyCandyShop3%
- Personalised with Care3%
- Generic2%
- Open — no brand owns it (1 brand, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -53.0% search growth over the last 90 days.Peak months: Feb · busiest ÷ quietest = 6.6×
Top heart sweets search terms
- heart164K/yr
- love heart sweets125K/yr
- love hearts67K/yr
- hearts39K/yr
- love hearts sweets30K/yr
- love heart13K/yr
- swizzels love hearts6K/yr
- lovehearts sweet4K/yr
- love heart sweets bulk4K/yr
- lovehearts3K/yr
Top heart sweets products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Swizzels Original Love Heart Sweets - A Delicious Fruity Fizzy Selection of Classic Candy Conversation Hearts Vegan-Friendly Sweets 127g Bag
Swizzels£0.974.8★288 rev
Swizzels Giant Love Hearts Sweets 24 Pack 340 g Fizzy Fruit Flavour
Swizzels£5.884.8★1,643 rev
Love Heart Sweets Mini Rolls x 50 Love Heart Sweets 50 Pack Bulk Bag Assorted Pick and Mix for Parties Gifts and Sharing.
Berrymans£8.274.7★206 rev
50 Love Heart Sweets Valentines Wedding Sweets
Sweet Treat Gifting Co.£7.504.6★272 rev
Swizzels Love Hearts Mini Rolls Vegan Friendly Sweets- 3kg Bulk Bag
Swizzels£15.154.8★992 rev
Newest
by launch date
Love Hearts Mini Rolls Pack of 100 | Classic Fruity Sweets with Messages | Individually Wrapped | Perfect for Parties Gifts & Sharing | Romantic Treats Retro Assorted Pick and mix Love Heart Sweets
Generic£14.161 rev
Swizzels Squashies Love Hearts 120g - Chewy Retro Sweets Perfect Soft Chews for Kids Party Bags Birthday Treats Valentine Hampers and Gift Boxes
Swizzels£0.90721 rev
Swizzles Sweets Love Hearts - 50 x Love Hearts Sweets - Multipack Love Hearts Sweets Mini Iconic British Sweets with Charming Messages - Great for Any Occasion (MADE IN UK)
MyCandyShop£7.21202 rev
Love Heart Sweets Mini Rolls x 50 Love Heart Sweets 50 Pack Bulk Bag Assorted Pick and Mix for Parties Gifts and Sharing.
Berrymans£8.27206 rev
DALAETUS 24pcs Healing Crystals Heart Stones Love Heart Natural Gemstones for lover Valentines Day Multi Polished Pocket Stone for Stress Relief Reiki Chakra Healing Meditation Balancing Yoga
DALAETUS£9.13714 rev
Trending
90-day click momentumLove Hearts Mini Rolls Pack of 100 | Classic Fruity Sweets with Messages | Individually Wrapped | Perfect for Parties Gifts & Sharing | Romantic Treats Retro Assorted Pick and mix Love Heart Sweets
Generic£14.165.0★
Personalised Mini Love Hearts Wedding Favours Just Married for Guests Gift Thank You Table Favours. Each roll Contains 7 Individual Sweets Suitable for Vegetarians (10)
Personalised with Care£7.644.7★
DALAETUS 24pcs Healing Crystals Heart Stones Love Heart Natural Gemstones for lover Valentines Day Multi Polished Pocket Stone for Stress Relief Reiki Chakra Healing Meditation Balancing Yoga
DALAETUS£9.134.3★
Swizzels Squashies Love Hearts 120g - Chewy Retro Sweets Perfect Soft Chews for Kids Party Bags Birthday Treats Valentine Hampers and Gift Boxes
Swizzels£0.904.6★
Swizzels Original Love Heart Sweets - A Delicious Fruity Fizzy Selection of Classic Candy Conversation Hearts Vegan-Friendly Sweets 127g Bag
Swizzels£0.974.8★
What buyers say about heart sweets
What buyers praise and complain about, mined from review topics.What buyers love
“Simply divine sweets”
“Nice little treats”
“Great value for money”
“Arrived as advertised”
“Perfect size for what I need”
“Good quality”
“No mess so easy to make a gift”
“Lots of flavour”
“it was the ideal quantity for what I needed”
“Everyone enjoyed them”
What buyers complain about
“They have an earthy after taste that you would expect with mould or out of date food”
“Smaller than I remember”
“Not good value”
“The flavours were not nice”
“some were stuck together so been meltedb6 heat at some point”
“my goodness they are revolting”
“texture is tougher than original squashie”
“Too soft and flimsy”
“They don't last long”
“Too soft”
Common questions
- Is heart sweets profitable to sell on Amazon United Kingdom?
- The niche generates £314K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -53.0%. Flapen's verdict: Skip it (36/100).
- How competitive is the heart sweets niche?
- 7 brands and 64 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in heart sweets?
- Top complaints mined from reviews: Taste-Overall, Size-Overall, Value For Money. The return rate is 0.0%.
- When does demand for heart sweets peak?
- Demand peaks in Feb; the busiest month runs 6.6× the quietest.
- What does it cost to enter the heart sweets niche?
- Listings span £0.90–£15.15; the average listing price is £7.50 (sweet spot $15–$100). The average incumbent carries 564 reviews — the moat a new listing must climb.