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Heart Sweets

Fail

Demand is soft, at -53.0% this quarter, so Heart Sweets is a Fail.

Flapen Score
36
36 / 100
Ranks 2,659 of 2,976 Grocery niches · −10 vs the category median of 46
Market size
£314K/yr456K searches / yr
90-day growth
-53.0%search demand this quarter
Competition
83%top-5 click share · 7 brands · 64 sellers

Flapen Score

Heart Sweets against its category

The dotted line is the Grocery average. Past it, Heart Sweets is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Heart Sweets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Heart Sweets 456K times last year and spent an estimated £314K. The top 5 brands take 97% of clicks. Demand peaks in Feb. Flapen scores it 36 out of 100, a Fail.

01 · Demand

9.2% of searches ended in a purchase last week.

Shoppers searched for this 456K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.2% of those searches ended in a purchase. Searches in the last 90 days moved -53.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £314K a year.

Searches, last 12 months
456K
Growth, 90 days vs prior 90
-53.0%
Conversion, latest week
9.2%
Market size, estimated
£314Ka year
Peak month
February6.6× the quietest month
Top search term
heart164K searches a year

02 · Price

A sale here is worth £7.50.

Listings sell for £7.50 on average, from £0.90 to £15.15. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 3,000 to 4,000 of them. At £7.50 that is £23K to £30K a year per listing.

Average price
£7.50under the $15 to $100 sweet spot
Price range
£0.90–£15.15
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
3,000–4,000
Revenue per listing a year
£23K–£30K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

55% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #30 within Confectionery. It carries 564 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
82%
Out of stock, average day
0.0%
Average rank
#30in Confectionery
Average rating
4.68 starsAmazon United Kingdom average 4.36 stars
Average reviews
564per listing
Listings tracked
11

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Heart Sweets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

£0£31K£63K£94K£125K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

64

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

2%

  • Swizzels68%
  • Berrymans13%
  • Sweet Treat Gifting Co.9%
  • MyCandyShop3%
  • Personalised with Care3%
  • Generic2%
  • Open — no brand owns it (1 brand, 2%)

Demand

Heart Sweets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Spike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 6.6×

Search terms

Top Heart Sweets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • heart164K/yr
  • love heart sweets125K/yr
  • love hearts67K/yr
  • hearts39K/yr
  • love hearts sweets30K/yr
  • love heart13K/yr
  • swizzels love hearts6K/yr
  • lovehearts sweet4K/yr
  • love heart sweets bulk4K/yr
  • lovehearts3K/yr

Reviews and returns

What reviews say buyers love and hate about Heart Sweets

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall23%−0.05

They have an earthy after taste that you would expect with mould or out of date food

it really doesn't taste good

It tastes like plastic

Size-Overall18%−0.03

Smaller than I remember

Small packs

The size of them means you dont get many in a packet

Value For Money9%+0.29

Not good value

Flavor9%−0.02

The flavours were not nice

Flavours not great reminded me of fragranced surface cleaners

Storage Temperature9%+0.19

some were stuck together so been meltedb6 heat at some point

Love

Sweetness25%+1.89

Simply divine sweets

Nice bag of sweets

Great sweet

Taste-Overall25%−0.05

Nice little treats

Very tasty

Yummy

Value For Money12%+0.29

Great value for money

Worth every penny

Well priced

Advertised Vs Actual Product11%+0.59

Arrived as advertised

As described

Exactly what it says on the packet

Size-Overall6%−0.03

Perfect size for what I need

The size is just right for little hands

Really handy size

FAQ

Common Heart Sweets questions

Answered from the same tracked data.