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Heart Sprinkles

Fail

Demand is soft, at -94.8% this quarter, so Heart Sprinkles is a Fail.

Flapen Score
36
36 / 100
Ranks 2,659 of 2,976 Grocery niches · −10 vs the category median of 46
Market size
£9K/yr50K searches / yr
90-day growth
-94.8%search demand this quarter
Competition
61%top-5 click share · 11 brands · 14 sellers

Flapen Score

Heart Sprinkles against its category

The dotted line is the Grocery average. Past it, Heart Sprinkles is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Heart Sprinkles market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Heart Sprinkles 50K times last year and spent an estimated £9K. The top 5 brands take 79% of clicks. Demand peaks in Jan–Feb. Flapen scores it 36 out of 100, a Fail.

01 · Demand

3.9% of searches ended in a purchase last week.

Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -94.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £9K a year.

Searches, last 12 months
50K
Growth, 90 days vs prior 90
-94.8%
Conversion, latest week
3.9%
Market size, estimated
£9Ka year
Peak month
February91.8× the quietest month
Top search term
heart cake decorations7K searches a year

02 · Price

A sale here is worth £4.52.

Listings sell for £4.52 on average, from £1.98 to £7.60. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £4.52 that is £452 to £1K a year per listing.

Average price
£4.52under the $15 to $100 sweet spot
Price range
£1.98–£7.60
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£452–£1K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.5% of listings are out of stock. The average listing ranks #1,112 within Baking Supplies. It carries 201 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
14.5%
Average rank
#1,112in Baking Supplies
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
201per listing
Listings tracked
15

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Heart Sprinkles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

£0£882£2K£3K£4K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

14

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

16%

  • Honeyberry27%
  • FunCakes21%
  • SPRINKLY16%
  • Lozadia8%
  • PME6%
  • Culpitt5%
  • Open — no brand owns it (5 brands, 16%)

Demand

Heart Sprinkles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb · busiest ÷ quietest = 91.8×

Search terms

Top Heart Sprinkles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • heart cake decorations7K/yr
  • heart sprinkles14K/yr
  • heart sprinkles for cakes5K/yr
  • valentines sprinkles12K/yr
  • valentines cake decorations12K/yr

Reviews and returns

What reviews say buyers love and hate about Heart Sprinkles

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall36%−0.03

Small

the pack is very small

Tiny

Hard Feel26%−0.28

These are brick hard

Very hard

A little harder than I expected

Value For Money12%−0.09

Very expensive at over £3.60 for 25g

A bit pricey

Taste-Overall7%−0.03

These are brick hard and taste terrible, please avoid

Ease Of Chewing/Swallowing7%−0.10

Too hard to bite

Love

Quality-Overall25%+2.42

Good quality

These where really nice good quality

Great product, good quality, received in good time, really well packaged,looks great on the cakes would recommend

Baking14%−0.07

Lovely addition on any bake

cup cakes would recommend these

Adds the cutest touch to my baked goods

Taste-Overall7%−0.03

Looked good and tasted nice

Gifting Purpose7%+0.59

Excellent valentines hearts

Size-Overall7%−0.03

a good size

Good size

Return

0.1% Return rate 0% Fixable by listing

Storage Temperature100%█▁▁▁▁▁

FAQ

Common Heart Sprinkles questions

Answered from the same tracked data.