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Heart Lollipops

Fail

Demand is soft, at -66.3% this quarter, so Heart Lollipops is a Fail.

Flapen Score
43
43 / 100
Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 46
Market size
£19K/yr36K searches / yr
90-day growth
-66.3%search demand this quarter
Competition
64%top-5 click share · 14 brands · 21 sellers

Flapen Score

Heart Lollipops against its category

The dotted line is the Grocery average. Past it, Heart Lollipops is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Heart Lollipops market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Heart Lollipops 36K times last year and spent an estimated £19K. The top 5 brands take 73% of clicks. Demand peaks in Jan–Feb. Flapen scores it 43 out of 100, a Fail.

01 · Demand

6.8% of searches ended in a purchase last week.

Shoppers searched for this 36K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -66.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £19K a year.

Searches, last 12 months
36K
Growth, 90 days vs prior 90
-66.3%
Conversion, latest week
6.8%
Market size, estimated
£19Ka year
Peak month
February9.6× the quietest month
Top search term
heart lollipops16K searches a year

02 · Price

A sale here is worth £7.85.

Listings sell for £7.85 on average, from £4.14 to £18.76. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £7.85 that is £785 to £2K a year per listing.

Average price
£7.85under the $15 to $100 sweet spot
Price range
£4.14–£18.76
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£785–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

42% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.0% of listings are out of stock. The average listing ranks #25 within Confectionery. It carries 59 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
42%
Prime listings
100%
Out of stock, average day
12.0%
Average rank
#25in Confectionery
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
59per listing
Listings tracked
19

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Heart Lollipops products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

21

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

20%

  • SLJ PARTY BAGS AND POCKET MONEY TOYS26%
  • ZANGOC18%
  • ihoot15%
  • Generic9%
  • Sweetie Tooth7%
  • GARDEN GLAZE6%

Demand

Heart Lollipops search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Prime Day '25Black Friday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb · busiest ÷ quietest = 9.6×

Search terms

Top Heart Lollipops search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • heart lollipops16K/yr
  • cherry lollipops5K/yr
  • heart shaped lollipops6K/yr
  • heart lollies5K/yr
  • love heart lollipops4K/yr

Reviews and returns

What reviews say buyers love and hate about Heart Lollipops

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall20%+0.93

after about two weeks they lost their taste

Taste is not good

Ok. Not as tasty as as we were expecting

Advertised Vs Actual Product18%−0.17

Not as advertised

Not as described

Powdered/Crumbled9%−0.10

Terrible more than half smashed to bits

Sour9%+0.52

Bit sour

a bit sour

Ease Of Chewing/Swallowing5%−0.05

got very chewy

Love

Taste-Overall30%+0.93

Great taste

Great lasting taste

Overall, they're a cute little lollipop that taste really nice

Flavor25%+1.10

Cute cherry lollipops

Great flavour

Classic cherry flavour and great value

Sweetness11%−0.06

These cherry lollipops remind me of cherry-flavoured throat sweets like Jakemans or Halls

Fruity and sweet

making these sweets a hit with me

Value For Money6%+0.48

Value for money

Overall, good value for money and I would happily buy them again

overall a great value for money

Gifting Purpose5%+0.61

Bought them for gifts for my team

Great fun to hand out on valentines day or put inside a card

Lovely treat for the football players to celebrate Valentines

FAQ

Common Heart Lollipops questions

Answered from the same tracked data.