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Heart Chocolates

Fail

Demand is soft, at -94.4% this quarter, so Heart Chocolates is a Fail.

Flapen Score
48
48 / 100
Top 40% of 2,976 Grocery niches · +2 vs the category median of 46
Market size
£156K/yr409K searches / yr
90-day growth
-94.4%search demand this quarter
Competition
51%top-5 click share · 18 brands · 76 sellers

Flapen Score

Heart Chocolates against its category

The dotted line is the Grocery average. Past it, Heart Chocolates is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Heart Chocolates market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Heart Chocolates 409K times last year and spent an estimated £156K. The top 5 brands take 76% of clicks. Demand peaks in Feb. Flapen scores it 48 out of 100, a Fail.

01 · Demand

4.5% of searches ended in a purchase last week.

Shoppers searched for this 409K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -94.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £156K a year.

Searches, last 12 months
409K
Growth, 90 days vs prior 90
-94.4%
Conversion, latest week
4.5%
Market size, estimated
£156Ka year
Peak month
February32.1× the quietest month
Top search term
chocolate hearts58K searches a year

02 · Price

A sale here is worth £8.57.

Listings sell for £8.57 on average, from £1.07 to £19.90. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At £8.57 that is £2K to £4K a year per listing.

Average price
£8.57under the $15 to $100 sweet spot
Price range
£1.07–£19.90
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

52% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 21.5% of listings are out of stock. The average listing ranks #394 within Chocolate Candy. It carries 349 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
52%
Prime listings
96%
Out of stock, average day
21.5%
Average rank
#394in Chocolate Candy
Average rating
4.24 starsAmazon United Kingdom average 4.36 stars
Average reviews
349per listing
Listings tracked
27

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Heart Chocolates products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£19K£25K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

76

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

51%

Top 20: 94%

Open market

21%

  • Wyeland Confectionery32%
  • Sweet Treat Gifting Co.18%
  • Lindt15%
  • Offer Shop7%
  • Amamitrade5%
  • HCLIFE4%

Demand

Heart Chocolates search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KSpike '25Prime Day '25Holiday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb · busiest ÷ quietest = 32.1×

Search terms

Top Heart Chocolates search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chocolate hearts58K/yr
  • heart chocolates67K/yr
  • heart shaped chocolates15K/yr
  • love heart chocolates14K/yr
  • chocolate heart12K/yr
  • heart chocolate11K/yr
  • love chocolate5K/yr
  • valentines chocolate91K/yr
  • valentine chocolate21K/yr
  • chocolate valentines6K/yr

Reviews and returns

What reviews say buyers love and hate about Heart Chocolates

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money27%−0.26

Bit pricey for what you get

Little bit expensive

Waste of money

Size-Overall26%−0.19

A very small box

Very Small

Its a tiny box

Advertised Vs Actual Product10%−0.08

Misleading

Nothing like the picture

Not as advertised

Taste-Overall8%+2.87

The taste isn't very good

They look and taste stale

they just taste like pure chemicals

Sweetness7%−0.01

it feels literally that you are eating a spoonful of sugar

are very sugary

Far too sweet

Love

Taste-Overall41%+2.87

Good taste

Tasted as good as they looked

The chocolate is delicious

Gifting Purpose16%+1.21

Well appreciated gift

Good gift

Valentines gift

Value For Money8%−0.26

Good value

Good value for money

Saving money

Quality-Overall7%+0.45

The chocolate was excellent quality

Very good quality chocolate

Good quality

Sweetness7%−0.01

Great Tasting Sweets

Really nice sweets and quick delivery

Lovely sweets

FAQ

Common Heart Chocolates questions

Answered from the same tracked data.