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Heart Chocolates

Fail

Demand is soft, at -94.4% this quarter, so Heart Chocolates is a Fail.

Flapen Score
48
48 / 100
Top 40% of 2,976 Grocery niches · +2 vs the category median of 46
Market size
£156K/yr409K searches / yr
90-day growth
-94.4%search demand this quarter
Competition
51%top-5 click share · 18 brands · 76 sellers

Flapen Score

Heart Chocolates against its category

The dotted line is the Grocery average. Past it, Heart Chocolates is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Heart Chocolates market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Heart Chocolates 409K times last year and spent an estimated £156K. The top 5 brands take 76% of clicks. Demand peaks in Feb. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 4.5% of those searches ended in a purchase.

Shoppers searched for this 409K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -94.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £156K a year.

Searches, last 12 months
409K
Growth, 90 days vs prior 90
-94.4%
Conversion, latest week
4.5%
Market size, estimated
£156Ka year
Peak month
February32.1× the quietest month
Top search term
chocolate hearts58K searches a year

02 · Price

A sale here is worth £8.57.

Listings sell for £8.57 on average, from £1.07 to £19.90. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At £8.57 that is £2K to £4K a year per listing.

Average price
£8.57under the $15 to $100 sweet spot
Price range
£1.07–£19.90
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

52% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 21.5% of listings are out of stock. The average listing ranks #394 within Chocolate Candy. It carries 349 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
52%
Prime listings
96%
Out of stock, average day
21.5%
Average rank
#394in Chocolate Candy
Average rating
4.24 starsAmazon United Kingdom average 4.36 stars
Average reviews
349per listing
Listings tracked
27

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Heart Chocolates products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£19K£25K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

76

Est. top-5 brand share

76%

Top 20: 100%

Est. top-5 click share

51%

Top 20: 94%

Open market

21%

  • Wyeland Confectionery32%
  • Sweet Treat Gifting Co.18%
  • Lindt15%
  • Offer Shop7%
  • Amamitrade5%
  • HCLIFE4%

Demand

Heart Chocolates search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KSpike '25Prime Day '25Holiday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb · busiest ÷ quietest = 32.1×

Search terms

Top Heart Chocolates search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • chocolate hearts58K/yr
  • heart chocolates67K/yr
  • heart shaped chocolates15K/yr
  • love heart chocolates14K/yr
  • chocolate heart12K/yr
  • heart chocolate11K/yr
  • love chocolate5K/yr
  • valentines chocolate91K/yr
  • valentine chocolate21K/yr
  • chocolate valentines6K/yr

Reviews and returns

What reviews say buyers love and hate about Heart Chocolates

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “Taste-Overall”
27%of negative reviews mention “Value For Money”
0.1%of orders come back
“Bit pricey for what you get”
A buyer, on “Value For Money”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Heart Chocolates questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data