healthy crisps
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible12.2%search→purchase rate — share of searches ending in a sale
Review moat
Great183.91avg incumbent reviews — the moat a new listing must climb
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Market size
Okay£214K£214K/yr · 300K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Okay£1.22–£19.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+1.0%90-day search growth — must beat 0% to launch
Avg price
Bad£5.86avg listing price — sweet spot $15–$100
Brand share
Bad95%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, healthy crisps is a £214K/yr Amazon United Kingdom market (300K searches/yr). The top 5 brands hold 95% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
healthy crisps market data
- Units sold / yr
- 40K–50K
- avg 1,000–1,250/product
- Revenue / yr
- £234K–£293K
- units × avg price
- Conversion rate
- 12.2%
- Avg BSR
- #248
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 25%
- Out of stock
- 2.7%
- Avg brand age
- 48 months
- Avg seller age
- 167 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
107
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
42%
Top 20: 86%
Open market
2%
- PROPER61%
- Eat Real - Fresh16%
- Eat Real9%
- AHG Investment6%
- Topline3%
- Popchips3%
- Open — no brand owns it (2 brands, 2%)
Demand & seasonality
Weekly Amazon search volume, last 89 weeks — +1.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.9×
Top healthy crisps search terms
- lentil crisps86K/yr
- proper chips83K/yr
- healthy crisps28K/yr
- gluten free crisps28K/yr
- lentil chips20K/yr
- proper16K/yr
- vegan crisps17K/yr
- proper lentil chips5K/yr
- lentil crisps multipack7K/yr
- oho lentil chips6K/yr
Top healthy crisps products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PROPER - Multipack Box Barbecue and Salt & Vinegar Lentil Chips Vegan Gluten Free Snacks 14g 32 Packs (16 bags of each flavour)
PROPER£8.314.5★519 rev
PROPERCHIPS - Sea Salt Lentil Chips Vegan Gluten Free Snacks Sharing Bags 85g (8 Packs)
PROPER£9.174.7★461 rev
PROPER Lentil Crisps Vegan Gluten Free Snack Packs 1 x 85g
PROPER£1.624.7★461 rev
Eat Real Lentil Chips Salted 4 x 5 x 18g Gluten-Free Crisps Multipack Vegan-Friendly Healthy Snacks 30% Less Fat
Eat Real£6.374.7★95 rev
Eat Real Mixed Multipack - 2 x 18g Salted Lentil 2 x 20g Sour Cream & Chive Quinoa 1 x 22g Tomato & Basil Hummus Chips
Eat Real - Fresh£1.934.4★160 rev
Newest
by launch date
PROPER Prawn Cocktail Lentil Crisps Vegan Gluten Free Snack Sharing Bag 1 x 85g
PROPER£1.8524 rev
PROPER Chip Prawn Cocktail Lentil Chips 8 X 85g
PROPER£10.4552 rev
PROPER All the Cheese Lentil Chips 8 X 85g
PROPER£10.3845 rev
Gluten Free Lentil Crisps Multipack - Box of 32 Vegan Lentil Chips BBQ & Salt Vinegar Low Calorie Snacks with EXTRA 3 x 14g Sweet & Salty Popcorn Bags. Healthy Snacks for Lunch Box Movie Night
Topline£13.27113 rev
Eat Real Lentil Chips Salted 4 x 5 x 18g Gluten-Free Crisps Multipack Vegan-Friendly Healthy Snacks 30% Less Fat
Eat Real£6.3795 rev
Trending
90-day click momentum
popchips - Sour Cream Popped Potato Chips 17 grams (Pack of 5) - Popped not Fried No Artificial Flavours or Colours Suitable for Vegans
Popchips£1.664.5★
popchips Barbeque Sharing Crisps 85g
Popchips£1.874.6★
Proper Chips BBQ and Salt & Vinegar Mixed Case - Multipack Chip Box - Vegan - Natural Seasoning - No Palm Oil - Gluten Free Snacks - 32x14g
AHG Investment£9.534.8★
Eat Real Mixed Multipack - 2 x 18g Salted Lentil 2 x 20g Sour Cream & Chive Quinoa 1 x 22g Tomato & Basil Hummus Chips
Eat Real - Fresh£1.934.4★
Eat Real Lentil Chips Salted 4 x 5 x 18g Gluten-Free Crisps Multipack Vegan-Friendly Healthy Snacks 30% Less Fat
Eat Real£6.374.7★
What buyers say about healthy crisps
What buyers praise and complain about, mined from review topics.What buyers love
“Nice crisps”
“Good taste”
“Even these are good flavoured crisps”
“worth the purchase”
“They are tasty and healthy too”
“Low calories and low carbs”
“Good quality”
“a good amount of salt”
“As described”
“Proper”
What buyers complain about
“Half of the salt”
“this made them stale”
“Advertised as 23g bags but are only 17g. These say 23g bags but they are actually 17g on the package”
“Flav isnt strong enough for me”
“I wouldn't class them as healthy more like they are the lower calorie option”
“bags are a little small”
“dry”
“Have only had a few bags so far and at least 2 bags were open and stale and my husband ended up with an upset stomach”
“Even these are good flavoured crisps the ridiculous small amount of crisps per bag was laughable”
“A lot of multipack chips can taste stale or overly oily”
Common questions
- Is healthy crisps profitable to sell on Amazon United Kingdom?
- The niche generates £214K/yr across 32 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +1.0%. Flapen's verdict: Worth a look (51/100).
- How competitive is the healthy crisps niche?
- 8 brands and 107 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in healthy crisps?
- Top complaints mined from reviews: Salt Content, Stale/Rotten/Spoiled, Advertised Vs Actual Product. The return rate is 0.0%.
- When does demand for healthy crisps peak?
- Demand is steady year-round — the busiest month runs 1.9× the quietest.
- What does it cost to enter the healthy crisps niche?
- Listings span £1.22–£19.99; the average listing price is £5.86 (sweet spot $15–$100). The average incumbent carries 184 reviews — the moat a new listing must climb.