Healthy Crisps
MaybeReturns run at only 0.0% of orders. But the top 5 brands take 95% of clicks, so Healthy Crisps is a Maybe.
- Flapen Score
- 51 / 100Top 27% of 2,976 Grocery niches · +5 vs the category median of 4651
- Market size
- £214K/yr300K searches / yr
- 90-day growth
- +1.0%search demand this quarter
- Competition
- 42%top-5 click share · 8 brands · 107 sellers
Flapen Score
Healthy Crisps against its category
The dotted line is the Grocery average. Past it, Healthy Crisps is stronger. Inside it, weaker.
Market
The Healthy Crisps market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Healthy Crisps 300K times last year and spent an estimated £214K. The top 5 brands take 95% of clicks. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
12.2% of searches ended in a purchase last week.
Shoppers searched for this 300K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.2% of those searches ended in a purchase. Searches in the last 90 days moved +1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £214K a year.
- Searches, last 12 months
- 300K
- Growth, 90 days vs prior 90
- +1.0%
- Conversion, latest week
- 12.2%
- Market size, estimated
- £214Ka year
- Peak month
- April1.9× the quietest month
- Top search term
- lentil crisps86K searches a year
02 · Price
A sale here is worth £5.86.
Listings sell for £5.86 on average, from £1.22 to £19.99. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,000 to 1,250 of them. At £5.86 that is £6K to £7K a year per listing.
- Average price
- £5.86under the $15 to $100 sweet spot
- Price range
- £1.22–£19.99
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £6K–£7K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
25% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #248 within Snack Foods. It carries 184 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 25%
- Prime listings
- 97%
- Out of stock, average day
- 2.7%
- Average rank
- #248in Snack Foods
- Average rating
- 4.58 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 184per listing
- Listings tracked
- 32
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Healthy Crisps products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
PROPER - Multipack Box Barbecue and Salt & Vinegar Lentil Chips Vegan Gluten Free Snacks 14g 32 Packs (16 bags of each flavour)
- Price
- £8.31
- Rating
- 4.5/5
- Reviews
- 519
- Age
- 3y ago

PROPERCHIPS - Sea Salt Lentil Chips Vegan Gluten Free Snacks Sharing Bags 85g (8 Packs)
- Price
- £9.17
- Rating
- 4.7/5
- Reviews
- 461
- Age
- 5y ago

PROPER Lentil Crisps Vegan Gluten Free Snack Packs 1 x 85g
- Price
- £1.62
- Rating
- 4.7/5
- Reviews
- 461
- Age
- 7y ago

Eat Real Lentil Chips Salted 4 x 5 x 18g Gluten-Free Crisps Multipack Vegan-Friendly Healthy Snacks 30% Less Fat
- Price
- £6.37
- Rating
- 4.7/5
- Reviews
- 95
- Age
- 2y ago

Eat Real Mixed Multipack - 2 x 18g Salted Lentil 2 x 20g Sour Cream & Chive Quinoa 1 x 22g Tomato & Basil Hummus Chips
- Price
- £1.93
- Rating
- 4.4/5
- Reviews
- 160
- Age
- 2y ago
Trending
90-day click momentum
popchips - Sour Cream Popped Potato Chips 17 grams (Pack of 5) - Popped not Fried No Artificial Flavours or Colours Suitable for Vegans
- Price
- £1.66
- Rating
- 4.5/5
- Reviews
- 736
- Age
- 5y ago

popchips Barbeque Sharing Crisps 85g
- Price
- £1.87
- Rating
- 4.6/5
- Reviews
- 599
- Age
- 9y ago

Proper Chips BBQ and Salt & Vinegar Mixed Case - Multipack Chip Box - Vegan - Natural Seasoning - No Palm Oil - Gluten Free Snacks - 32x14g
- Price
- £9.53
- Rating
- 4.8/5
- Reviews
- 56
- Age
- 2y ago

Eat Real Mixed Multipack - 2 x 18g Salted Lentil 2 x 20g Sour Cream & Chive Quinoa 1 x 22g Tomato & Basil Hummus Chips
- Price
- £1.93
- Rating
- 4.4/5
- Reviews
- 160
- Age
- 2y ago

Eat Real Lentil Chips Salted 4 x 5 x 18g Gluten-Free Crisps Multipack Vegan-Friendly Healthy Snacks 30% Less Fat
- Price
- £6.37
- Rating
- 4.7/5
- Reviews
- 95
- Age
- 2y ago
Newest
by launch date
PROPER Prawn Cocktail Lentil Crisps Vegan Gluten Free Snack Sharing Bag 1 x 85g
- Price
- £1.85
- Rating
- 4.4/5
- Reviews
- 24
- Age
- 1y ago

PROPER Chip Prawn Cocktail Lentil Chips 8 X 85g
- Price
- £10.45
- Rating
- 4.5/5
- Reviews
- 52
- Age
- 1y ago

PROPER All the Cheese Lentil Chips 8 X 85g
- Price
- £10.38
- Rating
- 4.5/5
- Reviews
- 45
- Age
- 1y ago

Gluten Free Lentil Crisps Multipack - Box of 32 Vegan Lentil Chips BBQ & Salt Vinegar Low Calorie Snacks with EXTRA 3 x 14g Sweet & Salty Popcorn Bags. Healthy Snacks for Lunch Box Movie Night
- Price
- £13.27
- Rating
- 4.3/5
- Reviews
- 113
- Age
- 2y ago

Eat Real Lentil Chips Salted 4 x 5 x 18g Gluten-Free Crisps Multipack Vegan-Friendly Healthy Snacks 30% Less Fat
- Price
- £6.37
- Rating
- 4.7/5
- Reviews
- 95
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
107
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
42%
Top 20: 86%
Open market
2%
- PROPER61%
- Eat Real - Fresh16%
- Eat Real9%
- AHG Investment6%
- Topline3%
- Popchips3%
- Open — no brand owns it (2 brands, 2%)
Demand
Healthy Crisps search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.9×
Search terms
Top Healthy Crisps search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- lentil crisps86K/yr
- proper chips83K/yr
- healthy crisps28K/yr
- gluten free crisps28K/yr
- lentil chips20K/yr
- proper16K/yr
- vegan crisps17K/yr
- proper lentil chips5K/yr
- lentil crisps multipack7K/yr
- oho lentil chips6K/yr
Reviews and returns
What reviews say buyers love and hate about Healthy Crisps
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Half of the salt
Very high salt content
The Salt & Vinegar is not strong at all so if you like it strong these will be a let down
this made them stale
A lot of multipack chips can taste stale or overly oily
Old and soggy
Advertised as 23g bags but are only 17g. These say 23g bags but they are actually 17g on the package
Flav isnt strong enough for me
I wouldn't class them as healthy more like they are the lower calorie option
eneded up with a bad stomach somewhere down the line these must contain gluten
I'm not sure why other reviewers keep mentioning 'healthy'
Love
Nice crisps
the crisps are tasty
Crunchy
Good taste
Crisps taste very good
Delicious and healthy
Even these are good flavoured crisps
Excellent flavour
Lovely flavours great snack
worth the purchase
Good Value
Worth it
They are tasty and healthy too
Healthy snack
Low calories
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Healthy Crisps questions
Answered from the same tracked data.









