Healthy Crisps
Healthy Crisps shows low returns (0.0%), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.
Flapen Score
Is Healthy Crisps profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Healthy Crisps is a £214K/yr Amazon United Kingdom market (300K searches/yr). The top 5 brands hold 95% of demand. Verdict: Worth a look — 51/100.
Healthy Crisps: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +1.0% over the last 90 days and 12.2% of searches end in a purchase.
£214K
revenue / yr
Who owns the niche?
The top 5 brands hold 95% of demand, so 5% of the market is open.
5%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 32 products
Top Healthy Crisps products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
PROPER - Multipack Box Barbecue and Salt & Vinegar Lentil Chips Vegan Gluten Free Snacks 14g 32 Packs (16 bags of each flavour)
- Price
- £8.31
- Rating
- 4.5/5
- Reviews
- 519
- Age
- 3y ago

PROPERCHIPS - Sea Salt Lentil Chips Vegan Gluten Free Snacks Sharing Bags 85g (8 Packs)
- Price
- £9.17
- Rating
- 4.7/5
- Reviews
- 461
- Age
- 5y ago

PROPER Lentil Crisps Vegan Gluten Free Snack Packs 1 x 85g
- Price
- £1.62
- Rating
- 4.7/5
- Reviews
- 461
- Age
- 7y ago

Eat Real Lentil Chips Salted 4 x 5 x 18g Gluten-Free Crisps Multipack Vegan-Friendly Healthy Snacks 30% Less Fat
- Price
- £6.37
- Rating
- 4.7/5
- Reviews
- 95
- Age
- 2y ago

Eat Real Mixed Multipack - 2 x 18g Salted Lentil 2 x 20g Sour Cream & Chive Quinoa 1 x 22g Tomato & Basil Hummus Chips
- Price
- £1.93
- Rating
- 4.4/5
- Reviews
- 160
- Age
- 2y ago
Trending
90-day click momentum
popchips - Sour Cream Popped Potato Chips 17 grams (Pack of 5) - Popped not Fried No Artificial Flavours or Colours Suitable for Vegans
- Price
- £1.66
- Rating
- 4.5/5
- Reviews
- 736
- Age
- 5y ago

popchips Barbeque Sharing Crisps 85g
- Price
- £1.87
- Rating
- 4.6/5
- Reviews
- 599
- Age
- 9y ago

Proper Chips BBQ and Salt & Vinegar Mixed Case - Multipack Chip Box - Vegan - Natural Seasoning - No Palm Oil - Gluten Free Snacks - 32x14g
- Price
- £9.53
- Rating
- 4.8/5
- Reviews
- 56
- Age
- 2y ago

Eat Real Mixed Multipack - 2 x 18g Salted Lentil 2 x 20g Sour Cream & Chive Quinoa 1 x 22g Tomato & Basil Hummus Chips
- Price
- £1.93
- Rating
- 4.4/5
- Reviews
- 160
- Age
- 2y ago

Eat Real Lentil Chips Salted 4 x 5 x 18g Gluten-Free Crisps Multipack Vegan-Friendly Healthy Snacks 30% Less Fat
- Price
- £6.37
- Rating
- 4.7/5
- Reviews
- 95
- Age
- 2y ago
Newest
by launch date
PROPER Prawn Cocktail Lentil Crisps Vegan Gluten Free Snack Sharing Bag 1 x 85g
- Price
- £1.85
- Rating
- 4.4/5
- Reviews
- 24
- Age
- 1y ago

PROPER Chip Prawn Cocktail Lentil Chips 8 X 85g
- Price
- £10.45
- Rating
- 4.5/5
- Reviews
- 52
- Age
- 1y ago

PROPER All the Cheese Lentil Chips 8 X 85g
- Price
- £10.38
- Rating
- 4.5/5
- Reviews
- 45
- Age
- 1y ago

Gluten Free Lentil Crisps Multipack - Box of 32 Vegan Lentil Chips BBQ & Salt Vinegar Low Calorie Snacks with EXTRA 3 x 14g Sweet & Salty Popcorn Bags. Healthy Snacks for Lunch Box Movie Night
- Price
- £13.27
- Rating
- 4.3/5
- Reviews
- 113
- Age
- 2y ago

Eat Real Lentil Chips Salted 4 x 5 x 18g Gluten-Free Crisps Multipack Vegan-Friendly Healthy Snacks 30% Less Fat
- Price
- £6.37
- Rating
- 4.7/5
- Reviews
- 95
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
Brands
8 falling
Sellers
107
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
42%
Top 20: 86%
Open market
2%
- PROPER61%
- Eat Real - Fresh16%
- Eat Real9%
- AHG Investment6%
- Topline3%
- Popchips3%
- Open — no brand owns it (2 brands, 2%)
Healthy Crisps demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.9×
Top Healthy Crisps search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- lentil crisps86K/yr
- proper chips83K/yr
- healthy crisps28K/yr
- gluten free crisps28K/yr
- lentil chips20K/yr
- proper16K/yr
- vegan crisps17K/yr
- proper lentil chips5K/yr
- lentil crisps multipack7K/yr
- oho lentil chips6K/yr
What reviews say buyers love and hate about Healthy Crisps
What buyers mention most, as a share of all reviews.
What buyers love
91% of reviews“Nice crisps”
“Good taste”
“Even these are good flavoured crisps”
“worth the purchase”
“They are tasty and healthy too”
What buyers complain about
57% of reviews“Half of the salt”
“this made them stale”
“Advertised as 23g bags but are only 17g. These say 23g bags but they are actually 17g on the package”
“Flav isnt strong enough for me”
“I wouldn't class them as healthy more like they are the lower calorie option”
Common Healthy Crisps questions
The questions sellers ask about this niche, answered from the tracked metrics.
Best Flapen score
The highest-scoring niches we track right now, across every category.









