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Healthy Crisps

Maybe

Returns run at only 0.0% of orders. But the top 5 brands take 95% of clicks, so Healthy Crisps is a Maybe.

Flapen Score
51
51 / 100
Top 27% of 2,976 Grocery niches · +5 vs the category median of 46
Market size
£214K/yr300K searches / yr
90-day growth
+1.0%search demand this quarter
Competition
42%top-5 click share · 8 brands · 107 sellers

Flapen Score

Healthy Crisps against its category

The dotted line is the Grocery average. Past it, Healthy Crisps is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Healthy Crisps market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Healthy Crisps 300K times last year and spent an estimated £214K. The top 5 brands take 95% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

12.2% of searches ended in a purchase last week.

Shoppers searched for this 300K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.2% of those searches ended in a purchase. Searches in the last 90 days moved +1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £214K a year.

Searches, last 12 months
300K
Growth, 90 days vs prior 90
+1.0%
Conversion, latest week
12.2%
Market size, estimated
£214Ka year
Peak month
April1.9× the quietest month
Top search term
lentil crisps86K searches a year

02 · Price

A sale here is worth £5.86.

Listings sell for £5.86 on average, from £1.22 to £19.99. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,000 to 1,250 of them. At £5.86 that is £6K to £7K a year per listing.

Average price
£5.86under the $15 to $100 sweet spot
Price range
£1.22–£19.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
1,000–1,250
Revenue per listing a year
£6K–£7K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

25% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #248 within Snack Foods. It carries 184 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
97%
Out of stock, average day
2.7%
Average rank
#248in Snack Foods
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
184per listing
Listings tracked
32

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Healthy Crisps products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

£0£11K£21K£32K£43K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

107

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

42%

Top 20: 86%

Open market

2%

  • PROPER61%
  • Eat Real - Fresh16%
  • Eat Real9%
  • AHG Investment6%
  • Topline3%
  • Popchips3%
  • Open — no brand owns it (2 brands, 2%)

Demand

Healthy Crisps search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.9×

Search terms

Top Healthy Crisps search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lentil crisps86K/yr
  • proper chips83K/yr
  • healthy crisps28K/yr
  • gluten free crisps28K/yr
  • lentil chips20K/yr
  • proper16K/yr
  • vegan crisps17K/yr
  • proper lentil chips5K/yr
  • lentil crisps multipack7K/yr
  • oho lentil chips6K/yr

Reviews and returns

What reviews say buyers love and hate about Healthy Crisps

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Salt Content10%−0.01

Half of the salt

Very high salt content

The Salt & Vinegar is not strong at all so if you like it strong these will be a let down

Stale/Rotten/Spoiled9%−0.04

this made them stale

A lot of multipack chips can taste stale or overly oily

Old and soggy

Advertised Vs Actual Product7%−0.07

Advertised as 23g bags but are only 17g. These say 23g bags but they are actually 17g on the package

Flavor7%−0.07

Flav isnt strong enough for me

Nutritional Content7%+0.13

I wouldn't class them as healthy more like they are the lower calorie option

eneded up with a bad stomach somewhere down the line these must contain gluten

I'm not sure why other reviewers keep mentioning 'healthy'

Love

Crispiness29%+1.20

Nice crisps

the crisps are tasty

Crunchy

Taste-Overall25%+0.84

Good taste

Crisps taste very good

Delicious and healthy

Flavor9%−0.07

Even these are good flavoured crisps

Excellent flavour

Lovely flavours great snack

Value For Money7%+0.80

worth the purchase

Good Value

Worth it

Health Benefits-Overall7%+1.03

They are tasty and healthy too

Healthy snack

Low calories

FAQ

Common Healthy Crisps questions

Answered from the same tracked data.