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Healthy Crisps

Maybe

An estimated 0.0% of orders come back. But the top 5 brands take 95% of clicks, so Healthy Crisps is a Maybe.

Flapen Score
51
51 / 100
Top 27% of 2,976 Grocery niches · +5 vs the category median of 46
Market size
£214K/yr300K searches / yr
90-day growth
+1.0%search demand this quarter
Competition
42%top-5 click share · 8 brands · 107 sellers

Flapen Score

Healthy Crisps against its category

The dotted line is the Grocery average. Past it, Healthy Crisps is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Healthy Crisps market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Healthy Crisps 300K times last year and spent an estimated £214K. The top 5 brands take 95% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 12.2% of those searches ended in a purchase.

Shoppers searched for this 300K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.2% of those searches ended in a purchase. Searches in the last 90 days moved +1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £214K a year.

Searches, last 12 months
300K
Growth, 90 days vs prior 90
+1.0%
Conversion, latest week
12.2%
Market size, estimated
£214Ka year
Peak month
April1.9× the quietest month
Top search term
lentil crisps86K searches a year

02 · Price

A sale here is worth £5.86.

Listings sell for £5.86 on average, from £1.22 to £19.99. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,000 to 1,250 of them. At £5.86 that is £6K to £7K a year per listing.

Average price
£5.86under the $15 to $100 sweet spot
Price range
£1.22–£19.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
1,000–1,250
Revenue per listing a year
£6K–£7K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

25% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #248 within Snack Foods. It carries 184 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
97%
Out of stock, average day
2.7%
Average rank
#248in Snack Foods
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
184per listing
Listings tracked
32

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Healthy Crisps products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 42% of clicks. Leaders hold, but buyers still shop past them.

£0£11K£21K£32K£43K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

107

Est. top-5 brand share

95%

Top 20: 100%

Est. top-5 click share

42%

Top 20: 86%

Open market

2%

  • PROPER61%
  • Eat Real - Fresh16%
  • Eat Real9%
  • AHG Investment6%
  • Topline3%
  • Popchips3%
  • Open — no brand owns it (2 brands, 2%)

Demand

Healthy Crisps search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.9×

Search terms

Top Healthy Crisps search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • lentil crisps86K/yr
  • proper chips83K/yr
  • healthy crisps28K/yr
  • gluten free crisps28K/yr
  • lentil chips20K/yr
  • proper16K/yr
  • vegan crisps17K/yr
  • proper lentil chips5K/yr
  • lentil crisps multipack7K/yr
  • oho lentil chips6K/yr

Reviews and returns

What reviews say buyers love and hate about Healthy Crisps

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Crispiness”
10%of negative reviews mention “Salt Content”
<0.1%of orders come back, a rate Amazon rounds to zero
“Half of the salt”
A buyer, on “Salt Content”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Healthy Crisps questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data