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Healthy Crisps

Healthy Crisps shows low returns (0.0%), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.

Flapen Score

51
Worth a look
Market size 41Growth 26Conversion 95Competition 71Returns 100Price range 27Avg price 16Brand share 12Review moat 91Quality gap 28
This niche Category average

Is Healthy Crisps profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Healthy Crisps is a £214K/yr Amazon United Kingdom market (300K searches/yr). The top 5 brands hold 95% of demand. Verdict: Worth a look — 51/100.

Healthy Crisps: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +1.0% over the last 90 days and 12.2% of searches end in a purchase.

£214K

revenue / yr

Units sold / yr50K
Search volume / yr+1.0%300K
Conversion rate12.2%
Avg price£5.86

Who owns the niche?

The top 5 brands hold 95% of demand, so 5% of the market is open.

5%

open market share

Brands · sellers8 · 107
Top-5 product click share42%
Open market5%
Avg brand age48 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 32 products

Sponsored placement25%
New entrants (1y)1· 0 succeeded
Avg rating4.6★
Avg reviews184

Top Healthy Crisps products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

£0£11K£21K£32K£43K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

107

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

42%

Top 20: 86%

Open market

2%

  • PROPER61%
  • Eat Real - Fresh16%
  • Eat Real9%
  • AHG Investment6%
  • Topline3%
  • Popchips3%
  • Open — no brand owns it (2 brands, 2%)

Healthy Crisps demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume300KCVR12.2%Products32Brands8Top 5 Brands95%OOS Rate2.7%Rating4.6★Reviews184Avg BSR#248
10K6KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.9×

Top Healthy Crisps search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • lentil crisps86K/yr
  • proper chips83K/yr
  • healthy crisps28K/yr
  • gluten free crisps28K/yr
  • lentil chips20K/yr
  • proper16K/yr
  • vegan crisps17K/yr
  • proper lentil chips5K/yr
  • lentil crisps multipack7K/yr
  • oho lentil chips6K/yr

What reviews say buyers love and hate about Healthy Crisps

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews
Crispiness29%

Nice crisps

Taste-Overall25%

Good taste

Flavor9%

Even these are good flavoured crisps

Value For Money7%

worth the purchase

Health Benefits-Overall7%

They are tasty and healthy too

What buyers complain about

57% of reviews
Salt Content10%

Half of the salt

Stale/Rotten/Spoiled9%

this made them stale

Advertised Vs Actual Product7%

Advertised as 23g bags but are only 17g. These say 23g bags but they are actually 17g on the package

Flavor7%

Flav isnt strong enough for me

Nutritional Content7%

I wouldn't class them as healthy more like they are the lower calorie option

Common Healthy Crisps questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Healthy Crisps 51/100 on Amazon United Kingdom — Worth a look. The niche generates £214K/yr across 32 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +1.0% over the last 90 days.
Search demand for Healthy Crisps on Amazon United Kingdom is steady year-round — the busiest month runs 1.9× the quietest.