Healthy Cereal
FailThe top 5 brands take 100% of clicks, so Healthy Cereal is a Fail.
- Flapen Score
- 36 / 100Ranks 2,659 of 2,976 Grocery niches · −10 vs the category median of 4636
- Market size
- £47K/yr93K searches / yr
- 90-day growth
- +6.8%search demand this quarter
- Competition
- 86%top-5 click share · 2 brands · 51 sellers
Flapen Score
Healthy Cereal against its category
The dotted line is the Grocery average. Past it, Healthy Cereal is stronger. Inside it, weaker.
Market
The Healthy Cereal market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Healthy Cereal 93K times last year and spent an estimated £47K. All 2 brands take every click. Demand peaks in Feb. Flapen scores it 36 out of 100, a Fail.
01 · Demand
19.5% of searches ended in a purchase last week.
Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 19.5% of those searches ended in a purchase. Searches in the last 90 days moved +6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £47K a year.
- Searches, last 12 months
- 93K
- Growth, 90 days vs prior 90
- +6.8%
- Conversion, latest week
- 19.5%
- Market size, estimated
- £47Ka year
- Peak month
- February1.6× the quietest month
- Top search term
- special k57K searches a year
02 · Price
A sale here is worth £2.61.
Listings sell for £2.61 on average, from £1.15 to £3.75. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 2,000 to 2,500 of them. At £2.61 that is £5K to £7K a year per listing.
- Average price
- £2.61under the $15 to $100 sweet spot
- Price range
- £1.15–£3.75
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £5K–£7K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
22% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #5 within Breakfast Cereal. It carries 350 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 22%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #5in Breakfast Cereal
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 350per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 65 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 65 months
Products
Top Healthy Cereal products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Kelloggs Special K Original Breakfast Cereal 750g
- Price
- £3.55
- Rating
- 4.7/5
- Reviews
- 593
- Age
- 18y ago

Special K Red Berries Breakfast Cereal Box 500g
- Price
- £3.75
- Rating
- 4.6/5
- Reviews
- 615
- Age
- 10y ago

Kelloggs Special K The Original Breakfast Cereals 440g
- Price
- £3.01
- Rating
- 4.6/5
- Reviews
- 325
- Age
- 2y ago

Kelloggs Special K Red Berries Cereal 330g
- Price
- £2.99
- Rating
- 4.6/5
- Reviews
- 522
- Age
- 6y ago

Kelloggs Special K Crunchy Golden Clusters 360g
- Price
- £2.57
- Rating
- 4.4/5
- Reviews
- 414
- Age
- 2y ago
Trending
90-day click momentum
Special K Red Berries Breakfast Cereal Box 500g
- Price
- £3.75
- Rating
- 4.6/5
- Reviews
- 615
- Age
- 10y ago

Kelloggs Special K Original Breakfast Cereal 750g
- Price
- £3.55
- Rating
- 4.7/5
- Reviews
- 593
- Age
- 18y ago

Special K Dark Choc Bar 6 x 21.5g
- Price
- £1.15
- Rating
- 4.5/5
- Reviews
- 78
- Age
- 4y ago

Kelloggs Special K Granola Dark Chocolate Curls 350g
- Price
- £2.40
- Rating
- 4.4/5
- Reviews
- 229
- Age
- 4y ago

Special K Red Berry Cereal Bar 6 x 21.5g
- Price
- £1.17
- Rating
- 4.6/5
- Reviews
- 252
- Age
- 4y ago
Newest
by launch date
Kelloggs Special K Crunchy Golden Clusters 360g
- Price
- £2.57
- Rating
- 4.4/5
- Reviews
- 414
- Age
- 2y ago

Kelloggs Special K The Original Breakfast Cereals 440g
- Price
- £3.01
- Rating
- 4.6/5
- Reviews
- 325
- Age
- 2y ago

Kelloggs Special K Granola Dark Chocolate Curls 350g
- Price
- £2.40
- Rating
- 4.4/5
- Reviews
- 229
- Age
- 4y ago

Special K Dark Choc Bar 6 x 21.5g
- Price
- £1.15
- Rating
- 4.5/5
- Reviews
- 78
- Age
- 4y ago

Special K Red Berry Cereal Bar 6 x 21.5g
- Price
- £1.17
- Rating
- 4.6/5
- Reviews
- 252
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
51
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
86%
Top 20: 100%
Open market
0%
- Kellogg's79%
- Kellogg's Special K21%
- Open — no brand owns it (0%)
Demand
Healthy Cereal search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 1.6×
Search terms
Top Healthy Cereal search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- special k57K/yr
- healthy cereal17K/yr
- special k cereal12K/yr
- sugar free cereal7K/yr
Reviews and returns
What reviews say buyers love and hate about Healthy Cereal
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
not worth it
overpriced
I thought something odd about the price
No taste
I found the flakes completely tasteless
They tasted like soap as well
The spices ruin it
also very sugary
the texture just wasnt for me
Bland cardboard
Love
Delicious breakfast so easy to buy from amazon
Great taste
OMG it tastes AMAZING
good value
Good price
Excellent value
Value for money, very moreish beautiful love tham, nice fruit strawberries and cherry, yum yum, texture brilliant, will be buying again, really nutritional
It has been a great help to have these in my diet
Ideal for a on the go snack
Healthy products full of goodness
Healthy and Tasty
Healthy breakfast cereal
No complaints
Good quality product
Lovely quality and very filling
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Healthy Cereal questions
Answered from the same tracked data.









