health shots
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible12.2%search→purchase rate — share of searches ending in a sale
Growth
Great+60.9%90-day search growth — must beat 0% to launch
Review moat
Good537.3avg incumbent reviews — the moat a new listing must climb
Market size
Good£311K£311K/yr · 316K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£8.05avg listing price — sweet spot $15–$100
Competition
Bad86%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand
Price range
Bad£1.67–£16.14cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, health shots is a £311K/yr Amazon United Kingdom market (316K searches/yr). The top 5 brands hold 97% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
health shots market data
- Units sold / yr
- 50K–60K
- avg 3,000–4,000/product
- Revenue / yr
- £403K–£483K
- units × avg price
- Conversion rate
- 12.2%
- Avg BSR
- #36
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 80%
- Out of stock
- 0.0%
- Avg brand age
- 48 months
- Avg seller age
- 161 days
Competition & brand share
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
63
Top-5 brand share
97%
Top 20: 97%
Top-5 click share
86%
Top 20: 100%
Open market
0%
- Robinsons86%
- Centrum8%
- --3%
- Brileo2%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 25 weeks — +60.9% search growth over the last 90 days.Top health shots search terms
- robinsons squash mini136K/yr
- robinsons mini38K/yr
- squash mini16K/yr
- mini squash19K/yr
- robinson mini11K/yr
- squeezy squash9K/yr
- centrum energy & vitality b12 shot7K/yr
- concentrated squash travel7K/yr
- robinsons mini squash8K/yr
- health shots14K/yr
Top health shots products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Robinsons Mini No Added Sugar Low Calorie Apple and Blackcurrant Makes 20 Drinks Per Pack 66 ml
Robinsons£1.694.7★643 rev
Robinsons Mini Passionfruit and Mango Concentrate 66 ml
Robinsons£1.674.6★536 rev
Robinsons Mini - No Added Sugar - Low Calorie - Orange 6 Count
Robinsons£10.344.7★1,154 rev
Centrum Energy & Vitality Vitamin B12 Liquid Shot High Strength B12 Vegan Multivitamin Supplement 15 × 7 ml Bottles
Centrum£9.814.4★194 rev
Robinsons Summer Fruits Mini Squash | 66ml | 6 Pack
Robinsons£10.364.7★1,288 rev
Newest
by launch date
Robinsons Mini Fruit Squash Drinks Bundle 3 Flavour Multipack 2 Each Flavour Summer Fruits Orange & Apple Blackcurrant
Brileo£16.145 rev
Centrum Energy & Vitality Vitamin B12 Liquid Shot High Strength B12 Vegan Multivitamin Supplement 15 × 7 ml Bottles
Centrum£9.81194 rev
Robinsons Squashd Mini 5 Flavour Pack 1xSummer Fruit 1xMango & Passion Fruit 1xOrange 1xApple & Blackcurrant And 1xLemon & Lime No Added Sugar Real Fruit in Every Drop
--£14.5983 rev
Robinsons Mini - No Added Sugar - Low Calorie - Orange 6 Count
Robinsons£10.341,154 rev
Robinsons Summer Fruits Mini Squash | 66ml | 6 Pack
Robinsons£10.361,288 rev
Trending
90-day click momentumRobinsons Mini Fruit Squash Drinks Bundle 3 Flavour Multipack 2 Each Flavour Summer Fruits Orange & Apple Blackcurrant
Brileo£16.143.6★
Robinsons Squashd Mini 5 Flavour Pack 1xSummer Fruit 1xMango & Passion Fruit 1xOrange 1xApple & Blackcurrant And 1xLemon & Lime No Added Sugar Real Fruit in Every Drop
--£14.594.8★
Robinsons Mini No Added Sugar Low Calorie Apple and Blackcurrant Makes 20 Drinks Per Pack 66 ml
Robinsons£1.694.7★
Robinsons Mini Passionfruit and Mango Concentrate 66 ml
Robinsons£1.674.6★
Centrum Energy & Vitality Vitamin B12 Liquid Shot High Strength B12 Vegan Multivitamin Supplement 15 × 7 ml Bottles
Centrum£9.814.4★
What buyers say about health shots
What buyers praise and complain about, mined from review topics.What buyers love
“Amazingly delicious”
“A great flavour”
“Handy for lunch box”
“Perfect size”
“Value for money”
“Very easy to carry around”
“Great product”
“Help with energy”
“Item arrived as described”
“Great drink and so convenient”
What buyers complain about
“Taste Not Great”
“Cheaper than supermarkets sell it”
“It works only trouble is it takes a lot of force to push down button to release the powder”
“Given how small the bottle is”
“Did not work for me”
“Within 7 days of taking them I got a cold so cant have boosted my immunity”
“The flavour was rather odd”
“Floaty bits”
“The bit to push down to release the powder is quite difficult to push”
“I read online that it is a common side effect so prob won't be taking them on a permanent bases”
Common questions
- Is health shots profitable to sell on Amazon United Kingdom?
- The niche generates £311K/yr across 10 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +60.9%. Flapen's verdict: Worth a look (50/100).
- How competitive is the health shots niche?
- 3 brands and 63 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in health shots?
- Top complaints mined from reviews: Taste-Overall, Value For Money, Touch/Button Controls. The return rate is 0.0%.
- What does it cost to enter the health shots niche?
- Listings span £1.67–£16.14; the average listing price is £8.05 (sweet spot $15–$100). The average incumbent carries 537 reviews — the moat a new listing must climb.