Skip to content

Health Shots

Maybe

Returns run at only 0.0% of orders. But the top 5 brands take 97% of clicks, so Health Shots is a Maybe.

Flapen Score
50
50 / 100
Top 31% of 2,976 Grocery niches · +4 vs the category median of 46
Market size
£311K/yr316K searches / yr
90-day growth
+60.9%search demand this quarter
Competition
86%top-5 click share · 3 brands · 63 sellers

Flapen Score

Health Shots against its category

The dotted line is the Grocery average. Past it, Health Shots is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Health Shots market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Health Shots 316K times last year and spent an estimated £311K. The top 5 brands take 97% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

12.2% of searches ended in a purchase last week.

Shoppers searched for this 316K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.2% of those searches ended in a purchase. Searches in the last 90 days moved +60.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £311K a year.

Searches, last 12 months
316K
Growth, 90 days vs prior 90
+60.9%
Conversion, latest week
12.2%
Market size, estimated
£311Ka year
Top search term
robinsons squash mini136K searches a year

02 · Price

A sale here is worth £8.05.

Listings sell for £8.05 on average, from £1.67 to £16.14. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 3,000 to 4,000 of them. At £8.05 that is £24K to £32K a year per listing.

Average price
£8.05under the $15 to $100 sweet spot
Price range
£1.67–£16.14
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
3,000–4,000
Revenue per listing a year
£24K–£32K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #36 within Beverage Syrups & Concentrates. It carries 537 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
90%
Out of stock, average day
0.0%
Average rank
#36in Beverage Syrups & Concentrates
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
537per listing
Listings tracked
10

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Health Shots products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

£0£31K£62K£93K£124K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

63

Top-5 brand share

97%

Top 20: 97%

Top-5 click share

86%

Top 20: 100%

Open market

0%

  • Robinsons86%
  • Centrum8%
  • --3%
  • Brileo2%
  • Open — no brand owns it (0%)

Demand

Health Shots search demand

Weekly searches over the year. Pick a range.

13K8KPrime Day '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

Search terms

Top Health Shots search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • robinsons squash mini136K/yr
  • robinsons mini38K/yr
  • squash mini16K/yr
  • mini squash19K/yr
  • robinson mini11K/yr
  • squeezy squash9K/yr
  • centrum energy & vitality b12 shot7K/yr
  • concentrated squash travel7K/yr
  • robinsons mini squash8K/yr
  • health shots14K/yr

Reviews and returns

What reviews say buyers love and hate about Health Shots

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall14%−0.08

Taste Not Great

Didnt taste as expected

Not as good as I imagined taste wise

Value For Money10%+0.24

Cheaper than supermarkets sell it

Expensive things

Touch/Button Controls7%−0.04

It works only trouble is it takes a lot of force to push down button to release the powder

takes a strong person to push button to release the powder

Size-Overall6%+0.70

Given how small the bottle is

Small containers

Functionality-Overall4%−0.02

Did not work for me

Love

Taste-Overall16%−0.08

Amazingly delicious

Deliciously fruity

fruity taste

Flavor11%+0.39

A great flavour

this little bottle packs a lot of flavour

The passionfruit and mango flavour is really nice and makes water much more enjoyable to drink

Ease Of Use11%+1.10

Handy for lunch box

Easy to use

So handy

Size-Overall9%+0.70

Perfect size

Small size meaning you can put it in your bag

Right size to keep it in your bag

Value For Money9%+0.24

Value for money

Excellent value

Good value

FAQ

Common Health Shots questions

Answered from the same tracked data.