How competitive is the Health Shots niche on Amazon United Kingdom?

3 brands and 63 sellers compete in Health Shots on Amazon United Kingdom. The top 5 Health Shots products take 86% of clicks and its top 5 brands hold 97% of demand.

What does it cost to enter the Health Shots niche?

Health Shots sells for £8.05 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.67–£16.14. The average incumbent carries 537 reviews — the moat a new listing must climb.

Health Shots

Health Shots shows low returns (0.0%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Health Shots profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Health Shots is a £311K/yr Amazon United Kingdom market (316K searches/yr). The top 5 brands hold 97% of demand. Verdict: Worth a look — 50/100.

Health Shots: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +60.9% over the last 90 days and 12.2% of searches end in a purchase.

£311K

revenue / yr

Units sold / yr60K

Search volume / yr+60.9%316K

Conversion rate12.2%

Avg price£8.05

Who owns the niche?

The top 5 brands hold 97% of demand, so 3% of the market is open.

open market share

Brands · sellers3 · 63

Top-5 product click share86%

Open market3%

Avg brand age48 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 10 products

Top Health Shots products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Robinsons Mini No Added Sugar Low Calorie Apple and Blackcurrant Makes 20 Drinks Per Pack 66 ml

Price: £1.69
Rating: 4.7/5
Reviews: 643
Age: 9y ago

Robinsons Mini Passionfruit and Mango Concentrate 66 ml

Price: £1.67
Rating: 4.6/5
Reviews: 536
Age: 10y ago

Robinsons Mini - No Added Sugar - Low Calorie - Orange 6 Count

Price: £10.34
Rating: 4.7/5
Reviews: 1,154
Age: 5y ago

Centrum Energy & Vitality Vitamin B12 Liquid Shot High Strength B12 Vegan Multivitamin Supplement 15 × 7 ml Bottles

Price: £9.81
Rating: 4.4/5
Reviews: 194
Age: 1y ago

Robinsons Summer Fruits Mini Squash | 66ml | 6 Pack

Price: £10.36
Rating: 4.7/5
Reviews: 1,288
Age: 5y ago

Newest

by launch date

Robinsons Mini Fruit Squash Drinks Bundle 3 Flavour Multipack 2 Each Flavour Summer Fruits Orange & Apple Blackcurrant

Price: £16.14
Rating: 3.6/5
Reviews: 5
Age: 6mo ago

Centrum Energy & Vitality Vitamin B12 Liquid Shot High Strength B12 Vegan Multivitamin Supplement 15 × 7 ml Bottles

Price: £9.81
Rating: 4.4/5
Reviews: 194
Age: 1y ago

Robinsons Squashd Mini 5 Flavour Pack 1xSummer Fruit 1xMango & Passion Fruit 1xOrange 1xApple & Blackcurrant And 1xLemon & Lime No Added Sugar Real Fruit in Every Drop

Price: £14.59
Rating: 4.8/5
Reviews: 83
Age: 3y ago

Robinsons Mini - No Added Sugar - Low Calorie - Orange 6 Count

Price: £10.34
Rating: 4.7/5
Reviews: 1,154
Age: 5y ago

Robinsons Summer Fruits Mini Squash | 66ml | 6 Pack

Price: £10.36
Rating: 4.7/5
Reviews: 1,288
Age: 5y ago

Competition: brands, sellers & click share

The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

Top-5 brand share

97%

Top 20: 97%

Top-5 click share

86%

Top 20: 100%

Open market

Robinsons86%
Centrum8%
--3%
Brileo2%
Open — no brand owns it (0%)

Health Shots demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume316KCVR12.2%Products10Brands3Top 5 Brands97%OOS Rate0.0%Rating4.5★Reviews537Avg BSR#36

Top Health Shots search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

robinsons squash mini136K/yr +75.3%12.5% conv.
robinsons mini38K/yr +44.8%10.6% conv.
squash mini16K/yr +156.9%11.0% conv.
mini squash19K/yr +54.9%10.5% conv.
robinson mini11K/yr +86.2%9.4% conv.
squeezy squash9K/yr +138.3%10.7% conv.
centrum energy & vitality b12 shot7K/yr +81.0%11.9% conv.
concentrated squash travel7K/yr +58.8%10.3% conv.
robinsons mini squash8K/yr +56.2%12.2% conv.
health shots14K/yr -38.3%0.1% conv.

What reviews say buyers love and hate about Health Shots

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews

Taste-Overall16%

“Amazingly delicious”

Flavor11%

“A great flavour”

Ease Of Use11%

“Handy for lunch box”

Size-Overall9%

“Perfect size”

Value For Money9%

“Value for money”

What buyers complain about

58% of reviews

Taste-Overall14%

“Taste Not Great”

Value For Money10%

“Cheaper than supermarkets sell it”

Touch/Button Controls7%

“It works only trouble is it takes a lot of force to push down button to release the powder”

Size-Overall6%

“Given how small the bottle is”

Functionality-Overall4%

“Did not work for me”

Common Health Shots questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Health Shots 50/100 on Amazon United Kingdom — Worth a look. The niche generates £311K/yr across 10 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +60.9% over the last 90 days.

Health Shots buyers on Amazon United Kingdom complain most about Taste-Overall, Value For Money, Touch/Button Controls, the themes mined from the niche's reviews. Its return rate is 0.0%.