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Hazelnuts

Maybe

Returns run at only 0.0% of orders. But demand is soft, at -13.8% this quarter, so Hazelnuts is a Maybe.

Flapen Score
56
56 / 100
Top 12% of 2,976 Grocery niches · +10 vs the category median of 46
Market size
£152K/yr113K searches / yr
90-day growth
-13.8%search demand this quarter
Competition
54%top-5 click share · 15 brands · 18 sellers

Flapen Score

Hazelnuts against its category

The dotted line is the Grocery average. Past it, Hazelnuts is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hazelnuts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hazelnuts 113K times last year and spent an estimated £152K. The top 5 brands take 74% of clicks. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

10.6% of searches ended in a purchase last week.

Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.6% of those searches ended in a purchase. Searches in the last 90 days moved -13.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £152K a year.

Searches, last 12 months
113K
Growth, 90 days vs prior 90
-13.8%
Conversion, latest week
10.6%
Market size, estimated
£152Ka year
Peak month
December1.6× the quietest month
Top search term
hazelnuts75K searches a year

02 · Price

A sale here is worth £12.68.

Listings sell for £12.68 on average, from £2.37 to £22.95. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £12.68 that is £6K to £10K a year per listing.

Average price
£12.68under the $15 to $100 sweet spot
Price range
£2.37–£22.95
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£6K–£10K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

65% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 9.9% of listings are out of stock. The average listing ranks #733 within Dried Fruits, Nuts & Vegetables. It carries 322 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
88%
Out of stock, average day
9.9%
Average rank
#733in Dried Fruits, Nuts & Vegetables
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
322per listing
Listings tracked
26

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
66 months

Products

Top Hazelnuts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£15K£30K£46K£61K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

18

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

54%

Top 20: 92%

Open market

21%

  • by Amazon32%
  • Morrisons19%
  • Nature's Balance10%
  • zeina LOVE OUR FOOD8%
  • Old India6%
  • Grape Tree5%

Demand

Hazelnuts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Holiday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Hazelnuts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hazelnuts75K/yr
  • hazelnut14K/yr
  • roasted hazelnuts10K/yr
  • hazelnuts 1kg5K/yr
  • blanched hazelnuts4K/yr
  • hazel nuts3K/yr
  • hazlenuts2K/yr

Reviews and returns

What reviews say buyers love and hate about Hazelnuts

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Stale/Rotten/Spoiled18%−0.14

Not fresh

the hazelnuts have been increasingly stale

Stale product

Taste-Overall12%+1.03

As bagged nuts can sometimes taste a bit stale

Taste of plasic

taste of the plastic wrapping

Quality-Overall11%+1.04

These nuts are rather inferior in quality, I found

Poor quality nuts

Poor value and quality

Size-Overall11%−0.08

There is some inconsistency in sizing

they are tiny

Small hazelnuts

Value For Money6%+0.45

a little expensive for the amount

Not a cheap option

The issue is the insanely fluctuating price

Love

Quality-Overall28%+1.04

These particular hazelnuts are high quality

These nuts are fantastic quality

Good quality

Taste-Overall23%+1.03

Taste good

Delicious hazelnuts

Perfect snack

Freshness10%+0.74

Fresh and crunchy

Crisp fresh crunch

helps keep them fresh

Pet Friendly6%

the excellent service from Superpet. the product arriving early again

Squirrel approved

Happy Squirrels

Flavor6%

Good quality, consistent flavour

flavour

which is where hazelnuts really shine in terms of flavour

FAQ

Common Hazelnuts questions

Answered from the same tracked data.