hazelnuts
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great10.6%search→purchase rate — share of searches ending in a sale
Review moat
Great321.65avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Good£12.68avg listing price — sweet spot $15–$100
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Brand share
Good74%top-5 brand share — brands hold most of the demand
Price range
Okay£2.37–£22.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£152K£152K/yr · 113K searches
Growth
Bad-13.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, hazelnuts is a £152K/yr Amazon United Kingdom market (113K searches/yr). The top 5 brands hold 74% of demand. Verdict: Worth a look — 56/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
hazelnuts market data
- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- £190K–£254K
- units × avg price
- Conversion rate
- 10.6%
- Avg BSR
- #733
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 65%
- Out of stock
- 9.9%
- Avg brand age
- 66 months
- Avg seller age
- 175 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
18
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
54%
Top 20: 92%
Open market
21%
- by Amazon32%
- Morrisons19%
- Nature's Balance10%
- zeina LOVE OUR FOOD8%
- Old India6%
- Grape Tree5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top hazelnuts search terms
- hazelnuts75K/yr
- hazelnut14K/yr
- roasted hazelnuts10K/yr
- hazelnuts 1kg5K/yr
- blanched hazelnuts4K/yr
- hazel nuts3K/yr
- hazlenuts2K/yr
Top hazelnuts products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
by Amazon Roasted Hazelnuts 200g
by Amazon£3.364.7★900 rev
Morrisons Hazelnuts 250g
Morrisons£2.374.4★162 rev
Zeina Blanched Hazelnuts (1Kg) - Gluten-Free and Vegan Approved Whole Hazelnuts with Iron Vitamins and Fibre for Healthy Cooking Snacking and Salads Suitable for Vegetarians Vegans and Coeliacs
zeina LOVE OUR FOOD£19.824.5★269 rev
by Amazon Roasted Hazelnuts 500g
by Amazon£8.924.7★900 rev
Natures Balance Whole Raw Hazelnut 500g
Nature's Balance£10.003.8★64 rev
Newest
by launch date
Tropgo Raw Hazelnuts 1kg - Packed Fresh Large Hazelnut - Premium Quality Nuts for a Healthy Heart High in Fibre & Minerals - Perfect for Snacking
Tropgo£19.4312 rev
Minton & Donello - Organic Hazelnut Whole Kernels 250g
Minton & Donello£5.766 rev
Morrisons The Best Hazelnut Creme 300g
Morrisons£2.771 rev
by Amazon Roasted Hazelnuts 200g
by Amazon£3.36900 rev
by Amazon Roasted Hazelnuts 500g
by Amazon£8.92900 rev
Trending
90-day click momentumTropgo Raw Hazelnuts 1kg - Packed Fresh Large Hazelnut - Premium Quality Nuts for a Healthy Heart High in Fibre & Minerals - Perfect for Snacking
Tropgo£19.434.3★
Minton & Donello - Organic Hazelnut Whole Kernels 250g
Minton & Donello£5.763.1★
Hides Fine Foods - Whole Roasted & Blanched Hazelnuts 500g - GMO - Free - Suitable for Vegetarians - Cooking - Salads - Snacking - Desserts - Cakes - Cookies
Hides Fine Foods£9.254.1★
Zeina Blanched Hazelnuts (1Kg) - Gluten-Free and Vegan Approved Whole Hazelnuts with Iron Vitamins and Fibre for Healthy Cooking Snacking and Salads Suitable for Vegetarians Vegans and Coeliacs
zeina LOVE OUR FOOD£19.824.5★
Grape Tree New Season Raw Hazelnut Kernels 1kg. Natural Whole Hazelnuts Raw Nuts & Organic Style Nut Food for Squirrels Birds & Wild Bird Feeders High Fibre Healthy Snack Baking & Cooking
Grape Tree£18.843.7★
What buyers say about hazelnuts
What buyers praise and complain about, mined from review topics.What buyers love
“These particular hazelnuts are high quality”
“Taste good”
“Fresh and crunchy”
“the excellent service from Superpet. the product arriving early again”
“Good quality, consistent flavour”
“good value purchase”
“Crunchy, Nutty & Delicious”
“Great add to my yoghurt”
“That said, the skin adds extra fibre, and nutritionally they offer a good balance of healthy fats and protein with relatively low sugar”
“Great size, fresh and saltiness”
What buyers complain about
“Not fresh”
“As bagged nuts can sometimes taste a bit stale”
“These nuts are rather inferior in quality, I found”
“There is some inconsistency in sizing”
“a little expensive for the amount”
“A bit soft”
“Not much flavour”
“Very small and bitter”
“The last bag is impossible to eat”
“harder”
Common questions
- Is hazelnuts profitable to sell on Amazon United Kingdom?
- The niche generates £152K/yr across 26 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -13.8%. Flapen's verdict: Worth a look (56/100).
- How competitive is the hazelnuts niche?
- 15 brands and 18 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in hazelnuts?
- Top complaints mined from reviews: Stale/Rotten/Spoiled, Taste-Overall, Quality-Overall. The return rate is 0.0%.
- When does demand for hazelnuts peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the hazelnuts niche?
- Listings span £2.37–£22.95; the average listing price is £12.68 (sweet spot $15–$100). The average incumbent carries 322 reviews — the moat a new listing must climb.