Hazelnuts
MaybeReturns run at only 0.0% of orders. But demand is soft, at -13.8% this quarter, so Hazelnuts is a Maybe.
- Flapen Score
- 56 / 100Top 12% of 2,976 Grocery niches · +10 vs the category median of 4656
- Market size
- £152K/yr113K searches / yr
- 90-day growth
- -13.8%search demand this quarter
- Competition
- 54%top-5 click share · 15 brands · 18 sellers
Flapen Score
Hazelnuts against its category
The dotted line is the Grocery average. Past it, Hazelnuts is stronger. Inside it, weaker.
Market
The Hazelnuts market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Hazelnuts 113K times last year and spent an estimated £152K. The top 5 brands take 74% of clicks. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
10.6% of searches ended in a purchase last week.
Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.6% of those searches ended in a purchase. Searches in the last 90 days moved -13.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £152K a year.
- Searches, last 12 months
- 113K
- Growth, 90 days vs prior 90
- -13.8%
- Conversion, latest week
- 10.6%
- Market size, estimated
- £152Ka year
- Peak month
- December1.6× the quietest month
- Top search term
- hazelnuts75K searches a year
02 · Price
A sale here is worth £12.68.
Listings sell for £12.68 on average, from £2.37 to £22.95. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £12.68 that is £6K to £10K a year per listing.
- Average price
- £12.68under the $15 to $100 sweet spot
- Price range
- £2.37–£22.95
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £6K–£10K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
65% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 9.9% of listings are out of stock. The average listing ranks #733 within Dried Fruits, Nuts & Vegetables. It carries 322 reviews at 4.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 65%
- Prime listings
- 88%
- Out of stock, average day
- 9.9%
- Average rank
- #733in Dried Fruits, Nuts & Vegetables
- Average rating
- 4.29 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 322per listing
- Listings tracked
- 26
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 66 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 66 months
Products
Top Hazelnuts products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
by Amazon Roasted Hazelnuts 200g
- Price
- £3.36
- Rating
- 4.7/5
- Reviews
- 900
- Age
- 1y ago

Morrisons Hazelnuts 250g
- Price
- £2.37
- Rating
- 4.4/5
- Reviews
- 162
- Age
- 8y ago

Zeina Blanched Hazelnuts (1Kg) - Gluten-Free and Vegan Approved Whole Hazelnuts with Iron Vitamins and Fibre for Healthy Cooking Snacking and Salads Suitable for Vegetarians Vegans and Coeliacs
- Price
- £19.82
- Rating
- 4.5/5
- Reviews
- 269
- Age
- 9y ago

by Amazon Roasted Hazelnuts 500g
- Price
- £8.92
- Rating
- 4.7/5
- Reviews
- 900
- Age
- 1y ago

Natures Balance Whole Raw Hazelnut 500g
- Price
- £10.00
- Rating
- 3.8/5
- Reviews
- 64
- Age
- 2y ago
Trending
90-day click momentum
Tropgo Raw Hazelnuts 1kg - Packed Fresh Large Hazelnut - Premium Quality Nuts for a Healthy Heart High in Fibre & Minerals - Perfect for Snacking
- Price
- £19.43
- Rating
- 4.3/5
- Reviews
- 12
- Age
- 4mo ago

Minton & Donello - Organic Hazelnut Whole Kernels 250g
- Price
- £5.76
- Rating
- 3.1/5
- Reviews
- 6
- Age
- 4mo ago

Hides Fine Foods - Whole Roasted & Blanched Hazelnuts 500g - GMO - Free - Suitable for Vegetarians - Cooking - Salads - Snacking - Desserts - Cakes - Cookies
- Price
- £9.25
- Rating
- 4.1/5
- Reviews
- 5
- Age
- 5y ago

Zeina Blanched Hazelnuts (1Kg) - Gluten-Free and Vegan Approved Whole Hazelnuts with Iron Vitamins and Fibre for Healthy Cooking Snacking and Salads Suitable for Vegetarians Vegans and Coeliacs
- Price
- £19.82
- Rating
- 4.5/5
- Reviews
- 269
- Age
- 9y ago

Grape Tree New Season Raw Hazelnut Kernels 1kg. Natural Whole Hazelnuts Raw Nuts & Organic Style Nut Food for Squirrels Birds & Wild Bird Feeders High Fibre Healthy Snack Baking & Cooking
- Price
- £18.84
- Rating
- 3.7/5
- Reviews
- 29
- Age
- 5y ago
Newest
by launch date
Tropgo Raw Hazelnuts 1kg - Packed Fresh Large Hazelnut - Premium Quality Nuts for a Healthy Heart High in Fibre & Minerals - Perfect for Snacking
- Price
- £19.43
- Rating
- 4.3/5
- Reviews
- 12
- Age
- 4mo ago

Minton & Donello - Organic Hazelnut Whole Kernels 250g
- Price
- £5.76
- Rating
- 3.1/5
- Reviews
- 6
- Age
- 4mo ago

Morrisons The Best Hazelnut Creme 300g
- Price
- £2.77
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 8mo ago

by Amazon Roasted Hazelnuts 200g
- Price
- £3.36
- Rating
- 4.7/5
- Reviews
- 900
- Age
- 1y ago

by Amazon Roasted Hazelnuts 500g
- Price
- £8.92
- Rating
- 4.7/5
- Reviews
- 900
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
18
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
54%
Top 20: 92%
Open market
21%
- by Amazon32%
- Morrisons19%
- Nature's Balance10%
- zeina LOVE OUR FOOD8%
- Old India6%
- Grape Tree5%
Demand
Hazelnuts search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Hazelnuts search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hazelnuts75K/yr
- hazelnut14K/yr
- roasted hazelnuts10K/yr
- hazelnuts 1kg5K/yr
- blanched hazelnuts4K/yr
- hazel nuts3K/yr
- hazlenuts2K/yr
Reviews and returns
What reviews say buyers love and hate about Hazelnuts
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not fresh
the hazelnuts have been increasingly stale
Stale product
As bagged nuts can sometimes taste a bit stale
Taste of plasic
taste of the plastic wrapping
These nuts are rather inferior in quality, I found
Poor quality nuts
Poor value and quality
There is some inconsistency in sizing
they are tiny
Small hazelnuts
a little expensive for the amount
Not a cheap option
The issue is the insanely fluctuating price
Love
These particular hazelnuts are high quality
These nuts are fantastic quality
Good quality
Taste good
Delicious hazelnuts
Perfect snack
Fresh and crunchy
Crisp fresh crunch
helps keep them fresh
the excellent service from Superpet. the product arriving early again
Squirrel approved
Happy Squirrels
Good quality, consistent flavour
flavour
which is where hazelnuts really shine in terms of flavour
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hazelnuts questions
Answered from the same tracked data.









