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Hazelnuts

Maybe

An estimated 0.0% of orders come back. But demand is soft, at -13.8% this quarter, so Hazelnuts is a Maybe.

Flapen Score
56
56 / 100
Top 12% of 2,976 Grocery niches · +10 vs the category median of 46
Market size
£152K/yr113K searches / yr
90-day growth
-13.8%search demand this quarter
Competition
54%top-5 click share · 15 brands · 18 sellers

Flapen Score

Hazelnuts against its category

The dotted line is the Grocery average. Past it, Hazelnuts is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hazelnuts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hazelnuts 113K times last year and spent an estimated £152K. The top 5 brands take 74% of clicks. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 10.6% of those searches ended in a purchase.

Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.6% of those searches ended in a purchase. Searches in the last 90 days moved -13.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £152K a year.

Searches, last 12 months
113K
Growth, 90 days vs prior 90
-13.8%
Conversion, latest week
10.6%
Market size, estimated
£152Ka year
Peak month
December1.6× the quietest month
Top search term
hazelnuts75K searches a year

02 · Price

A sale here is worth £12.68.

Listings sell for £12.68 on average, from £2.37 to £22.95. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £12.68 that is £6K to £10K a year per listing.

Average price
£12.68under the $15 to $100 sweet spot
Price range
£2.37–£22.95
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£6K–£10K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

65% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 9.9% of listings are out of stock. The average listing ranks #733 within Dried Fruits, Nuts & Vegetables. It carries 322 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
88%
Out of stock, average day
9.9%
Average rank
#733in Dried Fruits, Nuts & Vegetables
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
322per listing
Listings tracked
26

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
66 months

Products

Top Hazelnuts products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.

£0£15K£30K£46K£61K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

18

Est. top-5 brand share

74%

Top 20: 100%

Est. top-5 click share

54%

Top 20: 92%

Open market

21%

  • by Amazon32%
  • Morrisons19%
  • Nature's Balance10%
  • zeina LOVE OUR FOOD8%
  • Old India6%
  • Grape Tree5%

Demand

Hazelnuts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Holiday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Hazelnuts search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • hazelnuts75K/yr
  • hazelnut14K/yr
  • roasted hazelnuts10K/yr
  • hazelnuts 1kg5K/yr
  • blanched hazelnuts4K/yr
  • hazel nuts3K/yr
  • hazlenuts2K/yr

Reviews and returns

What reviews say buyers love and hate about Hazelnuts

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Stale/Rotten/Spoiled”
<0.1%of orders come back, a rate Amazon rounds to zero
“Not fresh”
A buyer, on “Stale/Rotten/Spoiled”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Hazelnuts questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data