How competitive is the Hazelnuts niche on Amazon United Kingdom?

15 brands and 18 sellers compete in Hazelnuts on Amazon United Kingdom. The top 5 Hazelnuts products take 54% of clicks and its top 5 brands hold 74% of demand.

What do buyers complain about in Hazelnuts?

Hazelnuts buyers on Amazon United Kingdom complain most about Stale/Rotten/Spoiled, Taste-Overall, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Hazelnuts niche?

Hazelnuts sells for £12.68 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £2.37–£22.95. The average incumbent carries 322 reviews — the moat a new listing must climb.

Hazelnuts

Hazelnuts shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Hazelnuts profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Hazelnuts is a £152K/yr Amazon United Kingdom market (113K searches/yr). The top 5 brands hold 74% of demand. Verdict: Worth a look — 56/100.

Hazelnuts: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -13.8% over the last 90 days and 10.6% of searches end in a purchase.

£152K

revenue / yr

Units sold / yr20K

Search volume / yr-13.8%113K

Conversion rate10.6%

Avg price£12.68

Who owns the niche?

The top 5 brands hold 74% of demand, so 26% of the market is open.

26%

open market share

Brands · sellers15 · 18

Top-5 product click share54%

Open market26%

Avg brand age66 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 26 products

Top Hazelnuts products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

by Amazon Roasted Hazelnuts 200g

Price: £3.36
Rating: 4.7/5
Reviews: 900
Age: 1y ago

Morrisons Hazelnuts 250g

Price: £2.37
Rating: 4.4/5
Reviews: 162
Age: 8y ago

Zeina Blanched Hazelnuts (1Kg) - Gluten-Free and Vegan Approved Whole Hazelnuts with Iron Vitamins and Fibre for Healthy Cooking Snacking and Salads Suitable for Vegetarians Vegans and Coeliacs

Price: £19.82
Rating: 4.5/5
Reviews: 269
Age: 9y ago

by Amazon Roasted Hazelnuts 500g

Price: £8.92
Rating: 4.7/5
Reviews: 900
Age: 1y ago

Natures Balance Whole Raw Hazelnut 500g

Price: £10.00
Rating: 3.8/5
Reviews: 64
Age: 2y ago

Newest

by launch date

Tropgo Raw Hazelnuts 1kg - Packed Fresh Large Hazelnut - Premium Quality Nuts for a Healthy Heart High in Fibre & Minerals - Perfect for Snacking

Price: £19.43
Rating: 4.3/5
Reviews: 12
Age: 4mo ago

Minton & Donello - Organic Hazelnut Whole Kernels 250g

Price: £5.76
Rating: 3.1/5
Reviews: 6
Age: 4mo ago

Morrisons The Best Hazelnut Creme 300g

Price: £2.77
Rating: 5.0/5
Reviews: 1
Age: 8mo ago

by Amazon Roasted Hazelnuts 200g

Price: £3.36
Rating: 4.7/5
Reviews: 900
Age: 1y ago

by Amazon Roasted Hazelnuts 500g

Price: £8.92
Rating: 4.7/5
Reviews: 900
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

54%

Top 20: 92%

Open market

21%

by Amazon32%
Morrisons19%
Nature's Balance10%
zeina LOVE OUR FOOD8%
Old India6%
Grape Tree5%

Hazelnuts demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume113KCVR10.6%Products26Brands15Top 5 Brands74%OOS Rate9.9%Rating4.3★Reviews322Avg BSR#733

No pronounced peak months · busiest ÷ quietest = 1.6×

Top Hazelnuts search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

hazelnuts75K/yr -13.0%10.1% conv.
hazelnut14K/yr -17.8%4.5% conv.
roasted hazelnuts10K/yr -24.5%10.7% conv.
hazelnuts 1kg5K/yr +21.4%8.1% conv.
blanched hazelnuts4K/yr -18.8%10.4% conv.
hazel nuts3K/yr -10.0%8.2% conv.
hazlenuts2K/yr -21.8%14.5% conv.

What reviews say buyers love and hate about Hazelnuts

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews

Quality-Overall28%

“These particular hazelnuts are high quality”

Taste-Overall23%

“Taste good”

Freshness10%

“Fresh and crunchy”

Pet Friendly6%

“the excellent service from Superpet. the product arriving early again”

Flavor6%

“Good quality, consistent flavour”

What buyers complain about

77% of reviews

Stale/Rotten/Spoiled18%

“Not fresh”

Taste-Overall12%

“As bagged nuts can sometimes taste a bit stale”

Quality-Overall11%

“These nuts are rather inferior in quality, I found”

Size-Overall11%

“There is some inconsistency in sizing”

Value For Money6%

“a little expensive for the amount”

Common Hazelnuts questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Hazelnuts 56/100 on Amazon United Kingdom — Worth a look. The niche generates £152K/yr across 26 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -13.8% over the last 90 days.