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Hazelnut Chocolate

Fail

The top 5 brands take 100% of clicks, so Hazelnut Chocolate is a Fail.

Flapen Score
37
37 / 100
Ranks 2,578 of 2,976 Grocery niches · −9 vs the category median of 46
Market size
£38K/yr66K searches / yr
90-day growth
-9.6%search demand this quarter
Competition
97%top-5 click share · 4 brands · 58 sellers

Flapen Score

Hazelnut Chocolate against its category

The dotted line is the Grocery average. Past it, Hazelnut Chocolate is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hazelnut Chocolate market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hazelnut Chocolate 66K times last year and spent an estimated £38K. All 4 brands take every click. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

6.2% of searches ended in a purchase last week.

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.2% of those searches ended in a purchase. Searches in the last 90 days moved -9.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.

Searches, last 12 months
66K
Growth, 90 days vs prior 90
-9.6%
Conversion, latest week
6.2%
Market size, estimated
£38Ka year
Peak month
December7.4× the quietest month
Top search term
whole nut chocolate cadbury12K searches a year

02 · Price

A sale here is worth £9.23.

Listings sell for £9.23 on average, from £1.51 to £21.80. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 750 to 1,000 of them. At £9.23 that is £7K to £9K a year per listing.

Average price
£9.23under the $15 to $100 sweet spot
Price range
£1.51–£21.80
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
750–1,000
Revenue per listing a year
£7K–£9K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

17% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #336 within Chocolate Candy. It carries 286 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
17%
Prime listings
67%
Out of stock, average day
0.9%
Average rank
#336in Chocolate Candy
Average rating
4.22 starsAmazon United Kingdom average 4.36 stars
Average reviews
286per listing
Listings tracked
6

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Hazelnut Chocolate products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

£0£6K£11K£17K£23K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

58

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Cadbury89%
  • SweetiePost5%
  • Dnaaz3%
  • BENERRY3%

Demand

Hazelnut Chocolate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 7.4×

Search terms

Top Hazelnut Chocolate search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • whole nut chocolate cadbury12K/yr
  • whole nut9K/yr
  • cadbury whole nut11K/yr
  • dairy milk whole nut8K/yr
  • whole nut chocolate10K/yr
  • cadburys whole nut6K/yr
  • cadbury whole nut chocolate bar4K/yr
  • cadburys whole nut chocolate giant6K/yr

Reviews and returns

What reviews say buyers love and hate about Hazelnut Chocolate

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall33%+2.10

Terrible taste, almost like eating lard laced with candle wax

Functionality-Overall33%−0.22

Tracking did not work

Quality-Overall33%−0.08

So sad the greatest chocolate in the world is on its knees quality wise

Love

Taste-Overall56%+2.10

I love whole nut chocolate

Tastes amazing actually has visible nuts unlike other brands

Yummy

Quality-Overall13%−0.08

Good quality & value

Flavor13%−0.03

BUT GOOD FOR A CHOCOLATE LOVER

Gifting Purpose13%+1.89

This was a present for our grandaughter she loved it

Value For Money6%+0.90

these are very good value so very pleased

FAQ

Common Hazelnut Chocolate questions

Answered from the same tracked data.