hazelnut chocolate
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great286.17avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Price range
Okay£1.51–£21.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.23avg listing price — sweet spot $15–$100
Growth
Bad-9.6%90-day search growth — must beat 0% to launch
Market size
Bad£38K£38K/yr · 66K searches
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, hazelnut chocolate is a £38K/yr Amazon United Kingdom market (66K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 37/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
hazelnut chocolate market data
- Units sold / yr
- 8K–10K
- avg 750–1,000/product
- Revenue / yr
- £74K–£92K
- units × avg price
- Conversion rate
- 6.2%
- Avg BSR
- #336
- Page quality
- 0%
- Prime
- 67%
- Sponsored
- 17%
- Out of stock
- 0.9%
- Avg brand age
- 50 months
- Avg seller age
- 164 days
Competition & brand share
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
58
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
97%
Top 20: 100%
Open market
0%
- Cadbury89%
- SweetiePost5%
- Dnaaz3%
- BENERRY3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.6% search growth over the last 90 days.Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 7.4×
Top hazelnut chocolate search terms
- whole nut chocolate cadbury12K/yr
- whole nut9K/yr
- cadbury whole nut11K/yr
- dairy milk whole nut8K/yr
- whole nut chocolate10K/yr
- cadburys whole nut6K/yr
- cadbury whole nut chocolate bar4K/yr
- cadburys whole nut chocolate giant6K/yr
Top hazelnut chocolate products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cadbury Dairy Milk Whole Nut Bar 180 g (Pack of 1)
Cadbury£2.144.6★755 rev
Cadbury Dairy Milk Whole Nut Bar Whole Hazelnuts Covered in Creamy Milk Chocolate 120 g Bar (Pack of 1)
Cadbury£1.514.6★755 rev
Wholenut Chocolate Gift Box Whole nut Dairy Milk chocolate present UK Favourite Chocolate Brands Perfect for Nut Chocolate Lovers
SweetiePost£10.193.5★12 rev
3 x Dairy Milk Whole Nut Chocolate Bar 180G Delicious Tasty And Twisty Treat Gift Hamper For Birthday Christmas
Dnaaz£11.384.1★9 rev
Chocolate Gift Box - Letterbox Hamper - For Kids - Him and Her (All Occasion - Dairy Milk)
BENERRY£8.344.6★119 rev
Newest
by launch dateWholenut Chocolate Gift Box Whole nut Dairy Milk chocolate present UK Favourite Chocolate Brands Perfect for Nut Chocolate Lovers
SweetiePost£10.1912 rev
Chocolate Gift Box - Letterbox Hamper - For Kids - Him and Her (All Occasion - Dairy Milk)
BENERRY£8.34119 rev
3 x Dairy Milk Whole Nut Chocolate Bar 180G Delicious Tasty And Twisty Treat Gift Hamper For Birthday Christmas
Dnaaz£11.389 rev
Cadbury Dairy Milk Whole Nut Bar 180 g (Pack of 1)
Cadbury£2.14755 rev
Cadbury Dairy Milk Whole Nut Bar Whole Hazelnuts Covered in Creamy Milk Chocolate 120 g Bar (Pack of 1)
Cadbury£1.51755 rev
Trending
90-day click momentumChocolate Gift Box - Letterbox Hamper - For Kids - Him and Her (All Occasion - Dairy Milk)
BENERRY£8.344.6★
Cadbury Dairy Milk Whole Nut Bar Whole Hazelnuts Covered in Creamy Milk Chocolate 120 g Bar (Pack of 1)
Cadbury£1.514.6★
Cadbury Dairy Milk Whole Nut Bar 180 g (Pack of 1)
Cadbury£2.144.6★
3 x Dairy Milk Whole Nut Chocolate Bar 180G Delicious Tasty And Twisty Treat Gift Hamper For Birthday Christmas
Dnaaz£11.384.1★
Cadbury Dairy Milk Chocolate Whole Nut Single Bar (Pack of 24)
Cadbury£21.803.9★
What buyers say about hazelnut chocolate
What buyers praise and complain about, mined from review topics.What buyers love
“I love whole nut chocolate”
“Good quality & value”
“BUT GOOD FOR A CHOCOLATE LOVER”
“This was a present for our grandaughter she loved it”
“these are very good value so very pleased”
What buyers complain about
“Terrible taste, almost like eating lard laced with candle wax”
“Tracking did not work”
“So sad the greatest chocolate in the world is on its knees quality wise”
Common questions
- Is hazelnut chocolate profitable to sell on Amazon United Kingdom?
- The niche generates £38K/yr across 6 tracked products. 90-day search growth is -9.6%. Flapen's verdict: Skip it (37/100).
- How competitive is the hazelnut chocolate niche?
- 4 brands and 58 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in hazelnut chocolate?
- Top complaints mined from reviews: Taste-Overall, Functionality-Overall, Quality-Overall. The return rate is 0.0%.
- When does demand for hazelnut chocolate peak?
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 7.4× the quietest.
- What does it cost to enter the hazelnut chocolate niche?
- Listings span £1.51–£21.80; the average listing price is £9.23 (sweet spot $15–$100). The average incumbent carries 286 reviews — the moat a new listing must climb.