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Hazelnut Chocolate

Fail

The top 5 brands take 100% of clicks, so Hazelnut Chocolate is a Fail.

Flapen Score
37
37 / 100
Ranks 2,578 of 2,976 Grocery niches · −9 vs the category median of 46
Market size
£38K/yr66K searches / yr
90-day growth
-9.6%search demand this quarter
Competition
97%top-5 click share · 4 brands · 58 sellers

Flapen Score

Hazelnut Chocolate against its category

The dotted line is the Grocery average. Past it, Hazelnut Chocolate is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hazelnut Chocolate market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hazelnut Chocolate 66K times last year and spent an estimated £38K. All 4 brands take every click. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 6.2% of those searches ended in a purchase.

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved -9.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.

Searches, last 12 months
66K
Growth, 90 days vs prior 90
-9.6%
Conversion, latest week
6.2%
Market size, estimated
£38Ka year
Peak month
December7.4× the quietest month
Top search term
whole nut chocolate cadbury12K searches a year

02 · Price

A sale here is worth £9.23.

Listings sell for £9.23 on average, from £1.51 to £21.80. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 750 to 1,000 of them. At £9.23 that is £7K to £9K a year per listing.

Average price
£9.23under the $15 to $100 sweet spot
Price range
£1.51–£21.80
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
750–1,000
Revenue per listing a year
£7K–£9K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

17% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #336 within Chocolate Candy. It carries 286 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
17%
Prime listings
67%
Out of stock, average day
0.9%
Average rank
#336in Chocolate Candy
Average rating
4.22 starsAmazon United Kingdom average 4.36 stars
Average reviews
286per listing
Listings tracked
6

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Hazelnut Chocolate products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 97% of clicks. A locked shelf that new listings rarely crack.

£0£6K£11K£17K£23K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

58

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

97%

Top 20: 100%

Open market

0%

  • Cadbury89%
  • SweetiePost5%
  • Dnaaz3%
  • BENERRY3%

Demand

Hazelnut Chocolate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 7.4×

Search terms

Top Hazelnut Chocolate search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • whole nut chocolate cadbury12K/yr
  • whole nut9K/yr
  • cadbury whole nut11K/yr
  • dairy milk whole nut8K/yr
  • whole nut chocolate10K/yr
  • cadburys whole nut6K/yr
  • cadbury whole nut chocolate bar4K/yr
  • cadburys whole nut chocolate giant6K/yr

Reviews and returns

What reviews say buyers love and hate about Hazelnut Chocolate

We read the reviews and the return reasons for every product selling here.

56%of positive reviews mention “Taste-Overall”
33%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Terrible taste, almost like eating lard laced with candle wax”
A buyer, on “Taste-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

6 topics

NegativePositive

FAQ

Common Hazelnut Chocolate questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data