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Hayfever Wipes

Fail

The top 5 brands take 100% of clicks, so Hayfever Wipes is a Fail.

Filters Trending
Flapen Score
49
49 / 100
Top 36% of 2,976 Grocery niches · +3 vs the category median of 46
Market size
£27K/yr35K searches / yr
90-day growth
+192.2%search demand this quarter
Competition
77%top-5 click share · 3 brands · 64 sellers

Flapen Score

Hayfever Wipes against its category

The dotted line is the Grocery average. Past it, Hayfever Wipes is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hayfever Wipes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hayfever Wipes 35K times last year and spent an estimated £27K. All 3 brands take every click. Demand peaks in Apr–May–Jun. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 11.4% of those searches ended in a purchase.

Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.4% of those searches ended in a purchase. Searches in the last 90 days moved +192.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £27K a year.

Searches, last 12 months
35K
Growth, 90 days vs prior 90
+192.2%
Conversion, latest week
11.4%
Market size, estimated
£27Ka year
Peak month
June36.2× the quietest month
Top search term
haymax6K searches a year

02 · Price

A sale here is worth £6.67.

Listings sell for £6.67 on average, from £1.14 to £14.04. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At £6.67 that is £3K to £5K a year per listing.

Average price
£6.67under the $15 to $100 sweet spot
Price range
£1.14–£14.04
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
500–750
Revenue per listing a year
£3K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #79 within Kitchen Roll, Toilet Roll & Tissues. It carries 1,169 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#79in Kitchen Roll, Toilet Roll & Tissues
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,169per listing
Listings tracked
10

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Hayfever Wipes products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 77% of clicks. A locked shelf that new listings rarely crack.

£0£3K£5K£8K£11K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

64

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

77%

Top 20: 100%

Open market

0%

  • HayMax69%
  • NUAGÉ24%
  • EETU7%
  • Open — no brand owns it (0%)

Demand

Hayfever Wipes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 36.2×

Search terms

Top Hayfever Wipes search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • haymax6K/yr
  • haymax allergen barrier balm5K/yr
  • nuage hayfever3K/yr
  • hayfever balm3K/yr
  • nuagé4K/yr
  • nuage7K/yr
  • hay max3K/yr
  • hay max hayfever balm2K/yr
  • hayfever barrier balm2K/yr

Reviews and returns

What reviews say buyers love and hate about Hayfever Wipes

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Value For Money”
18%of negative reviews mention “Allergies”
<0.1%of orders come back, a rate Amazon rounds to zero
“This didnt really help my allergy”
A buyer, on “Allergies”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Hayfever Wipes questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data