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Hayfever Wipes

brand-locked demand (top 5 brands take 100% of clicks) — Hayfever Wipes doesn't clear our bar today.

Signals Trending

Flapen Score

49
Skip it
Market size 7Growth 97Conversion 92Competition 19Returns 100Price range 0Avg price 19Brand share 0Review moat 58Quality gap 76
This niche Category average

Is Hayfever Wipes profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Hayfever Wipes is a £27K/yr Amazon United Kingdom market (35K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May–Jun. Verdict: Skip it — 49/100.

Hayfever Wipes: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +192.2% over the last 90 days and 11.4% of searches end in a purchase.

£27K

revenue / yr

Units sold / yr6K
Search volume / yr+192.2%35K
Conversion rate11.4%
Avg price£6.67

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers3 · 64
Top-5 product click share77%
Open market0%
Avg brand age53 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 10 products

Sponsored placement100%
New entrants (1y)0· 0 succeeded
Avg rating4.3★
Avg reviews1,169

Top Hayfever Wipes products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

£0£3K£5K£8K£11K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

64

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

0%

  • HayMax69%
  • NUAGÉ24%
  • EETU7%
  • Open — no brand owns it (0%)

Hayfever Wipes demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume35KCVR11.4%Products10Brands3Top 5 Brands100%OOS Rate0.0%Rating4.3★Reviews1,169Avg BSR#79
10K6KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 36.2×

Top Hayfever Wipes search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • haymax6K/yr
  • haymax allergen barrier balm5K/yr
  • nuage hayfever3K/yr
  • hayfever balm3K/yr
  • nuagé4K/yr
  • nuage7K/yr
  • hay max3K/yr
  • hay max hayfever balm2K/yr
  • hayfever barrier balm2K/yr

What reviews say buyers love and hate about Hayfever Wipes

What buyers mention most, as a share of all reviews.

What buyers love

75% of reviews
Value For Money22%

Good value

Ease Of Use9%

Easy to use

Efficiency9%

Works really well

Fever Relief6%

Helps with hay fever symptoms

Allergies6%

really helps with allergies

What buyers complain about

74% of reviews
Allergies18%

This didnt really help my allergy

Size-Overall15%

Very tiny product

Value For Money15%

Total rip off, absolutely tiny pot (minute) for £8.49.

Smell7%

it smells disgusting

Product Condition4%

I had to return this because it looked like it had been used

Hayfever Wipes return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell
89%
2Safety Standards
11%

Common Hayfever Wipes questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Hayfever Wipes 49/100 on Amazon United Kingdom — Skip it. The niche generates £27K/yr across 10 tracked products. Search demand moved +192.2% over the last 90 days.
Search demand for Hayfever Wipes on Amazon United Kingdom peaks in Apr–May–Jun, where the busiest month runs 36.2× the quietest.