Hayfever Wipes
FailThe top 5 brands take 100% of clicks, so Hayfever Wipes is a Fail.
- Flapen Score
- 49 / 100Top 36% of 2,976 Grocery niches · +3 vs the category median of 4649
- Market size
- £27K/yr35K searches / yr
- 90-day growth
- +192.2%search demand this quarter
- Competition
- 77%top-5 click share · 3 brands · 64 sellers
Flapen Score
Hayfever Wipes against its category
The dotted line is the Grocery average. Past it, Hayfever Wipes is stronger. Inside it, weaker.
Market
The Hayfever Wipes market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Hayfever Wipes 35K times last year and spent an estimated £27K. All 3 brands take every click. Demand peaks in Apr–May–Jun. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 11.4% of those searches ended in a purchase.
Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.4% of those searches ended in a purchase. Searches in the last 90 days moved +192.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £27K a year.
- Searches, last 12 months
- 35K
- Growth, 90 days vs prior 90
- +192.2%
- Conversion, latest week
- 11.4%
- Market size, estimated
- £27Ka year
- Peak month
- June36.2× the quietest month
- Top search term
- haymax6K searches a year
02 · Price
A sale here is worth £6.67.
Listings sell for £6.67 on average, from £1.14 to £14.04. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At £6.67 that is £3K to £5K a year per listing.
- Average price
- £6.67under the $15 to $100 sweet spot
- Price range
- £1.14–£14.04
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £3K–£5K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #79 within Kitchen Roll, Toilet Roll & Tissues. It carries 1,169 reviews at 4.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #79in Kitchen Roll, Toilet Roll & Tissues
- Average rating
- 4.29 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,169per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Hayfever Wipes products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
HayMax Allergen Barrier Balm - Pure 5ml - Organic Natural & Non-Drowsy Hay Fever & Allergy Relief Balm - Blocks Pollen Dust & Other Allergen Particles - Suitable for Adults Kids & Pregnant Women
- Price
- £7.03
- Rating
- 4.2/5
- Reviews
- 2,307
- Age
- 18y ago

Nuage Hayfever & Allergen Barrier Balm Traps Pollen Allergens & Dust | Infused with Aloe Vera Suitable for Daily Use (50g)
- Price
- £1.53
- Rating
- 4.3/5
- Reviews
- 799
- Age
- 6y ago

HayMax Allergen Barrier Balm Triple Tin Pure | Pack of 3 | Organic Natural & Non-Drowsy Hay Fever & Allergy Relief Balm | Traps Pollen Dust & Other Allergen Particles | Apply Around The Nose & Eyes
- Price
- £14.03
- Rating
- 4.3/5
- Reviews
- 641
- Age
- 18y ago

HayMax Allergen Barrier Balm - Aloe Vera 5ml - Organic Natural & Non-Drowsy Hay Fever & Allergy Relief Balm - Blocks Pollen Dust & Other Allergen Particles - Great for Adults Kids & Pregnant Women
- Price
- £7.02
- Rating
- 4.2/5
- Reviews
- 2,307
- Age
- 17y ago

Nuage Hayfever Survival Kit Includes 30 Resealable Hayfever Relief Wipes Barrier Balm Face Mist Spray Cooling Gel Eye Mask & Eye Pads | Natural Remedy for Hayferver | Suitable for Face and Hands
- Price
- £7.07
- Rating
- 4.5/5
- Reviews
- 191
- Age
- 4y ago
Trending
estimated 90-day click momentum
HayMax Allergen Barrier Balm - Pure 5ml - Organic Natural & Non-Drowsy Hay Fever & Allergy Relief Balm - Blocks Pollen Dust & Other Allergen Particles - Suitable for Adults Kids & Pregnant Women
- Price
- £7.03
- Rating
- 4.2/5
- Reviews
- 2,307
- Age
- 18y ago

Nuage Hayfever Survival Kit Includes 30 Resealable Hayfever Relief Wipes Barrier Balm Face Mist Spray Cooling Gel Eye Mask & Eye Pads | Natural Remedy for Hayferver | Suitable for Face and Hands
- Price
- £7.07
- Rating
- 4.5/5
- Reviews
- 191
- Age
- 4y ago

Nuage Hayfever & Allergen Barrier Balm Traps Pollen Allergens & Dust | Infused with Aloe Vera Suitable for Daily Use (50g)
- Price
- £1.53
- Rating
- 4.3/5
- Reviews
- 799
- Age
- 6y ago

Nuage Hayfever Cooling & Refreshing Face Mist Spray | Revives Dry Eyes & Skin Suitable for Daily Use (15ml)
- Price
- £1.14
- Rating
- 4.2/5
- Reviews
- 217
- Age
- 3y ago

HayMax Allergen Barrier Balm Triple Tin Pure | Pack of 3 | Organic Natural & Non-Drowsy Hay Fever & Allergy Relief Balm | Traps Pollen Dust & Other Allergen Particles | Apply Around The Nose & Eyes
- Price
- £14.03
- Rating
- 4.3/5
- Reviews
- 641
- Age
- 18y ago
Newest
by launch date
Nuage Hayfever Cooling & Refreshing Face Mist Spray | Revives Dry Eyes & Skin Suitable for Daily Use (15ml)
- Price
- £1.14
- Rating
- 4.2/5
- Reviews
- 217
- Age
- 3y ago

Nuage Hayfever Survival Kit Includes 30 Resealable Hayfever Relief Wipes Barrier Balm Face Mist Spray Cooling Gel Eye Mask & Eye Pads | Natural Remedy for Hayferver | Suitable for Face and Hands
- Price
- £7.07
- Rating
- 4.5/5
- Reviews
- 191
- Age
- 4y ago

Nuage Hayfever & Allergen Barrier Balm Traps Pollen Allergens & Dust | Infused with Aloe Vera Suitable for Daily Use (50g)
- Price
- £1.53
- Rating
- 4.3/5
- Reviews
- 799
- Age
- 6y ago

Nuage Hayfever Relief Wipes Resealable Pack
- Price
- £1.30
- Rating
- 4.4/5
- Reviews
- 2,117
- Age
- 7y ago

HayMax Allergen Barrier Balm - For Kids 5ml - Organic Natural & Non-Drowsy Hay Fever & Allergy Relief Balm - Traps & Blocks Pollen Dust & Other Allergen Particles - Apply Around the Nose & Eyes
- Price
- £6.52
- Rating
- 4.3/5
- Reviews
- 159
- Age
- 10y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 77% of clicks. A locked shelf that new listings rarely crack.
Brands
3 flat
Sellers
64
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
77%
Top 20: 100%
Open market
0%
- HayMax69%
- NUAGÉ24%
- EETU7%
- Open — no brand owns it (0%)
Demand
Hayfever Wipes search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun · busiest ÷ quietest = 36.2×
Search terms
Top Hayfever Wipes search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- haymax6K/yr
- haymax allergen barrier balm5K/yr
- nuage hayfever3K/yr
- hayfever balm3K/yr
- nuagé4K/yr
- nuage7K/yr
- hay max3K/yr
- hay max hayfever balm2K/yr
- hayfever barrier balm2K/yr
Reviews and returns
What reviews say buyers love and hate about Hayfever Wipes
We read the reviews and the return reasons for every product selling here.
“This didnt really help my allergy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hayfever Wipes questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









