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Hayfever Wipes

Fail

The top 5 brands take 100% of clicks, so Hayfever Wipes is a Fail.

Filters Trending
Flapen Score
49
49 / 100
Top 36% of 2,976 Grocery niches · +3 vs the category median of 46
Market size
£27K/yr35K searches / yr
90-day growth
+192.2%search demand this quarter
Competition
77%top-5 click share · 3 brands · 64 sellers

Flapen Score

Hayfever Wipes against its category

The dotted line is the Grocery average. Past it, Hayfever Wipes is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hayfever Wipes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hayfever Wipes 35K times last year and spent an estimated £27K. All 3 brands take every click. Demand peaks in Apr–May–Jun. Flapen scores it 49 out of 100, a Fail.

01 · Demand

11.4% of searches ended in a purchase last week.

Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.4% of those searches ended in a purchase. Searches in the last 90 days moved +192.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £27K a year.

Searches, last 12 months
35K
Growth, 90 days vs prior 90
+192.2%
Conversion, latest week
11.4%
Market size, estimated
£27Ka year
Peak month
June36.2× the quietest month
Top search term
haymax6K searches a year

02 · Price

A sale here is worth £6.67.

Listings sell for £6.67 on average, from £1.14 to £14.04. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At £6.67 that is £3K to £5K a year per listing.

Average price
£6.67under the $15 to $100 sweet spot
Price range
£1.14–£14.04
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
500–750
Revenue per listing a year
£3K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #79 within Kitchen Roll, Toilet Roll & Tissues. It carries 1,169 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#79in Kitchen Roll, Toilet Roll & Tissues
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,169per listing
Listings tracked
10

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Hayfever Wipes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

£0£3K£5K£8K£11K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

64

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

0%

  • HayMax69%
  • NUAGÉ24%
  • EETU7%
  • Open — no brand owns it (0%)

Demand

Hayfever Wipes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 36.2×

Search terms

Top Hayfever Wipes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • haymax6K/yr
  • haymax allergen barrier balm5K/yr
  • nuage hayfever3K/yr
  • hayfever balm3K/yr
  • nuagé4K/yr
  • nuage7K/yr
  • hay max3K/yr
  • hay max hayfever balm2K/yr
  • hayfever barrier balm2K/yr

Reviews and returns

What reviews say buyers love and hate about Hayfever Wipes

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Allergies18%+0.19

This didnt really help my allergy

holy moly did it sting

I have multiple contact allergies

Size-Overall15%−0.24

Very tiny product

The bottle is tiny though

Very small tub

Value For Money15%+0.79

Total rip off, absolutely tiny pot (minute) for £8.49.

that is without taking the item out of the box a very expensive item

Now x3 times the price for the same amount

Smell7%−0.13

it smells disgusting

It stinks

Smells like rancid oil

Product Condition4%−0.06

I had to return this because it looked like it had been used

Love

Value For Money22%+0.79

Good value

Good value for money

good value

Ease Of Use9%+0.94

Easy to use

This is a handy all in one pack of everything you are likely to need apart from tissues

this has been the simplest

Efficiency9%+0.31

Works really well

It works nicely

Works well

Fever Relief6%+0.71

Helps with hay fever symptoms

So helpful for people with hayfever

Great for hayfever

Allergies6%+0.19

really helps with allergies

Easy to use, eases allergy

Allergy relief

Return

0.0% Return rate 0% Fixable by listing

Smell89%▁▁▁▁██

it smells disgusting

It stinks

Smells like rancid oil

Safety Standards11%

FAQ

Common Hayfever Wipes questions

Answered from the same tracked data.