hayfever wipes
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Growth
Incredible+192.2%90-day search growth — must beat 0% to launch
Conversion
Great11.4%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,168.6avg incumbent reviews — the moat a new listing must climb
Competition
Bad77%top-5 click share — a locked-up shelf
Avg price
Bad£6.67avg listing price — sweet spot $15–$100
Market size
Bad£27K£27K/yr · 35K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£1.14–£14.04cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, hayfever wipes is a £27K/yr Amazon United Kingdom market (35K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May–Jun. Verdict: Skip it — 49/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
hayfever wipes market data
- Units sold / yr
- 5K–6K
- avg 500–750/product
- Revenue / yr
- £33K–£40K
- units × avg price
- Conversion rate
- 11.4%
- Avg BSR
- #79
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 53 months
- Avg seller age
- 169 days
Competition & brand share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 flat
Sellers
64
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
0%
- HayMax69%
- NUAGÉ24%
- EETU7%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +192.2% search growth over the last 90 days.Peak months: Apr, May, Jun · busiest ÷ quietest = 36.2×
Top hayfever wipes search terms
- haymax6K/yr
- haymax allergen barrier balm5K/yr
- nuage hayfever3K/yr
- hayfever balm3K/yr
- nuagé4K/yr
- nuage7K/yr
- hay max3K/yr
- hay max hayfever balm2K/yr
- hayfever barrier balm2K/yr
Top hayfever wipes products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
HayMax Allergen Barrier Balm - Pure 5ml - Organic Natural & Non-Drowsy Hay Fever & Allergy Relief Balm - Blocks Pollen Dust & Other Allergen Particles - Suitable for Adults Kids & Pregnant Women
HayMax£7.034.2★2,307 rev
Nuage Hayfever & Allergen Barrier Balm Traps Pollen Allergens & Dust | Infused with Aloe Vera Suitable for Daily Use (50g)
NUAGÉ£1.534.3★799 rev
HayMax Allergen Barrier Balm Triple Tin Pure | Pack of 3 | Organic Natural & Non-Drowsy Hay Fever & Allergy Relief Balm | Traps Pollen Dust & Other Allergen Particles | Apply Around The Nose & Eyes
HayMax£14.034.3★641 rev
HayMax Allergen Barrier Balm - Aloe Vera 5ml - Organic Natural & Non-Drowsy Hay Fever & Allergy Relief Balm - Blocks Pollen Dust & Other Allergen Particles - Great for Adults Kids & Pregnant Women
HayMax£7.024.2★2,307 rev
Nuage Hayfever Survival Kit Includes 30 Resealable Hayfever Relief Wipes Barrier Balm Face Mist Spray Cooling Gel Eye Mask & Eye Pads | Natural Remedy for Hayferver | Suitable for Face and Hands
EETU£7.074.5★191 rev
Newest
by launch date
Nuage Hayfever Cooling & Refreshing Face Mist Spray | Revives Dry Eyes & Skin Suitable for Daily Use (15ml)
NUAGÉ£1.14217 rev
Nuage Hayfever Survival Kit Includes 30 Resealable Hayfever Relief Wipes Barrier Balm Face Mist Spray Cooling Gel Eye Mask & Eye Pads | Natural Remedy for Hayferver | Suitable for Face and Hands
EETU£7.07191 rev
Nuage Hayfever & Allergen Barrier Balm Traps Pollen Allergens & Dust | Infused with Aloe Vera Suitable for Daily Use (50g)
NUAGÉ£1.53799 rev
Nuage Hayfever Relief Wipes Resealable Pack
NUAGÉ£1.302,117 rev
HayMax Allergen Barrier Balm - For Kids 5ml - Organic Natural & Non-Drowsy Hay Fever & Allergy Relief Balm - Traps & Blocks Pollen Dust & Other Allergen Particles - Apply Around the Nose & Eyes
HayMax£6.52159 rev
Trending
90-day click momentumHayMax Allergen Barrier Balm - Pure 5ml - Organic Natural & Non-Drowsy Hay Fever & Allergy Relief Balm - Blocks Pollen Dust & Other Allergen Particles - Suitable for Adults Kids & Pregnant Women
HayMax£7.034.2★
Nuage Hayfever Survival Kit Includes 30 Resealable Hayfever Relief Wipes Barrier Balm Face Mist Spray Cooling Gel Eye Mask & Eye Pads | Natural Remedy for Hayferver | Suitable for Face and Hands
EETU£7.074.5★
Nuage Hayfever & Allergen Barrier Balm Traps Pollen Allergens & Dust | Infused with Aloe Vera Suitable for Daily Use (50g)
NUAGÉ£1.534.3★
Nuage Hayfever Cooling & Refreshing Face Mist Spray | Revives Dry Eyes & Skin Suitable for Daily Use (15ml)
NUAGÉ£1.144.2★
HayMax Allergen Barrier Balm Triple Tin Pure | Pack of 3 | Organic Natural & Non-Drowsy Hay Fever & Allergy Relief Balm | Traps Pollen Dust & Other Allergen Particles | Apply Around The Nose & Eyes
HayMax£14.034.3★
What buyers say about hayfever wipes
What buyers praise and complain about, mined from review topics.What buyers love
“Good value”
“Easy to use”
“Works really well”
“Helps with hay fever symptoms”
“really helps with allergies”
“Dries the skin”
“Does the job”
“Good product”
“The eye mask is good at the end of the day”
“Not too strong of a smell”
What buyers complain about
“This didnt really help my allergy”
“Very tiny product”
“Total rip off, absolutely tiny pot (minute) for £8.49.”
“it smells disgusting”
“I had to return this because it looked like it had been used”
“He still had hayfever reaction”
“But couldn't notice a relief after using it”
“really unpleasant to have near your nose”
“Absolutely useless for the purpose”
“I suffer terribly”
Top return reasons
Common questions
- Is hayfever wipes profitable to sell on Amazon United Kingdom?
- The niche generates £27K/yr across 10 tracked products. 90-day search growth is +192.2%. Flapen's verdict: Skip it (49/100).
- How competitive is the hayfever wipes niche?
- 3 brands and 64 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in hayfever wipes?
- Top complaints mined from reviews: Allergies, Size-Overall, Value For Money. The return rate is 0.0%.
- When does demand for hayfever wipes peak?
- Demand peaks in Apr–May–Jun; the busiest month runs 36.2× the quietest.
- What does it cost to enter the hayfever wipes niche?
- Listings span £1.14–£14.04; the average listing price is £6.67 (sweet spot $15–$100). The average incumbent carries 1,169 reviews — the moat a new listing must climb.