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Hayfever Kids

Fail

Prices span $1.30–$8.51, mostly outside the sweet spot, so Hayfever Kids is a Fail.

Flapen Score
48
48 / 100
Top 40% of 2,976 Grocery niches · +2 vs the category median of 46
Market size
£17K/yr21K searches / yr
90-day growth
+160.5%search demand this quarter
Competition
86%top-5 click share · 8 brands · 110 sellers

Flapen Score

Hayfever Kids against its category

The dotted line is the Grocery average. Past it, Hayfever Kids is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hayfever Kids market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hayfever Kids 21K times last year and spent an estimated £17K. The top 5 brands take 88% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 17.2% of those searches ended in a purchase.

Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 17.2% of those searches ended in a purchase. Searches in the last 90 days moved +160.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £17K a year.

Searches, last 12 months
21K
Growth, 90 days vs prior 90
+160.5%
Conversion, latest week
17.2%
Market size, estimated
£17Ka year
Peak month
June11.0× the quietest month
Top search term
hayfever kids6K searches a year

02 · Price

A sale here is worth £4.77.

Listings sell for £4.77 on average, from £1.30 to £8.51. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 500 to 750 of them. At £4.77 that is £2K to £4K a year per listing.

Average price
£4.77under the $15 to $100 sweet spot
Price range
£1.30–£8.51
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
500–750
Revenue per listing a year
£2K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #24 within Kitchen Roll, Toilet Roll & Tissues. It carries 745 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#24in Kitchen Roll, Toilet Roll & Tissues
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
745per listing
Listings tracked
9

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
75 months

Products

Top Hayfever Kids products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 86% of clicks. A locked shelf that new listings rarely crack.

£0£3K£5K£8K£10K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

110

Est. top-5 brand share

88%

Top 20: 100%

Est. top-5 click share

86%

Top 20: 100%

Open market

7%

  • Benadryl47%
  • Piri21%
  • Clarityn7%
  • NUAGÉ7%
  • Zirtek6%
  • Becodefence5%
  • Open — no brand owns it (2 brands, 7%)

Demand

Hayfever Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KHoliday '25Spike '26JulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Apr, May, Jun · busiest ÷ quietest = 11.0×

Search terms

Top Hayfever Kids search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • hayfever kids6K/yr
  • benadryl kids9K/yr
  • hayfever for kids2K/yr
  • benadryl liquid2K/yr
  • benadryl allergy relief kids1K/yr

Reviews and returns

What reviews say buyers love and hate about Hayfever Kids

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Value For Money”
22%of negative reviews mention “Allergies”
<0.1%of orders come back, a rate Amazon rounds to zero
“holy moly did it sting”
A buyer, on “Allergies”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Hayfever Kids questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data