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Hayfever Kids

Fail

Prices span $1.30–$8.51, mostly outside the sweet spot, so Hayfever Kids is a Fail.

Flapen Score
48
48 / 100
Top 40% of 2,976 Grocery niches · +2 vs the category median of 46
Market size
£17K/yr21K searches / yr
90-day growth
+160.5%search demand this quarter
Competition
86%top-5 click share · 8 brands · 110 sellers

Flapen Score

Hayfever Kids against its category

The dotted line is the Grocery average. Past it, Hayfever Kids is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hayfever Kids market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hayfever Kids 21K times last year and spent an estimated £17K. The top 5 brands take 88% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 48 out of 100, a Fail.

01 · Demand

17.2% of searches ended in a purchase last week.

Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.2% of those searches ended in a purchase. Searches in the last 90 days moved +160.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £17K a year.

Searches, last 12 months
21K
Growth, 90 days vs prior 90
+160.5%
Conversion, latest week
17.2%
Market size, estimated
£17Ka year
Peak month
June11.0× the quietest month
Top search term
hayfever kids6K searches a year

02 · Price

A sale here is worth £4.77.

Listings sell for £4.77 on average, from £1.30 to £8.51. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 500 to 750 of them. At £4.77 that is £2K to £4K a year per listing.

Average price
£4.77under the $15 to $100 sweet spot
Price range
£1.30–£8.51
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
500–750
Revenue per listing a year
£2K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #24 within Kitchen Roll, Toilet Roll & Tissues. It carries 745 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#24in Kitchen Roll, Toilet Roll & Tissues
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
745per listing
Listings tracked
9

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
75 months

Products

Top Hayfever Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

£0£3K£5K£8K£10K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

110

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

7%

  • Benadryl47%
  • Piri21%
  • Clarityn7%
  • NUAGÉ7%
  • Zirtek6%
  • Becodefence5%
  • Open — no brand owns it (2 brands, 7%)

Demand

Hayfever Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KHoliday '25Spike '26JulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Apr, May, Jun · busiest ÷ quietest = 11.0×

Search terms

Top Hayfever Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hayfever kids6K/yr
  • benadryl kids9K/yr
  • hayfever for kids2K/yr
  • benadryl liquid2K/yr
  • benadryl allergy relief kids1K/yr

Reviews and returns

What reviews say buyers love and hate about Hayfever Kids

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Allergies22%−0.07

holy moly did it sting

allergies

The itch

Value For Money12%−0.02

Rip Off Price

also a bit pricey

I think that is too pricey for a small bottle

Taste-Overall6%+0.40

Very bad taste

It tastes quite chemically

This medicine tastes absolutely revolting

Dosage4%−0.05

doesn't contain many doses

not many doses

Only contains 6 doses for adults

Flavor3%

I found the flavour quite unpleasant and artificial and the liquid too sweet for my taste

I can, however, say that it does have a sharp banana flavour. having tasted just a drop

The flavour is odd

Love

Value For Money15%−0.02

affordable

Good price

Good value for money

Efficiency10%+0.95

It was really effective

Works well

It does work ok for me

Ease Of Use9%+0.88

Easy to use

easy to take

Good to keep in

Allergies9%−0.07

Great for dogs with allergies

Allergy relief

It helped with my son's allergy

Taste-Overall7%+0.40

It has a pleasant enough taste

as an added bonus it doesn't taste to bad either

The taste is satisfactory

Return

0.0% Return rate 0% Fixable by listing

Smell53%▁▁▁▁▄█

More like SOAKED IN IT. they also smell really strongly so sent me into a sneezing fit

Age Suitability13%▁▁▁▁█▁
Product Condition13%▁▁▁▁█▃
Leak-Proof7%▁▁▁▁▁█
Safety Standards7%

FAQ

Common Hayfever Kids questions

Answered from the same tracked data.