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Hash Browns

Fail

The top 5 brands take 100% of clicks, so Hash Browns is a Fail.

Flapen Score
36
36 / 100
Ranks 2,659 of 2,976 Grocery niches · −10 vs the category median of 46
Market size
£120K/yr136K searches / yr
90-day growth
-16.8%search demand this quarter
Competition
81%top-5 click share · 5 brands · 34 sellers

Flapen Score

Hash Browns against its category

The dotted line is the Grocery average. Past it, Hash Browns is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hash Browns market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hash Browns 136K times last year and spent an estimated £120K. All 5 brands take every click. Demand peaks in Nov. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 37.1% of those searches ended in a purchase.

Shoppers searched for this 136K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 37.1% of those searches ended in a purchase. Searches in the last 90 days moved -16.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £120K a year.

Searches, last 12 months
136K
Growth, 90 days vs prior 90
-16.8%
Conversion, latest week
37.1%
Market size, estimated
£120Ka year
Peak month
November1.6× the quietest month
Top search term
hash browns110K searches a year

02 · Price

A sale here is worth £2.38.

Listings sell for £2.38 on average, from £1.65 to £3.15. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 4,000 to 5,000 of them. At £2.38 that is £10K to £12K a year per listing.

Average price
£2.38under the $15 to $100 sweet spot
Price range
£1.65–£3.15
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
4,000–5,000
Revenue per listing a year
£10K–£12K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

9% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #11 within Frozen. It carries 610 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
9%
Prime listings
100%
Out of stock, average day
1.3%
Average rank
#11in Frozen
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
610per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
74 months

Products

Top Hash Browns products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 81% of clicks. A locked shelf that new listings rarely crack.

£0£12K£24K£36K£48K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

34

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

81%

Top 20: 100%

Open market

0%

  • Morrisons41%
  • McCain35%
  • Iceland18%
  • STRONG ROOTS4%
  • LEON2%
  • Open — no brand owns it (0%)

Demand

Hash Browns search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KBlack Friday '25NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 1.6×

Search terms

Top Hash Browns search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • hash browns110K/yr
  • hash brown14K/yr
  • hash5K/yr
  • hashbrowns3K/yr
  • hashbrown4K/yr

Reviews and returns

What reviews say buyers love and hate about Hash Browns

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Taste-Overall”
24%of negative reviews mention “Oily/Greasy”
<0.1%of orders come back, a rate Amazon rounds to zero
“It has a weird taste like it's been fried in old oil”
A buyer, on “Oily/Greasy”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common Hash Browns questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data