Hash Browns
FailThe top 5 brands take 100% of clicks, so Hash Browns is a Fail.
- Flapen Score
- 36 / 100Ranks 2,659 of 2,976 Grocery niches · −10 vs the category median of 4636
- Market size
- £120K/yr136K searches / yr
- 90-day growth
- -16.8%search demand this quarter
- Competition
- 81%top-5 click share · 5 brands · 34 sellers
Flapen Score
Hash Browns against its category
The dotted line is the Grocery average. Past it, Hash Browns is stronger. Inside it, weaker.
Market
The Hash Browns market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Hash Browns 136K times last year and spent an estimated £120K. All 5 brands take every click. Demand peaks in Nov. Flapen scores it 36 out of 100, a Fail.
01 · Demand
37.1% of searches ended in a purchase last week.
Shoppers searched for this 136K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 37.1% of those searches ended in a purchase. Searches in the last 90 days moved -16.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £120K a year.
- Searches, last 12 months
- 136K
- Growth, 90 days vs prior 90
- -16.8%
- Conversion, latest week
- 37.1%
- Market size, estimated
- £120Ka year
- Peak month
- November1.6× the quietest month
- Top search term
- hash browns110K searches a year
02 · Price
A sale here is worth £2.38.
Listings sell for £2.38 on average, from £1.65 to £3.15. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 4,000 to 5,000 of them. At £2.38 that is £10K to £12K a year per listing.
- Average price
- £2.38under the $15 to $100 sweet spot
- Price range
- £1.65–£3.15
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- £10K–£12K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
9% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #11 within Frozen. It carries 610 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 9%
- Prime listings
- 100%
- Out of stock, average day
- 1.3%
- Average rank
- #11in Frozen
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 610per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 74 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 74 months
Products
Top Hash Browns products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Morrisons Hash Browns 750g
- Price
- £2.15
- Rating
- 4.5/5
- Reviews
- 2,346
- Age
- 10y ago

McCain Hash Browns 625g
- Price
- £2.36
- Rating
- 4.5/5
- Reviews
- 1,644
- Age
- 11y ago

McCain Air Fryer Hash Brown Bites
- Price
- £2.31
- Rating
- 4.6/5
- Reviews
- 109
- Age
- 1y ago

Iceland Hash Browns 800 g (Frozen)
- Price
- £1.99
- Rating
- 4.5/5
- Reviews
- 278
- Age
- 3y ago

Morrisons Mini Hash Brown Waffles 454g
- Price
- £1.65
- Rating
- 4.7/5
- Reviews
- 382
- Age
- 2y ago
Trending
90-day click momentum
Iceland Hash Brown Fries 550g (Frozen)
- Price
- £2.69
- Rating
- 4.9/5
- Reviews
- 12
- Age
- 3y ago

MORRISONS Cheddar Cheese Hash Brown Bites 550g large 1
- Price
- £1.97
- Rating
- 4.6/5
- Reviews
- 600
- Age
- 3y ago

McCain Air Fryer Hash Brown Bites
- Price
- £2.31
- Rating
- 4.6/5
- Reviews
- 109
- Age
- 1y ago

Iceland Hash Brown Bites 1kg
- Price
- £1.98
- Rating
- 4.7/5
- Reviews
- 109
- Age
- 1y ago

Morrisons Mini Hash Brown Waffles 454g
- Price
- £1.65
- Rating
- 4.7/5
- Reviews
- 382
- Age
- 2y ago
Newest
by launch date
McCain Air Fryer Hash Brown Bites
- Price
- £2.31
- Rating
- 4.6/5
- Reviews
- 109
- Age
- 1y ago

LEON Hash Brown Bites 340g 5 veg Potato Cauliflower Onion Cabbage Parsnip Gluten-free High-fibre Vegetarian Frozen For airfryer/oven
- Price
- £3.15
- Rating
- 4.2/5
- Reviews
- 18
- Age
- 1y ago

Iceland Hash Brown Bites 1kg
- Price
- £1.98
- Rating
- 4.7/5
- Reviews
- 109
- Age
- 1y ago

Morrisons Mini Hash Brown Waffles 454g
- Price
- £1.65
- Rating
- 4.7/5
- Reviews
- 382
- Age
- 2y ago

MORRISONS Cheddar Cheese Hash Brown Bites 550g large 1
- Price
- £1.97
- Rating
- 4.6/5
- Reviews
- 600
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.
Brands
5 flat
Sellers
34
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
0%
- Morrisons41%
- McCain35%
- Iceland18%
- STRONG ROOTS4%
- LEON2%
- Open — no brand owns it (0%)
Demand
Hash Browns search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.6×
Search terms
Top Hash Browns search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hash browns110K/yr
- hash brown14K/yr
- hash5K/yr
- hashbrowns3K/yr
- hashbrown4K/yr
Reviews and returns
What reviews say buyers love and hate about Hash Browns
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
It has a weird taste like it's been fried in old oil
they were really greasy
Greasy
Too small for my liking unfortunately
no guidance
Disappointingly, they weren't really crispy so I gave them a good shake & put them on for another couple of minutes & then repeated for another couple of minues as they still weren't particually crispy
It was difficult to get them crisp all over
Defo cook longer than instructed in oven for max crispyness - like a hash brown should be
It has a weird taste like it's been fried in old oil
Love
Lovely they have a bit of a fried onion taste like these
Great taste
Really tasty
Great product
Good quality and good value for money
Decent
they get really crispy in the air fryer
Crispy
Lovely and crispy little tots
super easy to do
the bigger ones are easier to handle
Chedder bites delicious
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hash Browns questions
Answered from the same tracked data.









