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Hash Browns

Fail

The top 5 brands take 100% of clicks, so Hash Browns is a Fail.

Flapen Score
36
36 / 100
Ranks 2,659 of 2,976 Grocery niches · −10 vs the category median of 46
Market size
£120K/yr136K searches / yr
90-day growth
-16.8%search demand this quarter
Competition
81%top-5 click share · 5 brands · 34 sellers

Flapen Score

Hash Browns against its category

The dotted line is the Grocery average. Past it, Hash Browns is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hash Browns market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hash Browns 136K times last year and spent an estimated £120K. All 5 brands take every click. Demand peaks in Nov. Flapen scores it 36 out of 100, a Fail.

01 · Demand

37.1% of searches ended in a purchase last week.

Shoppers searched for this 136K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 37.1% of those searches ended in a purchase. Searches in the last 90 days moved -16.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £120K a year.

Searches, last 12 months
136K
Growth, 90 days vs prior 90
-16.8%
Conversion, latest week
37.1%
Market size, estimated
£120Ka year
Peak month
November1.6× the quietest month
Top search term
hash browns110K searches a year

02 · Price

A sale here is worth £2.38.

Listings sell for £2.38 on average, from £1.65 to £3.15. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 4,000 to 5,000 of them. At £2.38 that is £10K to £12K a year per listing.

Average price
£2.38under the $15 to $100 sweet spot
Price range
£1.65–£3.15
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
4,000–5,000
Revenue per listing a year
£10K–£12K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

9% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #11 within Frozen. It carries 610 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
9%
Prime listings
100%
Out of stock, average day
1.3%
Average rank
#11in Frozen
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
610per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
74 months

Products

Top Hash Browns products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

£0£12K£24K£36K£48K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

34

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

0%

  • Morrisons41%
  • McCain35%
  • Iceland18%
  • STRONG ROOTS4%
  • LEON2%
  • Open — no brand owns it (0%)

Demand

Hash Browns search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KBlack Friday '25NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 1.6×

Search terms

Top Hash Browns search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hash browns110K/yr
  • hash brown14K/yr
  • hash5K/yr
  • hashbrowns3K/yr
  • hashbrown4K/yr

Reviews and returns

What reviews say buyers love and hate about Hash Browns

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Oily/Greasy24%−0.21

It has a weird taste like it's been fried in old oil

they were really greasy

Greasy

Size-Overall14%−0.07

Too small for my liking unfortunately

Instructions/User Manual/Troubleshooting14%+0.30

no guidance

Crispiness10%+0.39

Disappointingly, they weren't really crispy so I gave them a good shake & put them on for another couple of minutes & then repeated for another couple of minues as they still weren't particually crispy

It was difficult to get them crisp all over

Defo cook longer than instructed in oven for max crispyness - like a hash brown should be

Taste-Overall7%+3.35

It has a weird taste like it's been fried in old oil

Love

Taste-Overall50%+3.35

Lovely they have a bit of a fried onion taste like these

Great taste

Really tasty

Quality-Overall13%+0.02

Great product

Good quality and good value for money

Decent

Crispiness11%+0.39

they get really crispy in the air fryer

Crispy

Lovely and crispy little tots

Ease Of Use5%+0.09

super easy to do

the bigger ones are easier to handle

Ease Of Chewing/Swallowing4%+0.30

Chedder bites delicious

FAQ

Common Hash Browns questions

Answered from the same tracked data.