harry potter sweets
Skip itSoft demand (-19.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Review moat
Good973.16avg incumbent reviews — the moat a new listing must climb
Price range
Good£2.11–£31.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£9.07avg listing price — sweet spot $15–$100
Brand share
Bad90%top-5 brand share — brand-locked demand
Market size
Bad£68K£68K/yr · 128K searches
Growth
Bad-19.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, harry potter sweets is a £68K/yr Amazon United Kingdom market (128K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
harry potter sweets market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- £73K–£91K
- units × avg price
- Conversion rate
- 5.9%
- Avg BSR
- #311
- Page quality
- 0%
- Prime
- 84%
- Sponsored
- 26%
- Out of stock
- 9.2%
- Avg brand age
- 39 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
10 flat
Sellers
57
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
7%
- Jelly Belly44%
- Warner Bros Pictures25%
- Harry Potter10%
- HARIBO6%
- Burmont's Speciality Gifts5%
- Unique3%
- Open — no brand owns it (4 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -19.0% search growth over the last 90 days.Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.6×
Top harry potter sweets search terms
- harry potter sweets74K/yr
- bertie botts every flavour beans20K/yr
- harry potter food10K/yr
- harry potter snacks7K/yr
- harry potter jelly beans8K/yr
- harry potter sweets uk7K/yr
- harry potter beans3K/yr
Top harry potter sweets products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Jelly Belly | Harry Potter Bertie Botts Beans Bag 54g (Pack of1)
Jelly Belly£3.164.2★4,061 rev
Harry Potter Sweets Harry Potter Chocolate Frog Bertie Botts Every Flavour Beans Retro Sweets Sweet Box Sweet boxes Box of Sweeties Sweeties Hamper (Slug Bean Frog ) Plus a Random Sticker
Warner Bros Pictures£11.853.6★55 rev
Jelly Belly Harry Potter Bertie Botts Beans Flipbox 35 g
Jelly Belly£2.964.0★2,566 rev
Harry Potter Bertie Botts Gift Box - Every Flavour Jelly Belly Beans 125g
Jelly Belly£7.454.2★4,061 rev
Harry Potter HarryPotter Sweets HarryPotter Chocolate Frog Bertie Botts Every Flavour Beans Harry Potter Chocolate (Bertie Botts Beans 3x)
Warner Bros Pictures£7.773.9★13 rev
Newest
by launch date
Haribo Harry Potter Hermione Special Edition 160g - Fruit gum mix with golden snitch talking hat crooked leg & many more Limited Edition Perfect for J.K Rowling fans - only for a short time!
HARIBO£3.71769 rev
HARRY POTTER BIRTHDAY CARD DOBBY HAS HEARD OF YOUR GREATNESS
Danilo Promotions LTD£2.1119 rev
Harry Potter Sweets Harry Potter Chocolate Frog Bertie Botts Every Flavour Beans Retro Sweets Sweet Box Sweet boxes Box of Sweeties Sweeties Hamper (Slug Bean Frog ) Plus a Random Sticker
Warner Bros Pictures£11.8555 rev
Harry Potter HarryPotter Sweets HarryPotter Chocolate Frog Bertie Botts Every Flavour Beans Harry Potter Chocolate (Bertie Botts Beans 3x)
Warner Bros Pictures£7.7713 rev
Harry Potter Sweets Harry Potter Chocolate Frog Retro Sweets Sweet Box Sweet boxes Box of Sweeties Sweeties Hamper (Chocolate Frogs 3x) Plus Sticker
Warner Bros Pictures£12.933 rev
Trending
90-day click momentum
Harry Potter Girls Short Pyjama Set 2 Piece Breathable Lounge Wear (Burgundy 13-14 Years)
Harry Potter£12.034.7★
Harry Potter Womens Wearable Blanket Hoodie | Adults Gray Hooded Pullover with Hogwarts Graphic All Over Print | One Size Sherpa Lined Loungewear with Pockets | Classic Wizard Movie Merchandise Gift
Harry Potter£31.594.8★
Harry Potter Chocolate Frog Unisex Candy Standard see description
Harry Potter£7.713.7★
HARRY POTTER BIRTHDAY CARD DOBBY HAS HEARD OF YOUR GREATNESS
Danilo Promotions LTD£2.114.7★
Haribo Harry Potter Hermione Special Edition 160g - Fruit gum mix with golden snitch talking hat crooked leg & many more Limited Edition Perfect for J.K Rowling fans - only for a short time!
HARIBO£3.714.6★
What buyers say about harry potter sweets
What buyers praise and complain about, mined from review topics.What buyers love
“Perfect gift box”
“Tasted amazing”
“A good size”
“Good value for money”
“Nice and sturdy just the right size”
“Box itself it's made very well”
“big enough to have a good selection of flavours”
“Just as expected”
“i found the mixes very very sweet so unless you have a very sweet tooth id not recomend it”
“Magnetic to close works well”
What buyers complain about
“Not worth the money”
“Smaller packets than I thought they werent as impressive as I thought”
“There aren't ANY nice flavours”
“Came moldy”
“the self adhesive isnt fit for purpose”
“Not sure how long the ink will last”
“just the bad ones”
“Hogwort sweets”
“It isn't made clear at all in the advert”
“2 of the 4 pens do not work”
Top return reasons
Common questions
- Is harry potter sweets profitable to sell on Amazon United Kingdom?
- The niche generates £68K/yr across 19 tracked products. 90-day search growth is -19.0%. Flapen's verdict: Skip it (45/100).
- How competitive is the harry potter sweets niche?
- 10 brands and 57 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in harry potter sweets?
- Top complaints mined from reviews: Value For Money, Size-Overall, Flavor. The return rate is 0.2%.
- When does demand for harry potter sweets peak?
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 4.6× the quietest.
- What does it cost to enter the harry potter sweets niche?
- Listings span £2.11–£31.59; the average listing price is £9.07 (sweet spot $15–$100). The average incumbent carries 973 reviews — the moat a new listing must climb.