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Harry Potter Sweets

Fail

Demand is soft, at -19.0% this quarter, so Harry Potter Sweets is a Fail.

Flapen Score
45
45 / 100
Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 46
Market size
£68K/yr128K searches / yr
90-day growth
-19.0%search demand this quarter
Competition
62%top-5 click share · 10 brands · 57 sellers

Flapen Score

Harry Potter Sweets against its category

The dotted line is the Grocery average. Past it, Harry Potter Sweets is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Harry Potter Sweets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Harry Potter Sweets 128K times last year and spent an estimated £68K. The top 5 brands take 90% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

5.9% of searches ended in a purchase last week.

Shoppers searched for this 128K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -19.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £68K a year.

Searches, last 12 months
128K
Growth, 90 days vs prior 90
-19.0%
Conversion, latest week
5.9%
Market size, estimated
£68Ka year
Peak month
December4.6× the quietest month
Top search term
harry potter sweets74K searches a year

02 · Price

A sale here is worth £9.07.

Listings sell for £9.07 on average, from £2.11 to £31.59. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £9.07 that is £2K to £5K a year per listing.

Average price
£9.07under the $15 to $100 sweet spot
Price range
£2.11–£31.59
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

26% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #311 within Confectionery. It carries 973 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
26%
Prime listings
84%
Out of stock, average day
9.2%
Average rank
#311in Confectionery
Average rating
4.23 starsAmazon United Kingdom average 4.36 stars
Average reviews
973per listing
Listings tracked
19

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Harry Potter Sweets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£7K£10K£14K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 flat

Sellers

57

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

7%

  • Jelly Belly44%
  • Warner Bros Pictures25%
  • Harry Potter10%
  • HARIBO6%
  • Burmont's Speciality Gifts5%
  • Unique3%
  • Open — no brand owns it (4 brands, 7%)

Demand

Harry Potter Sweets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Black Friday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.6×

Search terms

Top Harry Potter Sweets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • harry potter sweets74K/yr
  • bertie botts every flavour beans20K/yr
  • harry potter food10K/yr
  • harry potter snacks7K/yr
  • harry potter jelly beans8K/yr
  • harry potter sweets uk7K/yr
  • harry potter beans3K/yr

Reviews and returns

What reviews say buyers love and hate about Harry Potter Sweets

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money32%−0.20

Not worth the money

although a little pricey

Massively Overpriced

Size-Overall26%−0.14

Smaller packets than I thought they werent as impressive as I thought

Small

Small packet

Flavor7%−0.03

There aren't ANY nice flavours

this product only contains the horrible flavours

Not every flavour - only bad ones

Stale/Rotten/Spoiled5%−0.04

Came moldy

Adhesion/Stickiness5%−0.04

the self adhesive isnt fit for purpose

Love

Gifting Purpose25%+1.46

Perfect gift box

Secret Santa gift

Perfect Mother's Day Gift

Taste-Overall18%+1.88

Tasted amazing

Great different tastes

Lovely yummy treat

Size-Overall14%−0.14

A good size

the box was perfect size to post

it fits great

Value For Money9%−0.20

Good value for money

Great value for money

Good price

Strength7%+0.67

Nice and sturdy just the right size

Very sturdy, good quality gift box

Return

0.2% Return rate 72% Fixable by listing

Size-Overall69%█▅▆▁▇▁

Smaller packets than I thought they werent as impressive as I thought

Small

Small packet

Value For Money6%▁▁█▁▁▁

Not worth the money

although a little pricey

Massively Overpriced

Flatness6%▁▁▁▁█▁
Functionality-Overall6%▁█▁▁▁▁
Defective Material/Parts6%▁█▁▁▁▁

FAQ

Common Harry Potter Sweets questions

Answered from the same tracked data.