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Harry Potter Sweets

soft demand (-19.0% this quarter) — Harry Potter Sweets doesn't clear our bar today.

Flapen Score

45
Skip it
Market size 17Growth 15Conversion 66Competition 39Returns 99Price range 56Avg price 26Brand share 25Review moat 63Quality gap 80
This niche Category average

Is Harry Potter Sweets profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Harry Potter Sweets is a £68K/yr Amazon United Kingdom market (128K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 45/100.

Harry Potter Sweets: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -19.0% over the last 90 days and 5.9% of searches end in a purchase.

£68K

revenue / yr

Units sold / yr10K
Search volume / yr-19.0%128K
Conversion rate5.9%
Avg price£9.07

Who owns the niche?

The top 5 brands hold 90% of demand, so 10% of the market is open.

10%

open market share

Brands · sellers10 · 57
Top-5 product click share62%
Open market10%
Avg brand age39 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 19 products

Sponsored placement26%
New entrants (1y)0· 0 succeeded
Avg rating4.2★
Avg reviews973

Top Harry Potter Sweets products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

£0£3K£7K£10K£14K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 flat

Sellers

57

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

7%

  • Jelly Belly44%
  • Warner Bros Pictures25%
  • Harry Potter10%
  • HARIBO6%
  • Burmont's Speciality Gifts5%
  • Unique3%
  • Open — no brand owns it (4 brands, 7%)

Harry Potter Sweets demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume128KCVR5.9%Products19Brands10Top 5 Brands90%OOS Rate9.2%Rating4.2★Reviews973Avg BSR#311
7K5KSpike '24Black Friday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.6×

Top Harry Potter Sweets search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • harry potter sweets74K/yr
  • bertie botts every flavour beans20K/yr
  • harry potter food10K/yr
  • harry potter snacks7K/yr
  • harry potter jelly beans8K/yr
  • harry potter sweets uk7K/yr
  • harry potter beans3K/yr

What reviews say buyers love and hate about Harry Potter Sweets

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews
Gifting Purpose25%

Perfect gift box

Taste-Overall18%

Tasted amazing

Size-Overall14%

A good size

Value For Money9%

Good value for money

Strength7%

Nice and sturdy just the right size

What buyers complain about

89% of reviews
Value For Money32%

Not worth the money

Size-Overall26%

Smaller packets than I thought they werent as impressive as I thought

Flavor7%

There aren't ANY nice flavours

Stale/Rotten/Spoiled5%

Came moldy

Adhesion/Stickiness5%

the self adhesive isnt fit for purpose

Harry Potter Sweets return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

72%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
69%
2Value For Money
6%
3Flatness
6%
4Functionality-Overall
6%
5Defective Material/Parts
6%

Common Harry Potter Sweets questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Harry Potter Sweets 45/100 on Amazon United Kingdom — Skip it. The niche generates £68K/yr across 19 tracked products. Search demand moved -19.0% over the last 90 days.
Search demand for Harry Potter Sweets on Amazon United Kingdom peaks in Sep–Oct–Nov–Dec, where the busiest month runs 4.6× the quietest.