Harry Potter Gifts

Shoppers searched for this 4.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -19.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.1M a year.

Searches, last 12 months

4.2M

Growth, 90 days vs prior 90

-19.8%

Conversion, latest week

1.8%

Market size, estimated

£1.1Ma year

Peak month

December6.2× the quietest month

Top search term

harry potter2.5M searches a year

Listings sell for £14.30 on average, from £2.96 to £44.28. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 750 to 1,000 of them. At £14.30 that is £11K to £14K a year per listing.

Average price

£14.30under the $15 to $100 sweet spot

Price range

£2.96–£44.28

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

80K–100K

Units per listing a year

750–1,000

Revenue per listing a year

£11K–£14K

Returns

0.9%of orders · Amazon United Kingdom median 0.6%

87% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #496 within Confectionery. It carries 1,645 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

91%

Out of stock, average day

2.7%

Average rank

#496in Confectionery

Average rating

4.52 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,645per listing

Listings tracked

46

9 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

2Amazon's first-year sales bar

Average brand age

39 months