Harry Potter Gifts

Shoppers searched for this 4.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -19.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.1M a year.

Searches, last 12 months

4.2M

Growth, 90 days vs prior 90

-19.8%

Conversion, latest week

1.8%

Market size, estimated

£1.1Ma year

Peak month

December6.2× the quietest month

Top search term

harry potter2.5M searches a year

Listings sell for £14.30 on average, from £2.96 to £44.28. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 750 to 1,000 of them. At £14.30 that is £11K to £14K a year per listing.

Average price

£14.30under the $15 to $100 sweet spot

Price range

£2.96–£44.28

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

80K–100K

Units per listing a year

750–1,000

Revenue per listing a year

£11K–£14K

Returns

0.9%of orders · Amazon United Kingdom median 0.6%

87% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #496 within Confectionery. It carries 1,645 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

91%

Out of stock, average day

2.7%

Average rank

#496in Confectionery

Average rating

4.52 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,645per listing

Listings tracked

46

9 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

2Amazon's first-year sales bar

Average brand age

39 months