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Harry Potter Cake Toppers

Maybe

Returns run at only 0.8% of orders. But prices span $2.62–$10.91, mostly outside the sweet spot, so Harry Potter Cake Toppers is a Maybe.

Flapen Score
50
50 / 100
Top 31% of 2,976 Grocery niches · +4 vs the category median of 46
Market size
£36K/yr112K searches / yr
90-day growth
-23.1%search demand this quarter
Competition
51%top-5 click share · 20 brands · 29 sellers

Flapen Score

Harry Potter Cake Toppers against its category

The dotted line is the Grocery average. Past it, Harry Potter Cake Toppers is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Harry Potter Cake Toppers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Harry Potter Cake Toppers 112K times last year and spent an estimated £36K. The top 5 brands take 56% of clicks. Demand peaks in Jan–Sep–Oct. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

5.6% of searches ended in a purchase last week.

Shoppers searched for this 112K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -23.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £36K a year.

Searches, last 12 months
112K
Growth, 90 days vs prior 90
-23.1%
Conversion, latest week
5.6%
Market size, estimated
£36Ka year
Peak month
January1.8× the quietest month
Top search term
harry potter cake decorations47K searches a year

02 · Price

A sale here is worth £5.75.

Listings sell for £5.75 on average, from £2.62 to £10.91. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £5.75 that is £575 to £1K a year per listing.

Average price
£5.75under the $15 to $100 sweet spot
Price range
£2.62–£10.91
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£575–£1K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #767 within Baking Supplies. It carries 177 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
5.1%
Average rank
#767in Baking Supplies
Average rating
4.16 starsAmazon United Kingdom average 4.36 stars
Average reviews
177per listing
Listings tracked
24

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Harry Potter Cake Toppers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

20 rising

Sellers

29

Top-5 brand share

56%

Top 20: 100%

Top-5 click share

51%

Top 20: 96%

Open market

38%

  • Jofiesu17%
  • POPOYU17%
  • Blumomon8%
  • YQ-BEST8%
  • SugArt6%
  • Doyomtoy6%

Demand

Harry Potter Cake Toppers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Sep, Oct · busiest ÷ quietest = 1.8×

Search terms

Top Harry Potter Cake Toppers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • harry potter cake decorations47K/yr
  • harry potter cake topper36K/yr
  • harry potter cake toppers11K/yr
  • harry potter cake8K/yr
  • harry potter cake toppers and decorations7K/yr
  • harry potter cake toppers edible2K/yr

Reviews and returns

What reviews say buyers love and hate about Harry Potter Cake Toppers

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall44%−0.31

Bad quality

Really poor

Appalling quality

Color17%−0.07

Its dark and the colours are not vibrant like in the picture

the colours could be a bit brighter

Colours not as bright as expected

Strength15%−0.13

The card is flimsy

They are flimsy

Couldn't use as it came broke, flimsy and thin, not worth the money

Value For Money8%+1.14

it is a waste of money

Advertised Vs Actual Product7%+1.63

they are not as described

Not at all as pictured

Nothing like Picture

Love

Advertised Vs Actual Product25%+1.63

True to photo

Exactly as per the photo

Just what I needed

Value For Money25%+1.14

Value for money

Good value

Definitely worth the price

Ease Of Use17%+1.03

Perfect really easy to use

Easy to use cutter

Good value easy to use

Quality-Overall17%−0.31

Good quality

They are good quality

Really good items

Brightness/Shine/Glow8%+0.66

Amazing candle

Return

0.8% Return rate 37% Fixable by listing

Size-Overall18%▂▃▄▃▁█

Larger than I expected

Quality-Overall15%█▁█▆▆▅

Bad quality

Really poor

Appalling quality

Advertised Vs Actual Product14%▄▃▂▁█▃

they are not as described

Not at all as pictured

Nothing like Picture

Defective Material/Parts9%█▅▁▃▄▁
Weight Heavy6%▁▅█▁▁▁

FAQ

Common Harry Potter Cake Toppers questions

Answered from the same tracked data.