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Harrogate Still Water

Fail

Shoppers spend only $74K a year here, so Harrogate Still Water is a Fail.

Flapen Score
49
49 / 100
Top 36% of 2,976 Grocery niches · +3 vs the category median of 46
Market size
£74K/yr43K searches / yr
90-day growth
+22.3%search demand this quarter
Competition
75%top-5 click share · 8 brands · 58 sellers

Flapen Score

Harrogate Still Water against its category

The dotted line is the Grocery average. Past it, Harrogate Still Water is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Harrogate Still Water market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Harrogate Still Water 43K times last year and spent an estimated £74K. The top 5 brands take 92% of clicks. Demand peaks in Jun–Jul. Flapen scores it 49 out of 100, a Fail.

01 · Demand

13.8% of searches ended in a purchase last week.

Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.8% of those searches ended in a purchase. Searches in the last 90 days moved +22.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £74K a year.

Searches, last 12 months
43K
Growth, 90 days vs prior 90
+22.3%
Conversion, latest week
13.8%
Market size, estimated
£74Ka year
Peak month
June1.6× the quietest month
Top search term
harrogate still water25K searches a year

02 · Price

A sale here is worth £12.35.

Listings sell for £12.35 on average, from £8.80 to £17.34. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £12.35 that is £6K to £9K a year per listing.

Average price
£12.35under the $15 to $100 sweet spot
Price range
£8.80–£17.34
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
£6K–£9K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 29% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #146 within Water. It carries 321 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
29%
Out of stock, average day
2.8%
Average rank
#146in Water
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
321per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 85 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
85 months

Products

Top Harrogate Still Water products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

£0£7K£15K£22K£30K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

58

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

5%

  • Harrogate Spring Water35%
  • Harrogate Sulphur Soap32%
  • Generic11%
  • Harrogate Spa8%
  • KIRKLAND6%
  • AcornSolution3%
  • Open — no brand owns it (2 brands, 5%)

Demand

Harrogate Still Water search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 1.6×

Search terms

Top Harrogate Still Water search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • harrogate still water25K/yr
  • harrogate water7K/yr
  • harrogate spring water6K/yr
  • harrogate5K/yr

Reviews and returns

What reviews say buyers love and hate about Harrogate Still Water

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall33%−0.33

Awful tasting water

Tastes different once opened for a bit

Tastes horrible not like the Harrogate water I normally buy from the supermarket

Value For Money23%+1.87

A little too expensive

Is pricey

Insane price increase

Dilute/Watery20%−0.06

Expensive water

Water just isn't water

Ease Of Use8%−0.03

Some of the bottle lids were very difficult to open

The only down side is that the bottles are extremely hard to open

Ethical Trade/Fair Trade3%−0.03

Not ethical

Love

Taste-Overall35%−0.33

Love the freshness of the taste

Great taste

Water tastes great

Value For Money27%+1.87

Good price

Good value for money

Value for Money

Quality-Overall15%+1.69

Handy for putting in my bag or car + the quality of the water is good

Good quality product

Quality water

Freshness6%0.00

Refreshing

Love the freshness of the taste

and simply refreshing, especially being in a glass bottle

Size-Overall3%+0.33

They are the perfect size when going out in this weather

Medium fizz, convenient size for trips out

Good sized small bottles for your bag if travelling

FAQ

Common Harrogate Still Water questions

Answered from the same tracked data.