How competitive is the Harissa Paste niche on Amazon United Kingdom?

8 brands and 67 sellers compete in Harissa Paste on Amazon United Kingdom. The top 5 Harissa Paste products take 73% of clicks and its top 5 brands hold 93% of demand.

What do buyers complain about in Harissa Paste?

Harissa Paste buyers on Amazon United Kingdom complain most about Spiciness, Value For Money, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Harissa Paste niche?

Harissa Paste sells for £6.56 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.98–£16.49. The average incumbent carries 148 reviews — the moat a new listing must climb.

Harissa Paste

prices mostly outside the sweet spot ($1.98–$16.49) — Harissa Paste doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Harissa Paste profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Harissa Paste is a £100K/yr Amazon United Kingdom market (86K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Sep. Verdict: Skip it — 40/100.

Harissa Paste: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -18.5% over the last 90 days and 17.7% of searches end in a purchase.

£100K

revenue / yr

Units sold / yr15K

Search volume / yr-18.5%86K

Conversion rate17.7%

Avg price£6.56

Who owns the niche?

The top 5 brands hold 93% of demand, so 7% of the market is open.

open market share

Brands · sellers8 · 67

Top-5 product click share73%

Open market7%

Avg brand age68 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 14 products

Top Harissa Paste products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Belazu Rose Harissa Paste 130g

Price: £3.59
Rating: 4.7/5
Reviews: 286
Age: 6y ago

AlFez Harissa Spice Paste 180g | Medium Spice | Aromatic Middle Eastern Chilli Paste

Price: £2.98
Rating: 4.6/5
Reviews: 97
Age: 3y ago

HARISSA 70g TUBE FROM TUNISIA - 3 TUBES

Price: £5.06
Rating: 4.6/5
Reviews: 812
Age: 12y ago

Lamiri Harissa Authentic Premium Tunisian Harissa Paste - 190 g Traditional North African Chilli Pepper Condiment All-Natural Vegan & Gluten-Free - Ideal for Cooking Marinades & Dips

Price: £7.02
Rating: 4.4/5
Reviews: 70
Age: 1y ago

Belazu Rose Harissa Paste 130g (Pack of 6)

Price: £16.49
Rating: 4.7/5
Reviews: 104
Age: 3y ago

Newest

by launch date

Premium Tunisian Harissa Paste 70g Tube with Stainless Steel Tube Squeezer - Pack of 3

Price: £7.26
Rating: 5.0/5
Reviews: 4
Age: 5mo ago

AlFez Harissa Paste 180g x 6 Multipack Authentic North African Chilli Paste with Garlic & Spices Bold Heat & Rich Flavour for Cooking Seasoning & Everyday Meals

Price: £14.80
Rating: 4.6/5
Reviews: 39
Age: 8mo ago

Lamiri Harissa Authentic Premium Tunisian Harissa Paste - 190 g Traditional North African Chilli Pepper Condiment All-Natural Vegan & Gluten-Free - Ideal for Cooking Marinades & Dips

Price: £7.02
Rating: 4.4/5
Reviews: 70
Age: 1y ago

Morrisons Harissa Paste 170g

Price: £3.45
Rating: 5.0/5
Reviews: 4
Age: 1y ago

Bart Paste Harissa 90g

Price: £2.63
Rating: 4.1/5
Reviews: 6
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

Belazu37%
Al'Fez23%
Le Phare du Cap Bon18%
Lamiri10%
BART4%
Morrisons3%
Open — no brand owns it (2 brands, 4%)

Harissa Paste demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume86KCVR17.7%Products14Brands8Top 5 Brands93%OOS Rate0.0%Rating4.6★Reviews148Avg BSR#111

Peak months: Sep · busiest ÷ quietest = 1.6×

Top Harissa Paste search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

harissa paste42K/yr -26.7%17.0% conv.
harissa21K/yr -7.8%12.4% conv.
rose harissa paste11K/yr -9.9%15.0% conv.
rose harissa5K/yr -24.1%13.0% conv.
belazu rose harissa paste3K/yr +1.9%11.2% conv.
harissa sauce3K/yr -12.3%5.8% conv.
harrisa2K/yr -21.4%17.5% conv.

What reviews say buyers love and hate about Harissa Paste

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews

Flavor25%

“The flavour is rich”

Taste-Overall22%

“Great taste”

Spiciness12%

“Great set of spicy”

Value For Money11%

“worth every penny”

Quality-Overall4%

“A great quality rose harissa”

What buyers complain about

57% of reviews

Spiciness12%

“It is spicy”

Value For Money11%

“Not the cheapest”

Quality-Overall10%

“Not the best”

Taste-Overall8%

“barely any pistacio, bit disappointing”

Cooking Instructions5%

“I think it is not the best addition to this recipe”

Common Harissa Paste questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Harissa Paste 40/100 on Amazon United Kingdom — Skip it. The niche generates £100K/yr across 14 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -18.5% over the last 90 days.