harissa paste
Skip itPrices mostly outside the sweet spot ($1.98–$16.49) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible17.7%search→purchase rate — share of searches ending in a sale
Review moat
Great148.07avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£100K£100K/yr · 86K searches
Competition
Bad73%top-5 click share — a locked-up shelf
Brand share
Bad93%top-5 brand share — brand-locked demand
Avg price
Bad£6.56avg listing price — sweet spot $15–$100
Growth
Bad-18.5%90-day search growth — must beat 0% to launch
Price range
Bad£1.98–£16.49cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, harissa paste is a £100K/yr Amazon United Kingdom market (86K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Sep. Verdict: Skip it — 40/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
harissa paste market data
- Units sold / yr
- 13K–15K
- avg 500–750/product
- Revenue / yr
- £82K–£98K
- units × avg price
- Conversion rate
- 17.7%
- Avg BSR
- #111
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 29%
- Out of stock
- 0.0%
- Avg brand age
- 68 months
- Avg seller age
- 168 days
Competition & brand share
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 falling
Sellers
67
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
4%
- Belazu37%
- Al'Fez23%
- Le Phare du Cap Bon18%
- Lamiri10%
- BART4%
- Morrisons3%
- Open — no brand owns it (2 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 88 weeks — -18.5% search growth over the last 90 days.Peak months: Sep · busiest ÷ quietest = 1.6×
Top harissa paste search terms
- harissa paste42K/yr
- harissa21K/yr
- rose harissa paste11K/yr
- rose harissa5K/yr
- belazu rose harissa paste3K/yr
- harissa sauce3K/yr
- harrisa2K/yr
Top harissa paste products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Belazu Rose Harissa Paste 130g
Belazu£3.594.7★286 rev
AlFez Harissa Spice Paste 180g | Medium Spice | Aromatic Middle Eastern Chilli Paste
Al'Fez£2.984.6★97 rev
HARISSA 70g TUBE FROM TUNISIA - 3 TUBES
Le Phare du Cap Bon£5.064.6★812 rev
Lamiri Harissa Authentic Premium Tunisian Harissa Paste - 190 g Traditional North African Chilli Pepper Condiment All-Natural Vegan & Gluten-Free - Ideal for Cooking Marinades & Dips
Lamiri£7.024.4★70 rev
Belazu Rose Harissa Paste 130g (Pack of 6)
Belazu£16.494.7★104 rev
Newest
by launch date
Premium Tunisian Harissa Paste 70g Tube with Stainless Steel Tube Squeezer - Pack of 3
Homlix£7.264 rev
AlFez Harissa Paste 180g x 6 Multipack Authentic North African Chilli Paste with Garlic & Spices Bold Heat & Rich Flavour for Cooking Seasoning & Everyday Meals
Al'Fez£14.8039 rev
Lamiri Harissa Authentic Premium Tunisian Harissa Paste - 190 g Traditional North African Chilli Pepper Condiment All-Natural Vegan & Gluten-Free - Ideal for Cooking Marinades & Dips
Lamiri£7.0270 rev
Morrisons Harissa Paste 170g
Morrisons£3.454 rev
Bart Paste Harissa 90g
BART£2.636 rev
Trending
90-day click momentumAlFez Harissa Paste 180g x 6 Multipack Authentic North African Chilli Paste with Garlic & Spices Bold Heat & Rich Flavour for Cooking Seasoning & Everyday Meals
Al'Fez£14.804.6★
Premium Tunisian Harissa Paste 70g Tube with Stainless Steel Tube Squeezer - Pack of 3
Homlix£7.265.0★
Belazu Rose Harissa Paste 130g
Belazu£3.594.7★
The Fresh Olive Company. Ltd 170g Smoked Chilli Harissa
Belazu£4.144.2★
Lamiri Harissa Authentic Premium Tunisian Harissa Paste - 190 g Traditional North African Chilli Pepper Condiment All-Natural Vegan & Gluten-Free - Ideal for Cooking Marinades & Dips
Lamiri£7.024.4★
What buyers say about harissa paste
What buyers praise and complain about, mined from review topics.What buyers love
“The flavour is rich”
“Great taste”
“Great set of spicy”
“worth every penny”
“A great quality rose harissa”
“Nice and punchy”
“Versatile ingredient”
“easier to use”
“Ive used it to marinate chicken. it gives such a nice smoky heat., stirred a spoonful into Greek yoghurt to make a quick and delicious dip, and also mixed it with olive oil and spread over cauliflower florets before they go into the oven to roast”
“which is a decent size”
What buyers complain about
“It is spicy”
“Not the cheapest”
“Not the best”
“barely any pistacio, bit disappointing”
“I think it is not the best addition to this recipe”
“I am not a great lover of hot spices”
“It was also much smaller than I thought it would be”
“The fragrance has a strong dry spice smell which I prefer not to use raw”
“the consistency here is different too”
Common questions
- Is harissa paste profitable to sell on Amazon United Kingdom?
- The niche generates £100K/yr across 14 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -18.5%. Flapen's verdict: Skip it (40/100).
- How competitive is the harissa paste niche?
- 8 brands and 67 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in harissa paste?
- Top complaints mined from reviews: Spiciness, Value For Money, Quality-Overall. The return rate is 0.0%.
- When does demand for harissa paste peak?
- Demand peaks in Sep; the busiest month runs 1.6× the quietest.
- What does it cost to enter the harissa paste niche?
- Listings span £1.98–£16.49; the average listing price is £6.56 (sweet spot $15–$100). The average incumbent carries 148 reviews — the moat a new listing must climb.