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Harissa Paste

Fail

Prices span $1.98–$16.49, mostly outside the sweet spot, so Harissa Paste is a Fail.

Flapen Score
40
40 / 100
Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 46
Market size
£100K/yr86K searches / yr
90-day growth
-18.5%search demand this quarter
Competition
73%top-5 click share · 8 brands · 67 sellers

Flapen Score

Harissa Paste against its category

The dotted line is the Grocery average. Past it, Harissa Paste is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Harissa Paste market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Harissa Paste 86K times last year and spent an estimated £100K. The top 5 brands take 93% of clicks. Demand peaks in Sep. Flapen scores it 40 out of 100, a Fail.

01 · Demand

17.7% of searches ended in a purchase last week.

Shoppers searched for this 86K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.7% of those searches ended in a purchase. Searches in the last 90 days moved -18.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £100K a year.

Searches, last 12 months
86K
Growth, 90 days vs prior 90
-18.5%
Conversion, latest week
17.7%
Market size, estimated
£100Ka year
Peak month
September1.6× the quietest month
Top search term
harissa paste42K searches a year

02 · Price

A sale here is worth £6.56.

Listings sell for £6.56 on average, from £1.98 to £16.49. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £6.56 that is £3K to £5K a year per listing.

Average price
£6.56under the $15 to $100 sweet spot
Price range
£1.98–£16.49
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£3K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

29% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #111 within Condiments & Sauces. It carries 148 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
29%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#111in Condiments & Sauces
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
148per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
68 months

Products

Top Harissa Paste products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

£0£10K£20K£30K£40K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

67

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

4%

  • Belazu37%
  • Al'Fez23%
  • Le Phare du Cap Bon18%
  • Lamiri10%
  • BART4%
  • Morrisons3%
  • Open — no brand owns it (2 brands, 4%)

Demand

Harissa Paste search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep · busiest ÷ quietest = 1.6×

Search terms

Top Harissa Paste search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • harissa paste42K/yr
  • harissa21K/yr
  • rose harissa paste11K/yr
  • rose harissa5K/yr
  • belazu rose harissa paste3K/yr
  • harissa sauce3K/yr
  • harrisa2K/yr

Reviews and returns

What reviews say buyers love and hate about Harissa Paste

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Spiciness12%+0.19

It is spicy

Quite spicy

I am not a great lover of hot spices

Value For Money11%+0.73

Not the cheapest

Price is a bit higher than expected

honestly not worth the price tag

Quality-Overall10%−0.13

Not the best

Taste-Overall8%+0.53

barely any pistacio, bit disappointing

very dominant taste of star anis

I could barely taste the pistacio

Cooking Instructions5%−0.06

I think it is not the best addition to this recipe

Love

Flavor25%+1.60

The flavour is rich

gives extra flavour

Amazing flavour

Taste-Overall22%+0.53

Great taste

Delicious stuff

Very natural tasting

Spiciness12%+0.19

Great set of spicy

gives everything a nice spiced edge

Deeply spicy and flavourful

Value For Money11%+0.73

worth every penny

Good value for money

excellent value for money

Quality-Overall4%−0.13

A great quality rose harissa

You can tell this was really good quality

judged really well

FAQ

Common Harissa Paste questions

Answered from the same tracked data.