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Haribo Strawberry

Fail

The top 5 brands take 98% of clicks, so Haribo Strawberry is a Fail.

Flapen Score
38
38 / 100
Ranks 2,496 of 2,976 Grocery niches · −8 vs the category median of 46
Market size
£74K/yr119K searches / yr
90-day growth
-2.6%search demand this quarter
Competition
74%top-5 click share · 6 brands · 83 sellers

Flapen Score

Haribo Strawberry against its category

The dotted line is the Grocery average. Past it, Haribo Strawberry is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Haribo Strawberry market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Haribo Strawberry 119K times last year and spent an estimated £74K. The top 5 brands take 98% of clicks. Demand peaks in Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

7.0% of searches ended in a purchase last week.

Shoppers searched for this 119K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £74K a year.

Searches, last 12 months
119K
Growth, 90 days vs prior 90
-2.6%
Conversion, latest week
7.0%
Market size, estimated
£74Ka year
Peak month
December3.4× the quietest month
Top search term
strawberry sweets38K searches a year

02 · Price

A sale here is worth £8.91.

Listings sell for £8.91 on average, from £0.85 to £18.97. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At £8.91 that is £7K to £9K a year per listing.

Average price
£8.91under the $15 to $100 sweet spot
Price range
£0.85–£18.97
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
750–1,000
Revenue per listing a year
£7K–£9K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

13% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #37 within Confectionery. It carries 1,343 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
13%
Prime listings
80%
Out of stock, average day
0.0%
Average rank
#37in Confectionery
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,343per listing
Listings tracked
15

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Haribo Strawberry products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

£0£7K£15K£22K£30K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

83

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

0%

  • HARIBO81%
  • Hezvic8%
  • Berrymans4%
  • Generic3%
  • Bargain Gateway2%
  • The Gourmet Sweet Company2%

Demand

Haribo Strawberry search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.4×

Search terms

Top Haribo Strawberry search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • strawberry sweets38K/yr
  • haribo strawbs18K/yr
  • haribo strawberry18K/yr
  • strawbs15K/yr
  • giant strawberry sweets10K/yr
  • haribo giant strawbs8K/yr
  • giant strawbs6K/yr
  • haribo strawberries4K/yr
  • giant strawberries3K/yr

Reviews and returns

What reviews say buyers love and hate about Haribo Strawberry

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money31%−0.14

pricey

was very expensive

Overpriced

Color12%−0.04

not quite as good as the blue version

Not all pink

Sweetness10%−0.03

Too sugary and thin

Too sweet, they don't even taste like strawberries anymore, just sugar

Stale/Rotten/Spoiled8%−0.04

all 3 bags were stale

Stale

Taste-Overall4%+3.65

those are like chewing on a horribly fake tasting piece of chalk

Love

Taste-Overall44%+3.65

Great taste

HARIBO 🥳🥳 Yummy little treat as they were on offer at a great price

Delicious in every way

Value For Money13%−0.14

Value for money

Good price

Worth the money

Sweetness13%−0.03

these sweets are so tasty

Fabulous sweets for party bags

Good value sweet tasty straws

Flavor5%+0.35

bold flavour

soft with a really good strawberry flavour

flavours

Advertised Vs Actual Product3%+0.23

As expected

FAQ

Common Haribo Strawberry questions

Answered from the same tracked data.