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haribo strawberry

Skip it

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Market size 19Growth 24Conversion 75Competition 22Returns 100Price range 22Avg price 25Brand share 5Review moat 54Quality gap 50

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great7.0%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,343.47

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Avg price

Okay£8.91

avg listing price — sweet spot $15–$100

Growth

Bad-2.6%

90-day search growth — must beat 0% to launch

Competition

Bad74%

top-5 click share — a locked-up shelf

Price range

Bad£0.85–£18.97

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad£74K

£74K/yr · 119K searches

Brand share

Bad98%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, haribo strawberry is a £74K/yr Amazon United Kingdom market (119K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 38/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

haribo strawberry market data

Units sold / yr
13K–15K
avg 750–1,000/product
Revenue / yr
£111K–£134K
units × avg price
Conversion rate
7.0%
Avg BSR
#37
Page quality
0%
Prime
80%
Sponsored
13%
Out of stock
0.0%
Avg brand age
43 months
Avg seller age
177 days

Competition & brand share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

83

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

0%

  • HARIBO81%
  • Hezvic8%
  • Berrymans4%
  • Generic3%
  • Bargain Gateway2%
  • The Gourmet Sweet Company2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -2.6% search growth over the last 90 days.
5K3KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.4×

Top haribo strawberry search terms

  • strawberry sweets38K/yr
  • haribo strawbs18K/yr
  • haribo strawberry18K/yr
  • strawbs15K/yr
  • giant strawberry sweets10K/yr
  • haribo giant strawbs8K/yr
  • giant strawbs6K/yr
  • haribo strawberries4K/yr
  • giant strawberries3K/yr
All search terms

Top haribo strawberry products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£7K20%£15K30%£22K40%£30K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

What buyers say about haribo strawberry

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall44%

“Great taste”

Value For Money13%

“Value for money”

Sweetness13%

“these sweets are so tasty”

Flavor5%

“bold flavour”

Advertised Vs Actual Product3%

“As expected”

Quality-Overall3%

“Great product”

Freshness3%

“Fresh, chewy, and just what you expect from Haribo”

Size-Overall2%

“are small enough to fit in my bag”

Soft Feel1%

“fairly soft”

Color1%

“definitely prefer these to the blue version”

What buyers complain about

Value For Money31%

“pricey”

Color12%

“not quite as good as the blue version”

Sweetness10%

“Too sugary and thin”

Stale/Rotten/Spoiled8%

“all 3 bags were stale”

Taste-Overall4%

“those are like chewing on a horribly fake tasting piece of chalk”

Durability4%

“Only problem is that they don't last long”

Thickness3%

“Too thin”

Artificial Sweeteners2%

“There is no avoiding the high sugar content -”

Common questions

Is haribo strawberry profitable to sell on Amazon United Kingdom?
The niche generates £74K/yr across 15 tracked products. 90-day search growth is -2.6%. Flapen's verdict: Skip it (38/100).
How competitive is the haribo strawberry niche?
6 brands and 83 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in haribo strawberry?
Top complaints mined from reviews: Value For Money, Color, Sweetness. The return rate is 0.1%.
When does demand for haribo strawberry peak?
Demand peaks in Nov–Dec; the busiest month runs 3.4× the quietest.
What does it cost to enter the haribo strawberry niche?
Listings span £0.85–£18.97; the average listing price is £8.91 (sweet spot $15–$100). The average incumbent carries 1,343 reviews — the moat a new listing must climb.