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Haribo Jelly Babies

Fail

Demand is soft, at -12.3% this quarter, so Haribo Jelly Babies is a Fail.

Flapen Score
46
46 / 100
Ranks 1,444 of 2,976 Grocery niches · on the category median
Market size
£104K/yr126K searches / yr
90-day growth
-12.3%search demand this quarter
Competition
52%top-5 click share · 11 brands · 70 sellers

Flapen Score

Haribo Jelly Babies against its category

The dotted line is the Grocery average. Past it, Haribo Jelly Babies is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Haribo Jelly Babies market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Haribo Jelly Babies 126K times last year and spent an estimated £104K. The top 5 brands take 89% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

5.7% of searches ended in a purchase last week.

Shoppers searched for this 126K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £104K a year.

Searches, last 12 months
126K
Growth, 90 days vs prior 90
-12.3%
Conversion, latest week
5.7%
Market size, estimated
£104Ka year
Peak month
November4.8× the quietest month
Top search term
3kg sweets45K searches a year

02 · Price

A sale here is worth £14.47.

Listings sell for £14.47 on average, from £1.12 to £26.24. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £14.47 that is £1K to £4K a year per listing.

Average price
£14.47under the $15 to $100 sweet spot
Price range
£1.12–£26.24
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£1K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

25% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #2 within Confectionery. It carries 1,370 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
72%
Out of stock, average day
0.2%
Average rank
#2in Confectionery
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,370per listing
Listings tracked
32

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
50 months

Products

Top Haribo Jelly Babies products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£17K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

70

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

52%

Top 20: 85%

Open market

8%

  • HARIBO65%
  • Monmore Confectionery11%
  • Swizzels7%
  • Krazy Kandi3%
  • Barratt3%
  • A-Z Sweetshop3%
  • Open — no brand owns it (5 brands, 8%)

Demand

Haribo Jelly Babies search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Spike '25Black Friday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.8×

Search terms

Top Haribo Jelly Babies search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 3kg sweets45K/yr
  • haribo jelly babies36K/yr
  • sweets 3kg11K/yr
  • haribo bulk10K/yr
  • haribo 3kg9K/yr
  • mini jelly babies5K/yr
  • jelly babies haribo4K/yr
  • bulk haribo3K/yr
  • haribo 3kg bags4K/yr

Reviews and returns

What reviews say buyers love and hate about Haribo Jelly Babies

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall15%+0.59

just not edible

They were OK bit not as tasty as the last one's I bought

Don't taste very good

Value For Money9%+1.98

I thought these were 1kg bags turns out not they are bloody expensive

Seems a lot of money for the amount given

Not worth the money

Advertised Vs Actual Product9%−0.03

it wasnt down anywhere on the sellers page

Doesn't look presentable like the picture

in reality it looks nothing like the picture

Size-Overall8%

Very large bag

Much smaller bottles than expected

They seem smaller than usual

Flavor7%−0.02

The bad: The disparity in the varying quantities of each flavour

Not a lot of flavour

certainly not any real fruit flavour etc

Love

Taste-Overall28%+0.59

Delicious jelly babies

Delicious treat

Great taste

Value For Money25%+1.98

Great value

Good deal

Amazing value

Sweetness17%+1.17

Great sweets

Lovely selection of sweets

Great assortment of sweets

Flavor7%−0.02

excellent flavor

all their fruity different flavours

Perfect for sharing 😃 Great variety off different flavoured sweets for the whole family too enjoy

Quality-Overall5%+0.54

The quality of this jelly beans is very good

Excellent product

Good quality

FAQ

Common Haribo Jelly Babies questions

Answered from the same tracked data.