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Haribo Hamper

Fail

The top 5 brands take 96% of clicks, so Haribo Hamper is a Fail.

Flapen Score
47
47 / 100
Top 44% of 2,976 Grocery niches · +1 vs the category median of 46
Market size
£54K/yr111K searches / yr
90-day growth
+18.8%search demand this quarter
Competition
50%top-5 click share · 8 brands · 113 sellers

Flapen Score

Haribo Hamper against its category

The dotted line is the Grocery average. Past it, Haribo Hamper is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Haribo Hamper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Haribo Hamper 111K times last year and spent an estimated £54K. The top 5 brands take 96% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

6.1% of searches ended in a purchase last week.

Shoppers searched for this 111K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.1% of those searches ended in a purchase. Searches in the last 90 days moved +18.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £54K a year.

Searches, last 12 months
111K
Growth, 90 days vs prior 90
+18.8%
Conversion, latest week
6.1%
Market size, estimated
£54Ka year
Peak month
December5.7× the quietest month
Top search term
haribo starmix33K searches a year

02 · Price

A sale here is worth £8.08.

Listings sell for £8.08 on average, from £0.82 to £23.85. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £8.08 that is £2K to £4K a year per listing.

Average price
£8.08under the $15 to $100 sweet spot
Price range
£0.82–£23.85
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

25% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #61 within Confectionery. It carries 888 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
89%
Out of stock, average day
8.3%
Average rank
#61in Confectionery
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
888per listing
Listings tracked
28

04 · Newcomers

Amazon counts 3 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
31 months

Products

Top Haribo Hamper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£11K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

113

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

50%

Top 20: 93%

Open market

2%

  • HARIBO77%
  • HomeFunk7%
  • Generic6%
  • Strawberry Ledge4%
  • HOMORA3%
  • Bargainonline Hub2%
  • Open — no brand owns it (2 brands, 2%)

Demand

Haribo Hamper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.7×

Search terms

Top Haribo Hamper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • haribo starmix33K/yr
  • haribo gift box12K/yr
  • harribo12K/yr
  • haribo box11K/yr
  • haribo gift11K/yr
  • starmix5K/yr
  • haribo hamper7K/yr
  • haribo gifts5K/yr
  • haribo gift set5K/yr
  • haribo mix3K/yr

Reviews and returns

What reviews say buyers love and hate about Haribo Hamper

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall14%−0.10

Rubbish

Just felt like cheap quality

Low quality

Value For Money11%+0.74

Waste of money

Poor selection and overpriced

expensive

Sweetness10%+1.98

Some are too sweet

Very strange texture of sweets

The sweets all tasted the same

Advertised Vs Actual Product9%−0.04

Doesn't look presentable like the picture

Not as advertised

Absolute false advertising

Taste-Overall8%+0.65

But were not a pleasure to eat

Not the best flavours

taste bloody horrible

Love

Sweetness29%+1.98

Sweet treat

Lovely sweets

Lovely selection of sweets

Value For Money18%+0.74

Good for the money

Amazing value

Worth every penny

Taste-Overall15%+0.65

But these taste so nice and fruity,

Wonderful, the box is full of delicious stuff

Good taste

Gifting Purpose8%+0.63

Cute little present

An excellent gift for a child

Nice gift

Quality-Overall7%−0.10

All the packets were uniform in terms of quality

Good variety

Excellent product

FAQ

Common Haribo Hamper questions

Answered from the same tracked data.