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Haribo Eggs

Fail

Shoppers spend only $33K a year here, so Haribo Eggs is a Fail.

Flapen Score
41
41 / 100
Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 46
Market size
£33K/yr55K searches / yr
90-day growth
-23.0%search demand this quarter
Competition
66%top-5 click share · 7 brands · 28 sellers

Flapen Score

Haribo Eggs against its category

The dotted line is the Grocery average. Past it, Haribo Eggs is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Haribo Eggs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Haribo Eggs 55K times last year and spent an estimated £33K. The top 5 brands take 90% of clicks. Demand peaks in Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

6.7% of searches ended in a purchase last week.

Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -23.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £33K a year.

Searches, last 12 months
55K
Growth, 90 days vs prior 90
-23.0%
Conversion, latest week
6.7%
Market size, estimated
£33Ka year
Peak month
December4.1× the quietest month
Top search term
haribo eggs18K searches a year

02 · Price

A sale here is worth £9.01.

Listings sell for £9.01 on average, from £3.43 to £19.47. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £9.01 that is £901 to £2K a year per listing.

Average price
£9.01under the $15 to $100 sweet spot
Price range
£3.43–£19.47
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£901–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #0 within Confectionery. It carries 288 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
73%
Out of stock, average day
0.0%
Average rank
#0in Confectionery
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
288per listing
Listings tracked
15

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Haribo Eggs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£7K£10K£13K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

28

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

1%

  • HARIBO43%
  • Berrymans14%
  • Generic12%
  • Sweetzone11%
  • Caribou Candy10%
  • Bargain Gateway9%
  • Open — no brand owns it (1 brand, 1%)

Demand

Haribo Eggs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 4.1×

Search terms

Top Haribo Eggs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • haribo eggs18K/yr
  • fried egg sweets14K/yr
  • haribo fried eggs9K/yr
  • egg sweets5K/yr
  • fried eggs3K/yr
  • fried eggs sweets3K/yr
  • haribo eggs only4K/yr

Reviews and returns

What reviews say buyers love and hate about Haribo Eggs

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability18%+1.00

didn't last long

Gift for the wife they never last long

Taste-Overall12%+1.49

The taste is disgusting

underwhelming taste

taste too them

Smell12%−0.11

has a funny smell

They stink

What they dont tell is because they have been sitting for so long theres a terrible smell that comes from them NOT eatable refused to give refund back complication not worth it Absolutely stinking as soon as you open the bag

Advertised Vs Actual Product12%−0.08

Don't match listing pictures

Not Haribo. Order stated Haribo fried eggs. Item received is clearly not Haribo

Hard Feel9%−0.08

Egg whites not the soft foamy stuff

Love

Taste-Overall50%+1.49

Delicious haribo eggs

Taste exactly how they should

So tasty

Value For Money20%+1.01

Great value

Such a good price

Worth the money

Sweetness17%+0.67

Sweets

Gifting Purpose10%+0.73

Would definitely buy as a gift again

Great birthday gift

Went down well, birthday gift

Advertised Vs Actual Product3%−0.08

It's exactly what it says on the tin

FAQ

Common Haribo Eggs questions

Answered from the same tracked data.