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Haribo Bulk

Fail

The top 5 brands take 100% of clicks, so Haribo Bulk is a Fail.

Flapen Score
31
31 / 100
Ranks 2,887 of 2,976 Grocery niches · −15 vs the category median of 46
Market size
£65K/yr86K searches / yr
90-day growth
-7.6%search demand this quarter
Competition
96%top-5 click share · 2 brands · 65 sellers

Flapen Score

Haribo Bulk against its category

The dotted line is the Grocery average. Past it, Haribo Bulk is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Haribo Bulk market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Haribo Bulk 86K times last year and spent an estimated £65K. All 2 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 31 out of 100, a Fail.

01 · Demand

14.7% of searches ended in a purchase last week.

Shoppers searched for this 86K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.7% of those searches ended in a purchase. Searches in the last 90 days moved -7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £65K a year.

Searches, last 12 months
86K
Growth, 90 days vs prior 90
-7.6%
Conversion, latest week
14.7%
Market size, estimated
£65Ka year
Peak month
December3.6× the quietest month
Top search term
tangfastics42K searches a year

02 · Price

A sale here is worth £5.12.

Listings sell for £5.12 on average, from £0.86 to £14.69. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 2,500 to 3,000 of them. At £5.12 that is £13K to £15K a year per listing.

Average price
£5.12under the $15 to $100 sweet spot
Price range
£0.86–£14.69
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
2,500–3,000
Revenue per listing a year
£13K–£15K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

17% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1 within Confectionery. It carries 2,612 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
17%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#1in Confectionery
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,612per listing
Listings tracked
6

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Haribo Bulk products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.

£0£10K£19K£29K£39K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 rising

Sellers

65

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

0%

  • HARIBO96%
  • TANSTC4%
  • Open — no brand owns it (0%)

Demand

Haribo Bulk search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.6×

Reviews and returns

What reviews say buyers love and hate about Haribo Bulk

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall26%−0.05

they dont fit properly

Too big

These are REALLY long

Sweetness15%−0.05

The sweets used to be much smaller

I think I got a bad batch this time around as the sweets all tasted hard and stale

Hard Feel7%−0.06

They were hard

Rock hard

Material Quality6%−0.04

Not workwear material

Feet Fit6%−0.04

the foot part of the sock is too big

Love

Value For Money21%+1.64

Good value for money

Good Price

proved to be good value for money

Taste-Overall18%+1.95

So tasty and full of fruit goodness

Yummy

Absolutely delicious thank you

Sweetness13%−0.05

Perfect mix of sweet

Absolutely love these sweets

I think they are adult kids sweets as I know more adults that eat them than kids

Quality-Overall13%+0.17

Excellent quality

Great product

Always good quality, textures great and easy to eat

Comfort-Overall7%+0.21

Comfortable

A comfortable set of socks that work well for everyday wear

the cushioning makes them comfortable to wear for longer periods

Return

0.1% Return rate 58% Fixable by listing

Size-Overall40%▁▂▃▄█▄

they dont fit properly

Too big

These are REALLY long

Thin14%▁▄▁▃▁█
Feet Fit11%▁▅█▅▁▁

the foot part of the sock is too big

Quality-Overall10%▁▃█▃▁▁
Material Quality7%▁▆▁▂▁█

Not workwear material

FAQ

Common Haribo Bulk questions

Answered from the same tracked data.