Hard Seltzer

Shoppers searched for this 136K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.4% of those searches ended in a purchase. Searches in the last 90 days moved +53.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £132K a year.

Searches, last 12 months

136K

Growth, 90 days vs prior 90

+53.3%

Conversion, latest week

4.4%

Market size, estimated

£132Ka year

Peak month

December1.9× the quietest month

Top search term

white claw46K searches a year

Listings sell for £21.93 on average, from £12.88 to £35.54. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £21.93 that is £11K to £16K a year per listing.

Average price

£21.93inside the $15 to $100 sweet spot

Price range

£12.88–£35.54

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

8K–10K

Units per listing a year

500–750

Revenue per listing a year

£11K–£16K

Returns

0.5%of orders · Amazon United Kingdom median 0.6%

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #62 within Beer, Wine & Spirits. It carries 65 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

70%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#62in Beer, Wine & Spirits

Average rating

4.47 starsAmazon United Kingdom average 4.36 stars

Average reviews

65per listing

Listings tracked

10

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

48 months