Happy Birthday Chocolate
MaybeReturns run at only 0.0% of orders. But shoppers spend only $42K a year here, so Happy Birthday Chocolate is a Maybe.
- Flapen Score
- 54 / 100Top 17% of 2,976 Grocery niches · +8 vs the category median of 4654
- Market size
- £42K/yr133K searches / yr
- 90-day growth
- -17.9%search demand this quarter
- Competition
- 39%top-5 click share · 21 brands · 43 sellers
Flapen Score
Happy Birthday Chocolate against its category
The dotted line is the Grocery average. Past it, Happy Birthday Chocolate is stronger. Inside it, weaker.
Market
The Happy Birthday Chocolate market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Happy Birthday Chocolate 133K times last year and spent an estimated £42K. The top 5 brands take 53% of clicks. Demand peaks in Jun. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
3.6% of searches ended in a purchase last week.
Shoppers searched for this 133K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -17.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.
- Searches, last 12 months
- 133K
- Growth, 90 days vs prior 90
- -17.9%
- Conversion, latest week
- 3.6%
- Market size, estimated
- £42Ka year
- Peak month
- June4.1× the quietest month
- Top search term
- happy birthday chocolate98K searches a year
02 · Price
A sale here is worth £8.83.
Listings sell for £8.83 on average, from £3.36 to £29.05. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £8.83 that is £883 to £2K a year per listing.
- Average price
- £8.83under the $15 to $100 sweet spot
- Price range
- £3.36–£29.05
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £883–£2K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
50% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 10.2% of listings are out of stock. The average listing ranks #673 within Chocolate Candy. It carries 295 reviews at 4.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 84%
- Out of stock, average day
- 10.2%
- Average rank
- #673in Chocolate Candy
- Average rating
- 4.29 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 295per listing
- Listings tracked
- 38
04 · Newcomers
Amazon counts 1 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 8
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Happy Birthday Chocolate products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Sweet Shoppe Birthday Chocolate Gift Box - Happy Birthday Chocolate Hamper Letterbox Friendly Gift for Men Women & Kids
- Price
- £9.94
- Rating
- 4.3/5
- Reviews
- 26
- Age
- 2y ago

Friars Happy Birthday Chocolate Collection | 10 Luxury Assorted Belgian Chocolates | Ideal Present for Birthday Celebration
- Price
- £9.77
- Rating
- 4.3/5
- Reviews
- 29
- Age
- 1y ago

Just For You - Happy Birthday Milk Chocolate Bar 70g x 1
- Price
- £3.36
- Rating
- 4.2/5
- Reviews
- 16
- Age
- 1y ago

Cadbury Dairy Milk 360G Happy Birthday
- Price
- £4.31
- Rating
- 4.3/5
- Reviews
- 80
- Age
- 1y ago

Birthday Chocolate Gifts for Men Funny Chocolate Gift Box Mens Birthday Gifts Letterbox Chocolate Gift Unique Chocolate Box
- Price
- £8.47
- Rating
- 4.6/5
- Reviews
- 519
- Age
- 1y ago
Trending
90-day click momentum
Happy Birthday Chocolate Gift Box Chocolate Gifts for Men Boys Birthday Gifts Letterbox Chocolates Ready to Gift Treat Box for Kids Adults
- Price
- £9.08
- Rating
- 4.5/5
- Reviews
- 1,245
- Age
- 10mo ago

Holdsworth Chocolates Occasions Collection - The Platinum Collection Filled with Handmade Truffles and Assorted Milk Dark and White Chocolates Perfect for gifting 110g
- Price
- £8.21
- Rating
- 4.3/5
- Reviews
- 147
- Age
- 4y ago

Sweet Shoppe Birthday Chocolate Gift Box - Happy Birthday Chocolate Hamper Letterbox Friendly Gift for Men Women & Kids
- Price
- £9.94
- Rating
- 4.3/5
- Reviews
- 26
- Age
- 2y ago

Friars Happy Birthday Chocolate Collection | 10 Luxury Assorted Belgian Chocolates | Ideal Present for Birthday Celebration
- Price
- £9.77
- Rating
- 4.3/5
- Reviews
- 29
- Age
- 1y ago

Montezumas Happy Birthday Truffle Collection Box Contains 9 Truffles Gluten Free 110g Box
- Price
- £8.38
- Rating
- 5.0/5
- Reviews
- 13
- Age
- 1y ago
Newest
by launch date
Hearty Hugs Luxury Birthday Chocolate Gift Box Hamper | 32 Premium Assorted Chocolates | Happy Birthday Gift for Her Him Kids Teens Mum Dad Wife Husband Son Daughter Grandma Grandpa Friend
- Price
- £11.39
- Rating
- 4.6/5
- Reviews
- 107
- Age
- 7mo ago

Happy Birthday Chocolate Gift Box Chocolate Gifts for Men Boys Birthday Gifts Letterbox Chocolates Ready to Gift Treat Box for Kids Adults
- Price
- £9.08
- Rating
- 4.5/5
- Reviews
- 1,245
- Age
- 10mo ago

Birthday Chocolate Gift Box for Women and Men - Chocolate Hamper Selection Box Happy Birthday Chocolate Assortment Gift for Him Gift for Her - 7 Unique Chocolate Bars
- Price
- £9.23
- Rating
- 4.3/5
- Reviews
- 249
- Age
- 10mo ago

Just For You - Happy Birthday Milk Chocolate Bar 70g x 1
- Price
- £3.36
- Rating
- 4.2/5
- Reviews
- 16
- Age
- 1y ago

Friars Happy Birthday Chocolate Collection | 10 Luxury Assorted Belgian Chocolates | Ideal Present for Birthday Celebration
- Price
- £9.77
- Rating
- 4.3/5
- Reviews
- 29
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 39% of clicks. An open shelf where new products get seen.
Brands
21 flat
Sellers
43
Top-5 brand share
53%
Top 20: 99%
Top-5 click share
39%
Top 20: 83%
Open market
40%
- Cadbury13%
- The Sweet Shoppe13%
- Holdsworth Handmade English chocolates10%
- Offer Shop9%
- Friars8%
- Belladona Gifts8%
Demand
Happy Birthday Chocolate search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun · busiest ÷ quietest = 4.1×
Search terms
Top Happy Birthday Chocolate search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- happy birthday chocolate98K/yr
- happy birthday chocolates10K/yr
- happy birthday chocolate bar10K/yr
- 18th birthday chocolate8K/yr
- chocolate happy birthday3K/yr
- birthday chocolate bar4K/yr
Reviews and returns
What reviews say buyers love and hate about Happy Birthday Chocolate
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Bit expensive
Bit pricey
Waste of money
was disappointed with the size
Small bar
ridiculously small
Photo misleading
Misleading
Wasnt as pictured
Tasted like soap
Chocolate did not taste right Cant be eaten
It also had a somewhat stale taste
it looks really cheap
Poor quality
Less good
Love
Birthday Gift
Brilliant gift
Yummy gift
Taste great
Delicious chocolates
Lovely tasting chocolate
value for money is good
Good value
Great value
Brilliant quality
The chocolate is good quality
Good Quality Chocolate
As advertised
Exactly as described
Just like the picture
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Happy Birthday Chocolate questions
Answered from the same tracked data.









