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Happy Birthday Chocolate

Maybe

Returns run at only 0.0% of orders. But shoppers spend only $42K a year here, so Happy Birthday Chocolate is a Maybe.

Flapen Score
54
54 / 100
Top 17% of 2,976 Grocery niches · +8 vs the category median of 46
Market size
£42K/yr133K searches / yr
90-day growth
-17.9%search demand this quarter
Competition
39%top-5 click share · 21 brands · 43 sellers

Flapen Score

Happy Birthday Chocolate against its category

The dotted line is the Grocery average. Past it, Happy Birthday Chocolate is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Happy Birthday Chocolate market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Happy Birthday Chocolate 133K times last year and spent an estimated £42K. The top 5 brands take 53% of clicks. Demand peaks in Jun. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

3.6% of searches ended in a purchase last week.

Shoppers searched for this 133K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -17.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.

Searches, last 12 months
133K
Growth, 90 days vs prior 90
-17.9%
Conversion, latest week
3.6%
Market size, estimated
£42Ka year
Peak month
June4.1× the quietest month
Top search term
happy birthday chocolate98K searches a year

02 · Price

A sale here is worth £8.83.

Listings sell for £8.83 on average, from £3.36 to £29.05. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £8.83 that is £883 to £2K a year per listing.

Average price
£8.83under the $15 to $100 sweet spot
Price range
£3.36–£29.05
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£883–£2K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 10.2% of listings are out of stock. The average listing ranks #673 within Chocolate Candy. It carries 295 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
84%
Out of stock, average day
10.2%
Average rank
#673in Chocolate Candy
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
295per listing
Listings tracked
38

04 · Newcomers

Amazon counts 1 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
1Amazon's first-year sales bar
Average brand age
30 months

Products

Top Happy Birthday Chocolate products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

£0£1K£3K£4K£5K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 flat

Sellers

43

Top-5 brand share

53%

Top 20: 99%

Top-5 click share

39%

Top 20: 83%

Open market

40%

  • Cadbury13%
  • The Sweet Shoppe13%
  • Holdsworth Handmade English chocolates10%
  • Offer Shop9%
  • Friars8%
  • Belladona Gifts8%

Demand

Happy Birthday Chocolate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 4.1×

Search terms

Top Happy Birthday Chocolate search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • happy birthday chocolate98K/yr
  • happy birthday chocolates10K/yr
  • happy birthday chocolate bar10K/yr
  • 18th birthday chocolate8K/yr
  • chocolate happy birthday3K/yr
  • birthday chocolate bar4K/yr

Reviews and returns

What reviews say buyers love and hate about Happy Birthday Chocolate

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money33%−0.18

Bit expensive

Bit pricey

Waste of money

Size-Overall28%−0.23

was disappointed with the size

Small bar

ridiculously small

Advertised Vs Actual Product6%−0.03

Photo misleading

Misleading

Wasnt as pictured

Taste-Overall4%+0.30

Tasted like soap

Chocolate did not taste right Cant be eaten

It also had a somewhat stale taste

Quality-Overall3%+0.36

it looks really cheap

Poor quality

Less good

Love

Gifting Purpose48%+3.97

Birthday Gift

Brilliant gift

Yummy gift

Taste-Overall14%+0.30

Taste great

Delicious chocolates

Lovely tasting chocolate

Value For Money11%−0.18

value for money is good

Good value

Great value

Quality-Overall9%+0.36

Brilliant quality

The chocolate is good quality

Good Quality Chocolate

Advertised Vs Actual Product4%−0.03

As advertised

Exactly as described

Just like the picture

FAQ

Common Happy Birthday Chocolate questions

Answered from the same tracked data.