Hand Wash Detergent
FailPrices span $1.13–$14.99, mostly outside the sweet spot, so Hand Wash Detergent is a Fail.
- Flapen Score
- 37 / 100Ranks 2,578 of 2,976 Grocery niches · −9 vs the category median of 4637
- Market size
- £300K/yr241K searches / yr
- 90-day growth
- -31.1%search demand this quarter
- Competition
- 85%top-5 click share · 6 brands · 53 sellers
Flapen Score
Hand Wash Detergent against its category
The dotted line is the Grocery average. Past it, Hand Wash Detergent is stronger. Inside it, weaker.
Market
The Hand Wash Detergent market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Hand Wash Detergent 241K times last year and spent an estimated £300K. The top 5 brands take 98% of clicks. Demand peaks in Jan–Aug. Flapen scores it 37 out of 100, a Fail.
01 · Demand
17.9% of searches ended in a purchase last week.
Shoppers searched for this 241K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.9% of those searches ended in a purchase. Searches in the last 90 days moved -31.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £300K a year.
- Searches, last 12 months
- 241K
- Growth, 90 days vs prior 90
- -31.1%
- Conversion, latest week
- 17.9%
- Market size, estimated
- £300Ka year
- Peak month
- August2.7× the quietest month
- Top search term
- woolite47K searches a year
02 · Price
A sale here is worth £6.94.
Listings sell for £6.94 on average, from £1.13 to £14.99. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 3,000 to 4,000 of them. At £6.94 that is £21K to £28K a year per listing.
- Average price
- £6.94under the $15 to $100 sweet spot
- Price range
- £1.13–£14.99
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £21K–£28K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #42 within Laundry. It carries 2,467 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #42in Laundry
- Average rating
- 4.60 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,467per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Hand Wash Detergent products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Ecover Delicate Laundry Detergent Laundry Washing Liquid For Wool & Silk Waterlily & Honeydew 16 Washes 750ml
- Price
- £3.41
- Rating
- 4.7/5
- Reviews
- 3,542
- Age
- 11y ago
Woolite Laundry Detergent Liquid for Delicates Hand and Machine Wash 12 Washes 750ml
- Price
- £4.01
- Rating
- 4.7/5
- Reviews
- 2,133
- Age
- 10y ago
Stergene Gentle Care HANDWASH LIQUID | Fabric Care Detergent for Wool Silk & Delicate Clothes | Non-Bio Formula | Gentle Cleaning & Softness Protection | 500ml
- Price
- £2.56
- Rating
- 4.6/5
- Reviews
- 1,047
- Age
- 10y ago
Ecover Zero Wool & Silky Laundry Detergent Laundry Washing Liquid For Sensitive Skin Baby Laundry 1 x 22 Washes 1 x 1L
- Price
- £3.67
- Rating
- 4.6/5
- Reviews
- 2,760
- Age
- 7y ago
Woolite Laundry Detergent Liquid 750ml Pack of 4 For Delicates Hand & Machine Wash 48 Washes
- Price
- £14.99
- Rating
- 4.7/5
- Reviews
- 2,133
- Age
- 14y ago
Trending
90-day click momentum
Dr. Beckmann Travel Wash | Clean laundry ON THE GO | up to 20 washes | 100ml
- Price
- £1.13
- Rating
- 4.5/5
- Reviews
- 9,901
- Age
- 18y ago
Stergene Gentle Care HANDWASH LIQUID | Fabric Care Detergent for Wool Silk & Delicate Clothes | Non-Bio Formula | Gentle Cleaning & Softness Protection | 500ml
- Price
- £2.56
- Rating
- 4.6/5
- Reviews
- 1,047
- Age
- 10y ago
Woolite Laundry Detergent Liquid for Delicates Hand and Machine Wash 12 Washes 750ml
- Price
- £4.01
- Rating
- 4.7/5
- Reviews
- 2,133
- Age
- 10y ago
Ecover Delicate Laundry Detergent Laundry Washing Liquid For Wool & Silk Waterlily & Honeydew 16 Washes 750ml
- Price
- £3.41
- Rating
- 4.7/5
- Reviews
- 3,542
- Age
- 11y ago
Ecover Delicate Laundry Detergent Refill Laundry Washing Liquid Fresh Waterlily & Honeydew Scent 1 x 111 Washes 1 x 5L
- Price
- £13.58
- Rating
- 4.7/5
- Reviews
- 1,180
- Age
- 18y ago
Newest
by launch date
The Lab Co. Cashmere & Wool Laundry Detergent 500ml | Non Bio Laundry Wash for Cashmere Wool Merino & Mohair | Hand & Machine Wash Formula | Myrrh Cinnamon & Cedarwood Fragrance | Up to 32 Washes
- Price
- £12.41
- Rating
- 4.6/5
- Reviews
- 94
- Age
- 4y ago
The Lab Co. Cashmere & Wool Laundry Detergent 300ml | Non Bio Laundry Wash for Cashmere Wool Merino & Mohair | Hand & Machine Wash Formula | Myrrh Cinnamon & Cedarwood Fragrance | Up to 20 Washes
- Price
- £9.66
- Rating
- 4.3/5
- Reviews
- 295
- Age
- 5y ago
Ecover Zero Wool & Silky Laundry Detergent Laundry Washing Liquid For Sensitive Skin Baby Laundry 1 x 22 Washes 1 x 1L
- Price
- £3.67
- Rating
- 4.6/5
- Reviews
- 2,760
- Age
- 7y ago
Woolite Laundry Detergent Liquid for Delicates Hand and Machine Wash 12 Washes 750ml
- Price
- £4.01
- Rating
- 4.7/5
- Reviews
- 2,133
- Age
- 10y ago
Stergene Gentle Care HANDWASH LIQUID | Fabric Care Detergent for Wool Silk & Delicate Clothes | Non-Bio Formula | Gentle Cleaning & Softness Protection | 500ml
- Price
- £2.56
- Rating
- 4.6/5
- Reviews
- 1,047
- Age
- 10y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.
Brands
6 flat
Sellers
53
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
0%
- Woolite42%
- Ecover41%
- Stergene8%
- Dr. Beckmann5%
- The Lab Co.3%
- Liquiproof2%
- Open — no brand owns it (0%)
Demand
Hand Wash Detergent search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Aug · busiest ÷ quietest = 2.7×
Search terms
Top Hand Wash Detergent search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- woolite47K/yr
- wool detergent45K/yr
- hand wash detergent15K/yr
- handwash laundry detergent14K/yr
- wool wash28K/yr
- silk detergent10K/yr
- woolite laundry detergent13K/yr
- delicate laundry detergent9K/yr
- ecover wool and silk laundry liquid9K/yr
- wool washing detergent12K/yr
Reviews and returns
What reviews say buyers love and hate about Hand Wash Detergent
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Doesnt smell nice
Dont like the smell
Have very mild smell
Rubbish, doesnt get anything out even the lightest of marks and stains and isnt easy to use, washing up liquid is actually better
The wash was weak did not clean as well as it used too
You have to use quite a bit for each wash so doesnt last long
Not good, doesn't foam, you have to use the entire tube for one wash, still doesn't work
It's a little watery
Its too light, watery
There is no option to ask for a replacement
Love
No nasty smells
Lasting fragrance
Love this scent
Good Price
Worth it
Good value for money
Highly recommended performance
No complaints at all
Excellent product
soft and fluffy
towels a really soft feel
Super soft
Ideal for gentle wash
Washes well
gentle enough for everyday washing
Return
0.1% Return rate 23% Fixable by listing
Product leaks
It has leaked all over the dog treats also in the order
I assume that it was leaking before it arrived
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Garden Broom
£911K/yr+38.0%
Electrolytes Sachets
£1.6M/yr+45.8%
Spider Repellent Plug in
£109K/yr+71.2%
Ice Cream Tubs
£167K/yr+150.5%
Alcohol Free Beer
£514K/yr+32.4%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hand Wash Detergent questions
Answered from the same tracked data.