Hamper
MaybeReturns run at only 0.1% of orders. But demand is soft, at -8.9% this quarter, so Hamper is a Maybe.
- Flapen Score
- 64 / 100Top 3% of 2,976 Grocery niches · +18 vs the category median of 4664
- Market size
- £872K/yr1.9M searches / yr
- 90-day growth
- -8.9%search demand this quarter
- Competition
- 26%top-5 click share · 36 brands · 38 sellers
Flapen Score
Hamper against its category
The dotted line is the Grocery average. Past it, Hamper is stronger. Inside it, weaker.
Market
The Hamper market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Hamper 1.9M times last year and spent an estimated £872K. The top 5 brands take 63% of clicks. Demand peaks in Nov–Dec. Flapen scores it 64 out of 100, a Maybe.
01 · Demand
1.7% of searches ended in a purchase last week.
Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -8.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £872K a year.
- Searches, last 12 months
- 1.9M
- Growth, 90 days vs prior 90
- -8.9%
- Conversion, latest week
- 1.7%
- Market size, estimated
- £872Ka year
- Peak month
- December25.2× the quietest month
- Top search term
- hamper613K searches a year
02 · Price
A sale here is worth £28.22.
Listings sell for £28.22 on average, from £5.98 to £63.08. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 250 to 500 of them. At £28.22 that is £7K to £14K a year per listing.
- Average price
- £28.22inside the $15 to $100 sweet spot
- Price range
- £5.98–£63.08
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £7K–£14K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 26.0% of listings are out of stock. The average listing ranks #47 within Hampers & Gourmet Gifts. It carries 314 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 68%
- Out of stock, average day
- 26.0%
- Average rank
- #47in Hampers & Gourmet Gifts
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 314per listing
- Listings tracked
- 68
04 · Newcomers
Amazon counts 13 of last year's 18 launches as successful.
18 products launched here in the last 12 months. Amazon counts 13 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 18
- Successful launches
- 13Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Hamper products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Afternoon Tea Hamper Gift with Biscuits Cookies Shortbread Jam & Tea - For New Home Birthday Anniversary Thank you Hampers Couple Gifts and other Celebrations by The Hamper Fairy
- Price
- £33.47
- Rating
- 4.3/5
- Reviews
- 140
- Age
- 1y ago

Edmond & Charles Luxury Carrot & Walnut Cake Afternoon Tea Hamper | Premium Gift Box with Teas Biscuits Cake Macarons Fudge & Jam | Set of Gourmet Birthday Treats | Hampers Presents for Women
- Price
- £31.64
- Rating
- 4.7/5
- Reviews
- 187
- Age
- 2y ago

Traditional Treats Gift Hamper | Luxury Food Gift for Men & Women
- Price
- £57.82
- Rating
- 4.6/5
- Reviews
- 447
- Age
- 12y ago

Luxury Afternoon Tea Gift Set Hatties Gifts Food Gift Box with Fruit Cake Fudge Shortbread & English Tea Birthday & Thank You Present
- Price
- £31.29
- Rating
- 4.6/5
- Reviews
- 172
- Age
- 2y ago

Biscuits Gift Set Hamper Bundle Contains 30 Packs of Individually Wrapped Biscuits Multipacks. Lordingtons Gift Hamper Includes a Variety of Loved Treats
- Price
- £25.17
- Rating
- 4.5/5
- Reviews
- 249
- Age
- 1y ago
Trending
90-day click momentum
Food and Drink Gift Hamper | With Vintage Cheddar Scones Biscuits Fruit Cake Tea Caddy & More | Luxury Gift Basket for Birthdays Thank You Fathers Day Mothers Day | For Women & Men
- Price
- £52.06
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 3mo ago

Afternoon Tea Hamper Gift Box Birthday Treat Box with English Tea Mini Cakes Flapjacks & Biscuit Sweet Treats Cakes and Desserts Selection by Hatties Gifts
- Price
- £26.63
- Rating
- 4.9/5
- Reviews
- 15
- Age
- 4mo ago

Afternoon Tea Hamper For 2 Gift Set | Luxury Treats for Women & Couples | Includes Tea Sultana Scones Clotted Cream Strawberry Jam & Mini Biscuits | Afternoon Tea For Her
- Price
- £14.98
- Rating
- 4.7/5
- Reviews
- 115
- Age
- 5mo ago

Biscuits Gift Set |40x Individually Wrapped Luxury Biscuits Hamper |Grandma Wilds Ginger Shortbread Foxes Biscotti Italian | Food Hamper| Birthday Christmas Gifts for Women Men Kids Family New Home
- Price
- £25.44
- Rating
- 4.5/5
- Reviews
- 65
- Age
- 8mo ago

Scottish Gifts Tea and Biscuits Gift Set Afternoon Tea Hamper for 2 Bundle Contains Individually Wrapped Biscuits Edinburgh Teabag Tin and Raspberry & Jam Preserves
- Price
- £28.50
- Rating
- 4.2/5
- Reviews
- 61
- Age
- 1y ago
Newest
by launch date
Food and Drink Gift Hamper | With Vintage Cheddar Scones Biscuits Fruit Cake Tea Caddy & More | Luxury Gift Basket for Birthdays Thank You Fathers Day Mothers Day | For Women & Men
- Price
- £52.06
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 3mo ago

Afternoon Tea Hamper Gift Box Birthday Treat Box with English Tea Mini Cakes Flapjacks & Biscuit Sweet Treats Cakes and Desserts Selection by Hatties Gifts
- Price
- £26.63
- Rating
- 4.9/5
- Reviews
- 15
- Age
- 4mo ago

Afternoon Tea Hamper For 2 Gift Set | Luxury Treats for Women & Couples | Includes Tea Sultana Scones Clotted Cream Strawberry Jam & Mini Biscuits | Afternoon Tea For Her
- Price
- £14.98
- Rating
- 4.7/5
- Reviews
- 115
- Age
- 5mo ago

Biscuits Gift Set |40x Individually Wrapped Luxury Biscuits Hamper |Grandma Wilds Ginger Shortbread Foxes Biscotti Italian | Food Hamper| Birthday Christmas Gifts for Women Men Kids Family New Home
- Price
- £25.44
- Rating
- 4.5/5
- Reviews
- 65
- Age
- 8mo ago

Scottish Gifts Tea and Biscuits Gift Set Afternoon Tea Hamper for 2 Bundle Contains Individually Wrapped Biscuits Edinburgh Teabag Tin and Raspberry & Jam Preserves
- Price
- £28.50
- Rating
- 4.2/5
- Reviews
- 61
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 26% of clicks. An open shelf where new products get seen.
Brands
36 rising
Sellers
38
Top-5 brand share
63%
Top 20: 93%
Top-5 click share
26%
Top 20: 69%
Open market
30%
- Clearwater Hampers22%
- The Cheese Wedge Co.12%
- Hattie's Gifts12%
- Edmond & Charles10%
- Lordingtons7%
- The Hamper Fairy7%
Demand
Hamper search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 25.2×
Search terms
Top Hamper search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hamper613K/yr
- gift hamper136K/yr
- hampers259K/yr
- food hamper154K/yr
- hampers & gourmet gifts191K/yr
- food hampers for men35K/yr
- hamper gifts105K/yr
- food hampers for women33K/yr
- food hampers53K/yr
- gift hampers37K/yr
Reviews and returns
What reviews say buyers love and hate about Hamper
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Too expensive
Overpriced
Waste of money
Small
was disappointed with the size
The packets are quite small
Poor Quality
Not the quality expected
not as good as it sounds
some of the things in the box taste abit funky
I cant comment on taste as I havent tried any
Theyre not very tasty
photos very deceiving
False advertisement
Not what is pictured or expected
Love
Prefect gift
Ideal gift
Amazing gift
Great price for quality
Basket quality is alright
Brilliant quality
fresh tasted delicious
Absolutely delicious
Food was delicious
Good value
Excellent value
Good value for money
Fresh
stayed fresh
Scones were fresh
Return
0.1% Return rate 78% Fixable by listing
Small
was disappointed with the size
The packets are quite small
photos very deceiving
False advertisement
Not what is pictured or expected
Too expensive
Overpriced
Waste of money
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hamper questions
Answered from the same tracked data.









