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Hamper

Maybe

Returns run at only 0.1% of orders. But demand is soft, at -8.9% this quarter, so Hamper is a Maybe.

Flapen Score
64
64 / 100
Top 3% of 2,976 Grocery niches · +18 vs the category median of 46
Market size
£872K/yr1.9M searches / yr
90-day growth
-8.9%search demand this quarter
Competition
26%top-5 click share · 36 brands · 38 sellers

Flapen Score

Hamper against its category

The dotted line is the Grocery average. Past it, Hamper is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hamper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hamper 1.9M times last year and spent an estimated £872K. The top 5 brands take 63% of clicks. Demand peaks in Nov–Dec. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

1.7% of searches ended in a purchase last week.

Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -8.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £872K a year.

Searches, last 12 months
1.9M
Growth, 90 days vs prior 90
-8.9%
Conversion, latest week
1.7%
Market size, estimated
£872Ka year
Peak month
December25.2× the quietest month
Top search term
hamper613K searches a year

02 · Price

A sale here is worth £28.22.

Listings sell for £28.22 on average, from £5.98 to £63.08. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 250 to 500 of them. At £28.22 that is £7K to £14K a year per listing.

Average price
£28.22inside the $15 to $100 sweet spot
Price range
£5.98–£63.08
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
250–500
Revenue per listing a year
£7K–£14K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 26.0% of listings are out of stock. The average listing ranks #47 within Hampers & Gourmet Gifts. It carries 314 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
68%
Out of stock, average day
26.0%
Average rank
#47in Hampers & Gourmet Gifts
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
314per listing
Listings tracked
68

04 · Newcomers

Amazon counts 13 of last year's 18 launches as successful.

18 products launched here in the last 12 months. Amazon counts 13 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
18
Successful launches
13Amazon's first-year sales bar
Average brand age
37 months

Products

Top Hamper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

£0£17K£35K£52K£70K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

36 rising

Sellers

38

Top-5 brand share

63%

Top 20: 93%

Top-5 click share

26%

Top 20: 69%

Open market

30%

  • Clearwater Hampers22%
  • The Cheese Wedge Co.12%
  • Hattie's Gifts12%
  • Edmond & Charles10%
  • Lordingtons7%
  • The Hamper Fairy7%

Demand

Hamper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600K400KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 25.2×

Search terms

Top Hamper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hamper613K/yr
  • gift hamper136K/yr
  • hampers259K/yr
  • food hamper154K/yr
  • hampers & gourmet gifts191K/yr
  • food hampers for men35K/yr
  • hamper gifts105K/yr
  • food hampers for women33K/yr
  • food hampers53K/yr
  • gift hampers37K/yr

Reviews and returns

What reviews say buyers love and hate about Hamper

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money33%−0.15

Too expensive

Overpriced

Waste of money

Size-Overall20%−0.11

Small

was disappointed with the size

The packets are quite small

Quality-Overall6%+0.61

Poor Quality

Not the quality expected

not as good as it sounds

Taste-Overall5%+0.50

some of the things in the box taste abit funky

I cant comment on taste as I havent tried any

Theyre not very tasty

Advertised Vs Actual Product4%−0.01

photos very deceiving

False advertisement

Not what is pictured or expected

Love

Gifting Purpose41%+3.33

Prefect gift

Ideal gift

Amazing gift

Quality-Overall16%+0.61

Great price for quality

Basket quality is alright

Brilliant quality

Taste-Overall16%+0.50

fresh tasted delicious

Absolutely delicious

Food was delicious

Value For Money12%−0.15

Good value

Excellent value

Good value for money

Freshness3%+0.21

Fresh

stayed fresh

Scones were fresh

Return

0.1% Return rate 78% Fixable by listing

Size-Overall50%▆█▆▅▄▆

Small

was disappointed with the size

The packets are quite small

Advertised Vs Actual Product28%▁▇█▅▇▇

photos very deceiving

False advertisement

Not what is pictured or expected

Defective Material/Parts11%▆▁▁▅█▄
Value For Money7%▁▁▅█▁▃

Too expensive

Overpriced

Waste of money

Leak-Proof3%

FAQ

Common Hamper questions

Answered from the same tracked data.