Is hamper profitable to sell on Amazon United Kingdom?

The niche generates £872K/yr across 68 tracked products. 13 of 18 products launched in the last 360 days are still selling. 90-day search growth is -8.9%. Flapen's verdict: Worth a look (64/100).

How competitive is the hamper niche?

36 brands and 38 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 63% of demand.

What do buyers complain about in hamper?

Top complaints mined from reviews: Value For Money, Size-Overall, Quality-Overall. The return rate is 0.1%.

When does demand for hamper peak?

Demand peaks in Nov–Dec; the busiest month runs 25.2× the quietest.

What does it cost to enter the hamper niche?

Listings span £5.98–£63.08; the average listing price is £28.22 (sweet spot $15–$100). The average incumbent carries 314 reviews — the moat a new listing must climb.

hamper

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Incredible£28.22

avg listing price — sweet spot $15–$100

Competition

Great26%

top-5 click share — an open shelf

Review moat

Great313.81

avg incumbent reviews — the moat a new listing must climb

Price range

Great£5.98–£63.08

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Great£872K

£872K/yr · 1.9M searches

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-8.9%

90-day search growth — must beat 0% to launch

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United Kingdom niche tracking, hamper is a £872K/yr Amazon United Kingdom market (1.9M searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 64/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

hamper market data

Units sold / yr: 40K–50K; avg 250–500/product
Revenue / yr: £1.1M–£1.4M; units × avg price
Conversion rate: 1.7%
Avg BSR: #47
Page quality: 0%
Prime: 68%
Sponsored: 88%
Out of stock: 26.0%
Avg brand age: 37 months
Avg seller age: 164 days

Competition & brand share

Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.

Brands

36 rising

Sellers

Top-5 brand share

63%

Top 20: 93%

Top-5 click share

26%

Top 20: 69%

Open market

30%

Clearwater Hampers22%
The Cheese Wedge Co.12%
Hattie's Gifts12%
Edmond & Charles10%
Lordingtons7%
The Hamper Fairy7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.9% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 25.2×

Open Trend

Top hamper search terms

hamper613K/yr -12.5%1.3% conv.
gift hamper136K/yr -3.5%1.1% conv.
hampers259K/yr -13.1%1.3% conv.
food hamper154K/yr -11.6%1.3% conv.
hampers & gourmet gifts191K/yr -10.4%0.9% conv.
food hampers for men35K/yr +53.7%1.6% conv.
hamper gifts105K/yr -33.9%1.0% conv.
food hampers for women33K/yr -8.8%1.6% conv.
food hampers53K/yr -0.7%1.3% conv.
gift hampers37K/yr +4.0%1.0% conv.

All search terms

Top hamper products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Afternoon Tea Hamper Gift with Biscuits Cookies Shortbread Jam & Tea - For New Home Birthday Anniversary Thank you Hampers Couple Gifts and other Celebrations by The Hamper Fairy

The Hamper Fairy£33.474.3★140 rev

Edmond & Charles Luxury Carrot & Walnut Cake Afternoon Tea Hamper | Premium Gift Box with Teas Biscuits Cake Macarons Fudge & Jam | Set of Gourmet Birthday Treats | Hampers Presents for Women

Edmond & Charles£31.644.7★187 rev

Traditional Treats Gift Hamper | Luxury Food Gift for Men & Women

Clearwater Hampers£57.824.6★447 rev

Luxury Afternoon Tea Gift Set Hatties Gifts Food Gift Box with Fruit Cake Fudge Shortbread & English Tea Birthday & Thank You Present

Hattie's Gifts£31.294.6★172 rev

Biscuits Gift Set Hamper Bundle Contains 30 Packs of Individually Wrapped Biscuits Multipacks. Lordingtons Gift Hamper Includes a Variety of Loved Treats

Lordingtons£25.174.5★249 rev

Newest

by launch date

Food and Drink Gift Hamper | With Vintage Cheddar Scones Biscuits Fruit Cake Tea Caddy & More | Luxury Gift Basket for Birthdays Thank You Fathers Day Mothers Day | For Women & Men

The Cheese Wedge Co.£52.065 rev

3mo ago

Afternoon Tea Hamper Gift Box Birthday Treat Box with English Tea Mini Cakes Flapjacks & Biscuit Sweet Treats Cakes and Desserts Selection by Hatties Gifts

Hattie's Gifts£26.6315 rev

4mo ago

Afternoon Tea Hamper For 2 Gift Set | Luxury Treats for Women & Couples | Includes Tea Sultana Scones Clotted Cream Strawberry Jam & Mini Biscuits | Afternoon Tea For Her

The Cheese Wedge Co.£14.98115 rev

5mo ago

Biscuits Gift Set |40x Individually Wrapped Luxury Biscuits Hamper |Grandma Wilds Ginger Shortbread Foxes Biscotti Italian | Food Hamper| Birthday Christmas Gifts for Women Men Kids Family New Home

BAYTRADE£25.4465 rev

8mo ago

Scottish Gifts Tea and Biscuits Gift Set Afternoon Tea Hamper for 2 Bundle Contains Individually Wrapped Biscuits Edinburgh Teabag Tin and Raspberry & Jam Preserves

Lordingtons£28.5061 rev

1y ago

What buyers say about hamper

What buyers praise and complain about, mined from review topics.

What buyers love

Gifting Purpose41%

“Prefect gift”

Quality-Overall16%

“Great price for quality”

Taste-Overall16%

“fresh tasted delicious”

Value For Money12%

“Good value”

Freshness3%

“Fresh”

Baking2%

“Biscuits excellent”

Advertised Vs Actual Product2%

“As advertised”

Sweetness2%

“Nice variety of sweets”

Crispiness1%

“Delicious and scrumptious”

Size-Overall1%

“Perfect size for any occasion”

What buyers complain about

Value For Money33%

“Too expensive”

Size-Overall20%

“Small”

Quality-Overall6%

“Poor Quality”

Taste-Overall5%

“some of the things in the box taste abit funky”

Advertised Vs Actual Product4%

“photos very deceiving”

Stale/Rotten/Spoiled3%

“cream was off”

Sweetness2%

“not lots of chocolate in there”

Moist/Dry2%

“the cake was very dry and the jam and marmilade was runny”

Product Condition2%

“certainly not brand new”

Ease Of Chewing/Swallowing1%

“So disappointed, all the so called extras were rock solid, couldn't chew the biscuit the meat was hard seemed old”

Top return reasons

Size-Overall50%

Advertised Vs Actual Product28%

Defective Material/Parts11%

Value For Money7%

Leak-Proof3%

Material Quality3%

Common questions

Is hamper profitable to sell on Amazon United Kingdom?: The niche generates £872K/yr across 68 tracked products. 13 of 18 products launched in the last 360 days are still selling. 90-day search growth is -8.9%. Flapen's verdict: Worth a look (64/100).
How competitive is the hamper niche?: 36 brands and 38 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 63% of demand.
What do buyers complain about in hamper?: Top complaints mined from reviews: Value For Money, Size-Overall, Quality-Overall. The return rate is 0.1%.
When does demand for hamper peak?: Demand peaks in Nov–Dec; the busiest month runs 25.2× the quietest.
What does it cost to enter the hamper niche?: Listings span £5.98–£63.08; the average listing price is £28.22 (sweet spot $15–$100). The average incumbent carries 314 reviews — the moat a new listing must climb.