Halo Sports Wash
FailThe top 5 brands take 98% of clicks, so Halo Sports Wash is a Fail.
- Flapen Score
- 48 / 100Top 40% of 2,976 Grocery niches · +2 vs the category median of 4648
- Market size
- £107K/yr160K searches / yr
- 90-day growth
- +42.2%search demand this quarter
- Competition
- 59%top-5 click share · 6 brands · 64 sellers
Flapen Score
Halo Sports Wash against its category
The dotted line is the Grocery average. Past it, Halo Sports Wash is stronger. Inside it, weaker.
Market
The Halo Sports Wash market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Halo Sports Wash 160K times last year and spent an estimated £107K. The top 5 brands take 98% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 48 out of 100, a Fail.
01 · Demand
9.3% of searches ended in a purchase last week.
Shoppers searched for this 160K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.3% of those searches ended in a purchase. Searches in the last 90 days moved +42.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £107K a year.
- Searches, last 12 months
- 160K
- Growth, 90 days vs prior 90
- +42.2%
- Conversion, latest week
- 9.3%
- Market size, estimated
- £107Ka year
- Peak month
- June3.7× the quietest month
- Top search term
- dylon washing liquid49K searches a year
02 · Price
A sale here is worth £7.16.
Listings sell for £7.16 on average, from £3.28 to £25.54. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £7.16 that is £5K to £7K a year per listing.
- Average price
- £7.16under the $15 to $100 sweet spot
- Price range
- £3.28–£25.54
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £5K–£7K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
94% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #38 within Laundry. It carries 1,421 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 94%
- Out of stock, average day
- 0.0%
- Average rank
- #38in Laundry
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,421per listing
- Listings tracked
- 16
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Halo Sports Wash products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Dylon Sport Detergent (30 Wash Loads) Liquid Laundry Detergent for Active Wear Clothes Sport Detergent renewing in every wash with optimal results in 10 washes
- Price
- £3.48
- Rating
- 4.5/5
- Reviews
- 2,435
- Age
- 1y ago

Dylon Black & Dark Detergent (30 Wash Loads) Liquid Laundry Detergent for all Black & Dark Clothes renewing in every wash with optimal results in 10 washes
- Price
- £3.28
- Rating
- 4.5/5
- Reviews
- 2,435
- Age
- 1y ago

Dylon Sport Detergent (60 Wash Loads) Liquid Laundry Detergent for Active Wear Clothes Sport Detergent to Remove malodour Keep Elasticity and renews in every wash with optimal results in 10 washes
- Price
- £8.15
- Rating
- 4.6/5
- Reviews
- 967
- Age
- 1y ago

Dylon Black & Dark Detergent (60 Wash Loads) Liquid Laundry Detergent for all Black & Dark Clothes renewing in every wash with optimal results in 10 washes
- Price
- £7.35
- Rating
- 4.6/5
- Reviews
- 967
- Age
- 1y ago

Dylon Colour Detergent 3L 60 Wash Loads of Gentle Care for Coloured Clothes Revives Faded Colours & Removes Pilling Laundry Detergent Suitable for Sensitive Skin & Delicate Fabrics
- Price
- £6.50
- Rating
- 4.6/5
- Reviews
- 967
- Age
- 1y ago
Trending
90-day click momentum
Dylon Light and White Detergent (30 WL) Liquid Laundry Detergent for all light-coloured and white clothes Washing Detergent to Protect all light colours and Renew Fibres
- Price
- £3.90
- Rating
- 4.5/5
- Reviews
- 2,435
- Age
- 6mo ago

Dylon Blossom Colour Detergent (30 Wash Loads) Liquid Laundry Detergent for all Coloured Clothes renewing in every wash with optimal results in 10 washes
- Price
- £3.37
- Rating
- 4.5/5
- Reviews
- 2,435
- Age
- 1y ago

Dylon Sport Detergent (60 Wash Loads) Liquid Laundry Detergent for Active Wear Clothes Sport Detergent to Remove malodour Keep Elasticity and renews in every wash with optimal results in 10 washes
- Price
- £8.15
- Rating
- 4.6/5
- Reviews
- 967
- Age
- 1y ago

Dylon Black & Dark Detergent (60 Wash Loads) Liquid Laundry Detergent for all Black & Dark Clothes renewing in every wash with optimal results in 10 washes
- Price
- £7.35
- Rating
- 4.6/5
- Reviews
- 967
- Age
- 1y ago

Dylon Blossom Colour Detergent (60 Wash Loads) Liquid Laundry Detergent for all Coloured Clothes renewing in every wash with optimal results in 10 washes
- Price
- £6.87
- Rating
- 4.6/5
- Reviews
- 967
- Age
- 1y ago
Newest
by launch date
Dylon Light and White Detergent (30 WL) Liquid Laundry Detergent for all light-coloured and white clothes Washing Detergent to Protect all light colours and Renew Fibres
- Price
- £3.90
- Rating
- 4.5/5
- Reviews
- 2,435
- Age
- 6mo ago

Dylon Sport Detergent (30 Wash Loads) Liquid Laundry Detergent for Active Wear Clothes Sport Detergent renewing in every wash with optimal results in 10 washes
- Price
- £3.48
- Rating
- 4.5/5
- Reviews
- 2,435
- Age
- 1y ago

Dylon Black & Dark Detergent (30 Wash Loads) Liquid Laundry Detergent for all Black & Dark Clothes renewing in every wash with optimal results in 10 washes
- Price
- £3.28
- Rating
- 4.5/5
- Reviews
- 2,435
- Age
- 1y ago

Dylon Sport Detergent (60 Wash Loads) Liquid Laundry Detergent for Active Wear Clothes Sport Detergent to Remove malodour Keep Elasticity and renews in every wash with optimal results in 10 washes
- Price
- £8.15
- Rating
- 4.6/5
- Reviews
- 967
- Age
- 1y ago

Dylon Black & Dark Detergent (60 Wash Loads) Liquid Laundry Detergent for all Black & Dark Clothes renewing in every wash with optimal results in 10 washes
- Price
- £7.35
- Rating
- 4.6/5
- Reviews
- 967
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 flat
Sellers
64
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
59%
Top 20: 100%
Open market
0%
- Dylon80%
- Halo7%
- Nikwax5%
- Dr. Beckmann4%
- Persil2%
- Ecozone2%
Demand
Halo Sports Wash search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 3.7×
Search terms
Top Halo Sports Wash search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dylon washing liquid49K/yr
- gymwash21K/yr
- gym wash15K/yr
- dylon detergent12K/yr
- sports wash9K/yr
- dylon colour detergent8K/yr
- colour restorer for clothes8K/yr
- dylon sport detergent5K/yr
- sports detergent5K/yr
- sports wash detergent7K/yr
Reviews and returns
What reviews say buyers love and hate about Halo Sports Wash
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
it is heavily fragranced
Nasty smell
Comes out smelling of
doesn't run the colours
It would be improved if it made them even darker
Whites appear more white
Waste of money
Expensive
expensive
Doesnt work
Doesn't do anything like what it says it's meant to
Not so effective
takes a lot of washes to get results
Doesn't wash well
Having spent a small fortune on washable pads
Love
Long lasting smell
Smells fresh
Long lasting fragrance
Good value for money
the price is reasonable
Fantastic price
It works really well to clean
Cleans well
Excellent cleaning,with fresh smell
Great item great on colours
Works great on colours to restore colour and great smell
keeping their colour
Excellent product
Top quality
Products all good
Return
0.1% Return rate 7% Fixable by listing
bottle leaking
Leaking
leaking
Waste of money
Expensive
expensive
doesn't fit I'm my wall unit
In part with supermarket brands very large bottle
Small bottle
Doesnt work
Doesn't do anything like what it says it's meant to
Not so effective
it is heavily fragranced
Nasty smell
Comes out smelling of
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Halo Sports Wash questions
Answered from the same tracked data.









