halo sports wash
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Growth
Good+42.2%90-day search growth — must beat 0% to launch
Review moat
Good1,420.69avg incumbent reviews — the moat a new listing must climb
Price range
Okay£3.28–£25.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£107K£107K/yr · 160K searches
Avg price
Bad£7.16avg listing price — sweet spot $15–$100
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, halo sports wash is a £107K/yr Amazon United Kingdom market (160K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Skip it — 48/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
halo sports wash market data
- Units sold / yr
- 15K–20K
- avg 750–1,000/product
- Revenue / yr
- £107K–£143K
- units × avg price
- Conversion rate
- 9.3%
- Avg BSR
- #38
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 94%
- Out of stock
- 0.0%
- Avg brand age
- 58 months
- Avg seller age
- 170 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
6 flat
Sellers
64
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
59%
Top 20: 100%
Open market
0%
- Dylon80%
- Halo7%
- Nikwax5%
- Dr. Beckmann4%
- Persil2%
- Ecozone2%
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — +42.2% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 3.7×
Top halo sports wash search terms
- dylon washing liquid49K/yr
- gymwash21K/yr
- gym wash15K/yr
- dylon detergent12K/yr
- sports wash9K/yr
- dylon colour detergent8K/yr
- colour restorer for clothes8K/yr
- dylon sport detergent5K/yr
- sports detergent5K/yr
- sports wash detergent7K/yr
Top halo sports wash products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dylon Sport Detergent (30 Wash Loads) Liquid Laundry Detergent for Active Wear Clothes Sport Detergent renewing in every wash with optimal results in 10 washes
Dylon£3.484.5★2,435 rev
Dylon Black & Dark Detergent (30 Wash Loads) Liquid Laundry Detergent for all Black & Dark Clothes renewing in every wash with optimal results in 10 washes
Dylon£3.284.5★2,435 rev
Dylon Sport Detergent (60 Wash Loads) Liquid Laundry Detergent for Active Wear Clothes Sport Detergent to Remove malodour Keep Elasticity and renews in every wash with optimal results in 10 washes
Dylon£8.154.6★967 rev
Dylon Black & Dark Detergent (60 Wash Loads) Liquid Laundry Detergent for all Black & Dark Clothes renewing in every wash with optimal results in 10 washes
Dylon£7.354.6★967 rev
Dylon Colour Detergent 3L 60 Wash Loads of Gentle Care for Coloured Clothes Revives Faded Colours & Removes Pilling Laundry Detergent Suitable for Sensitive Skin & Delicate Fabrics
Dylon£6.504.6★967 rev
Newest
by launch date
Dylon Light and White Detergent (30 WL) Liquid Laundry Detergent for all light-coloured and white clothes Washing Detergent to Protect all light colours and Renew Fibres
Dylon£3.902,435 rev
Dylon Sport Detergent (30 Wash Loads) Liquid Laundry Detergent for Active Wear Clothes Sport Detergent renewing in every wash with optimal results in 10 washes
Dylon£3.482,435 rev
Dylon Black & Dark Detergent (30 Wash Loads) Liquid Laundry Detergent for all Black & Dark Clothes renewing in every wash with optimal results in 10 washes
Dylon£3.282,435 rev
Dylon Sport Detergent (60 Wash Loads) Liquid Laundry Detergent for Active Wear Clothes Sport Detergent to Remove malodour Keep Elasticity and renews in every wash with optimal results in 10 washes
Dylon£8.15967 rev
Dylon Black & Dark Detergent (60 Wash Loads) Liquid Laundry Detergent for all Black & Dark Clothes renewing in every wash with optimal results in 10 washes
Dylon£7.35967 rev
Trending
90-day click momentumDylon Light and White Detergent (30 WL) Liquid Laundry Detergent for all light-coloured and white clothes Washing Detergent to Protect all light colours and Renew Fibres
Dylon£3.904.5★
Dylon Blossom Colour Detergent (30 Wash Loads) Liquid Laundry Detergent for all Coloured Clothes renewing in every wash with optimal results in 10 washes
Dylon£3.374.5★
Dylon Sport Detergent (60 Wash Loads) Liquid Laundry Detergent for Active Wear Clothes Sport Detergent to Remove malodour Keep Elasticity and renews in every wash with optimal results in 10 washes
Dylon£8.154.6★
Dylon Black & Dark Detergent (60 Wash Loads) Liquid Laundry Detergent for all Black & Dark Clothes renewing in every wash with optimal results in 10 washes
Dylon£7.354.6★
Dylon Blossom Colour Detergent (60 Wash Loads) Liquid Laundry Detergent for all Coloured Clothes renewing in every wash with optimal results in 10 washes
Dylon£6.874.6★
What buyers say about halo sports wash
What buyers praise and complain about, mined from review topics.What buyers love
“Long lasting smell”
“Good value for money”
“It works really well to clean”
“Great item great on colours”
“Excellent product”
“Does the job”
“Washing was lovely”
“Works well”
“Fresh”
“Easy to use”
What buyers complain about
“it is heavily fragranced”
“doesn't run the colours”
“Waste of money”
“Doesnt work”
“takes a lot of washes to get results”
“bottle leaking”
“the quality is not there”
“doesn't fit I'm my wall unit”
“It's not fantastic at removing visible stains”
“Doesn't do anything like what it says it's meant to”
Top return reasons
Common questions
- Is halo sports wash profitable to sell on Amazon United Kingdom?
- The niche generates £107K/yr across 16 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +42.2%. Flapen's verdict: Skip it (48/100).
- How competitive is the halo sports wash niche?
- 6 brands and 64 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in halo sports wash?
- Top complaints mined from reviews: Smell, Color, Value For Money. The return rate is 0.1%.
- When does demand for halo sports wash peak?
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 3.7× the quietest.
- What does it cost to enter the halo sports wash niche?
- Listings span £3.28–£25.54; the average listing price is £7.16 (sweet spot $15–$100). The average incumbent carries 1,421 reviews — the moat a new listing must climb.