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Halo Sports Wash

Fail

The top 5 brands take 98% of clicks, so Halo Sports Wash is a Fail.

Flapen Score
48
48 / 100
Top 40% of 2,976 Grocery niches · +2 vs the category median of 46
Market size
£107K/yr160K searches / yr
90-day growth
+42.2%search demand this quarter
Competition
59%top-5 click share · 6 brands · 64 sellers

Flapen Score

Halo Sports Wash against its category

The dotted line is the Grocery average. Past it, Halo Sports Wash is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Halo Sports Wash market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Halo Sports Wash 160K times last year and spent an estimated £107K. The top 5 brands take 98% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 48 out of 100, a Fail.

01 · Demand

9.3% of searches ended in a purchase last week.

Shoppers searched for this 160K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.3% of those searches ended in a purchase. Searches in the last 90 days moved +42.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £107K a year.

Searches, last 12 months
160K
Growth, 90 days vs prior 90
+42.2%
Conversion, latest week
9.3%
Market size, estimated
£107Ka year
Peak month
June3.7× the quietest month
Top search term
dylon washing liquid49K searches a year

02 · Price

A sale here is worth £7.16.

Listings sell for £7.16 on average, from £3.28 to £25.54. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £7.16 that is £5K to £7K a year per listing.

Average price
£7.16under the $15 to $100 sweet spot
Price range
£3.28–£25.54
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
£5K–£7K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #38 within Laundry. It carries 1,421 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
94%
Out of stock, average day
0.0%
Average rank
#38in Laundry
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,421per listing
Listings tracked
16

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
58 months

Products

Top Halo Sports Wash products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£11K£21K£32K£43K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

64

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

0%

  • Dylon80%
  • Halo7%
  • Nikwax5%
  • Dr. Beckmann4%
  • Persil2%
  • Ecozone2%

Demand

Halo Sports Wash search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 3.7×

Search terms

Top Halo Sports Wash search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dylon washing liquid49K/yr
  • gymwash21K/yr
  • gym wash15K/yr
  • dylon detergent12K/yr
  • sports wash9K/yr
  • dylon colour detergent8K/yr
  • colour restorer for clothes8K/yr
  • dylon sport detergent5K/yr
  • sports detergent5K/yr
  • sports wash detergent7K/yr

Reviews and returns

What reviews say buyers love and hate about Halo Sports Wash

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell23%+1.63

it is heavily fragranced

Nasty smell

Comes out smelling of

Color14%+0.08

doesn't run the colours

It would be improved if it made them even darker

Whites appear more white

Value For Money9%+0.51

Waste of money

Expensive

expensive

Functionality-Overall7%−0.13

Doesnt work

Doesn't do anything like what it says it's meant to

Not so effective

Washability6%−0.06

takes a lot of washes to get results

Doesn't wash well

Having spent a small fortune on washable pads

Love

Smell32%+1.63

Long lasting smell

Smells fresh

Long lasting fragrance

Value For Money16%+0.51

Good value for money

the price is reasonable

Fantastic price

Ease Of Cleaning9%+1.03

It works really well to clean

Cleans well

Excellent cleaning,with fresh smell

Color7%+0.08

Great item great on colours

Works great on colours to restore colour and great smell

keeping their colour

Quality-Overall6%−0.02

Excellent product

Top quality

Products all good

Return

0.1% Return rate 7% Fixable by listing

Leak-Proof58%█▅▆▅▆▆

bottle leaking

Leaking

leaking

Value For Money10%▁▄▅█▆▅

Waste of money

Expensive

expensive

Size-Overall6%▁▆▅██▆

doesn't fit I'm my wall unit

In part with supermarket brands very large bottle

Small bottle

Functionality-Overall5%█▆▄▁▁▁

Doesnt work

Doesn't do anything like what it says it's meant to

Not so effective

Smell5%▁▁▄█▃▃

it is heavily fragranced

Nasty smell

Comes out smelling of

FAQ

Common Halo Sports Wash questions

Answered from the same tracked data.