- Flapen Score
- 48 / 100Top 40% of 2,976 Grocery niches · +2 vs the category median of 4648
- Market size
- £161K/yr231K searches / yr
- 90-day growth
- -6.7%search demand this quarter
- Competition
- 54%top-5 click share · 12 brands · 134 sellers
Flapen Score
Halo against its category
The dotted line is the Grocery average. Past it, Halo is stronger. Inside it, weaker.
Market
The Halo market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Halo 231K times last year and spent an estimated £161K. The top 5 brands take 82% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 1.3% of those searches ended in a purchase.
Shoppers searched for this 231K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £161K a year.
- Searches, last 12 months
- 231K
- Growth, 90 days vs prior 90
- -6.7%
- Conversion, latest week
- 1.3%
- Market size, estimated
- £161Ka year
- Top search term
- halo224K searches a year
02 · Price
A sale here is worth £53.95.
Listings sell for £53.95 on average, from £2.42 to £271.43. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £53.95 that is £0 to £5K a year per listing.
- Average price
- £53.95inside the $15 to $100 sweet spot
- Price range
- £2.42–£271.43
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£5K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
67% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 14.8% of listings are out of stock. The average listing ranks #544 within Frozen. It carries 428 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 86%
- Out of stock, average day
- 14.8%
- Average rank
- #544in Frozen
- Average rating
- 4.37 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 428per listing
- Listings tracked
- 21
04 · Newcomers
1 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Halo products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Halo Master Chief Deluxe Helmet with Stand - LED Lights on Each Side - Battle Damaged Paint - One Size Fits Most - Build your Universe
- Price
- £43.18
- Rating
- 4.6/5
- Reviews
- 3,412
- Age
- 5y ago

Artibetter Gold Halo Crown Headpiece: Queen Crown Gothic Headband for Women Delicate Hair Accessory Photo Prop & Goddess Tiara for Bridal Wedding & Cosplay
- Price
- £6.28
- Rating
- 4.6/5
- Reviews
- 17
- Age
- 4y ago

Halo Capsule Cordless Vacuum Cleaner | Converts to a Handheld Vacuum Cleaner | Best Buy Which? 2025 & Good Housekeeping 2025 | 6 Bags & Wall Dock | 60 Min Run & Lightweight | Carpets & Hard Floors
- Price
- £165.80
- Rating
- 4.1/5
- Reviews
- 64
- Age
- 2y ago

UKONICS Halo USB Powered LED Light-Up Blue Energy Sword Collectable Desktop Lamp
- Price
- £26.94
- Rating
- 4.6/5
- Reviews
- 79
- Age
- 2y ago

Halo Capsule X Pets Cordless Vacuum Cleaner | Best Buy Which? 2025 & Good Housekeeping 2025| Mini Power Brush Hard Floor Roller 10 Bags & Wall Dock | 60 Mins Run | 2.0 Litre Capacity & HEPA Filter
- Price
- £216.11
- Rating
- 4.2/5
- Reviews
- 127
- Age
- 2y ago
Trending
estimated 90-day click momentum
labreeze Real Feather Wings Angel Halo Black Long Lace Gloves Scary Angel Halloween Fancy Dress (Medium)
- Price
- £14.16
- Rating
- 2.5/5
- Reviews
- 2
- Age
- 3y ago

Gel Blaster Halo Plasma Rifle | Official Licensed Halo Replica | Glow-in-the-Dark Gellets | Built for Spartans & Covenant Elites | Designed for Gamers | Gel Ball Blaster With Display Stand | 14+
- Price
- £111.11
- Rating
- 4.9/5
- Reviews
- 90
- Age
- 10mo ago

Halo TOP Birthday Cake Ice Cream 460 ML
- Price
- £4.35
- Rating
- 4.0/5
- Reviews
- 4
- Age
- 4mo ago

Artibetter Gold Halo Crown Headpiece: Queen Crown Gothic Headband for Women Delicate Hair Accessory Photo Prop & Goddess Tiara for Bridal Wedding & Cosplay
- Price
- £6.28
- Rating
- 4.6/5
- Reviews
- 17
- Age
- 4y ago

HALO The Spartan Collection Master Chief
- Price
- £32.11
- Rating
- 4.7/5
- Reviews
- 445
- Age
- 3y ago
Newest
by launch date
Halo TOP Birthday Cake Ice Cream 460 ML
- Price
- £4.35
- Rating
- 4.0/5
- Reviews
- 4
- Age
- 4mo ago

Halo Capsule XR Cordless Vacuum Cleaner | Most Powerful Ever | Anti-Hair Technology Brush | 6 Supercharged Accessories | Lightweight & 70 Mins Run Time | 2.0 Litre Capacity & H14 HEPA Filtration
- Price
- £271.43
- Rating
- 3.0/5
- Reviews
- 16
- Age
- 5mo ago

Gel Blaster Halo Plasma Rifle | Official Licensed Halo Replica | Glow-in-the-Dark Gellets | Built for Spartans & Covenant Elites | Designed for Gamers | Gel Ball Blaster With Display Stand | 14+
- Price
- £111.11
- Rating
- 4.9/5
- Reviews
- 90
- Age
- 10mo ago

Oppo Pro High Protein Strawberry Cheesecake Ice Cream Tub 240ml (Frozen)
- Price
- £2.42
- Rating
- 4.5/5
- Reviews
- 31
- Age
- 1y ago

Halo Top Golden Blondie 460ml
- Price
- £4.29
- Rating
- 4.6/5
- Reviews
- 12
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
134
Est. top-5 brand share
82%
Top 20: 100%
Est. top-5 click share
54%
Top 20: 99%
Open market
12%
- Halo45%
- Artibetter12%
- Halo Top10%
- Menkind8%
- mantic7%
- Gel Blaster6%
- Open — no brand owns it (6 brands, 12%)
Demand
Halo search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.0× · 8 of 12 months tracked
Reviews and returns
What reviews say buyers love and hate about Halo
We read the reviews and the return reasons for every product selling here.
“at times can feel a bit heavy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Halo questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









