- Flapen Score
- 48 / 100Top 40% of 2,976 Grocery niches · +2 vs the category median of 4648
- Market size
- £161K/yr231K searches / yr
- 90-day growth
- -6.7%search demand this quarter
- Competition
- 54%top-5 click share · 12 brands · 134 sellers
Flapen Score
Halo against its category
The dotted line is the Grocery average. Past it, Halo is stronger. Inside it, weaker.
Market
The Halo market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Halo 231K times last year and spent an estimated £161K. The top 5 brands take 82% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
1.3% of searches ended in a purchase last week.
Shoppers searched for this 231K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £161K a year.
- Searches, last 12 months
- 231K
- Growth, 90 days vs prior 90
- -6.7%
- Conversion, latest week
- 1.3%
- Market size, estimated
- £161Ka year
- Top search term
- halo224K searches a year
02 · Price
A sale here is worth £53.95.
Listings sell for £53.95 on average, from £2.42 to £271.43. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £53.95 that is £0 to £5K a year per listing.
- Average price
- £53.95inside the $15 to $100 sweet spot
- Price range
- £2.42–£271.43
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£5K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
67% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 14.8% of listings are out of stock. The average listing ranks #544 within Frozen. It carries 428 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 86%
- Out of stock, average day
- 14.8%
- Average rank
- #544in Frozen
- Average rating
- 4.37 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 428per listing
- Listings tracked
- 21
04 · Newcomers
Amazon counts 1 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Halo products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Halo Master Chief Deluxe Helmet with Stand - LED Lights on Each Side - Battle Damaged Paint - One Size Fits Most - Build your Universe
- Price
- £43.18
- Rating
- 4.6/5
- Reviews
- 3,412
- Age
- 5y ago

Artibetter Gold Halo Crown Headpiece: Queen Crown Gothic Headband for Women Delicate Hair Accessory Photo Prop & Goddess Tiara for Bridal Wedding & Cosplay
- Price
- £6.28
- Rating
- 4.6/5
- Reviews
- 17
- Age
- 4y ago

Halo Capsule Cordless Vacuum Cleaner | Converts to a Handheld Vacuum Cleaner | Best Buy Which? 2025 & Good Housekeeping 2025 | 6 Bags & Wall Dock | 60 Min Run & Lightweight | Carpets & Hard Floors
- Price
- £165.80
- Rating
- 4.1/5
- Reviews
- 64
- Age
- 2y ago

UKONICS Halo USB Powered LED Light-Up Blue Energy Sword Collectable Desktop Lamp
- Price
- £26.94
- Rating
- 4.6/5
- Reviews
- 79
- Age
- 2y ago

Halo Capsule X Pets Cordless Vacuum Cleaner | Best Buy Which? 2025 & Good Housekeeping 2025| Mini Power Brush Hard Floor Roller 10 Bags & Wall Dock | 60 Mins Run | 2.0 Litre Capacity & HEPA Filter
- Price
- £216.11
- Rating
- 4.2/5
- Reviews
- 127
- Age
- 2y ago
Trending
90-day click momentum
labreeze Real Feather Wings Angel Halo Black Long Lace Gloves Scary Angel Halloween Fancy Dress (Medium)
- Price
- £14.16
- Rating
- 2.5/5
- Reviews
- 2
- Age
- 3y ago

Gel Blaster Halo Plasma Rifle | Official Licensed Halo Replica | Glow-in-the-Dark Gellets | Built for Spartans & Covenant Elites | Designed for Gamers | Gel Ball Blaster With Display Stand | 14+
- Price
- £111.11
- Rating
- 4.9/5
- Reviews
- 90
- Age
- 10mo ago

Halo TOP Birthday Cake Ice Cream 460 ML
- Price
- £4.35
- Rating
- 4.0/5
- Reviews
- 4
- Age
- 4mo ago

Artibetter Gold Halo Crown Headpiece: Queen Crown Gothic Headband for Women Delicate Hair Accessory Photo Prop & Goddess Tiara for Bridal Wedding & Cosplay
- Price
- £6.28
- Rating
- 4.6/5
- Reviews
- 17
- Age
- 4y ago

HALO The Spartan Collection Master Chief
- Price
- £32.11
- Rating
- 4.7/5
- Reviews
- 445
- Age
- 3y ago
Newest
by launch date
Halo TOP Birthday Cake Ice Cream 460 ML
- Price
- £4.35
- Rating
- 4.0/5
- Reviews
- 4
- Age
- 4mo ago

Halo Capsule XR Cordless Vacuum Cleaner | Most Powerful Ever | Anti-Hair Technology Brush | 6 Supercharged Accessories | Lightweight & 70 Mins Run Time | 2.0 Litre Capacity & H14 HEPA Filtration
- Price
- £271.43
- Rating
- 3.0/5
- Reviews
- 16
- Age
- 5mo ago

Gel Blaster Halo Plasma Rifle | Official Licensed Halo Replica | Glow-in-the-Dark Gellets | Built for Spartans & Covenant Elites | Designed for Gamers | Gel Ball Blaster With Display Stand | 14+
- Price
- £111.11
- Rating
- 4.9/5
- Reviews
- 90
- Age
- 10mo ago

Oppo Pro High Protein Strawberry Cheesecake Ice Cream Tub 240ml (Frozen)
- Price
- £2.42
- Rating
- 4.5/5
- Reviews
- 31
- Age
- 1y ago

Halo Top Golden Blondie 460ml
- Price
- £4.29
- Rating
- 4.6/5
- Reviews
- 12
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
134
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
54%
Top 20: 99%
Open market
12%
- Halo45%
- Artibetter12%
- Halo Top10%
- Menkind8%
- mantic7%
- Gel Blaster6%
- Open — no brand owns it (6 brands, 12%)
Demand
Halo search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.0× · 8 of 12 months tracked
Reviews and returns
What reviews say buyers love and hate about Halo
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
at times can feel a bit heavy
Too heavy
The vacuum is a bit heavy
Cheap looking
the quality is average -
CANT JUDGE THE QUALITY AS NEW FROM BOX AFTER FULL CHARGE THE BRISTLES DIDNT ROTATE
Not as advertised
Not as good as the advertising
It didn't and so I guess is not as advertised
Very cheap and tacky looking - broke almost immediately
Recently the rotating brush on the main head stopped working which is probably an easy issue to remedy
Only had ot 5 months
Poor value for money
but really not worth the price paid
Only a little liquid is needed so although the price is high
Love
Excellent product
Build quality: Solid modern construction
The general build quality of this vacuum is really good
well worth the money
GOOD VALUE FOR MONEY
Good value
It cleans very well on tile and wooden floors, picking up dust and dirt easily
I am so pleased with this cleaner its easy to use
Very good cleaner
Very satisfied with my new hoover - reasonably lightweight -
Light weight does a fantastic job well worth the money
it feels lightweight although not the lightest compared to my current cordless vacuum
Meets every expectation
Better than I expected
it did the job
Return
0.5% Return rate 14% Fixable by listing
at times can feel a bit heavy
Too heavy
The vacuum is a bit heavy
Cheap looking
the quality is average -
CANT JUDGE THE QUALITY AS NEW FROM BOX AFTER FULL CHARGE THE BRISTLES DIDNT ROTATE
now wont charge
Too heavy to use with the battery charger being the main problem
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Halo questions
Answered from the same tracked data.









