Is halls soothers profitable to sell on Amazon United Kingdom?

The niche generates £111K/yr across 27 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -39.2%. Flapen's verdict: Skip it (42/100).

How competitive is the halls soothers niche?

8 brands and 114 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 93% of demand.

What do buyers complain about in halls soothers?

Top complaints mined from reviews: Flavor, Taste-Overall, Cough Relief. The return rate is 0.1%.

When does demand for halls soothers peak?

Demand peaks in Jan–Feb–Oct–Nov–Dec; the busiest month runs 3.9× the quietest.

What does it cost to enter the halls soothers niche?

Listings span £0.51–£15.00; the average listing price is £7.13 (sweet spot $15–$100). The average incumbent carries 263 reviews — the moat a new listing must climb.

halls soothers

Skip it

Prices mostly outside the sweet spot ($0.51–$15.00) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible16.8%

search→purchase rate — share of searches ending in a sale

Review moat

Great263.07

avg incumbent reviews — the moat a new listing must climb

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Market size

Okay£111K

£111K/yr · 92K searches

Avg price

Bad£7.13

avg listing price — sweet spot $15–$100

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad93%

top-5 brand share — brand-locked demand

Growth

Bad-39.2%

90-day search growth — must beat 0% to launch

Price range

Bad£0.51–£15.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, halls soothers is a £111K/yr Amazon United Kingdom market (92K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jan–Feb–Oct–Nov–Dec. Verdict: Skip it — 42/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

halls soothers market data

Units sold / yr: 20K–25K; avg 750–1,000/product
Revenue / yr: £143K–£178K; units × avg price
Conversion rate: 16.8%
Avg BSR: #57
Page quality: 0%
Prime: 85%
Sponsored: 44%
Out of stock: 4.3%
Avg brand age: 65 months
Avg seller age: 166 days

Competition & brand share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 falling

Sellers

114

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

51%

Top 20: 94%

Open market

HALLS69%
KYNZA11%
Lockets6%
GETINSTYLE SHOP4%
Wrigley's3%
VR ANGLE3%
Open — no brand owns it (2 brands, 4%)

Demand & seasonality

Weekly Amazon search volume, last 80 weeks — -39.2% search growth over the last 90 days.

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 3.9×

Open Trend

Top halls soothers search terms

halls soothers43K/yr -30.1%13.4% conv.
lockets cough sweets25K/yr -48.5%13.5% conv.
soothers cough sweets22K/yr -43.3%15.4% conv.
lockets throat sweets2K/yr -59.1%6.7% conv.

All search terms

Top halls soothers products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Halls Soothers Honey & Lemon Flavoured Lozenges Made With Real Fruit Juices 45 g (Pack of 1)

HALLS£0.524.7★728 rev

HALLS Soothers Assorted Blackcurrant Peach & Strawberry (Pack of 4)

HALLS£2.374.7★327 rev

Halls Soothers Real Cherry Juice Sweets 45g

HALLS£0.684.7★1,395 rev

Halls Soothers Blackcurrant Flavoured Lozenges Made With Real Fruit Juices 45 g (Pack of 1)

HALLS£0.514.7★518 rev

Soothers Variety Pack 5 x 45g | Honey Lemon Blackcurrant Cherry Strawberry Peach & Raspberry | Soothing Cough Sweets | Individually Wrapped Throat Lozenges | KYNZA Kraft Box

KYNZA£6.694.6★23 rev

Newest

by launch date

Lockets Throat Sweets Honey & Lemon 4 x 41g Multipack | Menthol Lozenges with Liquid Honey Centre | Cooling Relief for Dry Tickly Throat | Fresh Breath & Everyday Comfort | No Artificial Colours

KYNZA£5.7012 rev

5mo ago

Lockets Extra Strong Throat Sweets 4 x 41g Multipack | Menthol Lozenges with Liquid Centre | Cooling Relief for Dry Tickly Throat | Fresh Breath & Everyday Comfort | No Artificial Colours

KYNZA£5.4714 rev

5mo ago

4x 45g Hallsoothers Peach & Raspberry Juice Sweets 45g Bundled by GetInStyle Shop

GETINSTYLE SHOP£5.532 rev

6mo ago

Soothers Variety Pack 5 x 45g | Honey Lemon Blackcurrant Cherry Strawberry Peach & Raspberry | Soothing Cough Sweets | Individually Wrapped Throat Lozenges | KYNZA Kraft Box

KYNZA£6.6923 rev

7mo ago

4x 45g Soothers Blackcurrant Flavour with Real Fruit Juice Bundled by GetInStyle Shop

GETINSTYLE SHOP£5.253 rev

7mo ago

What buyers say about halls soothers

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money26%

“Excellent Value”

Taste-Overall20%

“it tastes much nicer than the minty ones”

Cough Relief12%

“Absolutely brilliant for a cough”

Flavor9%

“Great Flavour”

Advertised Vs Actual Product6%

“AS DESCRIBED”

Quality-Overall5%

“Very good quality Halls Mentho Lyptus throat lozenges”

Sweetness4%

“Very good value menthol sweets”

Sinus Relief3%

“These things are good for sore throat and sinusitis”

Strength3%

“Super strong”

Ease Of Use2%

“Quick and easy”

What buyers complain about

Flavor14%

“Not like Flavour”

Taste-Overall14%

“Sadly, they dont taste as strong in flavour as I remember, nor do they have as much a potent menthol nose/mouth clearing effect”

Cough Relief14%

“Cough Drops”

Value For Money7%

“Poor Value”

Ease Of Use4%

“I can't imagine it's gonna be easy to open these out”

Size-Overall4%

“Smaller”

Side Effects2%

“if I'm being honest I don't think they have any real effect on a sore throat”

Sinus Relief2%

“especially if you are feeling a bit stuffy in the nose”

Strength2%

“on the weak side”

Sweetness2%

“They taste more like Cherry sweets than throat lozenges”

Common questions

Is halls soothers profitable to sell on Amazon United Kingdom?: The niche generates £111K/yr across 27 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -39.2%. Flapen's verdict: Skip it (42/100).
How competitive is the halls soothers niche?: 8 brands and 114 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 93% of demand.
What do buyers complain about in halls soothers?: Top complaints mined from reviews: Flavor, Taste-Overall, Cough Relief. The return rate is 0.1%.
When does demand for halls soothers peak?: Demand peaks in Jan–Feb–Oct–Nov–Dec; the busiest month runs 3.9× the quietest.
What does it cost to enter the halls soothers niche?: Listings span £0.51–£15.00; the average listing price is £7.13 (sweet spot $15–$100). The average incumbent carries 263 reviews — the moat a new listing must climb.