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Halls Soothers

Fail

Prices span $0.51–$15.00, mostly outside the sweet spot, so Halls Soothers is a Fail.

Flapen Score
42
42 / 100
Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 46
Market size
£111K/yr92K searches / yr
90-day growth
-39.2%search demand this quarter
Competition
51%top-5 click share · 8 brands · 114 sellers

Flapen Score

Halls Soothers against its category

The dotted line is the Grocery average. Past it, Halls Soothers is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Halls Soothers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Halls Soothers 92K times last year and spent an estimated £111K. The top 5 brands take 93% of clicks. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

16.8% of searches ended in a purchase last week.

Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.8% of those searches ended in a purchase. Searches in the last 90 days moved -39.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £111K a year.

Searches, last 12 months
92K
Growth, 90 days vs prior 90
-39.2%
Conversion, latest week
16.8%
Market size, estimated
£111Ka year
Peak month
January3.9× the quietest month
Top search term
halls soothers43K searches a year

02 · Price

A sale here is worth £7.13.

Listings sell for £7.13 on average, from £0.51 to £15.00. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £7.13 that is £5K to £7K a year per listing.

Average price
£7.13under the $15 to $100 sweet spot
Price range
£0.51–£15.00
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
£5K–£7K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

44% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #57 within Confectionery. It carries 263 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
85%
Out of stock, average day
4.3%
Average rank
#57in Confectionery
Average rating
4.70 starsAmazon United Kingdom average 4.36 stars
Average reviews
263per listing
Listings tracked
27

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Products

Top Halls Soothers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£9K£13K£18K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

114

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

51%

Top 20: 94%

Open market

4%

  • HALLS69%
  • KYNZA11%
  • Lockets6%
  • GETINSTYLE SHOP4%
  • Wrigley's3%
  • VR ANGLE3%
  • Open — no brand owns it (2 brands, 4%)

Demand

Halls Soothers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 3.9×

Search terms

Top Halls Soothers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • halls soothers43K/yr
  • lockets cough sweets25K/yr
  • soothers cough sweets22K/yr
  • lockets throat sweets2K/yr

Reviews and returns

What reviews say buyers love and hate about Halls Soothers

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Flavor14%−0.05

Not like Flavour

Bit weak in flavour

Sadly, they dont taste as strong in flavour as I remember, nor do they have as much a potent menthol nose/mouth clearing effect

Taste-Overall14%+0.42

Sadly, they dont taste as strong in flavour as I remember, nor do they have as much a potent menthol nose/mouth clearing effect

Taste vile

weird taste to them

Cough Relief14%+1.53

Cough Drops

what I had thought was a dry cough

Had a tickly throat causing me to cough regularly

Value For Money7%+1.69

Poor Value

Ease Of Use4%−0.02

I can't imagine it's gonna be easy to open these out

Love

Value For Money26%+1.69

Excellent Value

Excellent price

Value for money

Taste-Overall20%+0.42

it tastes much nicer than the minty ones

Great taste

the cheery ones taste very nice

Cough Relief12%+1.53

Absolutely brilliant for a cough

Helped my cough

Good cough sweets

Flavor9%−0.05

Great Flavour

Loved the variety of flavours

I like the cherry flavour

Advertised Vs Actual Product6%+0.36

AS DESCRIBED

Just what my Husband needed

Exactly as described

FAQ

Common Halls Soothers questions

Answered from the same tracked data.