Halloween Sweets
MaybeReturns run at only 0.1% of orders. But buyers convert on only 1.2% of searches, so Halloween Sweets is a Maybe.
- Flapen Score
- 51 / 100Top 27% of 2,976 Grocery niches · +5 vs the category median of 4651
- Market size
- £89K/yr875K searches / yr
- 90-day growth
- +29.8%search demand this quarter
- Competition
- 49%top-5 click share · 25 brands · 68 sellers
Flapen Score
Halloween Sweets against its category
The dotted line is the Grocery average. Past it, Halloween Sweets is stronger. Inside it, weaker.
Market
The Halloween Sweets market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Halloween Sweets 875K times last year and spent an estimated £89K. The top 5 brands take 57% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
1.2% of searches ended in a purchase last week.
Shoppers searched for this 875K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +29.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £89K a year.
- Searches, last 12 months
- 875K
- Growth, 90 days vs prior 90
- +29.8%
- Conversion, latest week
- 1.2%
- Market size, estimated
- £89Ka year
- Peak month
- October235.7× the quietest month
- Top search term
- halloween sweets571K searches a year
02 · Price
A sale here is worth £8.51.
Listings sell for £8.51 on average, from £1.64 to £17.29. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,500 to 2,000 of them. At £8.51 that is £13K to £17K a year per listing.
- Average price
- £8.51under the $15 to $100 sweet spot
- Price range
- £1.64–£17.29
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £13K–£17K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
41% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 38.3% of listings are out of stock. The average listing ranks #410 within Confectionery. It carries 743 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 41%
- Prime listings
- 88%
- Out of stock, average day
- 38.3%
- Average rank
- #410in Confectionery
- Average rating
- 4.44 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 743per listing
- Listings tracked
- 32
04 · Newcomers
Amazon counts 0 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 6
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Halloween Sweets products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Halloween Trick or Treat Spooky Sweets Box for Kids 66 Glow in the Dark Candy Pieces in Fun Halloween Themed Gift Box Party Bag Fillers Treats & Candy Assortment for Trick or Treaters
- Price
- £14.74
- Rating
- 4.2/5
- Reviews
- 22
- Age
- 10mo ago

1kg Gory Halloween Jelly Sweet Pick N Mix Resealable Pouch - Novelty Trick or Treat Candy
- Price
- £8.23
- Rating
- 4.4/5
- Reviews
- 369
- Age
- 5y ago

Trolli Halloween bulk pack 360g Sweet & Sour sweets mix with Glotzer Sour Worms & Dracula perfect for children and Halloween parties sweets box from Trolli for the ultimate treat
- Price
- £7.73
- Rating
- 4.3/5
- Reviews
- 515
- Age
- 2y ago

Sweets 1kg Novelty Halloween Pick n Mix Halloween Trick or Treat Themed Sweets by The Sweet Treat Gifting Co.
- Price
- £8.38
- Rating
- 4.5/5
- Reviews
- 409
- Age
- 3y ago

SoSweet Spooky Sweet Mix 1kg Sharing Bag | Fun Halloween Treats | Colourful Party Sweets | Family Favourites
- Price
- £6.92
- Rating
- 4.3/5
- Reviews
- 16
- Age
- 10mo ago
Trending
90-day click momentum
Candy Realms Halloween Spooky Tubes 50 g (Pack of 16)
- Price
- £7.17
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 10mo ago

Swizzels Luscious Lollies 354g Assorted Lollipops with Drumsticks Fruity Pops & Double Lollies Vegan Friendly Sweet Mix for Sharing
- Price
- £1.64
- Rating
- 4.8/5
- Reviews
- 210
- Age
- 1y ago

Trolli Glotzer 3-Pack (3x4) Tangy-sour gummy eyeballs with liquid filling Iconic candy for Halloween & parties Lactose-free gluten-free Incl. Sweet Buddies sticker
- Price
- £8.84
- Rating
- 4.2/5
- Reviews
- 120
- Age
- 1y ago

SWEET GUYZ Zombie Lollipops Tub 700g Bulk Halloween Candy Assorted Fruit & Cola Flavours Party Sweets Trick-or-Treat Sharing Jar
- Price
- £11.24
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 10mo ago

Halloween Sweet Mix 1kg Share Bag by The Gourmet Sweet Company
- Price
- £10.44
- Rating
- 4.3/5
- Reviews
- 36
- Age
- 5y ago
Newest
by launch date
SWEET GUYZ Zombie Lollipops Tub 700g Bulk Halloween Candy Assorted Fruit & Cola Flavours Party Sweets Trick-or-Treat Sharing Jar
- Price
- £11.24
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 10mo ago

Candy Realms Halloween Spooky Tubes 50 g (Pack of 16)
- Price
- £7.17
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 10mo ago

Halloween Trick or Treat Spooky Sweets Box for Kids 66 Glow in the Dark Candy Pieces in Fun Halloween Themed Gift Box Party Bag Fillers Treats & Candy Assortment for Trick or Treaters
- Price
- £14.74
- Rating
- 4.2/5
- Reviews
- 22
- Age
- 10mo ago

SoSweet Spooky Sweet Mix 1kg Sharing Bag | Fun Halloween Treats | Colourful Party Sweets | Family Favourites
- Price
- £6.92
- Rating
- 4.3/5
- Reviews
- 16
- Age
- 10mo ago

Trolli Glotzer 3-Pack (3x4) Tangy-sour gummy eyeballs with liquid filling Iconic candy for Halloween & parties Lactose-free gluten-free Incl. Sweet Buddies sticker
- Price
- £8.84
- Rating
- 4.2/5
- Reviews
- 120
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
25 flat
Sellers
68
Top-5 brand share
57%
Top 20: 96%
Top-5 click share
49%
Top 20: 91%
Open market
37%
- Amamitrade13%
- Sweet Treat Gifting Co.13%
- SLJ PARTY BAGS AND POCKET MONEY TOYS11%
- Trolli10%
- Swizzels10%
- SoSweet6%
Demand
Halloween Sweets search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 235.7×
Search terms
Top Halloween Sweets search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- halloween sweets571K/yr
- halloween chocolate72K/yr
- halloween candy44K/yr
- halloween snacks15K/yr
- halloween treats37K/yr
- halloween sweets bulk33K/yr
- halloween lollipops11K/yr
- sweets halloween6K/yr
- trick or treat sweets21K/yr
- halloween sweet6K/yr
Reviews and returns
What reviews say buyers love and hate about Halloween Sweets
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Bigger than expected
These Were TINY
Was disappointed at how small the tub was
Sour -
Incredibly sour taste
didnt mention there sour lollipop s so varied with the grandchildren
They are the sugar ones that are harder
Hardly any sweets in the tub
Poor quality sweets
Very difficult to open
Difficult to unwrap
Almost impossible to open the lid the lid needed a sharp knife to get the plastic off
doesn't say on the listing
Misleading
Misleading pictures
Love
Happy with price
Excellent value for money
Good value
Absolutely yummy
Same lovely sherbety taste. I like to crunch mine
The flavours are tasty
Being sugar-free
Lovely sweets
Sugar free lollies
Works exactually as advertised
As described
Exactly what it says on the packet
Incredible Variety: There is a fantastic mix of textures and flavours inside, meaning there is something in there for everyone to enjoy
Good variety
Good quality
Return
0.1% Return rate 100% Fixable by listing
Bigger than expected
These Were TINY
Was disappointed at how small the tub was
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Halloween Sweets questions
Answered from the same tracked data.









