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Halloween Sprinkles

Fail

The top 5 products take 100% of clicks, so Halloween Sprinkles is a Fail.

Flapen Score
36
36 / 100
Ranks 2,659 of 2,976 Grocery niches · −10 vs the category median of 46
Market size
£6K/yr59K searches / yr
90-day growth
+53.8%search demand this quarter
Competition
100%top-5 click share · 3 brands · 4 sellers

Flapen Score

Halloween Sprinkles against its category

The dotted line is the Grocery average. Past it, Halloween Sprinkles is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Halloween Sprinkles market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Halloween Sprinkles 59K times last year and spent an estimated £6K. All 3 brands take every click. Demand peaks in Sep–Oct–Nov. Flapen scores it 36 out of 100, a Fail.

01 · Demand

2.9% of searches ended in a purchase last week.

Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +53.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £6K a year.

Searches, last 12 months
59K
Growth, 90 days vs prior 90
+53.8%
Conversion, latest week
2.9%
Market size, estimated
£6Ka year
Peak month
October305.4× the quietest month
Top search term
halloween sprinkles46K searches a year

02 · Price

A sale here is worth £3.64.

Listings sell for £3.64 on average, from £1.98 to £5.45. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £3.64 that is £364 to £910 a year per listing.

Average price
£3.64under the $15 to $100 sweet spot
Price range
£1.98–£5.45
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£364–£910
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 37.7% of listings are out of stock. The average listing ranks #33 within Baking Supplies. It carries 517 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
37.7%
Average rank
#33in Baking Supplies
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
517per listing
Listings tracked
4

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Halloween Sprinkles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£935£2K£3K£4K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

4

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • SPRINKLY48%
  • Baked with Love42%
  • Cake N Bake10%

Demand

Halloween Sprinkles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Prime Day '25Spike '26Prime Day '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanMarAprMayJun

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 305.4×

Search terms

Top Halloween Sprinkles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • halloween sprinkles46K/yr
  • halloween cake sprinkles7K/yr
  • halloween sprinkles cake decorations6K/yr

Reviews and returns

What reviews say buyers love and hate about Halloween Sprinkles

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall100%−0.70

Tiny

Too small for what I needed them for

FAQ

Common Halloween Sprinkles questions

Answered from the same tracked data.