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Halloween Chocolate

Fail

Shoppers spend only $0 a year here, so Halloween Chocolate is a Fail.

Flapen Score
28
28 / 100
Ranks 2,938 of 2,976 Grocery niches · −18 vs the category median of 46
Market size
£0/yr102K searches / yr
90-day growth
-7.4%search demand this quarter
Competition
100%top-5 click share · 3 brands · 4 sellers

Flapen Score

Halloween Chocolate against its category

The dotted line is the Grocery average. Past it, Halloween Chocolate is stronger. Inside it, weaker.

28Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Halloween Chocolate market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Halloween Chocolate 102K times last year and spent an estimated £0. All 3 brands take every click. Demand peaks in Sep–Oct–Nov. Flapen scores it 28 out of 100, a Fail.

01 · Demand

0.0% of searches ended in a purchase last week.

Shoppers searched for this 102K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -7.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £0 a year.

Searches, last 12 months
102K
Growth, 90 days vs prior 90
-7.4%
Conversion, latest week
0.0%
Market size, estimated
£0a year
Peak month
October157.1× the quietest month
Top search term
halloween chocolate72K searches a year

02 · Price

A sale here is worth £8.05.

Listings sell for £8.05 on average, from £6.53 to £10.05. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £8.05 that is £0 to £805 a year per listing.

Average price
£8.05under the $15 to $100 sweet spot
Price range
£6.53–£10.05
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
£0–£805
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 51.6% of listings are out of stock. The average listing ranks #1,776 within Chocolate Candy. It carries 39 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
67%
Out of stock, average day
51.6%
Average rank
#1,776in Chocolate Candy
Average rating
4.17 starsAmazon United Kingdom average 4.36 stars
Average reviews
39per listing
Listings tracked
3

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Halloween Chocolate products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£0£0£0£010100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 rising

Sellers

4

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Burmont's Speciality Gifts49%
  • Sweet Treat Gifting Co.29%
  • Sync'T22%

Demand

Halloween Chocolate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Spike '25Prime Day '25Spike '26AugSepOctNovDecMayJunJulAugSepOctNovDecMar

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 157.1×

Search terms

Top Halloween Chocolate search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • halloween chocolate72K/yr
  • halloween chocolates14K/yr
  • halloween sweets and chocolate8K/yr
  • chocolate pumpkins3K/yr
  • halloween chocolate lollies5K/yr

Reviews and returns

What reviews say buyers love and hate about Halloween Chocolate

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Ease Of Use50%

Very difficult to open

Size-Overall50%

These Were TINY

TINY

FAQ

Common Halloween Chocolate questions

Answered from the same tracked data.