halloumi
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible28.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great216.8avg incumbent reviews — the moat a new listing must climb
Price range
Okay£2.20–£25.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£79K£79K/yr · 38K searches
Avg price
Bad£7.21avg listing price — sweet spot $15–$100
Growth
Bad-12.9%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, halloumi is a £79K/yr Amazon United Kingdom market (38K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 37/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
halloumi market data
- Units sold / yr
- 13K–15K
- avg 1,000–1,250/product
- Revenue / yr
- £90K–£108K
- units × avg price
- Conversion rate
- 28.9%
- Avg BSR
- #1
- Page quality
- 0%
- Prime
- 80%
- Sponsored
- 20%
- Out of stock
- 9.1%
- Avg brand age
- 69 months
- Avg seller age
- 187 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
9
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Morrisons76%
- olympus10%
- by Amazon9%
- Cyprus Village4%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.9% search growth over the last 90 days.Peak months: Aug, Sep · busiest ÷ quietest = 1.9×
Top halloumi products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 5 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Morrisons Halloumi 200g
Morrisons£2.204.6★442 rev
Olympus Halloumi Original 225g
olympus£2.754.5★227 rev
by Amazon Halloumi 225g
by Amazon£2.214.6★245 rev
Morrisons The Best Hand Folded Halloumi 225g
Morrisons£3.844.4★150 rev
Traditional Halloumi Cheese by Cyprus Village - Handmade in Small Batches - 100% Goats Milk - Made in Cyprus - Vegetarian Friendly (1kg)
Cyprus Village£25.064.6★20 rev
Newest
by launch dateOlympus Halloumi Original 225g
olympus£2.75227 rev
by Amazon Halloumi 225g
by Amazon£2.21245 rev
Morrisons Halloumi 200g
Morrisons£2.20442 rev
Traditional Halloumi Cheese by Cyprus Village - Handmade in Small Batches - 100% Goats Milk - Made in Cyprus - Vegetarian Friendly (1kg)
Cyprus Village£25.0620 rev
Morrisons The Best Hand Folded Halloumi 225g
Morrisons£3.84150 rev
Trending
90-day click momentumMorrisons Halloumi 200g
Morrisons£2.204.6★
Traditional Halloumi Cheese by Cyprus Village - Handmade in Small Batches - 100% Goats Milk - Made in Cyprus - Vegetarian Friendly (1kg)
Cyprus Village£25.064.6★
Olympus Halloumi Original 225g
olympus£2.754.5★
by Amazon Halloumi 225g
by Amazon£2.214.6★
Morrisons The Best Hand Folded Halloumi 225g
Morrisons£3.844.4★
What buyers say about halloumi
What buyers praise and complain about, mined from review topics.What buyers love
“Best pre packed Halloumi I have tasted - loved it”
“Lovely creamy halloumi”
“Best pre packed Halloumi I have tasted - loved it”
“This was great and cooks perfectly”
“the halloumi felt top quality”
What buyers complain about
“I found this to be the saltiest halloumi Ive ever had”
“Will not buy Halloumi again, it's like rubber and tasteless”
Common questions
- Is halloumi profitable to sell on Amazon United Kingdom?
- The niche generates £79K/yr across 5 tracked products. 90-day search growth is -12.9%. Flapen's verdict: Skip it (37/100).
- How competitive is the halloumi niche?
- 4 brands and 9 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in halloumi?
- Top complaints mined from reviews: Salt Content, Taste-Overall. The return rate is 0.0%.
- When does demand for halloumi peak?
- Demand peaks in Aug–Sep; the busiest month runs 1.9× the quietest.
- What does it cost to enter the halloumi niche?
- Listings span £2.20–£25.06; the average listing price is £7.21 (sweet spot $15–$100). The average incumbent carries 217 reviews — the moat a new listing must climb.