Halloumi
FailThe top 5 products take 100% of clicks, so Halloumi is a Fail.
- Flapen Score
- 37 / 100Ranks 2,578 of 2,976 Grocery niches · −9 vs the category median of 4637
- Market size
- £79K/yr38K searches / yr
- 90-day growth
- -12.9%search demand this quarter
- Competition
- 100%top-5 click share · 4 brands · 9 sellers
Flapen Score
Halloumi against its category
The dotted line is the Grocery average. Past it, Halloumi is stronger. Inside it, weaker.
Market
The Halloumi market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Halloumi 38K times last year and spent an estimated £79K. All 4 brands take every click. Demand peaks in Aug–Sep. Flapen scores it 37 out of 100, a Fail.
01 · Demand
28.9% of searches ended in a purchase last week.
Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 28.9% of those searches ended in a purchase. Searches in the last 90 days moved -12.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £79K a year.
- Searches, last 12 months
- 38K
- Growth, 90 days vs prior 90
- -12.9%
- Conversion, latest week
- 28.9%
- Market size, estimated
- £79Ka year
- Peak month
- August1.9× the quietest month
- Top search term
- halloumi cheese35K searches a year
02 · Price
A sale here is worth £7.21.
Listings sell for £7.21 on average, from £2.20 to £25.06. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At £7.21 that is £7K to £9K a year per listing.
- Average price
- £7.21under the $15 to $100 sweet spot
- Price range
- £2.20–£25.06
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £7K–£9K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
20% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #1 within Fresh & Chilled. It carries 217 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 20%
- Prime listings
- 80%
- Out of stock, average day
- 9.1%
- Average rank
- #1in Fresh & Chilled
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 217per listing
- Listings tracked
- 5
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 69 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 69 months
Products
Top Halloumi products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Morrisons Halloumi 200g
- Price
- £2.20
- Rating
- 4.6/5
- Reviews
- 442
- Age
- 3y ago

Olympus Halloumi Original 225g
- Price
- £2.75
- Rating
- 4.5/5
- Reviews
- 227
- Age
- 2y ago

by Amazon Halloumi 225g
- Price
- £2.21
- Rating
- 4.6/5
- Reviews
- 245
- Age
- 3y ago

Morrisons The Best Hand Folded Halloumi 225g
- Price
- £3.84
- Rating
- 4.4/5
- Reviews
- 150
- Age
- 8y ago

Traditional Halloumi Cheese by Cyprus Village - Handmade in Small Batches - 100% Goats Milk - Made in Cyprus - Vegetarian Friendly (1kg)
- Price
- £25.06
- Rating
- 4.6/5
- Reviews
- 20
- Age
- 5y ago
Trending
90-day click momentum
Morrisons Halloumi 200g
- Price
- £2.20
- Rating
- 4.6/5
- Reviews
- 442
- Age
- 3y ago

Traditional Halloumi Cheese by Cyprus Village - Handmade in Small Batches - 100% Goats Milk - Made in Cyprus - Vegetarian Friendly (1kg)
- Price
- £25.06
- Rating
- 4.6/5
- Reviews
- 20
- Age
- 5y ago

Olympus Halloumi Original 225g
- Price
- £2.75
- Rating
- 4.5/5
- Reviews
- 227
- Age
- 2y ago

by Amazon Halloumi 225g
- Price
- £2.21
- Rating
- 4.6/5
- Reviews
- 245
- Age
- 3y ago

Morrisons The Best Hand Folded Halloumi 225g
- Price
- £3.84
- Rating
- 4.4/5
- Reviews
- 150
- Age
- 8y ago
Newest
by launch date
Olympus Halloumi Original 225g
- Price
- £2.75
- Rating
- 4.5/5
- Reviews
- 227
- Age
- 2y ago

by Amazon Halloumi 225g
- Price
- £2.21
- Rating
- 4.6/5
- Reviews
- 245
- Age
- 3y ago

Morrisons Halloumi 200g
- Price
- £2.20
- Rating
- 4.6/5
- Reviews
- 442
- Age
- 3y ago

Traditional Halloumi Cheese by Cyprus Village - Handmade in Small Batches - 100% Goats Milk - Made in Cyprus - Vegetarian Friendly (1kg)
- Price
- £25.06
- Rating
- 4.6/5
- Reviews
- 20
- Age
- 5y ago

Morrisons The Best Hand Folded Halloumi 225g
- Price
- £3.84
- Rating
- 4.4/5
- Reviews
- 150
- Age
- 8y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
9
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Morrisons76%
- olympus10%
- by Amazon9%
- Cyprus Village4%
- Open — no brand owns it (0%)
Demand
Halloumi search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep · busiest ÷ quietest = 1.9×
Reviews and returns
What reviews say buyers love and hate about Halloumi
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
I found this to be the saltiest halloumi Ive ever had
To salty for my taste
Will not buy Halloumi again, it's like rubber and tasteless
Love
Best pre packed Halloumi I have tasted - loved it
The best hand folded halloumi I've tasted
Great taste
Lovely creamy halloumi
Best pre packed Halloumi I have tasted - loved it
This was great and cooks perfectly
the halloumi felt top quality
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Halloumi questions
Answered from the same tracked data.









