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Halloumi

Fail

The top 5 products take 100% of clicks, so Halloumi is a Fail.

Flapen Score
37
37 / 100
Ranks 2,578 of 2,976 Grocery niches · −9 vs the category median of 46
Market size
£79K/yr38K searches / yr
90-day growth
-12.9%search demand this quarter
Competition
100%top-5 click share · 4 brands · 9 sellers

Flapen Score

Halloumi against its category

The dotted line is the Grocery average. Past it, Halloumi is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Halloumi market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Halloumi 38K times last year and spent an estimated £79K. All 4 brands take every click. Demand peaks in Aug–Sep. Flapen scores it 37 out of 100, a Fail.

01 · Demand

28.9% of searches ended in a purchase last week.

Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 28.9% of those searches ended in a purchase. Searches in the last 90 days moved -12.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £79K a year.

Searches, last 12 months
38K
Growth, 90 days vs prior 90
-12.9%
Conversion, latest week
28.9%
Market size, estimated
£79Ka year
Peak month
August1.9× the quietest month
Top search term
halloumi cheese35K searches a year

02 · Price

A sale here is worth £7.21.

Listings sell for £7.21 on average, from £2.20 to £25.06. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At £7.21 that is £7K to £9K a year per listing.

Average price
£7.21under the $15 to $100 sweet spot
Price range
£2.20–£25.06
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
1,000–1,250
Revenue per listing a year
£7K–£9K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

20% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #1 within Fresh & Chilled. It carries 217 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
20%
Prime listings
80%
Out of stock, average day
9.1%
Average rank
#1in Fresh & Chilled
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
217per listing
Listings tracked
5

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
69 months

Products

Top Halloumi products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£16K£32K£48K£64K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

9

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Morrisons76%
  • olympus10%
  • by Amazon9%
  • Cyprus Village4%
  • Open — no brand owns it (0%)

Demand

Halloumi search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 1.9×

Reviews and returns

What reviews say buyers love and hate about Halloumi

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Salt Content50%−0.37

I found this to be the saltiest halloumi Ive ever had

To salty for my taste

Taste-Overall50%+1.70

Will not buy Halloumi again, it's like rubber and tasteless

Love

Taste-Overall69%+1.70

Best pre packed Halloumi I have tasted - loved it

The best hand folded halloumi I've tasted

Great taste

Sweetness13%+1.32

Lovely creamy halloumi

Flavor6%+0.63

Best pre packed Halloumi I have tasted - loved it

Cooking Instructions6%+0.63

This was great and cooks perfectly

Quality-Overall6%+0.63

the halloumi felt top quality

FAQ

Common Halloumi questions

Answered from the same tracked data.