How competitive is the Halal niche on Amazon United Kingdom?

20 brands and 60 sellers compete in Halal on Amazon United Kingdom. The top 5 Halal products take 43% of clicks and its top 5 brands hold 76% of demand.

What do buyers complain about in Halal?

Halal buyers on Amazon United Kingdom complain most about Quality-Overall, Taste-Overall, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Halal niche?

Halal sells for £4.11 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.56–£12.13. The average incumbent carries 540 reviews — the moat a new listing must climb.

Halal

Halal shows low returns (0.0%), but prices mostly outside the sweet spot ($0.56–$12.13) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Halal profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Halal is a £202K/yr Amazon United Kingdom market (493K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Nov. Verdict: Worth a look — 53/100.

Halal: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -13.9% over the last 90 days and 10.0% of searches end in a purchase.

£202K

revenue / yr

Units sold / yr60K

Search volume / yr-13.9%493K

Conversion rate10.0%

Avg price£4.11

Who owns the niche?

The top 5 brands hold 76% of demand, so 24% of the market is open.

24%

open market share

Brands · sellers20 · 60

Top-5 product click share43%

Open market24%

Avg brand age57 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 40 products

Top Halal products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Shazans Halal Chicken Breast Fillets 1.8kg

Price: £12.13
Rating: 4.5/5
Reviews: 229
Age: 8y ago

Shazans Halal Chicken Thighs 1kg

Price: £4.48
Rating: 4.3/5
Reviews: 181
Age: 3y ago

Shazans Halal Chicken Breast Fillets 650g

Price: £5.37
Rating: 4.5/5
Reviews: 164
Age: 3y ago

Shazans Halal select Beef Burgers 454g

Price: £5.08
Rating: 4.1/5
Reviews: 131
Age: 9y ago

Shazans Chicken Drumsticks 1kg

Price: £4.47
Rating: 4.4/5
Reviews: 103
Age: 3y ago

Newest

by launch date

Isla Delice Halal Hot Dog 350g

Price: £1.80
Rating: 4.2/5
Reviews: 32
Age: 8mo ago

Aunty Norays Halal Smoked Rashers Chicken 100g

Price: £2.84
Rating: 4.2/5
Reviews: 26
Age: 1y ago

McCain Air Fryer French Fries 750g

Price: £2.58
Rating: 4.4/5
Reviews: 417
Age: 2y ago

SFC Chicken Pop Pops 500g

Price: £2.38
Rating: 4.1/5
Reviews: 405
Age: 3y ago

Shazans Halal Chicken Thighs 1kg

Price: £4.48
Rating: 4.3/5
Reviews: 181
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

43%

Top 20: 82%

Open market

20%

Shazans59%
Shazans Select5%
Najma4%
Superchick4%
Humza4%
Morrisons4%

Halal demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume493KCVR10.0%Products40Brands20Top 5 Brands76%OOS Rate2.0%Rating4.4★Reviews540Avg BSR#11

Peak months: Nov · busiest ÷ quietest = 1.6×

Top Halal search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

halal337K/yr -14.7%5.8% conv.
halal chicken78K/yr -12.4%10.5% conv.
halal meat40K/yr -10.6%5.3% conv.
shazans13K/yr +0.1%11.9% conv.
shazan12K/yr -28.5%13.0% conv.
halal food7K/yr -16.2%0.3% conv.
chicken halal6K/yr -11.8%14.2% conv.

What reviews say buyers love and hate about Halal

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews

Taste-Overall39%

“Taste is good”

Quality-Overall11%

“Good quality steak considering the price”

Value For Money10%

“Good value”

Freshness5%

“Fresh and convenient”

Flavor5%

“Addictive Sauce With the Perfect Kick”

What buyers complain about

87% of reviews

Quality-Overall25%

“Poor quality”

Taste-Overall23%

“it tastes like it tastes like chicken”

Value For Money7%

“Poor value for money”

Hard Feel5%

“Not nice, rock hard”

Smell5%

“The smell was horrendous”

Common Halal questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Halal 53/100 on Amazon United Kingdom — Worth a look. The niche generates £202K/yr across 40 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -13.9% over the last 90 days.