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Halal

Maybe

Returns run at only 0.0% of orders. But prices span $0.56–$12.13, mostly outside the sweet spot, so Halal is a Maybe.

Flapen Score
53
53 / 100
Top 20% of 2,976 Grocery niches · +7 vs the category median of 46
Market size
£202K/yr493K searches / yr
90-day growth
-13.9%search demand this quarter
Competition
43%top-5 click share · 20 brands · 60 sellers

Flapen Score

Halal against its category

The dotted line is the Grocery average. Past it, Halal is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Halal market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Halal 493K times last year and spent an estimated £202K. The top 5 brands take 76% of clicks. Demand peaks in Nov. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

10.0% of searches ended in a purchase last week.

Shoppers searched for this 493K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.0% of those searches ended in a purchase. Searches in the last 90 days moved -13.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £202K a year.

Searches, last 12 months
493K
Growth, 90 days vs prior 90
-13.9%
Conversion, latest week
10.0%
Market size, estimated
£202Ka year
Peak month
November1.6× the quietest month
Top search term
halal337K searches a year

02 · Price

A sale here is worth £4.11.

Listings sell for £4.11 on average, from £0.56 to £12.13. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 750 to 1,000 of them. At £4.11 that is £3K to £4K a year per listing.

Average price
£4.11under the $15 to $100 sweet spot
Price range
£0.56–£12.13
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
750–1,000
Revenue per listing a year
£3K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

3% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #11 within Fresh & Chilled. It carries 540 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
3%
Prime listings
100%
Out of stock, average day
2.0%
Average rank
#11in Fresh & Chilled
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
540per listing
Listings tracked
40

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
57 months

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£16K£24K£32K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

60

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

43%

Top 20: 82%

Open market

20%

  • Shazans59%
  • Shazans Select5%
  • Najma4%
  • Superchick4%
  • Humza4%
  • Morrisons4%

Demand

Halal search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.6×

Search terms

Top Halal search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • halal337K/yr
  • halal chicken78K/yr
  • halal meat40K/yr
  • shazans13K/yr
  • shazan12K/yr
  • halal food7K/yr
  • chicken halal6K/yr

Reviews and returns

What reviews say buyers love and hate about Halal

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall25%−0.10

Poor quality

Very poor quality meat

Poor quality tins

Taste-Overall23%+1.87

it tastes like it tastes like chicken

Okay could of tasted better

Not tasty

Value For Money7%

Poor value for money

To expensive for this item

Hard Feel5%−0.04

Not nice, rock hard

This chick peas brand is sooooo hard

Smell5%−0.04

The smell was horrendous

Appalling

Smelled awful when I opened them

Love

Taste-Overall39%+1.87

Taste is good

These are yummy in taste

Nice taste refreshing

Quality-Overall11%−0.10

Good quality steak considering the price

Much preferred over the standard version

Excellent quality

Value For Money10%

Good value

Definitely worth the price

Good value for money

Freshness5%+0.59

Fresh and convenient

Very fresh and good quality chicken

Nice taste refreshing

Flavor5%+0.51

Addictive Sauce With the Perfect Kick

Great flavour

✔ Great natural flavour

FAQ

Common Halal questions

Answered from the same tracked data.