halal
Worth a lookShows low returns (0.0%), but prices mostly outside the sweet spot ($0.56–$12.13) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Review moat
Good539.8avg incumbent reviews — the moat a new listing must climb
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Market size
Okay£202K£202K/yr · 493K searches
Growth
Bad-13.9%90-day search growth — must beat 0% to launch
Avg price
Bad£4.11avg listing price — sweet spot $15–$100
Price range
Bad£0.56–£12.13cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, halal is a £202K/yr Amazon United Kingdom market (493K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Nov. Verdict: Worth a look — 53/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
halal market data
- Units sold / yr
- 50K–60K
- avg 750–1,000/product
- Revenue / yr
- £206K–£247K
- units × avg price
- Conversion rate
- 10.0%
- Avg BSR
- #11
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 3%
- Out of stock
- 2.0%
- Avg brand age
- 57 months
- Avg seller age
- 165 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
20 falling
Sellers
60
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
43%
Top 20: 82%
Open market
20%
- Shazans59%
- Shazans Select5%
- Najma4%
- Superchick4%
- Humza4%
- Morrisons4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.9% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 1.6×
Top halal search terms
- halal337K/yr
- halal chicken78K/yr
- halal meat40K/yr
- shazans13K/yr
- shazan12K/yr
- halal food7K/yr
- chicken halal6K/yr
Top halal products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Shazans Halal Chicken Breast Fillets 1.8kg
Shazans£12.134.5★229 rev
Shazans Halal Chicken Thighs 1kg
Shazans£4.484.3★181 rev
Shazans Halal Chicken Breast Fillets 650g
Shazans£5.374.5★164 rev
Shazans Halal select Beef Burgers 454g
Shazans Select£5.084.1★131 rev
Shazans Chicken Drumsticks 1kg
Shazans£4.474.4★103 rev
Newest
by launch date
Isla Delice Halal Hot Dog 350g
ISLA DELICE£1.8032 rev
Aunty Norays Halal Smoked Rashers Chicken 100g
Aunty Noray's£2.8426 rev
McCain Air Fryer French Fries 750g
McCain£2.58417 rev
SFC Chicken Pop Pops 500g
Super Figure Collection£2.38405 rev
Shazans Halal Chicken Thighs 1kg
Shazans£4.48181 rev
Trending
90-day click momentum
What buyers say about halal
What buyers praise and complain about, mined from review topics.What buyers love
“Taste is good”
“Good quality steak considering the price”
“Good value”
“Fresh and convenient”
“Addictive Sauce With the Perfect Kick”
“Good size”
“Great value and super for cocktails”
“Good protein”
“Nice and juicy”
“Exactly as described”
What buyers complain about
“Poor quality”
“it tastes like it tastes like chicken”
“Poor value for money”
“Not nice, rock hard”
“The smell was horrendous”
“Misleading picture”
“Fatty and had lots of veins🤢”
“Too sweet for me”
“beware Contains bones - Broken bones are a major concern as sharp fragments will be in the food”
“I thought it was the bigger one”
Common questions
- Is halal profitable to sell on Amazon United Kingdom?
- The niche generates £202K/yr across 40 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -13.9%. Flapen's verdict: Worth a look (53/100).
- How competitive is the halal niche?
- 20 brands and 60 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 76% of demand.
- What do buyers complain about in halal?
- Top complaints mined from reviews: Quality-Overall, Taste-Overall, Value For Money. The return rate is 0.0%.
- When does demand for halal peak?
- Demand peaks in Nov; the busiest month runs 1.6× the quietest.
- What does it cost to enter the halal niche?
- Listings span £0.56–£12.13; the average listing price is £4.11 (sweet spot $15–$100). The average incumbent carries 540 reviews — the moat a new listing must climb.