haku vodka
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Price range
Incredible£19.72–£24.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great11.4%search→purchase rate — share of searches ending in a sale
Avg price
Great£21.48avg listing price — sweet spot $15–$100
Review moat
Good810avg incumbent reviews — the moat a new listing must climb
Growth
Bad-19.4%90-day search growth — must beat 0% to launch
Market size
Bad£50K£50K/yr · 20K searches
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, haku vodka is a £50K/yr Amazon United Kingdom market (20K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 37/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
haku vodka market data
- Units sold / yr
- 2K–3K
- avg 250–500/product
- Revenue / yr
- £43K–£54K
- units × avg price
- Conversion rate
- 11.4%
- Avg BSR
- #47
- Page quality
- 0%
- Prime
- 75%
- Sponsored
- 50%
- Out of stock
- 0.0%
- Avg brand age
- 71 months
- Avg seller age
- 203 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 flat
Sellers
20
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Reyka51%
- Suntory33%
- UKIYO12%
- Tenjaku4%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 90 weeks — -19.4% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.8×
Top haku vodka search terms
- reyka vodka8K/yr
- japanese vodka6K/yr
- haku vodka4K/yr
- reyka3K/yr
Top haku vodka products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 4 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Reyka Vodka 70cl From Icelands Glaciers to Your Glass
Reyka£19.724.8★1,427 rev
Haku Japanese Craft Vodka 70cl
Suntory£24.304.8★1,526 rev
UKIYO Rice | Traditional Japanese | Craft Small Batch Vodka | Awamori Long Grain Rice Spirit | Soft Sweet Floral | 40 Percent ABV | 70 cl
UKIYO£19.734.6★278 rev
Tenjaku Vodka 700ML 40% ABV Japanese Vodka distilled from Rice Gift for Vodka Lovers
Tenjaku£22.165.0★9 rev
Newest
by launch dateTenjaku Vodka 700ML 40% ABV Japanese Vodka distilled from Rice Gift for Vodka Lovers
Tenjaku£22.169 rev
UKIYO Rice | Traditional Japanese | Craft Small Batch Vodka | Awamori Long Grain Rice Spirit | Soft Sweet Floral | 40 Percent ABV | 70 cl
UKIYO£19.73278 rev
Haku Japanese Craft Vodka 70cl
Suntory£24.301,526 rev
Reyka Vodka 70cl From Icelands Glaciers to Your Glass
Reyka£19.721,427 rev
Trending
90-day click momentumHaku Japanese Craft Vodka 70cl
Suntory£24.304.8★
Reyka Vodka 70cl From Icelands Glaciers to Your Glass
Reyka£19.724.8★
UKIYO Rice | Traditional Japanese | Craft Small Batch Vodka | Awamori Long Grain Rice Spirit | Soft Sweet Floral | 40 Percent ABV | 70 cl
UKIYO£19.734.6★
Tenjaku Vodka 700ML 40% ABV Japanese Vodka distilled from Rice Gift for Vodka Lovers
Tenjaku£22.165.0★
What buyers say about haku vodka
What buyers praise and complain about, mined from review topics.What buyers love
“Clean taste and too easy to drink”
“High quality, less burn than usual vodka so great for drinking neat”
“Gift”
“Great price”
“Its so well made,delicate and smooth,well filtered and being from rice,its gluten free”
“I bought it for its great design too”
“adds a slight sweetness while letting the beans shine”
“easy to use”
“was exactly as described”
What buyers complain about
“tastes like an incredibly cheap house vodka”
“Smells like sake :”
“Definitely not worth the current price-tag however”
Common questions
- Is haku vodka profitable to sell on Amazon United Kingdom?
- The niche generates £50K/yr across 4 tracked products. 90-day search growth is -19.4%. Flapen's verdict: Skip it (37/100).
- How competitive is the haku vodka niche?
- 4 brands and 20 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in haku vodka?
- Top complaints mined from reviews: Taste-Overall, Smell, Value For Money. The return rate is 0.5%.
- When does demand for haku vodka peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.8× the quietest.
- What does it cost to enter the haku vodka niche?
- Listings span £19.72–£24.30; the average listing price is £21.48 (sweet spot $15–$100). The average incumbent carries 810 reviews — the moat a new listing must climb.