How competitive is the Haku Vodka niche on Amazon United Kingdom?

4 brands and 20 sellers compete in Haku Vodka on Amazon United Kingdom. The top 5 Haku Vodka products take 100% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Haku Vodka?

Haku Vodka buyers on Amazon United Kingdom complain most about Taste-Overall, Smell, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.5%.

What does it cost to enter the Haku Vodka niche?

Haku Vodka sells for £21.48 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £19.72–£24.30. The average incumbent carries 810 reviews — the moat a new listing must climb.

Haku Vodka

a concentrated shelf (top 5 take 100% of clicks) — Haku Vodka doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Haku Vodka profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Haku Vodka is a £50K/yr Amazon United Kingdom market (20K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 37/100.

Haku Vodka: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -19.4% over the last 90 days and 11.4% of searches end in a purchase.

£50K

revenue / yr

Units sold / yr3K

Search volume / yr-19.4%20K

Conversion rate11.4%

Avg price£21.48

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers4 · 20

Top-5 product click share100%

Open market0%

Avg brand age71 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.8★ — the gap to enter on.

0/100

page quality · 4 products

Top Haku Vodka products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Reyka Vodka 70cl From Icelands Glaciers to Your Glass

Price: £19.72
Rating: 4.8/5
Reviews: 1,427
Age: 13y ago

Haku Japanese Craft Vodka 70cl

Price: £24.30
Rating: 4.8/5
Reviews: 1,526
Age: 7y ago

UKIYO Rice | Traditional Japanese | Craft Small Batch Vodka | Awamori Long Grain Rice Spirit | Soft Sweet Floral | 40 Percent ABV | 70 cl

Price: £19.73
Rating: 4.6/5
Reviews: 278
Age: 5y ago

Tenjaku Vodka 700ML 40% ABV Japanese Vodka distilled from Rice Gift for Vodka Lovers

Price: £22.16
Rating: 5.0/5
Reviews: 9
Age: 1y ago

Newest

by launch date

Tenjaku Vodka 700ML 40% ABV Japanese Vodka distilled from Rice Gift for Vodka Lovers

Price: £22.16
Rating: 5.0/5
Reviews: 9
Age: 1y ago

UKIYO Rice | Traditional Japanese | Craft Small Batch Vodka | Awamori Long Grain Rice Spirit | Soft Sweet Floral | 40 Percent ABV | 70 cl

Price: £19.73
Rating: 4.6/5
Reviews: 278
Age: 5y ago

Haku Japanese Craft Vodka 70cl

Price: £24.30
Rating: 4.8/5
Reviews: 1,526
Age: 7y ago

Reyka Vodka 70cl From Icelands Glaciers to Your Glass

Price: £19.72
Rating: 4.8/5
Reviews: 1,427
Age: 13y ago

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Reyka51%
Suntory33%
UKIYO12%
Tenjaku4%
Open — no brand owns it (0%)

Haku Vodka demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume20KCVR11.4%Products4Brands4Top 5 Brands100%OOS Rate0.0%Rating4.8★Reviews810Avg BSR#47

Peak months: Nov, Dec · busiest ÷ quietest = 3.8×

Top Haku Vodka search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

reyka vodka8K/yr -2.7%12.8% conv.
japanese vodka6K/yr +2.5%5.5% conv.
haku vodka4K/yr +22.1%13.9% conv.
reyka3K/yr -73.3%11.7% conv.

What reviews say buyers love and hate about Haku Vodka

What buyers mention most, as a share of all reviews.

What buyers love

98% of reviews

Taste-Overall24%

“Clean taste and too easy to drink”

Alcohol Flavor21%

“High quality, less burn than usual vodka so great for drinking neat”

Gifting Purpose17%

“Gift”

Value For Money15%

“Great price”

Quality-Overall13%

“Its so well made,delicate and smooth,well filtered and being from rice,its gluten free”

What buyers complain about

92% of reviews

Taste-Overall67%

“tastes like an incredibly cheap house vodka”

Smell17%

“Smells like sake :”

Value For Money8%

“Definitely not worth the current price-tag however”

Common Haku Vodka questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Haku Vodka 37/100 on Amazon United Kingdom — Skip it. The niche generates £50K/yr across 4 tracked products. Search demand moved -19.4% over the last 90 days.