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Haku Vodka

Fail

The top 5 products take 100% of clicks, so Haku Vodka is a Fail.

Flapen Score
37
37 / 100
Ranks 2,578 of 2,976 Grocery niches · −9 vs the category median of 46
Market size
£50K/yr20K searches / yr
90-day growth
-19.4%search demand this quarter
Competition
100%top-5 click share · 4 brands · 20 sellers

Flapen Score

Haku Vodka against its category

The dotted line is the Grocery average. Past it, Haku Vodka is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Haku Vodka market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Haku Vodka 20K times last year and spent an estimated £50K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

11.4% of searches ended in a purchase last week.

Shoppers searched for this 20K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.4% of those searches ended in a purchase. Searches in the last 90 days moved -19.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.

Searches, last 12 months
20K
Growth, 90 days vs prior 90
-19.4%
Conversion, latest week
11.4%
Market size, estimated
£50Ka year
Peak month
December3.8× the quietest month
Top search term
reyka vodka8K searches a year

02 · Price

A sale here is worth £21.48.

Listings sell for £21.48 on average, from £19.72 to £24.30. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 250 to 500 of them. At £21.48 that is £5K to £11K a year per listing.

Average price
£21.48inside the $15 to $100 sweet spot
Price range
£19.72–£24.30
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
250–500
Revenue per listing a year
£5K–£11K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #47 within Beer, Wine & Spirits. It carries 810 reviews at 4.80 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
75%
Out of stock, average day
0.0%
Average rank
#47in Beer, Wine & Spirits
Average rating
4.80 starsAmazon United Kingdom average 4.36 stars
Average reviews
810per listing
Listings tracked
4

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
71 months

Products

Top Haku Vodka products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£8K£15K£23K£30K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

20

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Reyka51%
  • Suntory33%
  • UKIYO12%
  • Tenjaku4%
  • Open — no brand owns it (0%)

Demand

Haku Vodka search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 3.8×

Search terms

Top Haku Vodka search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • reyka vodka8K/yr
  • japanese vodka6K/yr
  • haku vodka4K/yr
  • reyka3K/yr

Reviews and returns

What reviews say buyers love and hate about Haku Vodka

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall67%−0.11

tastes like an incredibly cheap house vodka

Horrible taste

Tastes like a cheap house vodka

Smell17%+0.39

Smells like sake :

Value For Money8%+0.70

Definitely not worth the current price-tag however

pricey now

Love

Taste-Overall24%−0.11

Clean taste and too easy to drink

Great taste and bottle design

Yummy

Alcohol Flavor21%+2.06

High quality, less burn than usual vodka so great for drinking neat

it's very smooth for a vodka

Fantastic Vodka

Gifting Purpose17%−0.01

Gift

it looks a really lovely gift

Bought as a present excellent price

Value For Money15%+0.70

Great price

Good priced and lovely bottle

offers excellent value for money

Quality-Overall13%+1.17

Its so well made,delicate and smooth,well filtered and being from rice,its gluten free

Its well made

Quality

FAQ

Common Haku Vodka questions

Answered from the same tracked data.