Haku Vodka
FailThe top 5 products take 100% of clicks, so Haku Vodka is a Fail.
- Flapen Score
- 37 / 100Ranks 2,578 of 2,976 Grocery niches · −9 vs the category median of 4637
- Market size
- £50K/yr20K searches / yr
- 90-day growth
- -19.4%search demand this quarter
- Competition
- 100%top-5 click share · 4 brands · 20 sellers
Flapen Score
Haku Vodka against its category
The dotted line is the Grocery average. Past it, Haku Vodka is stronger. Inside it, weaker.
Market
The Haku Vodka market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Haku Vodka 20K times last year and spent an estimated £50K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 37 out of 100, a Fail.
01 · Demand
11.4% of searches ended in a purchase last week.
Shoppers searched for this 20K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.4% of those searches ended in a purchase. Searches in the last 90 days moved -19.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.
- Searches, last 12 months
- 20K
- Growth, 90 days vs prior 90
- -19.4%
- Conversion, latest week
- 11.4%
- Market size, estimated
- £50Ka year
- Peak month
- December3.8× the quietest month
- Top search term
- reyka vodka8K searches a year
02 · Price
A sale here is worth £21.48.
Listings sell for £21.48 on average, from £19.72 to £24.30. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 250 to 500 of them. At £21.48 that is £5K to £11K a year per listing.
- Average price
- £21.48inside the $15 to $100 sweet spot
- Price range
- £19.72–£24.30
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £5K–£11K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
50% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #47 within Beer, Wine & Spirits. It carries 810 reviews at 4.80 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 75%
- Out of stock, average day
- 0.0%
- Average rank
- #47in Beer, Wine & Spirits
- Average rating
- 4.80 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 810per listing
- Listings tracked
- 4
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 71 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 71 months
Products
Top Haku Vodka products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Reyka Vodka 70cl From Icelands Glaciers to Your Glass
- Price
- £19.72
- Rating
- 4.8/5
- Reviews
- 1,427
- Age
- 13y ago

Haku Japanese Craft Vodka 70cl
- Price
- £24.30
- Rating
- 4.8/5
- Reviews
- 1,526
- Age
- 7y ago

UKIYO Rice | Traditional Japanese | Craft Small Batch Vodka | Awamori Long Grain Rice Spirit | Soft Sweet Floral | 40 Percent ABV | 70 cl
- Price
- £19.73
- Rating
- 4.6/5
- Reviews
- 278
- Age
- 5y ago

Tenjaku Vodka 700ML 40% ABV Japanese Vodka distilled from Rice Gift for Vodka Lovers
- Price
- £22.16
- Rating
- 5.0/5
- Reviews
- 9
- Age
- 1y ago
Trending
90-day click momentum
Haku Japanese Craft Vodka 70cl
- Price
- £24.30
- Rating
- 4.8/5
- Reviews
- 1,526
- Age
- 7y ago

Reyka Vodka 70cl From Icelands Glaciers to Your Glass
- Price
- £19.72
- Rating
- 4.8/5
- Reviews
- 1,427
- Age
- 13y ago

UKIYO Rice | Traditional Japanese | Craft Small Batch Vodka | Awamori Long Grain Rice Spirit | Soft Sweet Floral | 40 Percent ABV | 70 cl
- Price
- £19.73
- Rating
- 4.6/5
- Reviews
- 278
- Age
- 5y ago

Tenjaku Vodka 700ML 40% ABV Japanese Vodka distilled from Rice Gift for Vodka Lovers
- Price
- £22.16
- Rating
- 5.0/5
- Reviews
- 9
- Age
- 1y ago
Newest
by launch date
Tenjaku Vodka 700ML 40% ABV Japanese Vodka distilled from Rice Gift for Vodka Lovers
- Price
- £22.16
- Rating
- 5.0/5
- Reviews
- 9
- Age
- 1y ago

UKIYO Rice | Traditional Japanese | Craft Small Batch Vodka | Awamori Long Grain Rice Spirit | Soft Sweet Floral | 40 Percent ABV | 70 cl
- Price
- £19.73
- Rating
- 4.6/5
- Reviews
- 278
- Age
- 5y ago

Haku Japanese Craft Vodka 70cl
- Price
- £24.30
- Rating
- 4.8/5
- Reviews
- 1,526
- Age
- 7y ago

Reyka Vodka 70cl From Icelands Glaciers to Your Glass
- Price
- £19.72
- Rating
- 4.8/5
- Reviews
- 1,427
- Age
- 13y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
4 flat
Sellers
20
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Reyka51%
- Suntory33%
- UKIYO12%
- Tenjaku4%
- Open — no brand owns it (0%)
Demand
Haku Vodka search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.8×
Search terms
Top Haku Vodka search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- reyka vodka8K/yr
- japanese vodka6K/yr
- haku vodka4K/yr
- reyka3K/yr
Reviews and returns
What reviews say buyers love and hate about Haku Vodka
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
tastes like an incredibly cheap house vodka
Horrible taste
Tastes like a cheap house vodka
Smells like sake :
Definitely not worth the current price-tag however
pricey now
Love
Clean taste and too easy to drink
Great taste and bottle design
Yummy
High quality, less burn than usual vodka so great for drinking neat
it's very smooth for a vodka
Fantastic Vodka
Gift
it looks a really lovely gift
Bought as a present excellent price
Great price
Good priced and lovely bottle
offers excellent value for money
Its so well made,delicate and smooth,well filtered and being from rice,its gluten free
Its well made
Quality
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Haku Vodka questions
Answered from the same tracked data.









