haggis
Skip itSoft demand (-66.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great193.61avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£9.31avg listing price — sweet spot $15–$100
Price range
Okay£1.82–£20.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Market size
Bad£60K£60K/yr · 82K searches
Growth
Bad-66.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, haggis is a £60K/yr Amazon United Kingdom market (82K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 43/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
haggis market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- £56K–£74K
- units × avg price
- Conversion rate
- 7.8%
- Avg BSR
- #68
- Page quality
- 0%
- Prime
- 67%
- Sponsored
- 44%
- Out of stock
- 11.4%
- Avg brand age
- 53 months
- Avg seller age
- 187 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
25
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
8%
- Stahly47%
- SIMON22%
- SID8%
- Grant's6%
- Generic6%
- Tongmaster3%
- Open — no brand owns it (3 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 82 weeks — -66.3% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 10.0×
Top haggis search terms
- haggis67K/yr
- tinned haggis3K/yr
- gluten free haggis6K/yr
- haggis food6K/yr
Top haggis products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Newest
by launch date
Trending
90-day click momentum
What buyers say about haggis
What buyers praise and complain about, mined from review topics.What buyers love
“Nice product excellent taste, quick delivery”
“Top quality food product”
“Flavoursome”
“It is lovely making a meal with it/it is good value for money/”
“I still enjoy non vegetarian Haggis”
“I really appreciated the ingredients picture in the product details on Amazon”
“We serve it, of course, with potatoes and parsnips”
“So far, Macsweens haggis is the best I've ever tasted, a perfect blend of ingredients with a wee touch of spice”
What buyers complain about
“Didnt really taste of anything, not great”
“Small”
“Too expensive”
“no flavour at all”
“Although soaked for 24 hours”
“Bland”
“sour to the point of having to bin it”
Common questions
- Is haggis profitable to sell on Amazon United Kingdom?
- The niche generates £60K/yr across 18 tracked products. 90-day search growth is -66.3%. Flapen's verdict: Skip it (43/100).
- How competitive is the haggis niche?
- 9 brands and 25 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in haggis?
- Top complaints mined from reviews: Taste-Overall, Size-Overall, Value For Money. The return rate is 0.0%.
- When does demand for haggis peak?
- Demand peaks in Jan–Feb; the busiest month runs 10.0× the quietest.
- What does it cost to enter the haggis niche?
- Listings span £1.82–£20.04; the average listing price is £9.31 (sweet spot $15–$100). The average incumbent carries 194 reviews — the moat a new listing must climb.