Haggis
FailDemand is soft, at -66.3% this quarter, so Haggis is a Fail.
- Flapen Score
- 43 / 100Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 4643
- Market size
- £60K/yr82K searches / yr
- 90-day growth
- -66.3%search demand this quarter
- Competition
- 65%top-5 click share · 9 brands · 25 sellers
Flapen Score
Haggis against its category
The dotted line is the Grocery average. Past it, Haggis is stronger. Inside it, weaker.
Market
The Haggis market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Haggis 82K times last year and spent an estimated £60K. The top 5 brands take 89% of clicks. Demand peaks in Jan–Feb. Flapen scores it 43 out of 100, a Fail.
01 · Demand
7.8% of searches ended in a purchase last week.
Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.8% of those searches ended in a purchase. Searches in the last 90 days moved -66.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £60K a year.
- Searches, last 12 months
- 82K
- Growth, 90 days vs prior 90
- -66.3%
- Conversion, latest week
- 7.8%
- Market size, estimated
- £60Ka year
- Peak month
- January10.0× the quietest month
- Top search term
- haggis67K searches a year
02 · Price
A sale here is worth £9.31.
Listings sell for £9.31 on average, from £1.82 to £20.04. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £9.31 that is £2K to £5K a year per listing.
- Average price
- £9.31under the $15 to $100 sweet spot
- Price range
- £1.82–£20.04
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£5K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
44% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 11.4% of listings are out of stock. The average listing ranks #68 within Fresh & Chilled. It carries 194 reviews at 4.16 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 44%
- Prime listings
- 67%
- Out of stock, average day
- 11.4%
- Average rank
- #68in Fresh & Chilled
- Average rating
- 4.16 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 194per listing
- Listings tracked
- 18
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Haggis products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Simon Howie Haggis Original 454g
- Price
- £2.97
- Rating
- 4.6/5
- Reviews
- 398
- Age
- 8y ago

Stahly Scotch Haggis 410 g
- Price
- £7.39
- Rating
- 4.3/5
- Reviews
- 323
- Age
- 7y ago

Grants Premium Haggis 6X 392g
- Price
- £20.04
- Rating
- 4.2/5
- Reviews
- 285
- Age
- 9y ago

Stahly Royal Haggis with Venison 410 g
- Price
- £7.41
- Rating
- 4.3/5
- Reviews
- 226
- Age
- 15y ago

Stahly Scotch Haggis Flavoured with Scotch Whisky 410 g
- Price
- £7.37
- Rating
- 4.3/5
- Reviews
- 323
- Age
- 7y ago
Trending
90-day click momentum
Stahly Haggis Neeps and Tatties 410 g
- Price
- £7.53
- Rating
- 4.2/5
- Reviews
- 118
- Age
- 7y ago

McIntosh of Strathmore Haggis Neeps and Tatties 340g
- Price
- £1.82
- Rating
- 4.3/5
- Reviews
- 157
- Age
- 10y ago

Grants Premium Haggis 6X 392g
- Price
- £20.04
- Rating
- 4.2/5
- Reviews
- 285
- Age
- 9y ago

Grants Premium Haggis 392g
- Price
- £2.01
- Rating
- 4.0/5
- Reviews
- 140
- Age
- 5y ago

Lancashire Venison Haggis
- Price
- £6.83
- Rating
- 4.0/5
- Reviews
- 18
- Age
- 10y ago
Newest
by launch date
McWilliam Scottish Haggis 1.36kg
- Price
- £15.37
- Rating
- 4.9/5
- Reviews
- 16
- Age
- 2y ago

Macsween Haggis Pudding 400g
- Price
- £2.94
- Rating
- 4.1/5
- Reviews
- 51
- Age
- 5y ago

Grants Premium Haggis 392g
- Price
- £2.01
- Rating
- 4.0/5
- Reviews
- 140
- Age
- 5y ago

Stahly Scotch Haggis 410 g
- Price
- £7.39
- Rating
- 4.3/5
- Reviews
- 323
- Age
- 7y ago

Stahly Scotch Haggis Flavoured with Scotch Whisky 410 g
- Price
- £7.37
- Rating
- 4.3/5
- Reviews
- 323
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
25
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
8%
- Stahly47%
- SIMON22%
- SID8%
- Grant's6%
- Generic6%
- Tongmaster3%
- Open — no brand owns it (3 brands, 8%)
Demand
Haggis search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 10.0×
Search terms
Top Haggis search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- haggis67K/yr
- tinned haggis3K/yr
- gluten free haggis6K/yr
- haggis food6K/yr
Reviews and returns
What reviews say buyers love and hate about Haggis
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Didnt really taste of anything, not great
Taste was a little different from Haggis I have had before
Bland and tasteless
Small
Tiny
be warned it is quite small
Too expensive
Don't waste your money
Tbh there alittle on pricey haggis
no flavour at all
Totally awful flavor
Overpriced and flavourless
Although soaked for 24 hours
Love
Nice product excellent taste, quick delivery
This tastes delicious
Great Taste
Top quality food product
Excellent product
Good Quality
Flavoursome
flavour okayish
It is lovely making a meal with it/it is good value for money/
I still enjoy non vegetarian Haggis
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Haggis questions
Answered from the same tracked data.









