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Haggis

Fail

Demand is soft, at -66.3% this quarter, so Haggis is a Fail.

Flapen Score
43
43 / 100
Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 46
Market size
£60K/yr82K searches / yr
90-day growth
-66.3%search demand this quarter
Competition
65%top-5 click share · 9 brands · 25 sellers

Flapen Score

Haggis against its category

The dotted line is the Grocery average. Past it, Haggis is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Haggis market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Haggis 82K times last year and spent an estimated £60K. The top 5 brands take 89% of clicks. Demand peaks in Jan–Feb. Flapen scores it 43 out of 100, a Fail.

01 · Demand

7.8% of searches ended in a purchase last week.

Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.8% of those searches ended in a purchase. Searches in the last 90 days moved -66.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £60K a year.

Searches, last 12 months
82K
Growth, 90 days vs prior 90
-66.3%
Conversion, latest week
7.8%
Market size, estimated
£60Ka year
Peak month
January10.0× the quietest month
Top search term
haggis67K searches a year

02 · Price

A sale here is worth £9.31.

Listings sell for £9.31 on average, from £1.82 to £20.04. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £9.31 that is £2K to £5K a year per listing.

Average price
£9.31under the $15 to $100 sweet spot
Price range
£1.82–£20.04
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

44% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 11.4% of listings are out of stock. The average listing ranks #68 within Fresh & Chilled. It carries 194 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
67%
Out of stock, average day
11.4%
Average rank
#68in Fresh & Chilled
Average rating
4.16 starsAmazon United Kingdom average 4.36 stars
Average reviews
194per listing
Listings tracked
18

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£18K£24K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

25

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

8%

  • Stahly47%
  • SIMON22%
  • SID8%
  • Grant's6%
  • Generic6%
  • Tongmaster3%
  • Open — no brand owns it (3 brands, 8%)

Demand

Haggis search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb · busiest ÷ quietest = 10.0×

Search terms

Top Haggis search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • haggis67K/yr
  • tinned haggis3K/yr
  • gluten free haggis6K/yr
  • haggis food6K/yr

Reviews and returns

What reviews say buyers love and hate about Haggis

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall34%+3.88

Didnt really taste of anything, not great

Taste was a little different from Haggis I have had before

Bland and tasteless

Size-Overall15%−0.08

Small

Tiny

be warned it is quite small

Value For Money15%−0.08

Too expensive

Don't waste your money

Tbh there alittle on pricey haggis

Flavor11%−0.22

no flavour at all

Totally awful flavor

Overpriced and flavourless

Moist/Dry6%−0.08

Although soaked for 24 hours

Love

Taste-Overall67%+3.88

Nice product excellent taste, quick delivery

This tastes delicious

Great Taste

Quality-Overall12%+0.76

Top quality food product

Excellent product

Good Quality

Flavor5%−0.22

Flavoursome

flavour okayish

Nutritional Content3%−0.08

It is lovely making a meal with it/it is good value for money/

Vegan/Organic2%−0.04

I still enjoy non vegetarian Haggis

FAQ

Common Haggis questions

Answered from the same tracked data.