Haggis
soft demand (-66.3% this quarter) — Haggis doesn't clear our bar today.
Flapen Score
Is Haggis profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Haggis is a £60K/yr Amazon United Kingdom market (82K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 43/100.
Haggis: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -66.3% over the last 90 days and 7.8% of searches end in a purchase.
£60K
revenue / yr
Who owns the niche?
The top 5 brands hold 89% of demand, so 11% of the market is open.
11%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 18 products
Top Haggis products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Simon Howie Haggis Original 454g
- Price
- £2.97
- Rating
- 4.6/5
- Reviews
- 398
- Age
- 8y ago
Stahly Scotch Haggis 410 g
- Price
- £7.39
- Rating
- 4.3/5
- Reviews
- 323
- Age
- 7y ago
Grants Premium Haggis 6X 392g
- Price
- £20.04
- Rating
- 4.2/5
- Reviews
- 285
- Age
- 9y ago
Stahly Royal Haggis with Venison 410 g
- Price
- £7.41
- Rating
- 4.3/5
- Reviews
- 226
- Age
- 15y ago
Stahly Scotch Haggis Flavoured with Scotch Whisky 410 g
- Price
- £7.37
- Rating
- 4.3/5
- Reviews
- 323
- Age
- 7y ago
Trending
90-day click momentum
Stahly Haggis Neeps and Tatties 410 g
- Price
- £7.53
- Rating
- 4.2/5
- Reviews
- 118
- Age
- 7y ago
McIntosh of Strathmore Haggis Neeps and Tatties 340g
- Price
- £1.82
- Rating
- 4.3/5
- Reviews
- 157
- Age
- 10y ago
Grants Premium Haggis 6X 392g
- Price
- £20.04
- Rating
- 4.2/5
- Reviews
- 285
- Age
- 9y ago
Grants Premium Haggis 392g
- Price
- £2.01
- Rating
- 4.0/5
- Reviews
- 140
- Age
- 5y ago
Lancashire Venison Haggis
- Price
- £6.83
- Rating
- 4.0/5
- Reviews
- 18
- Age
- 10y ago
Newest
by launch date
McWilliam Scottish Haggis 1.36kg
- Price
- £15.37
- Rating
- 4.9/5
- Reviews
- 16
- Age
- 2y ago
Macsween Haggis Pudding 400g
- Price
- £2.94
- Rating
- 4.1/5
- Reviews
- 51
- Age
- 5y ago
Grants Premium Haggis 392g
- Price
- £2.01
- Rating
- 4.0/5
- Reviews
- 140
- Age
- 5y ago
Stahly Scotch Haggis 410 g
- Price
- £7.39
- Rating
- 4.3/5
- Reviews
- 323
- Age
- 7y ago
Stahly Scotch Haggis Flavoured with Scotch Whisky 410 g
- Price
- £7.37
- Rating
- 4.3/5
- Reviews
- 323
- Age
- 7y ago
Competition: brands, sellers & click share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
Brands
9 falling
Sellers
25
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
8%
- Stahly47%
- SIMON22%
- SID8%
- Grant's6%
- Generic6%
- Tongmaster3%
- Open — no brand owns it (3 brands, 8%)
Haggis demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Feb · busiest ÷ quietest = 10.0×
Top Haggis search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- haggis67K/yr
- tinned haggis3K/yr
- gluten free haggis6K/yr
- haggis food6K/yr
What reviews say buyers love and hate about Haggis
What buyers mention most, as a share of all reviews.
What buyers love
92% of reviews“Nice product excellent taste, quick delivery”
“Top quality food product”
“Flavoursome”
“It is lovely making a meal with it/it is good value for money/”
“I still enjoy non vegetarian Haggis”
What buyers complain about
85% of reviews“Didnt really taste of anything, not great”
“Small”
“Too expensive”
“no flavour at all”
“Although soaked for 24 hours”
Common Haggis questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
