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Guylian Chocolate Seashells

Fail

Demand is soft, at -46.6% this quarter, so Guylian Chocolate Seashells is a Fail.

Flapen Score
43
43 / 100
Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 46
Market size
£271K/yr410K searches / yr
90-day growth
-46.6%search demand this quarter
Competition
71%top-5 click share · 6 brands · 45 sellers

Flapen Score

Guylian Chocolate Seashells against its category

The dotted line is the Grocery average. Past it, Guylian Chocolate Seashells is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Guylian Chocolate Seashells market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Guylian Chocolate Seashells 410K times last year and spent an estimated £271K. The top 5 brands take 98% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 5.6% of those searches ended in a purchase.

Shoppers searched for this 410K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -46.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £271K a year.

Searches, last 12 months
410K
Growth, 90 days vs prior 90
-46.6%
Conversion, latest week
5.6%
Market size, estimated
£271Ka year
Peak month
December8.4× the quietest month
Top search term
guylian chocolate seashells162K searches a year

02 · Price

A sale here is worth £11.87.

Listings sell for £11.87 on average, from £1.97 to £24.88. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,250 to 1,500 of them. At £11.87 that is £15K to £18K a year per listing.

Average price
£11.87under the $15 to $100 sweet spot
Price range
£1.97–£24.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
1,250–1,500
Revenue per listing a year
£15K–£18K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

13% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 27.7% of listings are out of stock. The average listing ranks #1,265 within Chocolate Candy. It carries 454 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
13%
Prime listings
80%
Out of stock, average day
27.7%
Average rank
#1,265in Chocolate Candy
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
454per listing
Listings tracked
15

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Guylian Chocolate Seashells products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 71% of clicks. A locked shelf that new listings rarely crack.

£0£27K£54K£81K£108K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

45

Est. top-5 brand share

98%

Top 20: 100%

Est. top-5 click share

71%

Top 20: 100%

Open market

0%

  • GuyLian66%
  • Azriel20%
  • Saras Flavours of Asia5%
  • GIFT BRIT5%
  • Generic3%
  • AKEDE2%
  • Open — no brand owns it (0%)

Demand

Guylian Chocolate Seashells search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 8.4×

Search terms

Top Guylian Chocolate Seashells search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • guylian chocolate seashells162K/yr
  • guylian68K/yr
  • guylian chocolate67K/yr
  • seashell chocolates18K/yr
  • chocolate seashells10K/yr
  • gillian chocolate shells11K/yr
  • guylian chocolate gift box4K/yr
  • chocolate shells8K/yr
  • shell chocolates guylian9K/yr
  • sea shell chocolates guylian8K/yr

Reviews and returns

What reviews say buyers love and hate about Guylian Chocolate Seashells

We read the reviews and the return reasons for every product selling here.

56%of positive reviews mention “Taste-Overall”
50%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“however this particular box tasted a bit off and the chocolates themselves were dull and coated”
A buyer, on “Taste-Overall”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

8 topics

NegativePositive

FAQ

Common Guylian Chocolate Seashells questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data