Guylian Chocolate Seashells
FailDemand is soft, at -46.6% this quarter, so Guylian Chocolate Seashells is a Fail.
- Flapen Score
- 43 / 100Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 4643
- Market size
- £271K/yr410K searches / yr
- 90-day growth
- -46.6%search demand this quarter
- Competition
- 71%top-5 click share · 6 brands · 45 sellers
Flapen Score
Guylian Chocolate Seashells against its category
The dotted line is the Grocery average. Past it, Guylian Chocolate Seashells is stronger. Inside it, weaker.
Market
The Guylian Chocolate Seashells market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Guylian Chocolate Seashells 410K times last year and spent an estimated £271K. The top 5 brands take 98% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
5.6% of searches ended in a purchase last week.
Shoppers searched for this 410K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -46.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £271K a year.
- Searches, last 12 months
- 410K
- Growth, 90 days vs prior 90
- -46.6%
- Conversion, latest week
- 5.6%
- Market size, estimated
- £271Ka year
- Peak month
- December8.4× the quietest month
- Top search term
- guylian chocolate seashells162K searches a year
02 · Price
A sale here is worth £11.87.
Listings sell for £11.87 on average, from £1.97 to £24.88. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,250 to 1,500 of them. At £11.87 that is £15K to £18K a year per listing.
- Average price
- £11.87under the $15 to $100 sweet spot
- Price range
- £1.97–£24.88
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £15K–£18K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
13% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 27.7% of listings are out of stock. The average listing ranks #1,265 within Chocolate Candy. It carries 454 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 13%
- Prime listings
- 80%
- Out of stock, average day
- 27.7%
- Average rank
- #1,265in Chocolate Candy
- Average rating
- 4.34 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 454per listing
- Listings tracked
- 15
04 · Newcomers
Amazon counts 0 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Guylian Chocolate Seashells products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Guylian - Milk Chocolate Sea Shells 250g
- Price
- £7.71
- Rating
- 4.6/5
- Reviews
- 5,649
- Age
- 13y ago
Azriel Guylian Belgian Chocolates Seashells Gift Box -22 Shells Chocolate Gift 250 g (Pack of 1)
- Price
- £10.80
- Rating
- 4.6/5
- Reviews
- 309
- Age
- 4y ago
Guylian Seashells Boxed Chocolates 250 g
- Price
- £4.86
- Rating
- 3.8/5
- Reviews
- 90
- Age
- 11y ago
Guylian Seashells 6 Chocolates with Hazelnut Praliné Filling 65g
- Price
- £1.97
- Rating
- 4.1/5
- Reviews
- 159
- Age
- 12y ago
Guylian The Original Seashells Chocolates 22 Pieces 250g | Exquisite Belgian Chocolates with Hazelnut Praliné Filling | Perfect for Any Occasions
- Price
- £13.28
- Rating
- 4.3/5
- Reviews
- 126
- Age
- 2y ago
Trending
90-day click momentum
Guylian The Original Belgian Chocolates 375g
- Price
- £13.08
- Rating
- 4.5/5
- Reviews
- 234
- Age
- 9y ago
Guylian The Original Belgian Chocolates With Hazelnut Praline Filling Sea Shells 33 Gm (Pack Of 24)
- Price
- £24.88
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago
Guylian Seashells Boxed Chocolates 250 g
- Price
- £4.86
- Rating
- 3.8/5
- Reviews
- 90
- Age
- 11y ago
Guylian Seahorses Milk Truffle Chocolates Belgian Milk Chocolate Seahorse-shaped Pralines with Truffle Filling 150 g
- Price
- £8.89
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 8mo ago
Guylian Chocolate Seashells Chocolates | Box of Chocolate Gifts | Heart Chocolates | Chocolate Dates | Chocolates Gift | Box of Chocolates Gift For Women Men | Valentines Gifts | 6x105g
- Price
- £7.95
- Rating
- 4.5/5
- Reviews
- 76
- Age
- 6y ago
Newest
by launch dateGuylian The Original Belgian Chocolates With Hazelnut Praline Filling Sea Shells 33 Gm (Pack Of 24)
- Price
- £24.88
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago
Guylian Seahorses Milk Truffle Chocolates Belgian Milk Chocolate Seahorse-shaped Pralines with Truffle Filling 150 g
- Price
- £8.89
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 8mo ago
GuyLian Temptation Chocolate Seahorse Assortment Pouch 4 Flavours
- Price
- £14.85
- Rating
- 3.8/5
- Reviews
- 12
- Age
- 10mo ago
Luxury Chocolate Gift Bundle With Guyliann The Original Seashells Chocolate Box 65g (4 Pack)
- Price
- £15.59
- Rating
- 3.4/5
- Reviews
- 14
- Age
- 10mo ago
Guylian Temptations Mix Tree 125g
- Price
- £8.33
- Rating
- 4.6/5
- Reviews
- 53
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.
Brands
6 rising
Sellers
45
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
0%
- GuyLian66%
- Azriel20%
- Saras Flavours of Asia5%
- GIFT BRIT5%
- Generic3%
- AKEDE2%
- Open — no brand owns it (0%)
Demand
Guylian Chocolate Seashells search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 8.4×
Search terms
Top Guylian Chocolate Seashells search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- guylian chocolate seashells162K/yr
- guylian68K/yr
- guylian chocolate67K/yr
- seashell chocolates18K/yr
- chocolate seashells10K/yr
- gillian chocolate shells11K/yr
- guylian chocolate gift box4K/yr
- chocolate shells8K/yr
- shell chocolates guylian9K/yr
- sea shell chocolates guylian8K/yr
Reviews and returns
What reviews say buyers love and hate about Guylian Chocolate Seashells
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
however this particular box tasted a bit off and the chocolates themselves were dull and coated
Taste weird
White and dusty, and tasted strange
Bad quality
Outside box smelt weird
as if stale
Love
Really nice chocolates
Having said that they still tasted ok
Yummy
high quality as one would expect with Guylian chocolate
quality was excellent
Great value
Great value for money
These were a gift
Theyre great as a small gift
Lovely gift
Does what it says in the box and delivered right to your door, happy days
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Garden Broom
£911K/yr+38.0%
Electrolytes Sachets
£1.6M/yr+45.8%
Spider Repellent Plug in
£109K/yr+71.2%
Ice Cream Tubs
£167K/yr+150.5%
Alcohol Free Beer
£514K/yr+32.4%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Guylian Chocolate Seashells questions
Answered from the same tracked data.