Guylian Chocolate Seashells
FailDemand is soft, at -46.6% this quarter, so Guylian Chocolate Seashells is a Fail.
- Flapen Score
- 43 / 100Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 4643
- Market size
- £271K/yr410K searches / yr
- 90-day growth
- -46.6%search demand this quarter
- Competition
- 71%top-5 click share · 6 brands · 45 sellers
Flapen Score
Guylian Chocolate Seashells against its category
The dotted line is the Grocery average. Past it, Guylian Chocolate Seashells is stronger. Inside it, weaker.
Market
The Guylian Chocolate Seashells market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Guylian Chocolate Seashells 410K times last year and spent an estimated £271K. The top 5 brands take 98% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 5.6% of those searches ended in a purchase.
Shoppers searched for this 410K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -46.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £271K a year.
- Searches, last 12 months
- 410K
- Growth, 90 days vs prior 90
- -46.6%
- Conversion, latest week
- 5.6%
- Market size, estimated
- £271Ka year
- Peak month
- December8.4× the quietest month
- Top search term
- guylian chocolate seashells162K searches a year
02 · Price
A sale here is worth £11.87.
Listings sell for £11.87 on average, from £1.97 to £24.88. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,250 to 1,500 of them. At £11.87 that is £15K to £18K a year per listing.
- Average price
- £11.87under the $15 to $100 sweet spot
- Price range
- £1.97–£24.88
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £15K–£18K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
13% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 27.7% of listings are out of stock. The average listing ranks #1,265 within Chocolate Candy. It carries 454 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 13%
- Prime listings
- 80%
- Out of stock, average day
- 27.7%
- Average rank
- #1,265in Chocolate Candy
- Average rating
- 4.34 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 454per listing
- Listings tracked
- 15
04 · Newcomers
0 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Guylian Chocolate Seashells products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Guylian - Milk Chocolate Sea Shells 250g
- Price
- £7.71
- Rating
- 4.6/5
- Reviews
- 5,649
- Age
- 13y ago

Azriel Guylian Belgian Chocolates Seashells Gift Box -22 Shells Chocolate Gift 250 g (Pack of 1)
- Price
- £10.80
- Rating
- 4.6/5
- Reviews
- 309
- Age
- 4y ago

Guylian Seashells Boxed Chocolates 250 g
- Price
- £4.86
- Rating
- 3.8/5
- Reviews
- 90
- Age
- 11y ago

Guylian Seashells 6 Chocolates with Hazelnut Praliné Filling 65g
- Price
- £1.97
- Rating
- 4.1/5
- Reviews
- 159
- Age
- 12y ago

Guylian The Original Seashells Chocolates 22 Pieces 250g | Exquisite Belgian Chocolates with Hazelnut Praliné Filling | Perfect for Any Occasions
- Price
- £13.28
- Rating
- 4.3/5
- Reviews
- 126
- Age
- 2y ago
Trending
estimated 90-day click momentum
Guylian The Original Belgian Chocolates 375g
- Price
- £13.08
- Rating
- 4.5/5
- Reviews
- 234
- Age
- 9y ago

Guylian The Original Belgian Chocolates With Hazelnut Praline Filling Sea Shells 33 Gm (Pack Of 24)
- Price
- £24.88
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago

Guylian Seashells Boxed Chocolates 250 g
- Price
- £4.86
- Rating
- 3.8/5
- Reviews
- 90
- Age
- 11y ago

Guylian Seahorses Milk Truffle Chocolates Belgian Milk Chocolate Seahorse-shaped Pralines with Truffle Filling 150 g
- Price
- £8.89
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 8mo ago

Guylian Chocolate Seashells Chocolates | Box of Chocolate Gifts | Heart Chocolates | Chocolate Dates | Chocolates Gift | Box of Chocolates Gift For Women Men | Valentines Gifts | 6x105g
- Price
- £7.95
- Rating
- 4.5/5
- Reviews
- 76
- Age
- 6y ago
Newest
by launch date
Guylian The Original Belgian Chocolates With Hazelnut Praline Filling Sea Shells 33 Gm (Pack Of 24)
- Price
- £24.88
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago

Guylian Seahorses Milk Truffle Chocolates Belgian Milk Chocolate Seahorse-shaped Pralines with Truffle Filling 150 g
- Price
- £8.89
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 8mo ago

GuyLian Temptation Chocolate Seahorse Assortment Pouch 4 Flavours
- Price
- £14.85
- Rating
- 3.8/5
- Reviews
- 12
- Age
- 10mo ago

Luxury Chocolate Gift Bundle With Guyliann The Original Seashells Chocolate Box 65g (4 Pack)
- Price
- £15.59
- Rating
- 3.4/5
- Reviews
- 14
- Age
- 10mo ago

Guylian Temptations Mix Tree 125g
- Price
- £8.33
- Rating
- 4.6/5
- Reviews
- 53
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 71% of clicks. A locked shelf that new listings rarely crack.
Brands
6 rising
Sellers
45
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
71%
Top 20: 100%
Open market
0%
- GuyLian66%
- Azriel20%
- Saras Flavours of Asia5%
- GIFT BRIT5%
- Generic3%
- AKEDE2%
- Open — no brand owns it (0%)
Demand
Guylian Chocolate Seashells search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 8.4×
Search terms
Top Guylian Chocolate Seashells search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- guylian chocolate seashells162K/yr
- guylian68K/yr
- guylian chocolate67K/yr
- seashell chocolates18K/yr
- chocolate seashells10K/yr
- gillian chocolate shells11K/yr
- guylian chocolate gift box4K/yr
- chocolate shells8K/yr
- shell chocolates guylian9K/yr
- sea shell chocolates guylian8K/yr
Reviews and returns
What reviews say buyers love and hate about Guylian Chocolate Seashells
We read the reviews and the return reasons for every product selling here.
“however this particular box tasted a bit off and the chocolates themselves were dull and coated”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
8 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Guylian Chocolate Seashells questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









