gummy sushi
Skip itA small market ($29K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great£15.30avg listing price — sweet spot $15–$100
Review moat
Good659avg incumbent reviews — the moat a new listing must climb
Price range
Good£3.95–£36.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-17.0%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand
Market size
Bad£29K£29K/yr · 63K searches
According to Flapen's Amazon United Kingdom niche tracking, gummy sushi is a £29K/yr Amazon United Kingdom market (63K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
gummy sushi market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- £31K–£38K
- units × avg price
- Conversion rate
- 3.0%
- Avg BSR
- #212
- Page quality
- 0%
- Prime
- 73%
- Sponsored
- 27%
- Out of stock
- 12.8%
- Avg brand age
- 40 months
- Avg seller age
- 189 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
15
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
46%
Top 20: 95%
Open market
3%
- Kracie62%
- Hadabisei14%
- Look O Look9%
- SWEET BUDDIES5%
- Kracie Popin4%
- Sakura Box2%
- Open — no brand owns it (4 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 81 weeks — -17.0% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.5×
Top gummy sushi search terms
- popin cookin22K/yr
- poppin cooking kit6K/yr
- candy sushi7K/yr
- kracie popin cookin6K/yr
- kracie5K/yr
- gummy sushi4K/yr
- sushi sweets5K/yr
- poppin cookin3K/yr
- popin cookin kits3K/yr
- japanese candy making kit3K/yr
Top gummy sushi products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Kracie Popin Cookin Sushi Making Kit
Kracie£9.884.2★3,832 rev
Hadabisei Kracie Popin Cookin Ice Cream Cake Japanese DIY candy 15*5*5
Hadabisei£9.514.2★60 rev
Look-O-Look Take Away Candy Sushi 300g (1x300g)
Look O Look£9.874.1★83 rev
Kracie Popin Cookin DIY Candy Hamburger Kit (5 packs)
Kracie£30.033.7★38 rev
Popin Cookin Kracie DIY kit Sweets party
Kracie£10.114.3★822 rev
Newest
by launch date
Kracie Popin Cookin Tanoshii Omatsuriya-san DIY Candy Kit (Japanese Festival Sweets) Set of 2 Boxes (2 x 26 g)
Kakuni£15.300 rev
Look-O-Look Candy Sushi & Mini Sushi Gummy set made of marshmallow and sweets in maki and nigiri design Original gift idea for parties birthdays snack lovers and Asian-themed events
SWEET BUDDIES£13.0519 rev
Kracie Pharmaceutical Kracie Foods (Amazon.co.jp Exclusive) Kracie Educational Confectionery Best-selling Assorted 5 Types Total of 5 Pieces
Kracie£32.62105 rev
Kracie Popin Cookin Chocolate Fondue Party
Kracie£9.7660 rev
Kracie Popin Cookin tanoshii waffle DIY candy
Hadabisei£10.058 rev
Trending
90-day click momentumKracie Popin Cookin Tanoshii Omatsuriya-san DIY Candy Kit (Japanese Festival Sweets) Set of 2 Boxes (2 x 26 g)
Kakuni£15.300.0★
Kracie Popin Cookin DIY Candy Hamburger Kit (5 packs)
Kracie£30.033.7★
Kracie Popin Cookin Diy Candy for Kids Donut Kit 1.44 Ounce
Kracie£10.374.1★
Kracie Popin Cookin DIY candy paste kit grape
Kracie£8.144.5★
Popin Cookin Kracie DIY kit Sweets party
Kracie£10.114.3★
What buyers say about gummy sushi
What buyers praise and complain about, mined from review topics.What buyers love
“The chocolate sauce was the nicest tasting thing followed closely by the cone/wafers”
“Unique gift”
“good quality”
“Good size”
“easy enough for them to follow”
“a very assortment of sweets”
“Good value”
“I like the product, its fun to do, easy and I really enjoy grape flavoured sweets”
“Fun and Easy Cooking Adventure,”
What buyers complain about
“Tiny box”
“Maybe a bit expensive for the contents”
“the taste was woeful”
“incredibly sickly sweet - even my sweet toothed daughter couldn't eat a cone as it was 'not great'”
“off with little flavour”
“Stale and small”
“However, I did want to note that we were a bit disappointed because the actual products received didn't completely match what was advertised”
“I then had to use google translate to work the instructions out”
Top return reasons
Common questions
- Is gummy sushi profitable to sell on Amazon United Kingdom?
- The niche generates £29K/yr across 26 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -17.0%. Flapen's verdict: Skip it (48/100).
- How competitive is the gummy sushi niche?
- 10 brands and 15 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in gummy sushi?
- Top complaints mined from reviews: Size-Overall, Value For Money, Taste-Overall. The return rate is 0.1%.
- When does demand for gummy sushi peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.5× the quietest.
- What does it cost to enter the gummy sushi niche?
- Listings span £3.95–£36.95; the average listing price is £15.30 (sweet spot $15–$100). The average incumbent carries 659 reviews — the moat a new listing must climb.