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Gummy Sushi

Fail

Shoppers spend only $29K a year here, so Gummy Sushi is a Fail.

Flapen Score
48
48 / 100
Top 40% of 2,976 Grocery niches · +2 vs the category median of 46
Market size
£29K/yr63K searches / yr
90-day growth
-17.0%search demand this quarter
Competition
46%top-5 click share · 10 brands · 15 sellers

Flapen Score

Gummy Sushi against its category

The dotted line is the Grocery average. Past it, Gummy Sushi is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gummy Sushi market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gummy Sushi 63K times last year and spent an estimated £29K. The top 5 brands take 95% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

3.0% of searches ended in a purchase last week.

Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -17.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £29K a year.

Searches, last 12 months
63K
Growth, 90 days vs prior 90
-17.0%
Conversion, latest week
3.0%
Market size, estimated
£29Ka year
Peak month
December2.5× the quietest month
Top search term
popin cookin22K searches a year

02 · Price

A sale here is worth £15.30.

Listings sell for £15.30 on average, from £3.95 to £36.95. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £15.30 that is £0 to £2K a year per listing.

Average price
£15.30inside the $15 to $100 sweet spot
Price range
£3.95–£36.95
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

27% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 12.8% of listings are out of stock. The average listing ranks #212 within Bakery. It carries 659 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings
27%
Prime listings
73%
Out of stock, average day
12.8%
Average rank
#212in Bakery
Average rating
4.16 starsAmazon United Kingdom average 4.36 stars
Average reviews
659per listing
Listings tracked
26

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Gummy Sushi products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£878£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

10 falling

Sellers

15

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

46%

Top 20: 95%

Open market

3%

  • Kracie62%
  • Hadabisei14%
  • Look O Look9%
  • SWEET BUDDIES5%
  • Kracie Popin4%
  • Sakura Box2%
  • Open — no brand owns it (4 brands, 3%)

Demand

Gummy Sushi search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25Spike '25Black Friday '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Gummy Sushi search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • popin cookin22K/yr
  • poppin cooking kit6K/yr
  • candy sushi7K/yr
  • kracie popin cookin6K/yr
  • kracie5K/yr
  • gummy sushi4K/yr
  • sushi sweets5K/yr
  • poppin cookin3K/yr
  • popin cookin kits3K/yr
  • japanese candy making kit3K/yr

Reviews and returns

What reviews say buyers love and hate about Gummy Sushi

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall26%−0.49

Tiny box

Tiny

Bag is tiny

Value For Money25%−0.03

Maybe a bit expensive for the contents

a bit pricey

not worth it

Taste-Overall15%+1.05

the taste was woeful

not edible due to taste

doesn't taste great

Sweetness4%+0.47

incredibly sickly sweet - even my sweet toothed daughter couldn't eat a cone as it was 'not great'

Fun product, too sweet for me

The only reason it hasnt got 5 stars is because I found it too sweet

Flavor4%−0.06

off with little flavour

don't taste nice atall with the tasty ones being singular

Love

Taste-Overall21%+1.05

The chocolate sauce was the nicest tasting thing followed closely by the cone/wafers

Nice variety and interesting snacks

Taste good

Gifting Purpose21%+2.16

Unique gift

Good for a gift

Nice and unusual gift

Quality-Overall13%+1.06

good quality

Great product

Decent quality, looked cute in the end and the girls reported that they also tasted good so they are edible

Size-Overall11%−0.49

Good size

theres a variety to fit anyone

Good size for the price

Ease Of Use6%+0.16

easy enough for them to follow

The kits are incredibly easy to make

The leaflet was handy to have

Return

0.1% Return rate 50% Fixable by listing

Size-Overall50%▁█▁▁▁▁

Tiny box

Tiny

Bag is tiny

Value For Money50%▁█▁▁▁▁

Maybe a bit expensive for the contents

a bit pricey

not worth it

FAQ

Common Gummy Sushi questions

Answered from the same tracked data.