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Gummy Bears

Maybe

Returns run at only 0.1% of orders. But the top 5 brands take 100% of clicks, so Gummy Bears is a Maybe.

Flapen Score
54
54 / 100
Top 17% of 2,976 Grocery niches · +8 vs the category median of 46
Market size
£806K/yr1.2M searches / yr
90-day growth
+16.4%search demand this quarter
Competition
52%top-5 click share · 4 brands · 118 sellers

Flapen Score

Gummy Bears against its category

The dotted line is the Grocery average. Past it, Gummy Bears is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gummy Bears market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gummy Bears 1.2M times last year and spent an estimated £806K. All 4 brands take every click. Demand peaks in Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

14.2% of searches ended in a purchase last week.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.2% of those searches ended in a purchase. Searches in the last 90 days moved +16.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £806K a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
+16.4%
Conversion, latest week
14.2%
Market size, estimated
£806Ka year
Peak month
December3.4× the quietest month
Top search term
haribo907K searches a year

02 · Price

A sale here is worth £4.71.

Listings sell for £4.71 on average, from £0.82 to £23.85. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 6,000 to 8,000 of them. At £4.71 that is £28K to £38K a year per listing.

Average price
£4.71under the $15 to $100 sweet spot
Price range
£0.82–£23.85
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
200K–250K
Units per listing a year
6,000–8,000
Revenue per listing a year
£28K–£38K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

10% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1 within Confectionery. It carries 2,141 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
10%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#1in Confectionery
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,141per listing
Listings tracked
30

04 · Newcomers

Amazon counts 4 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
47 months

Products

Top Gummy Bears products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£32K£64K£97K£129K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

118

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

52%

Top 20: 89%

Open market

0%

  • HARIBO95%
  • Maoam2%
  • HomeFunk2%
  • HOMORA1%

Demand

Gummy Bears search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 3.4×

Search terms

Top Gummy Bears search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • haribo907K/yr
  • haribo sweets169K/yr
  • haribos56K/yr
  • haribo starmix33K/yr
  • sweets haribo20K/yr
  • starmix5K/yr
  • harino5K/yr
  • harribos3K/yr
  • haribi2K/yr

Reviews and returns

What reviews say buyers love and hate about Gummy Bears

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall13%+0.69

Tasted as if out of date

Rock Hard & Tasteless

Not how they should taste

Value For Money10%+1.72

I find them expensive

quite expensive

Expensive

Moist/Dry9%−0.07

Dull colour and dried out

Mine were dry

Very dry tough

Sweetness9%+1.12

Who doesnt love sweet

we all know sugar is 100% bad for us

The sweets were stick together wet and sticky

Hard Feel8%−0.06

Hard jelly babies in the packets

I found them to be medium firmness, not soft

They were hard

Love

Taste-Overall24%+0.69

Great taste

Delicious treat

Perfect Treat

Sweetness23%+1.12

Lovely sweets

Perfect mix of sweet

Sweet treat

Value For Money19%+1.72

Amazing value

worth the money

Good Price

Quality-Overall5%−0.03

Great value and quality arrived quickly

Great product very pleased with purchase

Excellent product

Flavor5%

Great selection of flavours

Great flavour

with a nice mix of fruity flavours that everyone enjoys

FAQ

Common Gummy Bears questions

Answered from the same tracked data.