Skip to content

Gummy Bears

Gummy Bears shows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Flapen Score

54
Worth a look
Market size 73Growth 46Conversion 96Competition 54Returns 100Price range 38Avg price 13Brand share 0Review moat 44Quality gap 35
This niche Category average

Is Gummy Bears profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Gummy Bears is a £806K/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Worth a look — 54/100.

Gummy Bears: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +16.4% over the last 90 days and 14.2% of searches end in a purchase.

£806K

revenue / yr

Units sold / yr250K
Search volume / yr+16.4%1.2M
Conversion rate14.2%
Avg price£4.71

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers4 · 118
Top-5 product click share52%
Open market0%
Avg brand age47 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 30 products

Sponsored placement10%
New entrants (1y)4· 4 succeeded
Avg rating4.5★
Avg reviews2,141

Top Gummy Bears products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

£0£32K£64K£97K£129K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

118

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

52%

Top 20: 89%

Open market

0%

  • HARIBO95%
  • Maoam2%
  • HomeFunk2%
  • HOMORA1%

Gummy Bears demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.2MCVR14.2%Products30Brands4Top 5 Brands100%OOS Rate0.0%Rating4.5★Reviews2,141Avg BSR#1
45K35KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 3.4×

Top Gummy Bears search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • haribo907K/yr
  • haribo sweets169K/yr
  • haribos56K/yr
  • haribo starmix33K/yr
  • sweets haribo20K/yr
  • starmix5K/yr
  • harino5K/yr
  • harribos3K/yr
  • haribi2K/yr

What reviews say buyers love and hate about Gummy Bears

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews
Taste-Overall24%

Great taste

Sweetness23%

Lovely sweets

Value For Money19%

Amazing value

Quality-Overall5%

Great value and quality arrived quickly

Flavor5%

Great selection of flavours

What buyers complain about

68% of reviews
Taste-Overall13%

Tasted as if out of date

Value For Money10%

I find them expensive

Moist/Dry9%

Dull colour and dried out

Sweetness9%

Who doesnt love sweet

Hard Feel8%

Hard jelly babies in the packets

Common Gummy Bears questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Gummy Bears 54/100 on Amazon United Kingdom — Worth a look. The niche generates £806K/yr across 30 tracked products. 4 of 4 products launched in the last 360 days are still selling. Search demand moved +16.4% over the last 90 days.
Search demand for Gummy Bears on Amazon United Kingdom peaks in Dec, where the busiest month runs 3.4× the quietest.