gummy bears
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible14.2%search→purchase rate — share of searches ending in a sale
Market size
Good£806K£806K/yr · 1.2M searches
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Growth
Okay+16.4%90-day search growth — must beat 0% to launch
Review moat
Okay2,141.43avg incumbent reviews — the moat a new listing must climb
Price range
Okay£0.82–£23.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£4.71avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, gummy bears is a £806K/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Worth a look — 54/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
gummy bears market data
- Units sold / yr
- 200K–250K
- avg 6,000–8,000/product
- Revenue / yr
- £942K–£1.2M
- units × avg price
- Conversion rate
- 14.2%
- Avg BSR
- #1
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 10%
- Out of stock
- 0.0%
- Avg brand age
- 47 months
- Avg seller age
- 165 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
4 rising
Sellers
118
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
52%
Top 20: 89%
Open market
0%
- HARIBO95%
- Maoam2%
- HomeFunk2%
- HOMORA1%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +16.4% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 3.4×
Top gummy bears search terms
- haribo907K/yr
- haribo sweets169K/yr
- haribos56K/yr
- haribo starmix33K/yr
- sweets haribo20K/yr
- starmix5K/yr
- harino5K/yr
- harribos3K/yr
- haribi2K/yr
Top gummy bears products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Haribo Starmix 160g
HARIBO£0.824.8★1,149 rev
Haribo Tangfastics 160g
HARIBO£0.864.8★948 rev
Haribo Supermix 160g
HARIBO£0.844.6★1,316 rev
HARIBO Share the Happy 22 x 16g Mini Bags Party Multipack 352g
HARIBO£2.404.7★139 rev
HARIBO Starmix Gummy and Foam Sweets 400g Sharing Tub
HARIBO£2.644.4★1,671 rev
Newest
by launch date
Mini Bags 50 Pack Sweets Gift Box Selection | Box Birthday Present Gift | 50 Mini Bag Gift Set Includes Starmix Supermix Giant Strawbs & Tangfastics Homefunk Hampers
HomeFunk£18.2925 rev
HARIBO Starmix Treat-Size Bags 100 Pack (16g Each) - 1.8 kg | Party Sweets Mini Bags Bulk Sharing Bag Kids Parties Events Office Snacks | Classic HARIBO Gummies Mix by Homora
HOMORA£23.8527 rev
Haribo Sweets Sharing Tub Assorted Gummy Candies with Starmix Tangfastics Giant Strawbs Gone Mini Supermix 24 Treat Bags 600g
HARIBO£4.02152 rev
Haribo Starmix (1KG) - Halal
HARIBO£11.2230 rev
HARIBO Giant Dummies 60 Pieces of Fruity Gummy Sweets 816g Tub
HARIBO£5.55575 rev
Trending
90-day click momentumHARIBO Share the Happy 22 x 16g Mini Bags Party Multipack 352g
HARIBO£2.404.7★
HARIBO Starmix Gummy and Foam Sweets 400g Sharing Tub
HARIBO£2.644.4★
Mini Bags 50 Pack Sweets Gift Box Selection | Box Birthday Present Gift | 50 Mini Bag Gift Set Includes Starmix Supermix Giant Strawbs & Tangfastics Homefunk Hampers
HomeFunk£18.294.5★
HARIBO Starmix Treat-Size Bags 100 Pack (16g Each) - 1.8 kg | Party Sweets Mini Bags Bulk Sharing Bag Kids Parties Events Office Snacks | Classic HARIBO Gummies Mix by Homora
HOMORA£23.854.5★
Haribo Supermix 160g
HARIBO£0.844.6★
What buyers say about gummy bears
What buyers praise and complain about, mined from review topics.What buyers love
“Great taste”
“Lovely sweets”
“Amazing value”
“Great value and quality arrived quickly”
“Great selection of flavours”
“Great size for the price”
“As described”
“perfect easy gift idea or for party bags”
“Consistently fresh, soft texture and bold flavour”
“There's a nice sour kick to these sweets”
What buyers complain about
“Tasted as if out of date”
“I find them expensive”
“Dull colour and dried out”
“Who doesnt love sweet”
“Hard jelly babies in the packets”
“was mainly orange which in my opinion is the worse flavour”
“Just a shame the bags are getting smaller”
“Not a good variety”
“these were not fresh”
“They were hard, bland and had a hint of perfume fragance”
Common questions
- Is gummy bears profitable to sell on Amazon United Kingdom?
- The niche generates £806K/yr across 30 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +16.4%. Flapen's verdict: Worth a look (54/100).
- How competitive is the gummy bears niche?
- 4 brands and 118 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in gummy bears?
- Top complaints mined from reviews: Taste-Overall, Value For Money, Moist/Dry. The return rate is 0.1%.
- When does demand for gummy bears peak?
- Demand peaks in Dec; the busiest month runs 3.4× the quietest.
- What does it cost to enter the gummy bears niche?
- Listings span £0.82–£23.85; the average listing price is £4.71 (sweet spot $15–$100). The average incumbent carries 2,141 reviews — the moat a new listing must climb.