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Gumball Machine

soft demand (-11.7% this quarter) — Gumball Machine doesn't clear our bar today.

Flapen Score

46
Skip it
Market size 23Growth 19Conversion 27Competition 27Returns 82Price range 85Avg price 93Brand share 23Review moat 90Quality gap 96
This niche Category average

Is Gumball Machine profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Gumball Machine is a £94K/yr Amazon United Kingdom market (199K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.

Gumball Machine: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -11.7% over the last 90 days and 2.1% of searches end in a purchase.

£94K

revenue / yr

Units sold / yr5K
Search volume / yr-11.7%199K
Conversion rate2.1%
Avg price£22.10

Who owns the niche?

The top 5 brands hold 91% of demand, so 9% of the market is open.

9%

open market share

Brands · sellers11 · 30
Top-5 product click share69%
Open market9%
Avg brand age43 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.9★ — the gap to enter on.

0/100

page quality · 16 products

Sponsored placement88%
New entrants (1y)3· 0 succeeded
Avg rating3.9★
Avg reviews209

Top Gumball Machine products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

£0£9K£19K£28K£37K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

11 falling

Sellers

30

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

7%

  • Calvy34%
  • Ebuzz26%
  • CKB LTD25%
  • STWBHW4%
  • Les-Theresa3%
  • Weddingstar2%
  • Open — no brand owns it (5 brands, 7%)

Gumball Machine demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume199KCVR2.1%Products16Brands11Top 5 Brands91%OOS Rate15.4%Rating3.9★Reviews209Avg BSR#3,556
10K6KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.1×

Top Gumball Machine search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • gumball machine97K/yr
  • gumball29K/yr
  • gum ball machine11K/yr
  • gumball machine for kids16K/yr
  • gum ball machine kids7K/yr
  • bubble gum machine dispenser11K/yr
  • bubblegum machine8K/yr
  • mini gumball machine4K/yr
  • bubble gum machine5K/yr
  • gumball machine large5K/yr

What reviews say buyers love and hate about Gumball Machine

What buyers mention most, as a share of all reviews.

What buyers love

97% of reviews
Quality-Overall30%

It is really well made

Taste-Overall19%

Taste lovely

Value For Money19%

Good value for money

Gifting Purpose16%

Would be a great gift

Strength6%

Good, sturdy well made

What buyers complain about

95% of reviews
Size-Overall24%

Doesnt fit £1 coins in

Quality-Overall19%

Poor quality

Value For Money10%

Item not worth purchase price

Strength10%

broke easily due to cheap thin plastic

Thickness9%

the glass was so thin it just exploded

Gumball Machine return rate & reasons

Why buyers send it back, as a share of all return requests.

1.7%

Return rate

26%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
23%
2Functionality-Overall
16%
3Defective Material/Parts
12%
4Quality-Overall
11%
5Mechanism Issues
9%

Common Gumball Machine questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Gumball Machine 46/100 on Amazon United Kingdom — Skip it. The niche generates £94K/yr across 16 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -11.7% over the last 90 days.
Search demand for Gumball Machine on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 4.1× the quietest.