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gumball machine

Skip it

Soft demand (-11.7% this quarter) — this niche doesn't clear our bar today.

Market size 23Growth 19Conversion 27Competition 27Returns 82Price range 85Avg price 93Brand share 23Review moat 90Quality gap 96

Quality gap

Incredible3.9★

avg incumbent rating — lower means beatable quality

Avg price

Great£22.10

avg listing price — sweet spot $15–$100

Review moat

Great209.25

avg incumbent reviews — the moat a new listing must climb

Price range

Great£4.14–£87.53

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.7%

return rate — above 5% kills the launch gate

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Market size

Bad£94K

£94K/yr · 199K searches

Brand share

Bad91%

top-5 brand share — brand-locked demand

Growth

Bad-11.7%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, gumball machine is a £94K/yr Amazon United Kingdom market (199K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

gumball machine market data

Units sold / yr
4K–5K
avg 100–250/product
Revenue / yr
£88K–£111K
units × avg price
Conversion rate
2.1%
Avg BSR
#3,556
Page quality
0%
Prime
75%
Sponsored
88%
Out of stock
15.4%
Avg brand age
43 months
Avg seller age
189 days

Competition & brand share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

30

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

7%

  • Calvy34%
  • Ebuzz26%
  • CKB LTD25%
  • STWBHW4%
  • Les-Theresa3%
  • Weddingstar2%
  • Open — no brand owns it (5 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -11.7% search growth over the last 90 days.
10K6KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.1×

Top gumball machine search terms

  • gumball machine97K/yr
  • gumball29K/yr
  • gum ball machine11K/yr
  • gumball machine for kids16K/yr
  • gum ball machine kids7K/yr
  • bubble gum machine dispenser11K/yr
  • bubblegum machine8K/yr
  • mini gumball machine4K/yr
  • bubble gum machine5K/yr
  • gumball machine large5K/yr
All search terms

Top gumball machine products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£9K20%£19K30%£28K40%£37K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 16 tracked products in this niche — three views at once, no toggling.

What buyers say about gumball machine

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall30%

“It is really well made”

Taste-Overall19%

“Taste lovely”

Value For Money19%

“Good value for money”

Gifting Purpose16%

“Would be a great gift”

Strength6%

“Good, sturdy well made”

Size-Overall3%

“Its a decent size”

Advertised Vs Actual Product3%

“Just right thank you”

Fun/Entertainment Experience2%

“This is great fun to play with”

What buyers complain about

Size-Overall24%

“Doesnt fit £1 coins in”

Quality-Overall19%

“Poor quality”

Value For Money10%

“Item not worth purchase price”

Strength10%

“broke easily due to cheap thin plastic”

Thickness9%

“the glass was so thin it just exploded”

Durability9%

“my purchase arived a week late i filled it up with jelly beans it broke when i tryed to get the jelly bean out”

Advertised Vs Actual Product7%

“False product advertisement”

Functionality-Overall3%

“Not working”

Developmental Needs2%

“Not ideal for children”

Dispensing Mechanism2%

“the dispenser would not turn”

Top return reasons

Size-Overall23%
Functionality-Overall16%
Defective Material/Parts12%
Quality-Overall11%
Mechanism Issues9%
Adhesion/Stickiness4%
Durability4%
Gifting Purpose4%
Battery Inclusion3%
Scratch Resistance2%

Common questions

Is gumball machine profitable to sell on Amazon United Kingdom?
The niche generates £94K/yr across 16 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -11.7%. Flapen's verdict: Skip it (46/100).
How competitive is the gumball machine niche?
11 brands and 30 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 91% of demand.
What do buyers complain about in gumball machine?
Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 1.7%.
When does demand for gumball machine peak?
Demand peaks in Nov–Dec; the busiest month runs 4.1× the quietest.
What does it cost to enter the gumball machine niche?
Listings span £4.14–£87.53; the average listing price is £22.10 (sweet spot $15–$100). The average incumbent carries 209 reviews — the moat a new listing must climb.