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Gumball Machine

Fail

Demand is soft, at -11.7% this quarter, so Gumball Machine is a Fail.

Flapen Score
46
46 / 100
Ranks 1,444 of 2,976 Grocery niches · on the category median
Market size
£94K/yr199K searches / yr
90-day growth
-11.7%search demand this quarter
Competition
69%top-5 click share · 11 brands · 30 sellers

Flapen Score

Gumball Machine against its category

The dotted line is the Grocery average. Past it, Gumball Machine is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gumball Machine market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gumball Machine 199K times last year and spent an estimated £94K. The top 5 brands take 91% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

2.1% of searches ended in a purchase last week.

Shoppers searched for this 199K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -11.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £94K a year.

Searches, last 12 months
199K
Growth, 90 days vs prior 90
-11.7%
Conversion, latest week
2.1%
Market size, estimated
£94Ka year
Peak month
December4.1× the quietest month
Top search term
gumball machine97K searches a year

02 · Price

A sale here is worth £22.10.

Listings sell for £22.10 on average, from £4.14 to £87.53. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £22.10 that is £2K to £6K a year per listing.

Average price
£22.10inside the $15 to $100 sweet spot
Price range
£4.14–£87.53
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£2K–£6K
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #3,556 within Confectionery. It carries 209 reviews at 3.91 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
75%
Out of stock, average day
15.4%
Average rank
#3,556in Confectionery
Average rating
3.91 starsAmazon United Kingdom average 4.36 stars
Average reviews
209per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Gumball Machine products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£9K£19K£28K£37K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

11 falling

Sellers

30

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

7%

  • Calvy34%
  • Ebuzz26%
  • CKB LTD25%
  • STWBHW4%
  • Les-Theresa3%
  • Weddingstar2%
  • Open — no brand owns it (5 brands, 7%)

Demand

Gumball Machine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.1×

Search terms

Top Gumball Machine search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gumball machine97K/yr
  • gumball29K/yr
  • gum ball machine11K/yr
  • gumball machine for kids16K/yr
  • gum ball machine kids7K/yr
  • bubble gum machine dispenser11K/yr
  • bubblegum machine8K/yr
  • mini gumball machine4K/yr
  • bubble gum machine5K/yr
  • gumball machine large5K/yr

Reviews and returns

What reviews say buyers love and hate about Gumball Machine

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall24%−0.22

Doesnt fit £1 coins in

Very small

Too small like a baby toy

Quality-Overall19%+1.74

Poor quality

Very small and not very good quality for money so disappointing

junk

Value For Money10%+0.83

Item not worth purchase price

Is not what the price

Total waste of money

Strength10%−0.08

broke easily due to cheap thin plastic

This is far too fragile

Very small, very fragile

Thickness9%−0.07

the glass was so thin it just exploded

is paper thin

Love

Quality-Overall30%+1.74

It is really well made

Good quality

Great product

Taste-Overall19%+1.79

Taste lovely

They taste quite good

Good taste and good colour

Value For Money19%+0.83

Good value for money

Good value

Value for money

Gifting Purpose16%+0.13

Would be a great gift

a good idea as an additional present

The best gift ever

Strength6%−0.08

Good, sturdy well made

Return

1.7% Return rate 26% Fixable by listing

Size-Overall23%▂▄█▁▇▃

Doesnt fit £1 coins in

Very small

Too small like a baby toy

Functionality-Overall16%▃█▃▅▁▄

Not working

Defective Material/Parts12%▅▂█▁▆▇
Quality-Overall11%▄▁▂██▃

Poor quality

Very small and not very good quality for money so disappointing

junk

Mechanism Issues9%▂▅▅█▁▆

FAQ

Common Gumball Machine questions

Answered from the same tracked data.