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Gumball Machine

Fail

Demand is soft, at -11.7% this quarter, so Gumball Machine is a Fail.

Flapen Score
46
46 / 100
Ranks 1,444 of 2,976 Grocery niches · on the category median
Market size
£94K/yr199K searches / yr
90-day growth
-11.7%search demand this quarter
Competition
69%top-5 click share · 11 brands · 30 sellers

Flapen Score

Gumball Machine against its category

The dotted line is the Grocery average. Past it, Gumball Machine is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gumball Machine market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gumball Machine 199K times last year and spent an estimated £94K. The top 5 brands take 91% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 199K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -11.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £94K a year.

Searches, last 12 months
199K
Growth, 90 days vs prior 90
-11.7%
Conversion, latest week
2.1%
Market size, estimated
£94Ka year
Peak month
December4.1× the quietest month
Top search term
gumball machine97K searches a year

02 · Price

A sale here is worth £22.10.

Listings sell for £22.10 on average, from £4.14 to £87.53. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £22.10 that is £2K to £6K a year per listing.

Average price
£22.10inside the $15 to $100 sweet spot
Price range
£4.14–£87.53
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£2K–£6K
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #3,556 within Confectionery. It carries 209 reviews at 3.91 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
75%
Out of stock, average day
15.4%
Average rank
#3,556in Confectionery
Average rating
3.91 starsAmazon United Kingdom average 4.36 stars
Average reviews
209per listing
Listings tracked
16

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Gumball Machine products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.

£0£9K£19K£28K£37K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

11 falling

Sellers

30

Est. top-5 brand share

91%

Top 20: 100%

Est. top-5 click share

69%

Top 20: 100%

Open market

7%

  • Calvy34%
  • Ebuzz26%
  • CKB LTD25%
  • STWBHW4%
  • Les-Theresa3%
  • Weddingstar2%
  • Open — no brand owns it (5 brands, 7%)

Demand

Gumball Machine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.1×

Search terms

Top Gumball Machine search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • gumball machine97K/yr
  • gumball29K/yr
  • gum ball machine11K/yr
  • gumball machine for kids16K/yr
  • gum ball machine kids7K/yr
  • bubble gum machine dispenser11K/yr
  • bubblegum machine8K/yr
  • mini gumball machine4K/yr
  • bubble gum machine5K/yr
  • gumball machine large5K/yr

Reviews and returns

What reviews say buyers love and hate about Gumball Machine

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Quality-Overall”
24%of negative reviews mention “Size-Overall”
1.7%of orders come back
“Doesnt fit £1 coins in”
A buyer, on “Size-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Gumball Machine questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data