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guinness surger

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 51Growth 5Conversion 80Competition 12Returns 98Price range 12Avg price 74Brand share 0Review moat 71Quality gap 91

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Conversion

Great8.3%

search→purchase rate — share of searches ending in a sale

Avg price

Good£103.08

avg listing price — sweet spot $15–$100

Review moat

Good643.89

avg incumbent reviews — the moat a new listing must climb

Market size

Good£292K

£292K/yr · 34K searches

Competition

Bad85%

top-5 click share — a locked-up shelf

Price range

Bad£6.18–£729.87

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-40.7%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, guinness surger is a £292K/yr Amazon United Kingdom market (34K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

guinness surger market data

Units sold / yr
1K–1K
avg 0–100/product
Revenue / yr
£103K–£129K
units × avg price
Conversion rate
8.3%
Avg BSR
#507
Page quality
0%
Prime
67%
Sponsored
67%
Out of stock
34.3%
Avg brand age
51 months
Avg seller age
193 days

Competition & brand share

The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

38

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

0%

  • GUINNESS THE 175989%
  • Mrisata9%
  • GUINNESS2%
  • Open — no brand owns it (0%)

Demand

Weekly Amazon search volume, last 31 weeks — -40.7% search growth over the last 90 days.
2K2KSpike '26Dec '25Jan '26Mar '26Apr '26May '26Jun '26

Top guinness surger search terms

  • guinness surger25K/yr
  • guinness surger unit4K/yr
  • guinness surger machine789/yr
  • guinness surger device4K/yr
All search terms

Top guinness surger products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%£44K30%£88K45%£131K60%£175K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

What buyers say about guinness surger

What buyers praise and complain about, mined from review topics.

What buyers love

Gifting Purpose23%

“Christmas gift”

Advertised Vs Actual Product16%

“Does exactly as it is supposed to”

Quality-Overall15%

“feels well made”

Value For Money8%

“was definitely worth it”

Durability8%

“durable”

Ease Of Use7%

“Easy to use”

Size-Overall7%

“not too big”

Taste-Overall6%

“it tastes super creamy”

Design-Overall3%

“Looks great and classy”

Ease Of Cleaning2%

“easy to clean”

What buyers complain about

Value For Money23%

“Sure it's expensive”

Functionality-Overall18%

“It doesnt work”

Durability12%

“Broke after 2 months”

Leak-Proof12%

“Leaks”

Quality-Overall9%

“the super charged cans are not so good”

Storage Temperature6%

“Must have been stored wrong”

Taste-Overall6%

“the beer didn't taste great”

Advertised Vs Actual Product2%

“Another marketing gimmick”

Top return reasons

Size-Overall40%
Gap/Hole20%
Compatibility-Overall20%
Functionality-Overall10%
Quality-Overall10%

Common questions

Is guinness surger profitable to sell on Amazon United Kingdom?
The niche generates £292K/yr across 9 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -40.7%. Flapen's verdict: Skip it (45/100).
How competitive is the guinness surger niche?
3 brands and 38 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in guinness surger?
Top complaints mined from reviews: Value For Money, Functionality-Overall, Durability. The return rate is 0.4%.
What does it cost to enter the guinness surger niche?
Listings span £6.18–£729.87; the average listing price is £103.08 (sweet spot $15–$100). The average incumbent carries 644 reviews — the moat a new listing must climb.