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Guinness Surger

Fail

The top 5 brands take 100% of clicks, so Guinness Surger is a Fail.

Flapen Score
45
45 / 100
Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 46
Market size
£292K/yr34K searches / yr
90-day growth
-40.7%search demand this quarter
Competition
85%top-5 click share · 3 brands · 38 sellers

Flapen Score

Guinness Surger against its category

The dotted line is the Grocery average. Past it, Guinness Surger is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Guinness Surger market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Guinness Surger 34K times last year and spent an estimated £292K. All 3 brands take every click. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 8.3% of those searches ended in a purchase.

Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved -40.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £292K a year.

Searches, last 12 months
34K
Growth, 90 days vs prior 90
-40.7%
Conversion, latest week
8.3%
Market size, estimated
£292Ka year
Top search term
guinness surger25K searches a year

02 · Price

A sale here is worth £103.08.

Listings sell for £103.08 on average, from £6.18 to £729.87. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £103.08 that is £0 to £10K a year per listing.

Average price
£103.08above the $15 to $100 sweet spot
Price range
£6.18–£729.87
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£10K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 34.3% of listings are out of stock. The average listing ranks #507 within Beer, Wine & Spirits. It carries 644 reviews at 4.06 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
67%
Out of stock, average day
34.3%
Average rank
#507in Beer, Wine & Spirits
Average rating
4.06 starsAmazon United Kingdom average 4.36 stars
Average reviews
644per listing
Listings tracked
9

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Guinness Surger products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 85% of clicks. A locked shelf that new listings rarely crack.

£0£44K£88K£131K£175K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

38

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

85%

Top 20: 100%

Open market

0%

  • GUINNESS THE 175989%
  • Mrisata9%
  • GUINNESS2%
  • Open — no brand owns it (0%)

Demand

Guinness Surger search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '26DecJanFebMarAprMayJunJul

Peak months: Jan, Dec · busiest ÷ quietest = 10.1× · 8 of 12 months tracked

Search terms

Top Guinness Surger search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • guinness surger25K/yr
  • guinness surger unit4K/yr
  • guinness surger machine789/yr
  • guinness surger device4K/yr

Reviews and returns

What reviews say buyers love and hate about Guinness Surger

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Gifting Purpose”
23%of negative reviews mention “Value For Money”
0.4%of orders come back
“Sure it's expensive”
A buyer, on “Value For Money”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Guinness Surger questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data