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Guinness Surger

brand-locked demand (top 5 brands take 100% of clicks) — Guinness Surger doesn't clear our bar today.

Flapen Score

45
Skip it
Market size 51Growth 5Conversion 80Competition 12Returns 98Price range 12Avg price 74Brand share 0Review moat 71Quality gap 91
This niche Category average

Is Guinness Surger profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Guinness Surger is a £292K/yr Amazon United Kingdom market (34K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.

Guinness Surger: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -40.7% over the last 90 days and 8.3% of searches end in a purchase.

£292K

revenue / yr

Units sold / yr1K
Search volume / yr-40.7%34K
Conversion rate8.3%
Avg price£103.08

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers3 · 38
Top-5 product click share85%
Open market0%
Avg brand age51 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 9 products

Sponsored placement67%
New entrants (1y)1· 0 succeeded
Avg rating4.1★
Avg reviews644

Top Guinness Surger products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.

£0£44K£88K£131K£175K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

38

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

0%

  • GUINNESS THE 175989%
  • Mrisata9%
  • GUINNESS2%
  • Open — no brand owns it (0%)

Guinness Surger demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume34KCVR8.3%Products9Brands3Top 5 Brands100%OOS Rate34.3%Rating4.1★Reviews644Avg BSR#507
2K2KSpike '26Dec '25Jan '26Mar '26Apr '26May '26Jun '26

Top Guinness Surger search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • guinness surger25K/yr
  • guinness surger unit4K/yr
  • guinness surger machine789/yr
  • guinness surger device4K/yr

What reviews say buyers love and hate about Guinness Surger

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews
Gifting Purpose23%

Christmas gift

Advertised Vs Actual Product16%

Does exactly as it is supposed to

Quality-Overall15%

feels well made

Value For Money8%

was definitely worth it

Durability8%

durable

What buyers complain about

86% of reviews
Value For Money23%

Sure it's expensive

Functionality-Overall18%

It doesnt work

Durability12%

Broke after 2 months

Leak-Proof12%

Leaks

Quality-Overall9%

the super charged cans are not so good

Guinness Surger return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

40%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
40%
2Gap/Hole
20%
3Compatibility-Overall
20%
4Functionality-Overall
10%
5Quality-Overall
10%

Common Guinness Surger questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Guinness Surger 45/100 on Amazon United Kingdom — Skip it. The niche generates £292K/yr across 9 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -40.7% over the last 90 days.
Guinness Surger buyers on Amazon United Kingdom complain most about Value For Money, Functionality-Overall, Durability, the themes mined from the niche's reviews. Its return rate is 0.4%.