guinness chocolate
Skip itA small market ($53K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Review moat
Great103.25avg incumbent reviews — the moat a new listing must climb
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Good£3.37–£29.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.41avg listing price — sweet spot $15–$100
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Brand share
Bad91%top-5 brand share — brand-locked demand
Growth
Bad-20.0%90-day search growth — must beat 0% to launch
Market size
Bad£53K£53K/yr · 51K searches
According to Flapen's Amazon United Kingdom niche tracking, guinness chocolate is a £53K/yr Amazon United Kingdom market (51K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
guinness chocolate market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- £46K–£57K
- units × avg price
- Conversion rate
- 9.1%
- Avg BSR
- #532
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 19%
- Out of stock
- 11.0%
- Avg brand age
- 43 months
- Avg seller age
- 183 days
Competition & brand share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
9 flat
Sellers
28
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
6%
- GUINNESS THE 175942%
- Lir31%
- Sync'T7%
- Deplenty6%
- BEAMS INTERNATIONAL5%
- Burmont's Speciality Gifts4%
- Open — no brand owns it (3 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 84 weeks — -20.0% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 12.4×
Top guinness chocolate search terms
- guinness chocolate35K/yr
- guinness chocolate gifts for men5K/yr
- guinness chocolates4K/yr
- guinness truffles3K/yr
- guinness chocolate gifts5K/yr
Top guinness chocolate products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Guinness Caramel Chocolate 90g
GUINNESS THE 1759£5.254.4★341 rev
Guinness Mini Caramels Milk Chocolate Pouch 102g - 2024 New Packaging Perfect for Gifting
Lir£8.054.3★69 rev
Guinness Truffles Tube 320g - New Packaging (Pack of 1)
Lir£12.454.5★27 rev
Guiness Mini Pints - Dark and. White Chocolate with A Creamy Guinness. Beer Flavoured Centre - Luxuriously Creamy 82g
Sync'T£9.824.3★63 rev
Guinness Dark Chocolate Truffles Can 125g
GUINNESS THE 1759£10.134.2★103 rev
Newest
by launch date
Guinnesss Chocolate Lover Hamper Gift Box - Includes Guinness Dark Chocolate Bar - Pints & Caramel Chocolate
Soolar£14.390 rev
Guinness Official Leather Wallet Gift Set for Men RFID Blocking Bifold Wallet & Metal Keyring Bottle Opener Genuine Leather White Stitch Gift Box
GUINNESS THE 1759£9.210 rev
Guinnesss Chocolate Lover Hamper Gift Box - Includes Guinness Dark Chocolate Bar - Pints & Caramel Chocolate
Deplenty£16.471 rev
Guinness - Black Tin of Luxury Sea Salt Caramel Fudge - With the Taste of Guinness
GUINNESS THE 1759£9.224 rev
Guinness - White Tin of Luxury Fudge - Flying Toucan
GUINNESS THE 1759£8.750 rev
Trending
90-day click momentumGuinnesss Chocolate Lover Hamper Gift Box - Includes Guinness Dark Chocolate Bar - Pints & Caramel Chocolate
Soolar£14.390.0★
Guinness Official Leather Wallet Gift Set for Men RFID Blocking Bifold Wallet & Metal Keyring Bottle Opener Genuine Leather White Stitch Gift Box
GUINNESS THE 1759£9.210.0★
Guinnesss Chocolate Lover Hamper Gift Box - Includes Guinness Dark Chocolate Bar - Pints & Caramel Chocolate
Deplenty£16.471.0★
Guinness Mini Caramels Milk Chocolate Pouch 102g - 2024 New Packaging Perfect for Gifting
Lir£8.054.3★
Guinness - Black Tin of Luxury Sea Salt Caramel Fudge - With the Taste of Guinness
GUINNESS THE 1759£9.224.7★
What buyers say about guinness chocolate
What buyers praise and complain about, mined from review topics.What buyers love
“Really tasty coffee”
“Excellent product”
“Was a much loved gift”
“very nice flavour”
“It's nice coffee”
“Fits the job xxx”
“the scent it gave of tysm”
“Really smooth chocolate overtones”
“bold blend when used in a Moka pod”
What buyers complain about
“expensive”
“Doesn't taste like Guiness”
“Completely melted”
Common questions
- Is guinness chocolate profitable to sell on Amazon United Kingdom?
- The niche generates £53K/yr across 16 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -20.0%. Flapen's verdict: Skip it (48/100).
- How competitive is the guinness chocolate niche?
- 9 brands and 28 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in guinness chocolate?
- Top complaints mined from reviews: Value For Money, Taste-Overall, Storage Temperature. The return rate is 0.3%.
- When does demand for guinness chocolate peak?
- Demand peaks in Nov–Dec; the busiest month runs 12.4× the quietest.
- What does it cost to enter the guinness chocolate niche?
- Listings span £3.37–£29.11; the average listing price is £11.41 (sweet spot $15–$100). The average incumbent carries 103 reviews — the moat a new listing must climb.