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Guinness Chocolate

a small market ($53K/yr) — Guinness Chocolate doesn't clear our bar today.

Flapen Score

48
Skip it
Market size 13Growth 15Conversion 83Competition 32Returns 99Price range 55Avg price 45Brand share 24Review moat 95Quality gap 83
This niche Category average

Is Guinness Chocolate profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Guinness Chocolate is a £53K/yr Amazon United Kingdom market (51K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.

Guinness Chocolate: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -20.0% over the last 90 days and 9.1% of searches end in a purchase.

£53K

revenue / yr

Units sold / yr5K
Search volume / yr-20.0%51K
Conversion rate9.1%
Avg price£11.41

Who owns the niche?

The top 5 brands hold 91% of demand, so 9% of the market is open.

9%

open market share

Brands · sellers9 · 28
Top-5 product click share66%
Open market9%
Avg brand age43 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 16 products

Sponsored placement19%
New entrants (1y)3· 0 succeeded
Avg rating4.2★
Avg reviews103

Top Guinness Chocolate products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

£0£5K£11K£16K£21K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

9 flat

Sellers

28

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

6%

  • GUINNESS THE 175942%
  • Lir31%
  • Sync'T7%
  • Deplenty6%
  • BEAMS INTERNATIONAL5%
  • Burmont's Speciality Gifts4%
  • Open — no brand owns it (3 brands, 6%)

Guinness Chocolate demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume51KCVR9.1%Products16Brands9Top 5 Brands91%OOS Rate11.0%Rating4.2★Reviews103Avg BSR#532
5K3KHoliday '24Spike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 12.4×

Top Guinness Chocolate search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • guinness chocolate35K/yr
  • guinness chocolate gifts for men5K/yr
  • guinness chocolates4K/yr
  • guinness truffles3K/yr
  • guinness chocolate gifts5K/yr

What reviews say buyers love and hate about Guinness Chocolate

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews
Taste-Overall44%

Really tasty coffee

Quality-Overall13%

Excellent product

Gifting Purpose10%

Was a much loved gift

Flavor9%

very nice flavour

Caffeine Content7%

It's nice coffee

What buyers complain about

77% of reviews
Value For Money44%

expensive

Taste-Overall19%

Doesn't taste like Guiness

Storage Temperature14%

Completely melted

Common Guinness Chocolate questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Guinness Chocolate 48/100 on Amazon United Kingdom — Skip it. The niche generates £53K/yr across 16 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -20.0% over the last 90 days.
Search demand for Guinness Chocolate on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 12.4× the quietest.