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Guinness Chocolate

Fail

Shoppers spend only $53K a year here, so Guinness Chocolate is a Fail.

Flapen Score
48
48 / 100
Top 40% of 2,976 Grocery niches · +2 vs the category median of 46
Market size
£53K/yr51K searches / yr
90-day growth
-20.0%search demand this quarter
Competition
66%top-5 click share · 9 brands · 28 sellers

Flapen Score

Guinness Chocolate against its category

The dotted line is the Grocery average. Past it, Guinness Chocolate is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Guinness Chocolate market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Guinness Chocolate 51K times last year and spent an estimated £53K. The top 5 brands take 91% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

9.1% of searches ended in a purchase last week.

Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.1% of those searches ended in a purchase. Searches in the last 90 days moved -20.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £53K a year.

Searches, last 12 months
51K
Growth, 90 days vs prior 90
-20.0%
Conversion, latest week
9.1%
Market size, estimated
£53Ka year
Peak month
December12.4× the quietest month
Top search term
guinness chocolate35K searches a year

02 · Price

A sale here is worth £11.41.

Listings sell for £11.41 on average, from £3.37 to £29.11. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £11.41 that is £1K to £3K a year per listing.

Average price
£11.41under the $15 to $100 sweet spot
Price range
£3.37–£29.11
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

19% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 11.0% of listings are out of stock. The average listing ranks #532 within Chocolate Candy. It carries 103 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
19%
Prime listings
94%
Out of stock, average day
11.0%
Average rank
#532in Chocolate Candy
Average rating
4.18 starsAmazon United Kingdom average 4.36 stars
Average reviews
103per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Guinness Chocolate products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£11K£16K£21K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

9 flat

Sellers

28

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

6%

  • GUINNESS THE 175942%
  • Lir31%
  • Sync'T7%
  • Deplenty6%
  • BEAMS INTERNATIONAL5%
  • Burmont's Speciality Gifts4%
  • Open — no brand owns it (3 brands, 6%)

Demand

Guinness Chocolate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Spike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 12.4×

Search terms

Top Guinness Chocolate search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • guinness chocolate35K/yr
  • guinness chocolate gifts for men5K/yr
  • guinness chocolates4K/yr
  • guinness truffles3K/yr
  • guinness chocolate gifts5K/yr

Reviews and returns

What reviews say buyers love and hate about Guinness Chocolate

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money44%−0.41

expensive

not worth the price

A waste of money

Taste-Overall19%+1.21

Doesn't taste like Guiness

Storage Temperature14%−0.15

Completely melted

Came completely melted

Love

Taste-Overall44%+1.21

Really tasty coffee

This is delicious coffee

Great smooth taste

Quality-Overall13%+0.65

Excellent product

Great item

Nice product

Gifting Purpose10%+0.79

Was a much loved gift

The best gift for everyone

Good product for a present

Flavor9%+0.86

very nice flavour

This coffee has a lovely flavour

This is delicious coffee

Caffeine Content7%+0.20

It's nice coffee

Lovely coffee

Lush coffee

FAQ

Common Guinness Chocolate questions

Answered from the same tracked data.