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Guinness Chocolate

Fail

Shoppers spend an estimated $53K a year here, so Guinness Chocolate is a Fail.

Flapen Score
48
48 / 100
Top 40% of 2,976 Grocery niches · +2 vs the category median of 46
Market size
£53K/yr51K searches / yr
90-day growth
-20.0%search demand this quarter
Competition
66%top-5 click share · 9 brands · 28 sellers

Flapen Score

Guinness Chocolate against its category

The dotted line is the Grocery average. Past it, Guinness Chocolate is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Guinness Chocolate market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Guinness Chocolate 51K times last year and spent an estimated £53K. The top 5 brands take 91% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 9.1% of those searches ended in a purchase.

Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.1% of those searches ended in a purchase. Searches in the last 90 days moved -20.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £53K a year.

Searches, last 12 months
51K
Growth, 90 days vs prior 90
-20.0%
Conversion, latest week
9.1%
Market size, estimated
£53Ka year
Peak month
December12.4× the quietest month
Top search term
guinness chocolate35K searches a year

02 · Price

A sale here is worth £11.41.

Listings sell for £11.41 on average, from £3.37 to £29.11. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £11.41 that is £1K to £3K a year per listing.

Average price
£11.41under the $15 to $100 sweet spot
Price range
£3.37–£29.11
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

19% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 11.0% of listings are out of stock. The average listing ranks #532 within Chocolate Candy. It carries 103 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
19%
Prime listings
94%
Out of stock, average day
11.0%
Average rank
#532in Chocolate Candy
Average rating
4.18 starsAmazon United Kingdom average 4.36 stars
Average reviews
103per listing
Listings tracked
16

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Guinness Chocolate products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 66% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£11K£16K£21K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

9 flat

Sellers

28

Est. top-5 brand share

91%

Top 20: 100%

Est. top-5 click share

66%

Top 20: 100%

Open market

6%

  • GUINNESS THE 175942%
  • Lir31%
  • Sync'T7%
  • Deplenty6%
  • BEAMS INTERNATIONAL5%
  • Burmont's Speciality Gifts4%
  • Open — no brand owns it (3 brands, 6%)

Demand

Guinness Chocolate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Spike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 12.4×

Search terms

Top Guinness Chocolate search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • guinness chocolate35K/yr
  • guinness chocolate gifts for men5K/yr
  • guinness chocolates4K/yr
  • guinness truffles3K/yr
  • guinness chocolate gifts5K/yr

Reviews and returns

What reviews say buyers love and hate about Guinness Chocolate

We read the reviews and the return reasons for every product selling here.

44%of positive reviews mention “Taste-Overall”
44%of negative reviews mention “Value For Money”
0.3%of orders come back
“expensive”
A buyer, on “Value For Money”44% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common Guinness Chocolate questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data