Guinness Chocolate
FailShoppers spend only $53K a year here, so Guinness Chocolate is a Fail.
- Flapen Score
- 48 / 100Top 40% of 2,976 Grocery niches · +2 vs the category median of 4648
- Market size
- £53K/yr51K searches / yr
- 90-day growth
- -20.0%search demand this quarter
- Competition
- 66%top-5 click share · 9 brands · 28 sellers
Flapen Score
Guinness Chocolate against its category
The dotted line is the Grocery average. Past it, Guinness Chocolate is stronger. Inside it, weaker.
Market
The Guinness Chocolate market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Guinness Chocolate 51K times last year and spent an estimated £53K. The top 5 brands take 91% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
9.1% of searches ended in a purchase last week.
Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.1% of those searches ended in a purchase. Searches in the last 90 days moved -20.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £53K a year.
- Searches, last 12 months
- 51K
- Growth, 90 days vs prior 90
- -20.0%
- Conversion, latest week
- 9.1%
- Market size, estimated
- £53Ka year
- Peak month
- December12.4× the quietest month
- Top search term
- guinness chocolate35K searches a year
02 · Price
A sale here is worth £11.41.
Listings sell for £11.41 on average, from £3.37 to £29.11. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £11.41 that is £1K to £3K a year per listing.
- Average price
- £11.41under the $15 to $100 sweet spot
- Price range
- £3.37–£29.11
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
19% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 11.0% of listings are out of stock. The average listing ranks #532 within Chocolate Candy. It carries 103 reviews at 4.18 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 19%
- Prime listings
- 94%
- Out of stock, average day
- 11.0%
- Average rank
- #532in Chocolate Candy
- Average rating
- 4.18 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 103per listing
- Listings tracked
- 16
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Guinness Chocolate products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Guinness Caramel Chocolate 90g
- Price
- £5.25
- Rating
- 4.4/5
- Reviews
- 341
- Age
- 14y ago

Guinness Mini Caramels Milk Chocolate Pouch 102g - 2024 New Packaging Perfect for Gifting
- Price
- £8.05
- Rating
- 4.3/5
- Reviews
- 69
- Age
- 2y ago

Guinness Truffles Tube 320g - New Packaging (Pack of 1)
- Price
- £12.45
- Rating
- 4.5/5
- Reviews
- 27
- Age
- 2y ago

Guiness Mini Pints - Dark and. White Chocolate with A Creamy Guinness. Beer Flavoured Centre - Luxuriously Creamy 82g
- Price
- £9.82
- Rating
- 4.3/5
- Reviews
- 63
- Age
- 5y ago

Guinness Dark Chocolate Truffles Can 125g
- Price
- £10.13
- Rating
- 4.2/5
- Reviews
- 103
- Age
- 4y ago
Trending
90-day click momentum
Guinnesss Chocolate Lover Hamper Gift Box - Includes Guinness Dark Chocolate Bar - Pints & Caramel Chocolate
- Price
- £14.39
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Guinness Official Leather Wallet Gift Set for Men RFID Blocking Bifold Wallet & Metal Keyring Bottle Opener Genuine Leather White Stitch Gift Box
- Price
- £9.21
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

Guinnesss Chocolate Lover Hamper Gift Box - Includes Guinness Dark Chocolate Bar - Pints & Caramel Chocolate
- Price
- £16.47
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 5mo ago

Guinness Mini Caramels Milk Chocolate Pouch 102g - 2024 New Packaging Perfect for Gifting
- Price
- £8.05
- Rating
- 4.3/5
- Reviews
- 69
- Age
- 2y ago

Guinness - Black Tin of Luxury Sea Salt Caramel Fudge - With the Taste of Guinness
- Price
- £9.22
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 1y ago
Newest
by launch date
Guinnesss Chocolate Lover Hamper Gift Box - Includes Guinness Dark Chocolate Bar - Pints & Caramel Chocolate
- Price
- £14.39
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Guinness Official Leather Wallet Gift Set for Men RFID Blocking Bifold Wallet & Metal Keyring Bottle Opener Genuine Leather White Stitch Gift Box
- Price
- £9.21
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

Guinnesss Chocolate Lover Hamper Gift Box - Includes Guinness Dark Chocolate Bar - Pints & Caramel Chocolate
- Price
- £16.47
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 5mo ago

Guinness - Black Tin of Luxury Sea Salt Caramel Fudge - With the Taste of Guinness
- Price
- £9.22
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 1y ago

Guinness - White Tin of Luxury Fudge - Flying Toucan
- Price
- £8.75
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 flat
Sellers
28
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
6%
- GUINNESS THE 175942%
- Lir31%
- Sync'T7%
- Deplenty6%
- BEAMS INTERNATIONAL5%
- Burmont's Speciality Gifts4%
- Open — no brand owns it (3 brands, 6%)
Demand
Guinness Chocolate search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 12.4×
Search terms
Top Guinness Chocolate search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- guinness chocolate35K/yr
- guinness chocolate gifts for men5K/yr
- guinness chocolates4K/yr
- guinness truffles3K/yr
- guinness chocolate gifts5K/yr
Reviews and returns
What reviews say buyers love and hate about Guinness Chocolate
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
expensive
not worth the price
A waste of money
Doesn't taste like Guiness
Completely melted
Came completely melted
Love
Really tasty coffee
This is delicious coffee
Great smooth taste
Excellent product
Great item
Nice product
Was a much loved gift
The best gift for everyone
Good product for a present
very nice flavour
This coffee has a lovely flavour
This is delicious coffee
It's nice coffee
Lovely coffee
Lush coffee
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Guinness Chocolate questions
Answered from the same tracked data.









