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Guarana

Fail

The top 5 brands take 100% of clicks, so Guarana is a Fail.

Flapen Score
41
41 / 100
Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 46
Market size
£38K/yr46K searches / yr
90-day growth
+40.0%search demand this quarter
Competition
89%top-5 click share · 5 brands · 11 sellers

Flapen Score

Guarana against its category

The dotted line is the Grocery average. Past it, Guarana is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Guarana market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Guarana 46K times last year and spent an estimated £38K. All 5 brands take every click. Flapen scores it 41 out of 100, a Fail.

01 · Demand

6.4% of searches ended in a purchase last week.

Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.4% of those searches ended in a purchase. Searches in the last 90 days moved +40.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.

Searches, last 12 months
46K
Growth, 90 days vs prior 90
+40.0%
Conversion, latest week
6.4%
Market size, estimated
£38Ka year
Top search term
guarana22K searches a year

02 · Price

A sale here is worth £12.80.

Listings sell for £12.80 on average, from £7.21 to £19.43. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £12.80 that is £1K to £3K a year per listing.

Average price
£12.80under the $15 to $100 sweet spot
Price range
£7.21–£19.43
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #305 within Fizzy Drinks. It carries 491 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
5.7%
Average rank
#305in Fizzy Drinks
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
491per listing
Listings tracked
8

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
54 months

Products

Top Guarana products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

£0£6K£11K£17K£23K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

11

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

0%

  • Guaraná ANTARCTICA72%
  • WeightWorld10%
  • ALPHA017%
  • Poiget7%
  • Kactus4%

Search terms

Top Guarana search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • guarana22K/yr
  • guarana antarctica14K/yr
  • guarana drink7K/yr
  • guarana capsules3K/yr

Reviews and returns

What reviews say buyers love and hate about Guarana

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money16%−0.21

What a complete waste of money that was

Just wish it was a bit cheaper

They are a little on the expensive side

Taste-Overall11%−0.15

its a weird taste

Quite bland

have no taste to them

Functionality-Overall9%−0.24

especially as Im on ADHD meds that arent very effective

Size-Overall5%

They are fairly big capsules

A very tiny percentage

The capsules themselves are an average size

Energy Level5%+0.31

Its not an energy boost

Love

Alcohol Flavor16%+1.33

Great Drink

Best soft drink there is

Best Drink in the world

Taste-Overall15%−0.15

Like the refreshing taste

No weird aftertaste or stomach issues

Great taste

Quality-Overall6%+0.25

Very Good Quality & Super Potent Guarana

A good quality product

Effective, excellent value for money with quality ingredients

Value For Money6%−0.21

I think it's great value for money

well worth the price

For 45 doses they work out very good value

Freshness6%+0.42

So refreshing

Like the refreshing taste

FAQ

Common Guarana questions

Answered from the same tracked data.