guajillo chillies
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible15.7%search→purchase rate — share of searches ending in a sale
Review moat
Great169.07avg incumbent reviews — the moat a new listing must climb
Avg price
Good£12.56avg listing price — sweet spot $15–$100
Price range
Okay£5.18–£19.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£81K£81K/yr · 41K searches
Competition
Bad76%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-36.6%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, guajillo chillies is a £81K/yr Amazon United Kingdom market (41K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 38/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
guajillo chillies market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- £75K–£100K
- units × avg price
- Conversion rate
- 15.7%
- Avg BSR
- #73
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 93%
- Out of stock
- 5.9%
- Avg brand age
- 52 months
- Avg seller age
- 176 days
Competition & brand share
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
13
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
2%
- Bub44%
- ABL Supplies22%
- Tajin16%
- Cultura Del Chile14%
- JD2%
- CHILLIESontheWEB2%
- Open — no brand owns it (1 brand, 2%)
Demand
Weekly Amazon search volume, last 22 weeks — -36.6% search growth over the last 90 days.Top guajillo chillies search terms
- guajillo chillies17K/yr
- mexican chillies12K/yr
- birria chillies6K/yr
- guajillo chillies dried6K/yr
Top guajillo chillies products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BUB Mexican Chilli Kit | Tajín Ancho & Guajillo Chillies | Recipe Guide
Bub£9.464.8★233 rev
Tajin Mexican Dried Chillies Set | 1 x Guajillo Chillies 75g 1 x Ancho Chilli 75 1 x Arbol Chillies 75 1 x Pasilla Chilli 75g
ABL Supplies£19.504.6★76 rev
Tajin Dried Guajillo Chillies 75g - Authentic Mexican Whole Chili Seco
Tajin£6.014.7★912 rev
BUB Mexican Chilli Kit | Tajín Chillies & Chipotle | Recipe Guide
Bub£13.204.8★233 rev
BUB Mexican Dried Chilli Kit | Tajín Chillies & Recipe Guide
Bub£17.914.8★233 rev
Newest
by launch date
Tajin Mexican Dried Chillies Set Guajillo Ancho Arbol Pasilla 75g each | Tajin Sachet | Authentic Mexican Flavours | Chillies for Birria Sauces Marinades & Spice Blends | Pack of 5
JD£15.494 rev
Mexican Chilli Bundle - 3-Pack of 75g Cultura Del Chile Dried Chillies: Ancho Guajillo & La Costena Chipotle in Adobo 199g - Authentic Mexican Flavours
Cultura Del Chile£13.0517 rev
Mexican Whole Dried Chilli Bundle. Guajillo 75g and Ancho 75g (150g Total) - All Natural Mild to Medium Heat for Authentic Mexican Taste. Great for Birria Tacos Mole Tamales and Salsa
Cultura Del Chile£9.0986 rev
Guajillo Whole Dried Chillies 75g - All Natural Mild to Medium Heat with Bold Smoky Flavour for Authentic Mexican Taste. Great for Birria Tacos Mole Tamales and Salsa.
Cultura Del Chile£5.18124 rev
Mexican Whole Dried Chilli Bundle. Ancho Guajillo Arbol and Pasilla (300g Total). All Natural Staple Chillies for Authentic Mexican Taste. Great for Birria Tacos Mole Tamales and Salsa
Cultura Del Chile£16.9388 rev
Trending
90-day click momentumTajin Mexican Dried Chillies Set Guajillo Ancho Arbol Pasilla 75g each | Tajin Sachet | Authentic Mexican Flavours | Chillies for Birria Sauces Marinades & Spice Blends | Pack of 5
JD£15.495.0★
BUB Mexican Chilli Kit | Tajín Chillies & Chipotle | Recipe Guide
Bub£13.204.8★
Mexican Chilli Bundle - 3-Pack of 75g Cultura Del Chile Dried Chillies: Ancho Guajillo & La Costena Chipotle in Adobo 199g - Authentic Mexican Flavours
Cultura Del Chile£13.054.8★
Birria Bomb - Authentic Mexican Birria Tacos Flavour Bomb - Easy to Use with Beef or Protein - Vegan & Gluten Free - 2 x 62g Bombs - Great British Food Awards 2025
Flavour Bombs£10.024.2★
Mexican Whole Dried Chilli Bundle. Guajillo 75g and Ancho 75g (150g Total) - All Natural Mild to Medium Heat for Authentic Mexican Taste. Great for Birria Tacos Mole Tamales and Salsa
Cultura Del Chile£9.094.5★
What buyers say about guajillo chillies
What buyers praise and complain about, mined from review topics.What buyers love
“a good mix of both spicy”
“What incredible produce”
“Great to have as i love to mexican”
“Deep flavours”
“As expected”
“Superb, perfect for beef Birra tacos”
“Nice dried chillies, large and moderately mild”
“An excellent product which I shall be buying several times a year. we eat a lot of chilli in our hoyse”
“a good mix of both spicy”
What buyers complain about
“but quite expensive”
“Not as tasty as we had hoped after watching Dragons Den”
“probably why they weren't great”
“Dried Peppers”
“found them watery”
Common questions
- Is guajillo chillies profitable to sell on Amazon United Kingdom?
- The niche generates £81K/yr across 14 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -36.6%. Flapen's verdict: Skip it (38/100).
- How competitive is the guajillo chillies niche?
- 7 brands and 13 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in guajillo chillies?
- Top complaints mined from reviews: Value For Money, Taste-Overall, Quality-Overall. The return rate is 0.1%.
- What does it cost to enter the guajillo chillies niche?
- Listings span £5.18–£19.98; the average listing price is £12.56 (sweet spot $15–$100). The average incumbent carries 169 reviews — the moat a new listing must climb.