Guajillo Chillies
FailThe top 5 brands take 98% of clicks, so Guajillo Chillies is a Fail.
- Flapen Score
- 38 / 100Ranks 2,496 of 2,976 Grocery niches · −8 vs the category median of 4638
- Market size
- £81K/yr41K searches / yr
- 90-day growth
- -36.6%search demand this quarter
- Competition
- 76%top-5 click share · 7 brands · 13 sellers
Flapen Score
Guajillo Chillies against its category
The dotted line is the Grocery average. Past it, Guajillo Chillies is stronger. Inside it, weaker.
Market
The Guajillo Chillies market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Guajillo Chillies 41K times last year and spent an estimated £81K. The top 5 brands take 98% of clicks. Flapen scores it 38 out of 100, a Fail.
01 · Demand
15.7% of searches ended in a purchase last week.
Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.7% of those searches ended in a purchase. Searches in the last 90 days moved -36.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £81K a year.
- Searches, last 12 months
- 41K
- Growth, 90 days vs prior 90
- -36.6%
- Conversion, latest week
- 15.7%
- Market size, estimated
- £81Ka year
- Top search term
- guajillo chillies17K searches a year
02 · Price
A sale here is worth £12.56.
Listings sell for £12.56 on average, from £5.18 to £19.98. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £12.56 that is £3K to £6K a year per listing.
- Average price
- £12.56under the $15 to $100 sweet spot
- Price range
- £5.18–£19.98
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£6K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
93% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #73 within Dried Fruits, Nuts & Vegetables. It carries 169 reviews at 4.69 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 86%
- Out of stock, average day
- 5.9%
- Average rank
- #73in Dried Fruits, Nuts & Vegetables
- Average rating
- 4.69 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 169per listing
- Listings tracked
- 14
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Guajillo Chillies products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
BUB Mexican Chilli Kit | Tajín Ancho & Guajillo Chillies | Recipe Guide
- Price
- £9.46
- Rating
- 4.8/5
- Reviews
- 233
- Age
- 1y ago

Tajin Mexican Dried Chillies Set | 1 x Guajillo Chillies 75g 1 x Ancho Chilli 75 1 x Arbol Chillies 75 1 x Pasilla Chilli 75g
- Price
- £19.50
- Rating
- 4.6/5
- Reviews
- 76
- Age
- 2y ago

Tajin Dried Guajillo Chillies 75g - Authentic Mexican Whole Chili Seco
- Price
- £6.01
- Rating
- 4.7/5
- Reviews
- 912
- Age
- 7y ago

BUB Mexican Chilli Kit | Tajín Chillies & Chipotle | Recipe Guide
- Price
- £13.20
- Rating
- 4.8/5
- Reviews
- 233
- Age
- 1y ago

BUB Mexican Dried Chilli Kit | Tajín Chillies & Recipe Guide
- Price
- £17.91
- Rating
- 4.8/5
- Reviews
- 233
- Age
- 1y ago
Trending
90-day click momentum
Tajin Mexican Dried Chillies Set Guajillo Ancho Arbol Pasilla 75g each | Tajin Sachet | Authentic Mexican Flavours | Chillies for Birria Sauces Marinades & Spice Blends | Pack of 5
- Price
- £15.49
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 8mo ago

BUB Mexican Chilli Kit | Tajín Chillies & Chipotle | Recipe Guide
- Price
- £13.20
- Rating
- 4.8/5
- Reviews
- 233
- Age
- 1y ago

Mexican Chilli Bundle - 3-Pack of 75g Cultura Del Chile Dried Chillies: Ancho Guajillo & La Costena Chipotle in Adobo 199g - Authentic Mexican Flavours
- Price
- £13.05
- Rating
- 4.8/5
- Reviews
- 17
- Age
- 10mo ago

Birria Bomb - Authentic Mexican Birria Tacos Flavour Bomb - Easy to Use with Beef or Protein - Vegan & Gluten Free - 2 x 62g Bombs - Great British Food Awards 2025
- Price
- £10.02
- Rating
- 4.2/5
- Reviews
- 114
- Age
- 1y ago

Mexican Whole Dried Chilli Bundle. Guajillo 75g and Ancho 75g (150g Total) - All Natural Mild to Medium Heat for Authentic Mexican Taste. Great for Birria Tacos Mole Tamales and Salsa
- Price
- £9.09
- Rating
- 4.5/5
- Reviews
- 86
- Age
- 1y ago
Newest
by launch date
Tajin Mexican Dried Chillies Set Guajillo Ancho Arbol Pasilla 75g each | Tajin Sachet | Authentic Mexican Flavours | Chillies for Birria Sauces Marinades & Spice Blends | Pack of 5
- Price
- £15.49
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 8mo ago

Mexican Chilli Bundle - 3-Pack of 75g Cultura Del Chile Dried Chillies: Ancho Guajillo & La Costena Chipotle in Adobo 199g - Authentic Mexican Flavours
- Price
- £13.05
- Rating
- 4.8/5
- Reviews
- 17
- Age
- 10mo ago

Mexican Whole Dried Chilli Bundle. Guajillo 75g and Ancho 75g (150g Total) - All Natural Mild to Medium Heat for Authentic Mexican Taste. Great for Birria Tacos Mole Tamales and Salsa
- Price
- £9.09
- Rating
- 4.5/5
- Reviews
- 86
- Age
- 1y ago

Guajillo Whole Dried Chillies 75g - All Natural Mild to Medium Heat with Bold Smoky Flavour for Authentic Mexican Taste. Great for Birria Tacos Mole Tamales and Salsa.
- Price
- £5.18
- Rating
- 4.8/5
- Reviews
- 124
- Age
- 1y ago

Mexican Whole Dried Chilli Bundle. Ancho Guajillo Arbol and Pasilla (300g Total). All Natural Staple Chillies for Authentic Mexican Taste. Great for Birria Tacos Mole Tamales and Salsa
- Price
- £16.93
- Rating
- 4.7/5
- Reviews
- 88
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
13
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
2%
- Bub44%
- ABL Supplies22%
- Tajin16%
- Cultura Del Chile14%
- JD2%
- CHILLIESontheWEB2%
- Open — no brand owns it (1 brand, 2%)
Demand
Guajillo Chillies search demand
Weekly searches over the year. Pick a range.
Search terms
Top Guajillo Chillies search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- guajillo chillies17K/yr
- mexican chillies12K/yr
- birria chillies6K/yr
- guajillo chillies dried6K/yr
Reviews and returns
What reviews say buyers love and hate about Guajillo Chillies
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
but quite expensive
Expensive
A bit pricey
Not as tasty as we had hoped after watching Dragons Den
Not as tasty
probably why they weren't great
Dried Peppers
found them watery
Love
a good mix of both spicy
good spice
Good chillies
What incredible produce
Good quality
Great product
Great to have as i love to mexican
Delicious
Great for Mexican food
Deep flavours
Authentic Flavours
Nice tasting Chillies
As expected
Exactly what it says on description
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Guajillo Chillies questions
Answered from the same tracked data.









