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Guajillo Chillies

Fail

The top 5 brands take 98% of clicks, so Guajillo Chillies is a Fail.

Flapen Score
38
38 / 100
Ranks 2,496 of 2,976 Grocery niches · −8 vs the category median of 46
Market size
£81K/yr41K searches / yr
90-day growth
-36.6%search demand this quarter
Competition
76%top-5 click share · 7 brands · 13 sellers

Flapen Score

Guajillo Chillies against its category

The dotted line is the Grocery average. Past it, Guajillo Chillies is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Guajillo Chillies market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Guajillo Chillies 41K times last year and spent an estimated £81K. The top 5 brands take 98% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

15.7% of searches ended in a purchase last week.

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.7% of those searches ended in a purchase. Searches in the last 90 days moved -36.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £81K a year.

Searches, last 12 months
41K
Growth, 90 days vs prior 90
-36.6%
Conversion, latest week
15.7%
Market size, estimated
£81Ka year
Top search term
guajillo chillies17K searches a year

02 · Price

A sale here is worth £12.56.

Listings sell for £12.56 on average, from £5.18 to £19.98. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £12.56 that is £3K to £6K a year per listing.

Average price
£12.56under the $15 to $100 sweet spot
Price range
£5.18–£19.98
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #73 within Dried Fruits, Nuts & Vegetables. It carries 169 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
86%
Out of stock, average day
5.9%
Average rank
#73in Dried Fruits, Nuts & Vegetables
Average rating
4.69 starsAmazon United Kingdom average 4.36 stars
Average reviews
169per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Guajillo Chillies products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

£0£8K£16K£24K£32K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

13

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

2%

  • Bub44%
  • ABL Supplies22%
  • Tajin16%
  • Cultura Del Chile14%
  • JD2%
  • CHILLIESontheWEB2%
  • Open — no brand owns it (1 brand, 2%)

Demand

Guajillo Chillies search demand

Weekly searches over the year. Pick a range.

700500Spike '26Feb '26Mar '26Apr '26Apr '26May '26Jun '26Jun '26

Search terms

Top Guajillo Chillies search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • guajillo chillies17K/yr
  • mexican chillies12K/yr
  • birria chillies6K/yr
  • guajillo chillies dried6K/yr

Reviews and returns

What reviews say buyers love and hate about Guajillo Chillies

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money29%−0.07

but quite expensive

Expensive

A bit pricey

Taste-Overall14%−0.02

Not as tasty as we had hoped after watching Dragons Den

Not as tasty

Quality-Overall14%−0.05

probably why they weren't great

Moist/Dry7%+0.52

Dried Peppers

Dilute/Watery7%−0.04

found them watery

Love

Spiciness23%+1.77

a good mix of both spicy

good spice

Good chillies

Quality-Overall20%−0.05

What incredible produce

Good quality

Great product

Taste-Overall19%−0.02

Great to have as i love to mexican

Delicious

Great for Mexican food

Flavor14%+1.37

Deep flavours

Authentic Flavours

Nice tasting Chillies

Advertised Vs Actual Product6%+0.52

As expected

Exactly what it says on description

FAQ

Common Guajillo Chillies questions

Answered from the same tracked data.