How competitive is the Guajillo Chillies niche on Amazon United Kingdom?

7 brands and 13 sellers compete in Guajillo Chillies on Amazon United Kingdom. The top 5 Guajillo Chillies products take 76% of clicks and its top 5 brands hold 98% of demand.

What does it cost to enter the Guajillo Chillies niche?

Guajillo Chillies sells for £12.56 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £5.18–£19.98. The average incumbent carries 169 reviews — the moat a new listing must climb.

Guajillo Chillies

brand-locked demand (top 5 brands take 98% of clicks) — Guajillo Chillies doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Guajillo Chillies profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Guajillo Chillies is a £81K/yr Amazon United Kingdom market (41K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 38/100.

Guajillo Chillies: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -36.6% over the last 90 days and 15.7% of searches end in a purchase.

£81K

revenue / yr

Units sold / yr8K

Search volume / yr-36.6%41K

Conversion rate15.7%

Avg price£12.56

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

open market share

Brands · sellers7 · 13

Top-5 product click share76%

Open market2%

Avg brand age52 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 14 products

Top Guajillo Chillies products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

BUB Mexican Chilli Kit | Tajín Ancho & Guajillo Chillies | Recipe Guide

Price: £9.46
Rating: 4.8/5
Reviews: 233
Age: 1y ago

Tajin Mexican Dried Chillies Set | 1 x Guajillo Chillies 75g 1 x Ancho Chilli 75 1 x Arbol Chillies 75 1 x Pasilla Chilli 75g

Price: £19.50
Rating: 4.6/5
Reviews: 76
Age: 2y ago

Tajin Dried Guajillo Chillies 75g - Authentic Mexican Whole Chili Seco

Price: £6.01
Rating: 4.7/5
Reviews: 912
Age: 7y ago

BUB Mexican Chilli Kit | Tajín Chillies & Chipotle | Recipe Guide

Price: £13.20
Rating: 4.8/5
Reviews: 233
Age: 1y ago

BUB Mexican Dried Chilli Kit | Tajín Chillies & Recipe Guide

Price: £17.91
Rating: 4.8/5
Reviews: 233
Age: 1y ago

Newest

by launch date

Tajin Mexican Dried Chillies Set Guajillo Ancho Arbol Pasilla 75g each | Tajin Sachet | Authentic Mexican Flavours | Chillies for Birria Sauces Marinades & Spice Blends | Pack of 5

Price: £15.49
Rating: 5.0/5
Reviews: 4
Age: 8mo ago

Mexican Chilli Bundle - 3-Pack of 75g Cultura Del Chile Dried Chillies: Ancho Guajillo & La Costena Chipotle in Adobo 199g - Authentic Mexican Flavours

Price: £13.05
Rating: 4.8/5
Reviews: 17
Age: 10mo ago

Mexican Whole Dried Chilli Bundle. Guajillo 75g and Ancho 75g (150g Total) - All Natural Mild to Medium Heat for Authentic Mexican Taste. Great for Birria Tacos Mole Tamales and Salsa

Price: £9.09
Rating: 4.5/5
Reviews: 86
Age: 1y ago

Guajillo Whole Dried Chillies 75g - All Natural Mild to Medium Heat with Bold Smoky Flavour for Authentic Mexican Taste. Great for Birria Tacos Mole Tamales and Salsa.

Price: £5.18
Rating: 4.8/5
Reviews: 124
Age: 1y ago

Mexican Whole Dried Chilli Bundle. Ancho Guajillo Arbol and Pasilla (300g Total). All Natural Staple Chillies for Authentic Mexican Taste. Great for Birria Tacos Mole Tamales and Salsa

Price: £16.93
Rating: 4.7/5
Reviews: 88
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

Bub44%
ABL Supplies22%
Tajin16%
Cultura Del Chile14%
JD2%
CHILLIESontheWEB2%
Open — no brand owns it (1 brand, 2%)

Guajillo Chillies demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume41KCVR15.7%Products14Brands7Top 5 Brands98%OOS Rate5.9%Rating4.7★Reviews169Avg BSR#73

Top Guajillo Chillies search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

guajillo chillies17K/yr -36.0%16.8% conv.
mexican chillies12K/yr -27.3%9.0% conv.
birria chillies6K/yr -35.9%9.9% conv.
guajillo chillies dried6K/yr -53.1%18.7% conv.

What reviews say buyers love and hate about Guajillo Chillies

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews

Spiciness23%

“a good mix of both spicy”

Quality-Overall20%

“What incredible produce”

Taste-Overall19%

“Great to have as i love to mexican”

Flavor14%

“Deep flavours”

Advertised Vs Actual Product6%

“As expected”

What buyers complain about

71% of reviews

Value For Money29%

“but quite expensive”

Taste-Overall14%

“Not as tasty as we had hoped after watching Dragons Den”

Quality-Overall14%

“probably why they weren't great”

Moist/Dry7%

“Dried Peppers”

Dilute/Watery7%

“found them watery”

Common Guajillo Chillies questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Guajillo Chillies 38/100 on Amazon United Kingdom — Skip it. The niche generates £81K/yr across 14 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -36.6% over the last 90 days.

Guajillo Chillies buyers on Amazon United Kingdom complain most about Value For Money, Taste-Overall, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 0.1%.