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Grout Brush

Fail

Demand is soft, at -32.8% this quarter, so Grout Brush is a Fail.

Flapen Score
40
40 / 100
Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 46
Market size
£128K/yr135K searches / yr
90-day growth
-32.8%search demand this quarter
Competition
76%top-5 click share · 13 brands · 31 sellers

Flapen Score

Grout Brush against its category

The dotted line is the Grocery average. Past it, Grout Brush is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Grout Brush market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Grout Brush 135K times last year and spent an estimated £128K. The top 5 brands take 79% of clicks. Demand peaks in Feb. Flapen scores it 40 out of 100, a Fail.

01 · Demand

15.0% of searches ended in a purchase last week.

Shoppers searched for this 135K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.0% of those searches ended in a purchase. Searches in the last 90 days moved -32.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £128K a year.

Searches, last 12 months
135K
Growth, 90 days vs prior 90
-32.8%
Conversion, latest week
15.0%
Market size, estimated
£128Ka year
Peak month
February1.7× the quietest month
Top search term
grout brush69K searches a year

02 · Price

A sale here is worth £6.33.

Listings sell for £6.33 on average, from £2.31 to £16.30. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £6.33 that is £5K to £6K a year per listing.

Average price
£6.33under the $15 to $100 sweet spot
Price range
£2.31–£16.30
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
£5K–£6K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #108 within Cleaning Tools. It carries 7,778 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#108in Cleaning Tools
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,778per listing
Listings tracked
15

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Grout Brush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

£0£13K£26K£38K£51K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

31

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

16%

  • YIGAARUI28%
  • ArobiaSB18%
  • lakeland15%
  • OXO10%
  • Enyoir8%
  • TDBS The Dustpan and Brush Store6%
  • Open — no brand owns it (7 brands, 16%)

Demand

Grout Brush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.7×

Search terms

Top Grout Brush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • grout brush69K/yr
  • grout cleaning brush29K/yr
  • grout cleaner brush11K/yr
  • grout brush for tiles9K/yr
  • grout scrubbing brush5K/yr
  • grout cleaning brush for tiles3K/yr
  • grout cleaning tool3K/yr
  • grout scrubber3K/yr
  • mould brush3K/yr

Reviews and returns

What reviews say buyers love and hate about Grout Brush

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Ease Of Cleaning25%+2.15

and no good for a vigorous cleaning

doesn't clean any better than manual cleaning

Gets were you have trouble cleaning

Material Quality7%−0.09

Cheaply made

They're way too firm

Ease Of Use6%+0.80

Doesn't reach the levels required to be useful

find it difficult

Needs a lot of effort

Rusts/Corrodes6%−0.07

goes rusty very quickly

They tend to rust after a while

Rusty

Advertised Vs Actual Product6%−0.03

Only one brush - false advertising

Misselling as not as advertised

Terrible product, Misleading

Love

Ease Of Cleaning35%+2.15

Excellent for cleaning

Great for cleaning

Easy to clean

Ease Of Use14%+0.80

Very handy for quite a few things

Easy to use and cleannwith

Easy to use

Quality-Overall10%+0.54

Great brush kit

Excellent product

Excellent good robust quality

Advertised Vs Actual Product8%−0.03

As advertised

Better than expected

As described

Value For Money8%+0.30

Good Value

Worth it

Good value for money

Return

0.3% Return rate 27% Fixable by listing

Size-Overall21%▄▆█▄▃▇

They are too small

Tiny. my fault should have read the description better

slightly larger head

Functionality-Overall19%▆▆▅▇█▆
Quality-Overall8%▆▁█▅▅▆
Strength7%█▅▆▃█▅
Cleaning Modes6%▁█▂▃█▂

FAQ

Common Grout Brush questions

Answered from the same tracked data.