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Ground Flaxseed

Fail

Prices span $3.93–$12.51, mostly outside the sweet spot, so Ground Flaxseed is a Fail.

Flapen Score
46
46 / 100
Ranks 1,444 of 2,976 Grocery niches · on the category median
Market size
£274K/yr217K searches / yr
90-day growth
-8.6%search demand this quarter
Competition
62%top-5 click share · 9 brands · 22 sellers

Flapen Score

Ground Flaxseed against its category

The dotted line is the Grocery average. Past it, Ground Flaxseed is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ground Flaxseed market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ground Flaxseed 217K times last year and spent an estimated £274K. The top 5 brands take 86% of clicks. Demand peaks in Jan–Feb. Flapen scores it 46 out of 100, a Fail.

01 · Demand

15.6% of searches ended in a purchase last week.

Shoppers searched for this 217K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.6% of those searches ended in a purchase. Searches in the last 90 days moved -8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £274K a year.

Searches, last 12 months
217K
Growth, 90 days vs prior 90
-8.6%
Conversion, latest week
15.6%
Market size, estimated
£274Ka year
Peak month
February1.9× the quietest month
Top search term
ground flaxseed61K searches a year

02 · Price

A sale here is worth £8.13.

Listings sell for £8.13 on average, from £3.93 to £12.51. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At £8.13 that is £10K to £12K a year per listing.

Average price
£8.13under the $15 to $100 sweet spot
Price range
£3.93–£12.51
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,250–1,500
Revenue per listing a year
£10K–£12K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #73 within Dried Fruits, Nuts & Vegetables. It carries 859 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#73in Dried Fruits, Nuts & Vegetables
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
859per listing
Listings tracked
20

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
63 months

Products

Top Ground Flaxseed products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£14K£27K£41K£55K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

22

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

10%

  • Trend Organic25%
  • Nature's Balance24%
  • Wholefood Earth16%
  • Linwoods12%
  • PURIMA9%
  • Dhillons Flour Mill5%
  • Open — no brand owns it (3 brands, 10%)

Demand

Ground Flaxseed search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 1.9×

Search terms

Top Ground Flaxseed search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ground flaxseed61K/yr
  • flaxseed milled33K/yr
  • milled flaxseed37K/yr
  • flax seeds ground20K/yr
  • ground flax seeds12K/yr
  • flaxseed ground9K/yr
  • flaxseed powder11K/yr
  • milled flax seeds7K/yr
  • ground flaxseed organic7K/yr
  • organic ground flaxseed4K/yr

Reviews and returns

What reviews say buyers love and hate about Ground Flaxseed

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Bitter18%−0.08

Sooo bitter

Bitter taste

The flaxseed tasted very bitter. which is a song it has gone off

Powdered/Crumbled11%−0.05

the latest bag I brought was hardly milled

Not milled

This is not actually milled

Texture/Consistency-Overall8%−0.03

not ideal for adding to my breakfast bowl because of the floury texture it has

a roughish texture

the texture is odd

Taste-Overall5%+0.24

there's a distinct bitterness in the oily aftertaste

Not unpleasant, like others have said it just adds a bit of a woody taste,

I just got it, I had my first spoonful today, just a prewarning to anybody, it is extremely bitter and tastes earthy a little like soil and grass

Quality-Overall5%+1.29

Wouldn't buy again as far better product

Love

Quality-Overall27%+1.29

The quality of milling looks good

Best quality

Good quality seeds

Value For Money17%+1.36

Good value for money

Value for the money

Good Value

Taste-Overall12%+0.24

The bread tastes great so it does it job

Great taste with lots of health benefits

Good taste

Nutritional Content9%

Good quality and Nutritional

The best breakfast addition to go in protein shakes

These are a great addition to my health regime

Advertised Vs Actual Product6%−0.02

As advertised

Just what I needed

As expected

FAQ

Common Ground Flaxseed questions

Answered from the same tracked data.