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Ground Flaxseed

prices mostly outside the sweet spot ($3.93–$12.51) — Ground Flaxseed doesn't clear our bar today.

Flapen Score

46
Skip it
Market size 50Growth 21Conversion 97Competition 39Returns 100Price range 0Avg price 23Brand share 32Review moat 66Quality gap 24
This niche Category average

Is Ground Flaxseed profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Ground Flaxseed is a £274K/yr Amazon United Kingdom market (217K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 46/100.

Ground Flaxseed: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -8.6% over the last 90 days and 15.6% of searches end in a purchase.

£274K

revenue / yr

Units sold / yr40K
Search volume / yr-8.6%217K
Conversion rate15.6%
Avg price£8.13

Who owns the niche?

The top 5 brands hold 86% of demand, so 14% of the market is open.

14%

open market share

Brands · sellers9 · 22
Top-5 product click share62%
Open market14%
Avg brand age63 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 20 products

Sponsored placement85%
New entrants (1y)2· 1 succeeded
Avg rating4.6★
Avg reviews859

Top Ground Flaxseed products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

£0£14K£27K£41K£55K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

22

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

10%

  • Trend Organic25%
  • Nature's Balance24%
  • Wholefood Earth16%
  • Linwoods12%
  • PURIMA9%
  • Dhillons Flour Mill5%
  • Open — no brand owns it (3 brands, 10%)

Ground Flaxseed demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume217KCVR15.6%Products20Brands9Top 5 Brands86%OOS Rate0.0%Rating4.6★Reviews859Avg BSR#73
6K4KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 1.9×

Top Ground Flaxseed search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • ground flaxseed61K/yr
  • flaxseed milled33K/yr
  • milled flaxseed37K/yr
  • flax seeds ground20K/yr
  • ground flax seeds12K/yr
  • flaxseed ground9K/yr
  • flaxseed powder11K/yr
  • milled flax seeds7K/yr
  • ground flaxseed organic7K/yr
  • organic ground flaxseed4K/yr

What reviews say buyers love and hate about Ground Flaxseed

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Quality-Overall27%

The quality of milling looks good

Value For Money17%

Good value for money

Taste-Overall12%

The bread tastes great so it does it job

Nutritional Content9%

Good quality and Nutritional

Advertised Vs Actual Product6%

As advertised

What buyers complain about

66% of reviews
Bitter18%

Sooo bitter

Powdered/Crumbled11%

the latest bag I brought was hardly milled

Texture/Consistency-Overall8%

not ideal for adding to my breakfast bowl because of the floury texture it has

Taste-Overall5%

there's a distinct bitterness in the oily aftertaste

Quality-Overall5%

Wouldn't buy again as far better product

Common Ground Flaxseed questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Ground Flaxseed 46/100 on Amazon United Kingdom — Skip it. The niche generates £274K/yr across 20 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved -8.6% over the last 90 days.
Search demand for Ground Flaxseed on Amazon United Kingdom peaks in Jan–Feb, where the busiest month runs 1.9× the quietest.