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Ground Coffee

Maybe

Returns run at only 0.1% of orders. But demand is soft, at -14.7% this quarter, so Ground Coffee is a Maybe.

Flapen Score
64
64 / 100
Top 3% of 2,976 Grocery niches · +18 vs the category median of 46
Market size
£1.8M/yr1.5M searches / yr
90-day growth
-14.7%search demand this quarter
Competition
37%top-5 click share · 15 brands · 133 sellers

Flapen Score

Ground Coffee against its category

The dotted line is the Grocery average. Past it, Ground Coffee is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ground Coffee market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ground Coffee 1.5M times last year and spent an estimated £1.8M. The top 5 brands take 84% of clicks. Demand peaks in Dec. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

9.8% of searches ended in a purchase last week.

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.8% of those searches ended in a purchase. Searches in the last 90 days moved -14.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.8M a year.

Searches, last 12 months
1.5M
Growth, 90 days vs prior 90
-14.7%
Conversion, latest week
9.8%
Market size, estimated
£1.8Ma year
Peak month
December1.9× the quietest month
Top search term
ground coffee684K searches a year

02 · Price

A sale here is worth £12.50.

Listings sell for £12.50 on average, from £2.89 to £45.26. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 1,500 to 2,000 of them. At £12.50 that is £19K to £25K a year per listing.

Average price
£12.50under the $15 to $100 sweet spot
Price range
£2.89–£45.26
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
1,500–2,000
Revenue per listing a year
£19K–£25K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

52% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #127 within Coffee. It carries 1,587 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
52%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#127in Coffee
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,587per listing
Listings tracked
50

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
68 months

Products

Top Ground Coffee products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

£0£54K£107K£161K£214K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

133

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

37%

Top 20: 76%

Open market

11%

  • by Amazon35%
  • Lavazza28%
  • illy13%
  • Grumpy Mule5%
  • Café Direct4%
  • Morrisons4%
  • Open — no brand owns it (9 brands, 11%)

Demand

Ground Coffee search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25DecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.9×

Search terms

Top Ground Coffee search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ground coffee684K/yr
  • lavazza coffee ground187K/yr
  • coffee ground168K/yr
  • filter coffee127K/yr
  • ground coffee for cafetiere81K/yr
  • coffee grounds38K/yr
  • lavazza ground coffee26K/yr
  • ground coffee medium roast18K/yr
  • cafetiere coffee23K/yr
  • coffee for cafetiere19K/yr

Reviews and returns

What reviews say buyers love and hate about Ground Coffee

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall27%+0.41

Disappointing taste

Tastes cheap

Weird after taste

Bitter9%−0.10

Very bitter

The coffee itself is bitter

A bitter taste

Strength6%−0.08

No strength

Very weak

Not strong enough

Flavor6%+0.28

Not massively flavourful

Be warned - this coffee is very mild and lacks flavour

Lack of flavour

Value For Money6%+1.42

Waste of money

Expensive

expensive

Love

Taste-Overall32%+0.41

Delicious coffee

Rich taste

Fresh taste

Value For Money15%+1.42

Excellent value

Great value

Excellent price

Caffeine Content14%+1.28

Good texture and perfect caffeine content

being positive - caffeine is good for skin

A really good coffee

Flavor11%+0.28

Good smoothly flavour

Really lovely rich flavour

Awesome flavour

Quality-Overall9%+0.36

its affordable for the quality

am pleased to say it is wonderfully consistent in quality

Excellent product

FAQ

Common Ground Coffee questions

Answered from the same tracked data.