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Ground Coffee

Ground Coffee shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

64
Worth a look
Market size 91Growth 18Conversion 86Competition 78Returns 100Price range 71Avg price 54Brand share 34Review moat 49Quality gap 47
This niche Category average

Is Ground Coffee profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Ground Coffee is a £1.8M/yr Amazon United Kingdom market (1.5M searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Dec. Verdict: Worth a look — 64/100.

Ground Coffee: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -14.7% over the last 90 days and 9.8% of searches end in a purchase.

£1.8M

revenue / yr

Units sold / yr125K
Search volume / yr-14.7%1.5M
Conversion rate9.8%
Avg price£12.50

Who owns the niche?

The top 5 brands hold 84% of demand, so 16% of the market is open.

16%

open market share

Brands · sellers15 · 133
Top-5 product click share37%
Open market16%
Avg brand age68 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 50 products

Sponsored placement52%
New entrants (1y)4· 1 succeeded
Avg rating4.5★
Avg reviews1,587

Top Ground Coffee products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

£0£54K£107K£161K£214K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

133

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

37%

Top 20: 76%

Open market

11%

  • by Amazon35%
  • Lavazza28%
  • illy13%
  • Grumpy Mule5%
  • Café Direct4%
  • Morrisons4%
  • Open — no brand owns it (9 brands, 11%)

Ground Coffee demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.5MCVR9.8%Products50Brands15Top 5 Brands84%OOS Rate0.0%Rating4.5★Reviews1,587Avg BSR#127
50K30KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25DecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.9×

Top Ground Coffee search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • ground coffee684K/yr
  • lavazza coffee ground187K/yr
  • coffee ground168K/yr
  • filter coffee127K/yr
  • ground coffee for cafetiere81K/yr
  • coffee grounds38K/yr
  • lavazza ground coffee26K/yr
  • ground coffee medium roast18K/yr
  • cafetiere coffee23K/yr
  • coffee for cafetiere19K/yr

What reviews say buyers love and hate about Ground Coffee

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews
Taste-Overall32%

Delicious coffee

Value For Money15%

Excellent value

Caffeine Content14%

Good texture and perfect caffeine content

Flavor11%

Good smoothly flavour

Quality-Overall9%

its affordable for the quality

What buyers complain about

71% of reviews
Taste-Overall27%

Disappointing taste

Bitter9%

Very bitter

Strength6%

No strength

Flavor6%

Not massively flavourful

Value For Money6%

Waste of money

Common Ground Coffee questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Ground Coffee 64/100 on Amazon United Kingdom — Worth a look. The niche generates £1.8M/yr across 50 tracked products. 1 of 4 products launched in the last 360 days are still selling. Search demand moved -14.7% over the last 90 days.
Search demand for Ground Coffee on Amazon United Kingdom peaks in Dec, where the busiest month runs 1.9× the quietest.