Ground Coffee
MaybeReturns run at only 0.1% of orders. But demand is soft, at -14.7% this quarter, so Ground Coffee is a Maybe.
- Flapen Score
- 64 / 100Top 3% of 2,976 Grocery niches · +18 vs the category median of 4664
- Market size
- £1.8M/yr1.5M searches / yr
- 90-day growth
- -14.7%search demand this quarter
- Competition
- 37%top-5 click share · 15 brands · 133 sellers
Flapen Score
Ground Coffee against its category
The dotted line is the Grocery average. Past it, Ground Coffee is stronger. Inside it, weaker.
Market
The Ground Coffee market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Ground Coffee 1.5M times last year and spent an estimated £1.8M. The top 5 brands take 84% of clicks. Demand peaks in Dec. Flapen scores it 64 out of 100, a Maybe.
01 · Demand
9.8% of searches ended in a purchase last week.
Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.8% of those searches ended in a purchase. Searches in the last 90 days moved -14.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.8M a year.
- Searches, last 12 months
- 1.5M
- Growth, 90 days vs prior 90
- -14.7%
- Conversion, latest week
- 9.8%
- Market size, estimated
- £1.8Ma year
- Peak month
- December1.9× the quietest month
- Top search term
- ground coffee684K searches a year
02 · Price
A sale here is worth £12.50.
Listings sell for £12.50 on average, from £2.89 to £45.26. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 1,500 to 2,000 of them. At £12.50 that is £19K to £25K a year per listing.
- Average price
- £12.50under the $15 to $100 sweet spot
- Price range
- £2.89–£45.26
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £19K–£25K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
52% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #127 within Coffee. It carries 1,587 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 52%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #127in Coffee
- Average rating
- 4.47 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,587per listing
- Listings tracked
- 50
04 · Newcomers
Amazon counts 1 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 68 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 68 months
Products
Top Ground Coffee products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
by Amazon Espresso Crema Ground Coffee 500g (2 x 250g) - Rainforest Alliance Certified
- Price
- £6.95
- Rating
- 4.3/5
- Reviews
- 2,305
- Age
- 4y ago

illy Classico Ground Coffee Medium Roast 100% Arabica Suitable for Espresso Moka Pot Cafetiere & Filter Coffee 250g Tin
- Price
- £5.78
- Rating
- 4.6/5
- Reviews
- 6,852
- Age
- 7y ago

Lavazza Qualità Rossa Ground Coffee 12 Packs of 250 g
- Price
- £45.26
- Rating
- 4.7/5
- Reviews
- 6,543
- Age
- 13y ago

Lavazza Qualità Rossa Ground Coffee Medium Roast 250 g Each 2-Pack
- Price
- £10.73
- Rating
- 4.6/5
- Reviews
- 1,663
- Age
- 11y ago

by Amazon Ground Coffee Caffè Intenso Light Roast 1kg (4 Packs of 250g) - Rainforest Alliance Certified
- Price
- £12.85
- Rating
- 4.4/5
- Reviews
- 4,999
- Age
- 5y ago
Trending
90-day click momentum
by Amazon Coffee Classic 100% Arabica Ground Roasted Coffee Medium Roast 500 g (1 Pack of 500 gms)- Rainforest Alliance Certified
- Price
- £5.82
- Rating
- 4.4/5
- Reviews
- 1,533
- Age
- 8mo ago

Skull Crusher Coffee - Worlds Strongest High Caffeine Coffee - Premium Full-Bodied Dark Roast Rainforest Alliance Certified Coffee - 500g (500g Ground)
- Price
- £18.66
- Rating
- 4.3/5
- Reviews
- 723
- Age
- 5y ago

by Amazon Forte Ground Coffee Italian Inspired Roast Strength No. 5 - Strong 250g
- Price
- £3.97
- Rating
- 4.3/5
- Reviews
- 267
- Age
- 8mo ago

by Amazon Ground Coffee Espresso Crema Medium Roast 250 g Pack of 4 - Rainforest Alliance Certified
- Price
- £13.11
- Rating
- 4.4/5
- Reviews
- 3,545
- Age
- 5y ago

Cafedirect Machu Picchu Organic Ground Coffee 200 g
- Price
- £4.72
- Rating
- 4.6/5
- Reviews
- 489
- Age
- 10y ago
Newest
by launch date
by Amazon Coffee Classic 100% Arabica Ground Roasted Coffee Medium Roast 500 g (1 Pack of 500 gms)- Rainforest Alliance Certified
- Price
- £5.82
- Rating
- 4.4/5
- Reviews
- 1,533
- Age
- 8mo ago

by Amazon House Blend Gold Roast And Ground Coffee 100% Arabica Strength 3 Medium 250g
- Price
- £3.95
- Rating
- 4.4/5
- Reviews
- 1,533
- Age
- 8mo ago

by Amazon Forte Ground Coffee Italian Inspired Roast Strength No. 5 - Strong 250g
- Price
- £3.97
- Rating
- 4.3/5
- Reviews
- 267
- Age
- 8mo ago

by Amazon Ground Coffee Espresso Crema Light Roasting Granules 500g - Rainforest Alliance Certification
- Price
- £5.66
- Rating
- 4.4/5
- Reviews
- 366
- Age
- 1y ago

Grumpy Mule Kick-Ass House Blend Ground Coffee with notes of Caramel and Milk Chocolate 200g
- Price
- £5.61
- Rating
- 4.5/5
- Reviews
- 174
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 37% of clicks. An open shelf where new products get seen.
Brands
15 falling
Sellers
133
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
37%
Top 20: 76%
Open market
11%
- by Amazon35%
- Lavazza28%
- illy13%
- Grumpy Mule5%
- Café Direct4%
- Morrisons4%
- Open — no brand owns it (9 brands, 11%)
Demand
Ground Coffee search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.9×
Search terms
Top Ground Coffee search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- ground coffee684K/yr
- lavazza coffee ground187K/yr
- coffee ground168K/yr
- filter coffee127K/yr
- ground coffee for cafetiere81K/yr
- coffee grounds38K/yr
- lavazza ground coffee26K/yr
- ground coffee medium roast18K/yr
- cafetiere coffee23K/yr
- coffee for cafetiere19K/yr
Reviews and returns
What reviews say buyers love and hate about Ground Coffee
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Disappointing taste
Tastes cheap
Weird after taste
Very bitter
The coffee itself is bitter
A bitter taste
No strength
Very weak
Not strong enough
Not massively flavourful
Be warned - this coffee is very mild and lacks flavour
Lack of flavour
Waste of money
Expensive
expensive
Love
Delicious coffee
Rich taste
Fresh taste
Excellent value
Great value
Excellent price
Good texture and perfect caffeine content
being positive - caffeine is good for skin
A really good coffee
Good smoothly flavour
Really lovely rich flavour
Awesome flavour
its affordable for the quality
am pleased to say it is wonderfully consistent in quality
Excellent product
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ground Coffee questions
Answered from the same tracked data.









