ground coffee
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Great£1.8M£1.8M/yr · 1.5M searches
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Competition
Great37%top-5 click share — an open shelf
Price range
Good£2.89–£45.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.50avg listing price — sweet spot $15–$100
Review moat
Okay1,587.02avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Growth
Bad-14.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, ground coffee is a £1.8M/yr Amazon United Kingdom market (1.5M searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Dec. Verdict: Worth a look — 64/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
ground coffee market data
- Units sold / yr
- 100K–125K
- avg 1,500–2,000/product
- Revenue / yr
- £1.3M–£1.6M
- units × avg price
- Conversion rate
- 9.8%
- Avg BSR
- #127
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 52%
- Out of stock
- 0.0%
- Avg brand age
- 68 months
- Avg seller age
- 158 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
15 falling
Sellers
133
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
37%
Top 20: 76%
Open market
11%
- by Amazon35%
- Lavazza28%
- illy13%
- Grumpy Mule5%
- Café Direct4%
- Morrisons4%
- Open — no brand owns it (9 brands, 11%)
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — -14.7% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.9×
Top ground coffee search terms
- ground coffee684K/yr
- lavazza coffee ground187K/yr
- coffee ground168K/yr
- filter coffee127K/yr
- ground coffee for cafetiere81K/yr
- coffee grounds38K/yr
- lavazza ground coffee26K/yr
- ground coffee medium roast18K/yr
- cafetiere coffee23K/yr
- coffee for cafetiere19K/yr
Top ground coffee products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
by Amazon Espresso Crema Ground Coffee 500g (2 x 250g) - Rainforest Alliance Certified
by Amazon£6.954.3★2,305 rev
illy Classico Ground Coffee Medium Roast 100% Arabica Suitable for Espresso Moka Pot Cafetiere & Filter Coffee 250g Tin
illy£5.784.6★6,852 rev
Lavazza Qualità Rossa Ground Coffee 12 Packs of 250 g
Lavazza£45.264.7★6,543 rev
Lavazza Qualità Rossa Ground Coffee Medium Roast 250 g Each 2-Pack
Lavazza£10.734.6★1,663 rev
by Amazon Ground Coffee Caffè Intenso Light Roast 1kg (4 Packs of 250g) - Rainforest Alliance Certified
by Amazon£12.854.4★4,999 rev
Newest
by launch date
by Amazon Coffee Classic 100% Arabica Ground Roasted Coffee Medium Roast 500 g (1 Pack of 500 gms)- Rainforest Alliance Certified
by Amazon£5.821,533 rev
by Amazon House Blend Gold Roast And Ground Coffee 100% Arabica Strength 3 Medium 250g
by Amazon£3.951,533 rev
by Amazon Forte Ground Coffee Italian Inspired Roast Strength No. 5 - Strong 250g
by Amazon£3.97267 rev
by Amazon Ground Coffee Espresso Crema Light Roasting Granules 500g - Rainforest Alliance Certification
by Amazon£5.66366 rev
Grumpy Mule Kick-Ass House Blend Ground Coffee with notes of Caramel and Milk Chocolate 200g
Grumpy Mule£5.61174 rev
Trending
90-day click momentumby Amazon Coffee Classic 100% Arabica Ground Roasted Coffee Medium Roast 500 g (1 Pack of 500 gms)- Rainforest Alliance Certified
by Amazon£5.824.4★
Skull Crusher Coffee - Worlds Strongest High Caffeine Coffee - Premium Full-Bodied Dark Roast Rainforest Alliance Certified Coffee - 500g (500g Ground)
Skull Crusher Coffee£18.664.3★
by Amazon Forte Ground Coffee Italian Inspired Roast Strength No. 5 - Strong 250g
by Amazon£3.974.3★
by Amazon Ground Coffee Espresso Crema Medium Roast 250 g Pack of 4 - Rainforest Alliance Certified
by Amazon£13.114.4★
Cafedirect Machu Picchu Organic Ground Coffee 200 g
Café Direct£4.724.6★
What buyers say about ground coffee
What buyers praise and complain about, mined from review topics.What buyers love
“Delicious coffee”
“Excellent value”
“Good texture and perfect caffeine content”
“Good smoothly flavour”
“its affordable for the quality”
“Good aroma”
“so being able to enjoy their House Blend at home feels like such a treat”
“smoothness that just to my liking”
“Item arrived as described”
“It is fresh”
What buyers complain about
“Disappointing taste”
“Very bitter”
“No strength”
“Not massively flavourful”
“Waste of money”
“poor coffee weak”
“the most recent bag was of completely different quality and not good”
“Does not taste or smell like coffee”
“Vacuum pack defective Coffee is stale”
“Package is smaller than seperately purchased packages of the same 250g claim”
Common questions
- Is ground coffee profitable to sell on Amazon United Kingdom?
- The niche generates £1.8M/yr across 50 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -14.7%. Flapen's verdict: Worth a look (64/100).
- How competitive is the ground coffee niche?
- 15 brands and 133 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in ground coffee?
- Top complaints mined from reviews: Taste-Overall, Bitter, Strength. The return rate is 0.1%.
- When does demand for ground coffee peak?
- Demand peaks in Dec; the busiest month runs 1.9× the quietest.
- What does it cost to enter the ground coffee niche?
- Listings span £2.89–£45.26; the average listing price is £12.50 (sweet spot $15–$100). The average incumbent carries 1,587 reviews — the moat a new listing must climb.