grocery food shopping
Worth a lookShows low returns (0.1%), but pricing outside the sweet spot ($3.91 avg) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Competition
Incredible20%top-5 click share — an open shelf
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Price range
Good£0.40–£32.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£159K£159K/yr · 677K searches
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Review moat
Bad4,682.4avg incumbent reviews — the moat a new listing must climb
Growth
Bad-8.2%90-day search growth — must beat 0% to launch
Avg price
Bad£3.91avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, grocery food shopping is a £159K/yr Amazon United Kingdom market (677K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Mar–Jun. Verdict: Worth a look — 50/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
grocery food shopping market data
- Units sold / yr
- 40K–50K
- avg 100–250/product
- Revenue / yr
- £156K–£196K
- units × avg price
- Conversion rate
- 6.0%
- Avg BSR
- #14
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 91%
- Out of stock
- 2.0%
- Avg brand age
- 57 months
- Avg seller age
- 164 days
Competition & brand share
Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.Brands
34 rising
Sellers
244
Top-5 brand share
86%
Top 20: 96%
Top-5 click share
20%
Top 20: 50%
Open market
13%
- by Amazon63%
- Robinsons16%
- Morrisons4%
- DKNY2%
- Vimto1%
- Andrex1%
- Open — no brand owns it (28 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 84 weeks — -8.2% search growth over the last 90 days.Peak months: Mar, Jun · busiest ÷ quietest = 10.5×
Top grocery food shopping search terms
- amazon food92K/yr
- offers84K/yr
- amazon groceries60K/yr
- subscribe and save offers88K/yr
- by amazon groceries49K/yr
- orange and pineapple squash25K/yr
- tesco groceries online shopping43K/yr
- groceries amazon pantry prime30K/yr
- asda groceries online shopping37K/yr
- amazon food groceries32K/yr
Top grocery food shopping products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Robinsons Fruit Squash - Low Calorie - Double Strength - Orange 1.75 Litre
Robinsons£1.944.7★5,982 rev
by Amazon Sweet Corn 3x160g
by Amazon£1.204.6★1,143 rev
Robinsons Double Strength Orange & Pineapple No Added Sugar Fruit Squash 1.75L Bottle
Robinsons£2.034.7★4,462 rev
Robinsons Fruit Squash Double Strength Orange & Pineapple No Added Sugar 1L
Robinsons£1.414.6★348 rev
by Amazon Mayo 500ml
by Amazon£1.074.5★1,123 rev
Newest
by launch date
Morrisons Orange & Pineapple Quad Concentrate Squash 1.5l
Morrisons£1.9340 rev
by Amazon All Butter Fudge 125g
by Amazon£1.20393 rev
by Amazon Rigatoni 500g
by Amazon£0.76523 rev
Our Essentials by Amazon Kitchen Towel Jumbo Roll 1 Pack 2-Ply 240 Sheets
by Amazon£1.27877 rev
by Amazon - Roasted and Salted Peanuts 200g 1 pack
by Amazon£1.251,017 rev
Trending
90-day click momentumRobinsons Fruit Squash Double Strength Orange & Pineapple No Added Sugar 1L
Robinsons£1.414.6★
Morrisons Orange & Pineapple Quad Concentrate Squash 1.5l
Morrisons£1.934.4★
Robinsons Fruit Squash - Low Calorie - Double Strength - Orange 1.75 Litre
Robinsons£1.944.7★
by Amazon Rigatoni 500g
by Amazon£0.764.8★
Our Essentials by Amazon Kitchen Towel Jumbo Roll 1 Pack 2-Ply 240 Sheets
by Amazon£1.274.3★
What buyers say about grocery food shopping
What buyers praise and complain about, mined from review topics.What buyers love
“Competitive price”
“Clean taste”
“Good quality seeds”
“Lemon flavor”
“Beautiful smell”
“Soft bottle”
“As described”
“Perfectly sweet”
“Nice and small”
“Fresh rice”
What buyers complain about
“Far from quality”
“Weird after taste”
“Not fit for purpose”
“Too thick”
“a little expensive”
“Bit hard”
“Can't smell it”
“the flavour is just wrong”
“not very strong”
“They are very wet”
Top return reasons
Common questions
- Is grocery food shopping profitable to sell on Amazon United Kingdom?
- The niche generates £159K/yr across 122 tracked products. 13 of 22 products launched in the last 360 days are still selling. 90-day search growth is -8.2%. Flapen's verdict: Worth a look (50/100).
- How competitive is the grocery food shopping niche?
- 34 brands and 244 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in grocery food shopping?
- Top complaints mined from reviews: Quality-Overall, Taste-Overall, Size-Overall. The return rate is 0.1%.
- When does demand for grocery food shopping peak?
- Demand peaks in Mar–Jun; the busiest month runs 10.5× the quietest.
- What does it cost to enter the grocery food shopping niche?
- Listings span £0.40–£32.29; the average listing price is £3.91 (sweet spot $15–$100). The average incumbent carries 4,682 reviews — the moat a new listing must climb.