Grocery Food Shopping
MaybeReturns run at only 0.1% of orders. But products sell for $3.91 on average, outside the sweet spot, so Grocery Food Shopping is a Maybe.
- Flapen Score
- 50 / 100Top 31% of 2,976 Grocery niches · +4 vs the category median of 4650
- Market size
- £159K/yr677K searches / yr
- 90-day growth
- -8.2%search demand this quarter
- Competition
- 20%top-5 click share · 34 brands · 244 sellers
Flapen Score
Grocery Food Shopping against its category
The dotted line is the Grocery average. Past it, Grocery Food Shopping is stronger. Inside it, weaker.
Market
The Grocery Food Shopping market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Grocery Food Shopping 677K times last year and spent an estimated £159K. The top 5 brands take 86% of clicks. Demand peaks in Mar–Jun. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
6.0% of searches ended in a purchase last week.
Shoppers searched for this 677K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £159K a year.
- Searches, last 12 months
- 677K
- Growth, 90 days vs prior 90
- -8.2%
- Conversion, latest week
- 6.0%
- Market size, estimated
- £159Ka year
- Peak month
- June10.5× the quietest month
- Top search term
- amazon food92K searches a year
02 · Price
A sale here is worth £3.91.
Listings sell for £3.91 on average, from £0.40 to £32.29. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 100 to 250 of them. At £3.91 that is £391 to £978 a year per listing.
- Average price
- £3.91under the $15 to $100 sweet spot
- Price range
- £0.40–£32.29
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £391–£978
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #14 within Beverage Syrups & Concentrates. It carries 4,682 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 99%
- Out of stock, average day
- 2.0%
- Average rank
- #14in Beverage Syrups & Concentrates
- Average rating
- 4.53 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,682per listing
- Listings tracked
- 122
04 · Newcomers
Amazon counts 13 of last year's 22 launches as successful.
22 products launched here in the last 12 months. Amazon counts 13 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 22
- Successful launches
- 13Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Grocery Food Shopping products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Robinsons Fruit Squash - Low Calorie - Double Strength - Orange 1.75 Litre
- Price
- £1.94
- Rating
- 4.7/5
- Reviews
- 5,982
- Age
- 10y ago
by Amazon Sweet Corn 3x160g
- Price
- £1.20
- Rating
- 4.6/5
- Reviews
- 1,143
- Age
- 2y ago
Robinsons Double Strength Orange & Pineapple No Added Sugar Fruit Squash 1.75L Bottle
- Price
- £2.03
- Rating
- 4.7/5
- Reviews
- 4,462
- Age
- 10y ago
Robinsons Fruit Squash Double Strength Orange & Pineapple No Added Sugar 1L
- Price
- £1.41
- Rating
- 4.6/5
- Reviews
- 348
- Age
- 13y ago
by Amazon Mayo 500ml
- Price
- £1.07
- Rating
- 4.5/5
- Reviews
- 1,123
- Age
- 1y ago
Trending
90-day click momentumRobinsons Fruit Squash Double Strength Orange & Pineapple No Added Sugar 1L
- Price
- £1.41
- Rating
- 4.6/5
- Reviews
- 348
- Age
- 13y ago
Morrisons Orange & Pineapple Quad Concentrate Squash 1.5l
- Price
- £1.93
- Rating
- 4.4/5
- Reviews
- 40
- Age
- 3mo ago
Robinsons Fruit Squash - Low Calorie - Double Strength - Orange 1.75 Litre
- Price
- £1.94
- Rating
- 4.7/5
- Reviews
- 5,982
- Age
- 10y ago
by Amazon Rigatoni 500g
- Price
- £0.76
- Rating
- 4.8/5
- Reviews
- 523
- Age
- 9mo ago
Our Essentials by Amazon Kitchen Towel Jumbo Roll 1 Pack 2-Ply 240 Sheets
- Price
- £1.27
- Rating
- 4.3/5
- Reviews
- 877
- Age
- 10mo ago
Newest
by launch dateMorrisons Orange & Pineapple Quad Concentrate Squash 1.5l
- Price
- £1.93
- Rating
- 4.4/5
- Reviews
- 40
- Age
- 3mo ago
by Amazon All Butter Fudge 125g
- Price
- £1.20
- Rating
- 4.5/5
- Reviews
- 393
- Age
- 8mo ago
by Amazon Rigatoni 500g
- Price
- £0.76
- Rating
- 4.8/5
- Reviews
- 523
- Age
- 9mo ago
Our Essentials by Amazon Kitchen Towel Jumbo Roll 1 Pack 2-Ply 240 Sheets
- Price
- £1.27
- Rating
- 4.3/5
- Reviews
- 877
- Age
- 10mo ago
by Amazon - Roasted and Salted Peanuts 200g 1 pack
- Price
- £1.25
- Rating
- 4.4/5
- Reviews
- 1,017
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 20% of clicks. An open shelf where new products get seen.
Brands
34 rising
Sellers
244
Top-5 brand share
86%
Top 20: 96%
Top-5 click share
20%
Top 20: 50%
Open market
13%
- by Amazon63%
- Robinsons16%
- Morrisons4%
- DKNY2%
- Vimto1%
- Andrex1%
- Open — no brand owns it (28 brands, 13%)
Demand
Grocery Food Shopping search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Jun · busiest ÷ quietest = 10.5×
Search terms
Top Grocery Food Shopping search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- amazon food92K/yr
- offers84K/yr
- amazon groceries60K/yr
- subscribe and save offers88K/yr
- by amazon groceries49K/yr
- orange and pineapple squash25K/yr
- tesco groceries online shopping43K/yr
- groceries amazon pantry prime30K/yr
- asda groceries online shopping37K/yr
- amazon food groceries32K/yr
Reviews and returns
What reviews say buyers love and hate about Grocery Food Shopping
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Far from quality
Bad quality
Poor quality control
Weird after taste
Almost tasteless
Awful taste
Not fit for purpose
TO SHORT
Quite small
Too thick
not as thick as I would like
make it thicker look
a little expensive
Not worth it
Overpriced
Love
Competitive price
Very affordable
Great deal
Clean taste
Yummy coffee
Absolutely delicious
Good quality seeds
Absolute quality
Great value for satisfying quality
Lemon flavor
Brilliant flavour
Bursting with flavor
Beautiful smell
Great fragrance
smells fresh
Return
0.1% Return rate 44% Fixable by listing
Not fit for purpose
TO SHORT
Quite small
Far from quality
Bad quality
Poor quality control
a little expensive
Not worth it
Overpriced
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Garden Broom
£911K/yr+38.0%
Electrolytes Sachets
£1.6M/yr+45.8%
Spider Repellent Plug in
£109K/yr+71.2%
Ice Cream Tubs
£167K/yr+150.5%
Alcohol Free Beer
£514K/yr+32.4%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Grocery Food Shopping questions
Answered from the same tracked data.