How competitive is the Grocery Food Shopping niche on Amazon United Kingdom?

34 brands and 244 sellers compete in Grocery Food Shopping on Amazon United Kingdom. The top 5 Grocery Food Shopping products take 20% of clicks and its top 5 brands hold 86% of demand.

What do buyers complain about in Grocery Food Shopping?

Grocery Food Shopping buyers on Amazon United Kingdom complain most about Quality-Overall, Taste-Overall, Size-Overall, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Grocery Food Shopping niche?

Grocery Food Shopping sells for £3.91 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.40–£32.29. The average incumbent carries 4,682 reviews — the moat a new listing must climb.

Grocery Food Shopping

Grocery Food Shopping shows low returns (0.1%), but pricing outside the sweet spot ($3.91 avg) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Grocery Food Shopping profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Grocery Food Shopping is a £159K/yr Amazon United Kingdom market (677K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Mar–Jun. Verdict: Worth a look — 50/100.

Grocery Food Shopping: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -8.2% over the last 90 days and 6.0% of searches end in a purchase.

£159K

revenue / yr

Units sold / yr50K

Search volume / yr-8.2%677K

Conversion rate6.0%

Avg price£3.91

Who owns the niche?

The top 5 brands hold 86% of demand, so 14% of the market is open.

14%

open market share

Brands · sellers34 · 244

Top-5 product click share20%

Open market14%

Avg brand age57 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 122 products

Top Grocery Food Shopping products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Robinsons Fruit Squash - Low Calorie - Double Strength - Orange 1.75 Litre

Price: £1.94
Rating: 4.7/5
Reviews: 5,982
Age: 10y ago

by Amazon Sweet Corn 3x160g

Price: £1.20
Rating: 4.6/5
Reviews: 1,143
Age: 2y ago

Robinsons Double Strength Orange & Pineapple No Added Sugar Fruit Squash 1.75L Bottle

Price: £2.03
Rating: 4.7/5
Reviews: 4,462
Age: 10y ago

Robinsons Fruit Squash Double Strength Orange & Pineapple No Added Sugar 1L

Price: £1.41
Rating: 4.6/5
Reviews: 348
Age: 13y ago

by Amazon Mayo 500ml

Price: £1.07
Rating: 4.5/5
Reviews: 1,123
Age: 1y ago

Newest

by launch date

Morrisons Orange & Pineapple Quad Concentrate Squash 1.5l

Price: £1.93
Rating: 4.4/5
Reviews: 40
Age: 3mo ago

by Amazon All Butter Fudge 125g

Price: £1.20
Rating: 4.5/5
Reviews: 393
Age: 8mo ago

by Amazon Rigatoni 500g

Price: £0.76
Rating: 4.8/5
Reviews: 523
Age: 9mo ago

Our Essentials by Amazon Kitchen Towel Jumbo Roll 1 Pack 2-Ply 240 Sheets

Price: £1.27
Rating: 4.3/5
Reviews: 877
Age: 10mo ago

by Amazon - Roasted and Salted Peanuts 200g 1 pack

Price: £1.25
Rating: 4.4/5
Reviews: 1,017
Age: 1y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

34 rising

Sellers

244

Top-5 brand share

86%

Top 20: 96%

Top-5 click share

20%

Top 20: 50%

Open market

13%

by Amazon63%
Robinsons16%
Morrisons4%
DKNY2%
Vimto1%
Andrex1%
Open — no brand owns it (28 brands, 13%)

Grocery Food Shopping demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume677KCVR6.0%Products122Brands34Top 5 Brands86%OOS Rate2.0%Rating4.5★Reviews4,682Avg BSR#14

Peak months: Mar, Jun · busiest ÷ quietest = 10.5×

Top Grocery Food Shopping search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

amazon food92K/yr -7.2%5.6% conv.
offers84K/yr -5.2%1.1% conv.
amazon groceries60K/yr -4.2%3.1% conv.
subscribe and save offers88K/yr -33.2%0.6% conv.
by amazon groceries49K/yr -8.4%3.0% conv.
orange and pineapple squash25K/yr +89.7%16.8% conv.
tesco groceries online shopping43K/yr -17.1%0.4% conv.
groceries amazon pantry prime30K/yr -7.6%3.5% conv.
asda groceries online shopping37K/yr -14.1%0.2% conv.
amazon food groceries32K/yr -21.8%3.8% conv.

What reviews say buyers love and hate about Grocery Food Shopping

What buyers mention most, as a share of all reviews.

What buyers love

76% of reviews

Value For Money30%

“Competitive price”

Taste-Overall17%

“Clean taste”

Quality-Overall13%

“Good quality seeds”

Flavor3%

“Lemon flavor”

Smell3%

“Beautiful smell”

What buyers complain about

58% of reviews

Quality-Overall12%

“Far from quality”

Taste-Overall12%

“Weird after taste”

Size-Overall9%

“Not fit for purpose”

Thickness7%

“Too thick”

Value For Money7%

“a little expensive”

Grocery Food Shopping return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

44%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

30%

2Quality-Overall

18%

3Value For Money

4Advertised Vs Actual Product

5Leak-Proof

Common Grocery Food Shopping questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Grocery Food Shopping 50/100 on Amazon United Kingdom — Worth a look. The niche generates £159K/yr across 122 tracked products. 13 of 22 products launched in the last 360 days are still selling. Search demand moved -8.2% over the last 90 days.