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Grocery and Gourmet Food

Maybe

Returns run at only 0.1% of orders. But shoppers spend only $30K a year here, so Grocery and Gourmet Food is a Maybe.

Flapen Score
52
52 / 100
Top 23% of 2,976 Grocery niches · +6 vs the category median of 46
Market size
£30K/yr53K searches / yr
90-day growth
+0.9%search demand this quarter
Competition
47%top-5 click share · 20 brands · 21 sellers

Flapen Score

Grocery and Gourmet Food against its category

The dotted line is the Grocery average. Past it, Grocery and Gourmet Food is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Grocery and Gourmet Food market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Grocery and Gourmet Food 53K times last year and spent an estimated £30K. The top 5 brands take 51% of clicks. Demand peaks in Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

3.3% of searches ended in a purchase last week.

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved +0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £30K a year.

Searches, last 12 months
53K
Growth, 90 days vs prior 90
+0.9%
Conversion, latest week
3.3%
Market size, estimated
£30Ka year
Peak month
December48.4× the quietest month
Top search term
foodie gifts20K searches a year

02 · Price

A sale here is worth £17.35.

Listings sell for £17.35 on average, from £8.45 to £29.96. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £17.35 that is £0 to £2K a year per listing.

Average price
£17.35inside the $15 to $100 sweet spot
Price range
£8.45–£29.96
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 18.6% of listings are out of stock. The average listing ranks #20 within Hampers & Gourmet Gifts. It carries 2,059 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
90%
Out of stock, average day
18.6%
Average rank
#20in Hampers & Gourmet Gifts
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,059per listing
Listings tracked
21

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Grocery and Gourmet Food products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£6K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

21

Top-5 brand share

51%

Top 20: 100%

Top-5 click share

47%

Top 20: 100%

Open market

44%

  • Tracklements20%
  • Mr Filbert's9%
  • Tilz8%
  • Cottage Delight7%
  • Modern Gourmet Foods6%
  • SERIOUS PIG5%

Demand

Grocery and Gourmet Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 48.4×

Search terms

Top Grocery and Gourmet Food search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • foodie gifts20K/yr
  • foodie gifts for men15K/yr
  • gifts for foodies9K/yr
  • pate gift set9K/yr

Reviews and returns

What reviews say buyers love and hate about Grocery and Gourmet Food

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money24%−0.07

Abit pricey

It looked expensive

Not worth the high price by far

Size-Overall15%−0.10

Very small bottles

bigger than I expected

They are small

Taste-Overall10%+1.15

However, I didnt taste the nuts fully

doesnt taste good at all

the salami was tasteless

Quality-Overall6%+0.29

not as good as it sounds

Not the best quality

Material Quality3%

Not the best material

Love

Gifting Purpose39%+2.58

Birthday gift

Christmas gift

Amazing gift

Taste-Overall17%+1.15

The coffee is delicious

Great present and taste really nice

Really tasty

Quality-Overall15%+0.29

Great products good variety

Quality gift nice item for any kitchen

Excellent Product

Value For Money8%−0.07

Good value for money

Good value

Good value for money

Flavor4%+0.20

Good selection of flavours

Delightful flavours

Nice flavours

Return

0.1% Return rate 28% Fixable by listing

Size-Overall27%█▁▂▅▅▃

Very small bottles

bigger than I expected

They are small

Gifting Purpose14%▁▁█▁▁▁
Quality-Overall13%▁▁▁▁▇█

not as good as it sounds

Not the best quality

Value For Money11%▁▁█▁▁▃

Abit pricey

It looked expensive

Not worth the high price by far

Defective Material/Parts9%▁█▁▁▂▁

FAQ

Common Grocery and Gourmet Food questions

Answered from the same tracked data.