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52

grocery and gourmet food

Worth a look

Shows low returns (0.1%), but a small market ($30K/yr) keeps it on the watch list.

Market size 8Growth 26Conversion 41Competition 63Returns 99Price range 70Avg price 81Brand share 84Review moat 44Quality gap 48

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Brand share

Great51%

top-5 brand share — no brand owns this niche

Avg price

Great£17.35

avg listing price — sweet spot $15–$100

Price range

Good£8.45–£29.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,059

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.3%

search→purchase rate — share of searches ending in a sale

Growth

Okay+0.9%

90-day search growth — must beat 0% to launch

Market size

Bad£30K

£30K/yr · 53K searches

According to Flapen's Amazon United Kingdom niche tracking, grocery and gourmet food is a £30K/yr Amazon United Kingdom market (53K searches/yr). The top 5 brands hold 51% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

grocery and gourmet food market data

Units sold / yr
1K–1K
avg 0–100/product
Revenue / yr
£17K–£22K
units × avg price
Conversion rate
3.3%
Avg BSR
#20
Page quality
0%
Prime
90%
Sponsored
95%
Out of stock
18.6%
Avg brand age
48 months
Avg seller age
190 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 falling

Sellers

21

Top-5 brand share

51%

Top 20: 100%

Top-5 click share

47%

Top 20: 100%

Open market

44%

  • Tracklements20%
  • Mr Filbert's9%
  • Tilz8%
  • Cottage Delight7%
  • Modern Gourmet Foods6%
  • SERIOUS PIG5%

Demand & seasonality

Weekly Amazon search volume, last 85 weeks — +0.9% search growth over the last 90 days.
23K18KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 48.4×

Top grocery and gourmet food search terms

  • foodie gifts20K/yr
  • foodie gifts for men15K/yr
  • gifts for foodies9K/yr
  • pate gift set9K/yr
All search terms

Top grocery and gourmet food products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%£2K10%£3K15%£5K20%£6K1001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

What buyers say about grocery and gourmet food

What buyers praise and complain about, mined from review topics.

What buyers love

Gifting Purpose39%

“Birthday gift”

Taste-Overall17%

“The coffee is delicious”

Quality-Overall15%

“Great products good variety”

Value For Money8%

“Good value for money”

Flavor4%

“Good selection of flavours”

Spiciness2%

“Very spicy”

Size-Overall1%

“Sizing accurate”

Baking1%

“Makes cooking on a bbq much easier”

Advertised Vs Actual Product1%

“just what I ordered”

Ease Of Use1%

“Easy to use”

What buyers complain about

Value For Money24%

“Abit pricey”

Size-Overall15%

“Very small bottles”

Taste-Overall10%

“However, I didnt taste the nuts fully”

Quality-Overall6%

“not as good as it sounds”

Material Quality3%

“Not the best material”

Advertised Vs Actual Product3%

“the thermometer is useless not as pictured its more like one u”

Spiciness3%

“Spicy”

Ease Of Chewing/Swallowing3%

“So disappointed, all the so called extras were rock solid, couldn't chew the biscuit the meat was hard seemed old”

Ease Of Cleaning3%

“difficult to clean”

Stale/Rotten/Spoiled3%

“Dont buy this the pate was off”

Top return reasons

Size-Overall27%
Gifting Purpose14%
Quality-Overall13%
Value For Money11%
Defective Material/Parts9%
Compatibility-Overall7%
Strength5%
Functionality-Overall4%
Leak-Proof4%
Balance/Stability4%

Common questions

Is grocery and gourmet food profitable to sell on Amazon United Kingdom?
The niche generates £30K/yr across 21 tracked products. 90-day search growth is +0.9%. Flapen's verdict: Worth a look (52/100).
How competitive is the grocery and gourmet food niche?
20 brands and 21 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 51% of demand.
What do buyers complain about in grocery and gourmet food?
Top complaints mined from reviews: Value For Money, Size-Overall, Taste-Overall. The return rate is 0.1%.
When does demand for grocery and gourmet food peak?
Demand peaks in Nov–Dec; the busiest month runs 48.4× the quietest.
What does it cost to enter the grocery and gourmet food niche?
Listings span £8.45–£29.96; the average listing price is £17.35 (sweet spot $15–$100). The average incumbent carries 2,059 reviews — the moat a new listing must climb.