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Grey Goose Vodka

Maybe

An estimated 0.4% of orders come back. But the top 5 brands take 100% of clicks, so Grey Goose Vodka is a Maybe.

Flapen Score
54
54 / 100
Top 17% of 2,976 Grocery niches · +8 vs the category median of 46
Market size
£1.1M/yr594K searches / yr
90-day growth
+29.6%search demand this quarter
Competition
73%top-5 click share · 5 brands · 61 sellers

Flapen Score

Grey Goose Vodka against its category

The dotted line is the Grocery average. Past it, Grey Goose Vodka is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Grey Goose Vodka market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Grey Goose Vodka 594K times last year and spent an estimated £1.1M. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 6.4% of those searches ended in a purchase.

Shoppers searched for this 594K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved +29.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.1M a year.

Searches, last 12 months
594K
Growth, 90 days vs prior 90
+29.6%
Conversion, latest week
6.4%
Market size, estimated
£1.1Ma year
Peak month
December3.7× the quietest month
Top search term
grey goose vodka195K searches a year

02 · Price

A sale here is worth £29.48.

Listings sell for £29.48 on average, from £16.74 to £81.72. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,000 to 2,500 of them. At £29.48 that is £59K to £74K a year per listing.

Average price
£29.48inside the $15 to $100 sweet spot
Price range
£16.74–£81.72
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
2,000–2,500
Revenue per listing a year
£59K–£74K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #31 within Beer, Wine & Spirits. It carries 1,630 reviews at 4.76 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#31in Beer, Wine & Spirits
Average rating
4.76 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,630per listing
Listings tracked
14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
76 months

Products

Top Grey Goose Vodka products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 73% of clicks. A locked shelf that new listings rarely crack.

£0£112K£224K£336K£448K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

61

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

73%

Top 20: 100%

Open market

0%

  • Grey Goose41%
  • Ciroc40%
  • Belvedere14%
  • Generic3%
  • GoGiftid3%
  • Open — no brand owns it (0%)

Demand

Grey Goose Vodka search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.7×

Search terms

Top Grey Goose Vodka search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • grey goose vodka195K/yr
  • ciroc vodka91K/yr
  • ciroc70K/yr
  • grey goose67K/yr
  • belvedere vodka52K/yr
  • grey goose vodka 1ltr21K/yr
  • grey goose 1ltr24K/yr
  • belvedere11K/yr
  • grey goose gift set14K/yr
  • belvedere vodka 1 litre7K/yr

Reviews and returns

What reviews say buyers love and hate about Grey Goose Vodka

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Alcohol Flavor”
25%of negative reviews mention “Stale/Rotten/Spoiled”
0.4%of orders come back
“Recipient was chuffed”
A buyer, on “Stale/Rotten/Spoiled”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Grey Goose Vodka questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data