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Grey Goose Vodka

Maybe

Returns run at only 0.4% of orders. But the top 5 brands take 100% of clicks, so Grey Goose Vodka is a Maybe.

Flapen Score
54
54 / 100
Top 17% of 2,976 Grocery niches · +8 vs the category median of 46
Market size
£1.1M/yr594K searches / yr
90-day growth
+29.6%search demand this quarter
Competition
73%top-5 click share · 5 brands · 61 sellers

Flapen Score

Grey Goose Vodka against its category

The dotted line is the Grocery average. Past it, Grey Goose Vodka is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Grey Goose Vodka market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Grey Goose Vodka 594K times last year and spent an estimated £1.1M. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

6.4% of searches ended in a purchase last week.

Shoppers searched for this 594K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.4% of those searches ended in a purchase. Searches in the last 90 days moved +29.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.1M a year.

Searches, last 12 months
594K
Growth, 90 days vs prior 90
+29.6%
Conversion, latest week
6.4%
Market size, estimated
£1.1Ma year
Peak month
December3.7× the quietest month
Top search term
grey goose vodka195K searches a year

02 · Price

A sale here is worth £29.48.

Listings sell for £29.48 on average, from £16.74 to £81.72. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,000 to 2,500 of them. At £29.48 that is £59K to £74K a year per listing.

Average price
£29.48inside the $15 to $100 sweet spot
Price range
£16.74–£81.72
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
2,000–2,500
Revenue per listing a year
£59K–£74K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #31 within Beer, Wine & Spirits. It carries 1,630 reviews at 4.76 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#31in Beer, Wine & Spirits
Average rating
4.76 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,630per listing
Listings tracked
14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
76 months

Products

Top Grey Goose Vodka products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

£0£112K£224K£336K£448K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

61

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

0%

  • Grey Goose41%
  • Ciroc40%
  • Belvedere14%
  • Generic3%
  • GoGiftid3%
  • Open — no brand owns it (0%)

Demand

Grey Goose Vodka search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.7×

Search terms

Top Grey Goose Vodka search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • grey goose vodka195K/yr
  • ciroc vodka91K/yr
  • ciroc70K/yr
  • grey goose67K/yr
  • belvedere vodka52K/yr
  • grey goose vodka 1ltr21K/yr
  • grey goose 1ltr24K/yr
  • belvedere11K/yr
  • grey goose gift set14K/yr
  • belvedere vodka 1 litre7K/yr

Reviews and returns

What reviews say buyers love and hate about Grey Goose Vodka

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Stale/Rotten/Spoiled25%+0.21

Recipient was chuffed

Ease Of Cleaning25%−0.03

Arrived damaged and dirty

Quality-Overall25%−0.02

Very poor quality

Value For Money13%+0.05

Nothing special for the high price

Poor for the high price

Love

Alcohol Flavor30%+1.59

Lovely drink

Good and refined drink

Smooth vodka

Taste-Overall17%+1.57

Tastes great - as expected

Great taste

Great smooth taste

Quality-Overall16%−0.02

Good value and sustainable thisk quality glass

you can really taste the quality of the winter wheat

Excellent quality

Value For Money15%+0.05

Very good price bought for Birthday present

Great value for money

very good value

Gifting Purpose10%+0.81

looks great as a gift

Great gift

Great giftforthe grey gooselover

Return

0.4% Return rate 33% Fixable by listing

Size-Overall33%▁▁▁█▁▁
Quality-Overall33%▁▁▁▁▁█

Very poor quality

Defective Material/Parts33%▁▁▁▁█▁

FAQ

Common Grey Goose Vodka questions

Answered from the same tracked data.