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54

grey goose vodka

Worth a look

Shows low returns (0.4%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 80Growth 56Conversion 70Competition 22Returns 98Price range 95Avg price 95Brand share 0Review moat 49Quality gap 15

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Avg price

Incredible£29.48

avg listing price — sweet spot $15–$100

Price range

Incredible£16.74–£81.72

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Great£1.1M

£1.1M/yr · 594K searches

Conversion

Good6.4%

search→purchase rate — share of searches ending in a sale

Growth

Good+29.6%

90-day search growth — must beat 0% to launch

Review moat

Okay1,630

avg incumbent reviews — the moat a new listing must climb

Competition

Bad73%

top-5 click share — a locked-up shelf

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, grey goose vodka is a £1.1M/yr Amazon United Kingdom market (594K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 54/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

grey goose vodka market data

Units sold / yr
40K–50K
avg 2,000–2,500/product
Revenue / yr
£1.2M–£1.5M
units × avg price
Conversion rate
6.4%
Avg BSR
#31
Page quality
0%
Prime
100%
Sponsored
86%
Out of stock
0.0%
Avg brand age
76 months
Avg seller age
170 days

Competition & brand share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 rising

Sellers

61

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

0%

  • Grey Goose41%
  • Ciroc40%
  • Belvedere14%
  • Generic3%
  • GoGiftid3%
  • Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +29.6% search growth over the last 90 days.
35K25KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.7×

Top grey goose vodka search terms

  • grey goose vodka195K/yr
  • ciroc vodka91K/yr
  • ciroc70K/yr
  • grey goose67K/yr
  • belvedere vodka52K/yr
  • grey goose vodka 1ltr21K/yr
  • grey goose 1ltr24K/yr
  • belvedere11K/yr
  • grey goose gift set14K/yr
  • belvedere vodka 1 litre7K/yr
All search terms

Top grey goose vodka products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£112K20%£224K30%£336K40%£448K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

What buyers say about grey goose vodka

What buyers praise and complain about, mined from review topics.

What buyers love

Alcohol Flavor30%

“Lovely drink”

Taste-Overall17%

“Tastes great - as expected”

Quality-Overall16%

“Good value and sustainable thisk quality glass”

Value For Money15%

“Very good price bought for Birthday present”

Gifting Purpose10%

“looks great as a gift”

Flavor7%

“the flavour is lovely”

Strength3%

“Strong & Sturdy”

Sweetness1%

“This is really good, smells like raw coconut, quite sweet”

Smell1%

“This is really good, smells like raw coconut, quite sweet”

What buyers complain about

Stale/Rotten/Spoiled25%

“Recipient was chuffed”

Ease Of Cleaning25%

“Arrived damaged and dirty”

Quality-Overall25%

“Very poor quality”

Value For Money13%

“Nothing special for the high price”

Top return reasons

Size-Overall33%
Quality-Overall33%
Defective Material/Parts33%

Common questions

Is grey goose vodka profitable to sell on Amazon United Kingdom?
The niche generates £1.1M/yr across 14 tracked products. 90-day search growth is +29.6%. Flapen's verdict: Worth a look (54/100).
How competitive is the grey goose vodka niche?
5 brands and 61 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in grey goose vodka?
Top complaints mined from reviews: Stale/Rotten/Spoiled, Ease Of Cleaning, Quality-Overall. The return rate is 0.4%.
When does demand for grey goose vodka peak?
Demand peaks in Nov–Dec; the busiest month runs 3.7× the quietest.
What does it cost to enter the grey goose vodka niche?
Listings span £16.74–£81.72; the average listing price is £29.48 (sweet spot $15–$100). The average incumbent carries 1,630 reviews — the moat a new listing must climb.